Expanding Ads on Reels

We’re expanding our Ads on Reels tests so more creators can earn money for creating engaging public reels. 

Launching Reels on Facebook in the US

Today, we’re launching Reels on Facebook in the US to bring short-form video experiences to new creators and audiences.

Introducing Reels and Shop Tabs

We’re introducing the Reels and Shop tabs to make it easier to discover short, fun videos and shop on Instagram.

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