We’re pleased to announce the Facebook Creator Marketing Accelerator program in Turkey, which will provide support for Instagram content creators. The program aims to provide a platform for young people to earn income while expressing themselves, as well as provide support for new business structures.
In addition to the training provided to enable content creators to use the platform more efficiently, we’ll offer many tools to allow content creators to easily engage with brands that would like to collaborate with them on Instagram. Among these tools are innovations such as content creator stores and new branded content promotion deal systems, as well as a marketplace to help brands match with those who create content for the target audiences they are trying to reach.
While many creators currently generate revenue by publishing sponsored content, the new marketplace will enable Instagram to play a larger role by helping brands discover emerging content creators. By doing so, we will help content producers grow their audiences and leverage the support of their followers in order to set up their business. The new tools will also facilitate content creator partnerships that brands have made outside of the platform, without the involvement of Instagram or Facebook.