EssilorLuxottica S.A. and Meta Platforms, Inc., announced that Ray-Ban Meta and Oakley Meta are now available in Singapore. Following the breakout success of selling millions of units worldwide, both companies are advancing their partnership in shaping the future of vision care and wearable technology by expanding to new international markets in Southeast Asia.
Since its launch globally, Ray-Ban Meta has become the #1 selling AI glasses in the world and a cultural phenomenon, redefining what people expect from eyewear. This momentum grows even stronger with the iconic Jennie of BLACKPINK newly minted as the global ambassador for Ray-Ban and Ray-Ban Meta, perfectly embodying the intersection of timeless style and cutting-edge technology.
“We are excited to expand the AI glasses category into Southeast Asia, starting with Singapore. As one of the world’s most AI-advanced economies with a thriving tech ecosystem, Singapore is well-positioned to adopt innovative technologies that can enhance daily living. Together with Meta, we are inviting people to experience how they can connect with the world and others more seamlessly and effortlessly, from capturing photos and video hands-free to measuring sports performance in real-time. This launch will offer a wide range of AI glasses in sun and optical to fit different lifestyles and needs, we encourage everyone to try on a pair and feel the difference,” said Denis Chng, Country Manager, Malaysia and Singapore at EssilorLuxottica.
Smarter Integration with Meta AI
With Meta AI integrated, you can simply say, “Hey Meta” and ask questions about the world around you—learn about a historic site in Singapore or even get cooking tips based on ingredients in your kitchen. Whether you’re streaming music or podcasts, taking calls, or taking videos or photos, Ray-Ban Meta glasses are the perfect companion that lets you do it all – while keeping your hands free.
A Style for Every Personality
The popular Ray-Ban Meta (Gen 2) will be available for sale in three styles: Wayfarer, Skyler and Headliner. All three models are fitted with the latest features such as 8 hours of battery life, an ultra-wide 12MP camera that now captures high-quality 3K ultra-HD photos and videos and immersive audio upgrades so you can hear with more clarity. They will also come in an expanded palette of styles and colours, including sun, clear, polarized or Transitions® Gen S lenses allowing users to seamlessly move from day to night.
In addition, the recently expanded Ray-Ban Meta collection that includes two optical first styles designed for prescription wearers: Ray-Ban Meta Blayzer Optics (Gen 2) and Scriber Optics (Gen 2), will be launching in Singapore starting in May. The new frames come with a slimmer design for lightweight comfort and are more customisable, featuring interchangeable nose pads. New overextension hinges offer an additional 10°of rotation and adjustable temple tips that can be shaped to match the wearer’s head perfectly. A new dedicated action button can activate Meta AI with a single press allowing users to access personalized shortcuts and effortlessly capture content.
Oakley Meta will feature HSTN and Vanguard styles that unlock the next era of Performance AI glasses. These two styles are built for movement, endurance, and real-time data that keeps you in the zone. They combine Oakley’s signature design DNA with Meta’s industry-leading technology to help you share your biggest wins, on and off the field.
Oakley Meta HSTN (pronounced HOW-stuhn) combines bold aesthetics with cutting-edge tech. Capture the action completely hands-free with the built-in 3K Ultra HD camera and powerful open-ear speakers seamlessly integrated into the frames. And with an IPX4 water resistance rating, you can push yourself to the outer limits of your potential. Select pairs of Oakley Meta HSTN glasses come with Oakley PRIZM™
Lens technology, one of the most advanced innovations in lens design that enhance vision and amplify contrast across changing light and weather conditions.
Oakley Meta Vanguard ushers in the era of Athletic Intelligence, equipped with Oakley’s signature PRIZM™ lenses with a powerful 12MP ultra-wide camera (122° field of view), high decibel open-ear speakers, and advanced wind noise reduction engineered for running, cycling and outdoor training that removes distractions so you can stay alert without breaking focus. Optimized for comfort during long workouts, the Oakley Meta Vanguard is compatible with cycling helmets and hats and is built to endure harsh elements with IP67 water and dust resistance, handling sun, snow and demanding terrain with ease.
Both styles will come with new combinations of colors and lenses that enable multiple customisation options for all kinds of self-expression.
“Every generation, computing gets closer to us — from mainframes to desktops to smartphones. Now, AI meets you at eye level. We are building personal superintelligence for everyone, and glasses are the ideal way to experience it because they understand your context in real-time. We are excited for Singapore to be the first in Southeast Asia to experience this new chapter,” said Nicole Tan, Managing Director, Meta Singapore.
Starting from 13 April onwards, the Ray-Ban Meta (Gen 2) Wayfarer, Skyler and Headliner styles, and Oakley Meta HSTN and Vanguard styles will be available for pre-orders in Ray-Ban stores; Oakley stores; EssilorLuxottica retail locations including Sunglass Hut; and authorised optical retail stores.
