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Starbucks Holiday AR arrives on Instagram

Starbucks built its holiday-themed AR effects using Facebook’s Spark AR platform, including new computer vision technology.
Instagram

Introducing Threads

We’re launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends.
Instagram

Privacy Matters: Threads

We built Threads with privacy in mind, so you can feel comfortable using the app to communicate with your close friends.

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