Imagine discovering a reel that makes you laugh, inspires you, or teaches you something new, no matter where it was created or what language it was filmed in. That’s the future we’re building at Meta.
In August, we expanded access to translations for bidirectional English and Spanish to creators on Facebook and Instagram, so that more creators can seamlessly translate their reels with Meta AI. Today, we’re excited to announce we’re adding two more languages, Hindi and Portuguese, making it easier than ever to watch reels from creators around the world – with more languages coming soon.
Since our announcement of translations with Meta AI in 2024, we’ve been working toward making content more accessible for everyone, and today’s expansion marks another step toward our goal.
Inspired by Creators, Built for Community
Many creators want to reach global audiences, and their feedback helped shape our work on translation features. With Meta AI, creators can now seamlessly translate and dub reels, breaking down language barriers so they can share their work with more viewers worldwide. With multi-lingual translations between English, Spanish, Portuguese, and Hindi, creators can now share their content across some of the largest Reels markets on both Instagram and Facebook.
Translating reels with Meta AI is free, and is accessible to Facebook creators with 1,000 followers or more and to all public Instagram accounts in countries where Meta AI is available.
How Translations With Meta AI Work
Meta AI mimics the sound and tone of a creator’s voice to translate reels, so the end result is content that feels authentically like the creator, just in another language. A creator can also choose to enable the lip syncing feature, which syncs the translated audio to the creator’s mouth’s movements, creating a more natural viewing experience.
Control Your Viewing Experience
Your experience matters to us, which is why we’ve built controls that let you decide which languages you see. Every translated reel is clearly labeled with Translated with Meta AI, so you’ll always know when you’re watching translated content. You can also choose to turn translations on or off, or to watch reels in their original language – simply select Don’t translate in the audio and language section of the three-dot settings menu. Learn how to manage your language preferences on Facebook and Instagram.
Translations with Meta AI is just one way we’re bringing the best content to audiences and finding innovative new ways to connect people around the world.
