Meta, in collaboration with global eyewear company EssilorLuxottica, will officially launch the next-generation AI glasses ‘Ray-Ban Meta’ and ‘Oakley Meta’ in Korea on May 25. Leading the AI glasses market with millions of units sold globally, the two companies plan to present a new experience combining AI technology and eyewear.
Since its global launch, Ray-Ban Meta has established itself as a representative product in the AI glasses category and is receiving significant attention worldwide. In particular, interest in the brand and product is growing even more as Jennie was recently selected as the global ambassador for Ray-Ban and Ray-Ban Meta.
Tay Siang Lim, CEO of EssilorLuxottica Korea, stated, “Korea is a market sensitive to fashion and lifestyle trends that adapts quickly to new changes, while also having a very high level of interest in AI technology. We expect Ray-Ban Meta and Oakley Meta to offer new lifestyle experiences to domestic consumers who value both style and innovative technology and we plan to continue expanding into new categories in the domestic market through a diverse lineup of AI glasses that encompasses everything from lifestyle to performance.”
Jin Ah Kim, Country Director of Meta Korea, said, “Computing technology has evolved to become increasingly closer to users with each generation, from mainframes to desktops and smartphones. We are now entering an era where AI accompanies us at eye level. Meta is creating personalized AI experiences for everyone, and AI glasses are the ideal device to realize this, as they can understand the user’s situation and context in real time. Korean consumers can also join in the beginning of a new AI experience through this launch.”
Smarter Integration With the Meta AI App
With Meta AI integrated, you can simply say, “Hey Meta” and ask questions about the world around you—learn about a historic site in Busan or even get cooking tips based on ingredients in your kitchen. Whether you’re streaming music or podcasts, taking calls, or taking videos or photos, Ray-Ban Meta glasses are the perfect companion that lets you do it all – while keeping your hands free.
A Style for Every Personality
The Ray-Ban META Gen2, launching in Korea, consists of Ray-Ban’s signature styles: Wayfarer, Skyler, and Headliner. It features up to 8 hours of battery life and supports 3K Ultra HD photo and video recording based on a 12MP (12-megapixel) ultra-wide-angle camera, while providing a more immersive sound experience through open-ear audio.
Ray-Ban Meta is scheduled to be released with a variety of options, ranging from sunglass lenses to clear, polarized, and photochromic lenses. In addition, two types of eyeglasses for prescription lens wearers are also planned to be introduced later.
Oakley Meta will be released in two styles: the ‘VANGUARD’ for the performance line and the ‘HSTN’ for the lifestyle line. As AI glasses that combine Meta’s core AI features with Oakley’s unique performance DNA, they are set to provide new experiences across sports and lifestyle.
The Oakley Meta Vanguard sets a new standard for performance AI glasses by featuring Oakley’s signature PRIZM™ lens technology, a 12MP ultra-wide-angle camera, and advanced noise reduction capabilities that effectively reduce wind noise in running, cycling, and outdoor training environments. It also offers a comfortable fit even in dynamic conditions and boasts excellent durability with IP67 water and dust resistance.
The Oakley Meta HSTN is a lifestyle AI glasses that combines a bold design with cutting-edge technology. It is designed to allow you to more naturally record and share various moments of your daily life through a frame-embedded 3K Ultra HD camera and open-ear speakers. Some models feature Oakley’s PRIZM™ lens technology, which provides clear vision and contrast in various lighting and weather conditions.
The Ray-Ban Meta and Oakley Meta are designed with LED indicators that automatically turn on when taking photos or videos to let those around you know you are shooting, helping users capture content responsibly and considerately of their surroundings.
Ray-Ban Meta is available at domestic department stores, duty-free shops, and optical stores, while Oakley Meta is available at domestic department stores, duty-free shops, optical stores, and Oakley partner stores. The recommended retail price starts at 690,000 won for each.
