Today we’re announcing a new product called Offers and new placements for premium advertising and Sponsored Stories.
Premium Ads and Sponsored Stories on Facebook
Premium ads can now be seen on the log-out page and Sponsored Stories can be seen in News Feed on mobile devices. Sponsored Stories are posts from friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance people will see them. Like all stories in News Feed, people have control over who sees a Sponsored Story.
Offers
Offers are a free new way for businesses to share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or promoted as Sponsored Stories. People can redeem Offers via email or on a mobile device.