Facebook

The World Cup was a unique moment for Facebook, which measured the highest level of conversation for any event in history. From June 12 – July 13, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the tournament.

Facebook’s data team looked at World Cup posts and comments containing mentions of the words “soccer” and “goal” in many different languages, and mapped their findings across the globe.

Facebook’s data team looked at the volume of global conversation around the entire World Cup Group Stage, from June 12-26, along with the most social matches, most social goals, countries, and most-talked-about players.

The World Cup kicked off on Thursday, and Facebook’s data team looked at the volume of global conversation around the opening match between Brazil and Croatia, along with the top social moments, demos, countries, and most-talked-about players.