Getting Businesses Ready for Peak Season with New ‘Performance Talks’ Episodes


  • Anne O’Leary, VP of Mid-Market Global Business Group and Meta speaks to businesses Lounge and Loop to hear how they’re using AI to prepare for peak season.
  • This is the first AI powered holiday season – Performance Talks aims to help businesses reach the right consumers at the right time, with messaging that is relevant, and that will grow their sales.

Today we’re launching two new episodes to our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our tools and AI to grow their business through apps such as Facebook, Instagram and WhatsApp.

Anne O’Leary, VP of Mid-Market Global Business Group at Meta speaks to Kiran Sahota, Chief Marketing Officer at lingerie and apparel brand Lounge, who says Meta’s Advantage+ shopping campaigns (ASC) has helped them discover a new audience that it previously wouldn’t have targeted. 

Anne also spoke with Alexander Lodeweyckx, Head of Performance at global earphone business Loop Earplugs, who said that marketers need to have a ruthless experimentation culture. He also said by using ASC and Conversions API tools, Loop has achieved results in driving audience engagement, generating user content and maximising marketing performance. 

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