The 2014 Emmy Awards on Facebook

By Betsy Williams, Data Analyst

Television’s biggest night was the topic of conversation on Facebook last night. 6.2 million people had 10.9 million interactions on Facebook related to the Emmy Awards on Monday, August 25.

Breaking Bad was named Outstanding Drama Series after its final season. Wins for the cast of Breaking Bad and its stars Bryan Cranston and Aaron Paul sparked some of the “most social moments” of the awards, as well as Billy Crystal’s tribute to fellow comedian, Robin Williams, and Jim Parson’s fourth Emmy win for his role on The Big Bang Theory.

Here are the Top 5 most buzzed about moments from last night’s awards, as measured by spikes in Emmy-related conversation.

  1. Breaking Bad wins Outstanding Drama Series
  2. Bryan Cranston wins Outstanding Lead Actor in a Drama Series
  3. Billy Crystal’s tribute to Robin Williams
  4. Aaron Paul wins Outstanding Supporting Actor in a Drama Series
  5. Jim Parsons wins Outstanding Lead Actor in a Comedy Series

Women led the conversation around the Emmys on Facebook, with females from 25-34 generating the most Emmy-related buzz, followed by women 35-44. Men 25-34 come in third on the list.

  1. Women 25-34
  2. Women 35-44
  3. Men 25-34
  4. Women 45-54
  5. Women 18-24

In the US, New Mexico generated the most Emmy-related interactions and buzz, followed by the East Coast.

  1. New Mexico
  2. Washington, D.C.
  3. New York
  4. Massachusetts
  5. Rhode Island

Celebrities and public figures also got in on the Emmy conversation. Here are some of the top posts from the evening.

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