Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Findings from a new Meta-commissioned IPSOS study show that Reels across our platforms is India’s top driver of daily video consumption ahead of other surveyed platforms.
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Instagram Launches A Microdrama Series To Encourage Gen Z To Take Creative Chances
Today, Instagram released a microdrama series in India to inspire Gen Z to take creative risks and bring them together. Titled ‘Party of Two’, the series follows Instagram’s ‘Anyway’ campaign from this year.
Accelerating India’s AI Adoption: A Strategic Partnership With Reliance Industries To Build Llama-based Enterprise AI Solutions
Today, we are announcing our intent to form a strategic joint venture (JV) with Reliance Industries Limited (RIL)*, aimed at developing enterprise AI solutions built on Llama for Indian enterprises.
New Study Shows Meta Transforming Financial Product Purchases in India
We are releasing insights from a new Meta-commissioned study by IPSOS on how our platforms are influencing the decision-making journey for financial services and products in India
AI, Cross‑Border & Tier 2/3 Expansion, Omnichannel Transforming India’s Startups
We are releasing insights from a new Meta-commissioned study by Alvarez & Marsal India (A&M India) on the key growth drivers of India’s startup ecosystem.
Partnering With Top VC Firms to Launch Meta Gaming Accelerator
We are launching Meta Gaming Accelerator, an incubator to empower emerging gaming developers, studios and businesses across India. The Accelerator is being launched in partnership with four leading Venture Capital Funds Elevation Capital, Kalaari Capital, Lumikai Fund, and Bitkraft Ventures.
Arun Srinivas Appointed Managing Director and Head for Meta in India
We are appointing Arun Srinivas as the Managing Director and Head for Meta in India. He will spearhead the India charter and strengthen the strategic relationships with the country’s leading brands, advertisers, developers and partners to drive growth for India as a market.
Creators, Short-Form Videos, And Messaging Are Disrupting How Offline Retailers Sell And Scale In India
New insights from a study that online insights platform GWI did for us on the retail industry highlight the growing role of online discovery, creators, Reels and messaging in both online and offline purchases. Even in-store shoppers are using our platforms to research and discover products.
Helping Indian Brands Grow Their Cross Border Business With Meta Ad Tools
We are launching a playbook for Indian businesses looking to expand their business internationally. ‘Grow Your Exports: A Guide to Cross-Border Business Growth’ explores how technology is breaking down borders and connecting consumers with brands and products from around the world.
Upskilling India’s Digital Agencies to Accelerate SMB Growth
We have launched the Ads Partner Excellence Program —a first-of-its-kind initiative aimed at building a robust partner ecosystem to help millions of small businesses in India grow through Click to Message Ads.