The 86th Academy Awards on Facebook

Historical drama “12 Years a Slave” was named best picture at the 86th Academy Awards on Sunday night, while space thriller “Gravity” scooped up seven Oscars, including a best director nod for Alfonso Cuarón.

Cate Blanchett and Matthew McConaughey won top acting honors for their performances in “Blue Jasmine” and “Dallas Buyers Club,” respectively. McConaughey’s ‘Dallas’ co-star Jared Leto took home an Oscar for best supporting actor, his first nomination and win, while Lupita Nyong’o won for her supporting role in “12 Years a Slave.”


Hollywood’s biggest night was inherently social, with stars and fans joining the conversation from the red carpet outside the Dolby Theater to Oscar parties in living rooms around the globe. In total, 11.3 million people chatted about the Oscars on Facebook on Sunday, for a total of 25.4 million combined posts, comments and likes.

Wins for ’12 Years,’ McConaughey and Leto lead the list of “most social moments” during the show, as our data team tracked spikes in conversation for the announcements and speeches that followed. The theme of the Oscars this year was “heroes,” and Bette Midler’s performance of “Wind Beneath My Wings” was another big moment in Facebook conversation. Host Ellen DeGeneres passing out slices of pizza to the hungry, star-studded crowd, rounds out the Top 5 most-buzzed-about moments:

1. “12 Years a Slave” wins Best Picture
2. Jared Leto wins Best Supporting Actor and thanks his Mom
3. Matthew McConaughey wins Best Actor
4. Bette Midler sings “Wind Beneath My Wings”
5. Pizza at the Oscars


More women than men were chatting about the Oscars on Facebook around the event, with females aged 18-34 and 35-49, leading the conversation. Men between the ages of 18 and 34 ranked third on our list of top demos buzzing about the night:

1. Women 18-34
2. Women 35-49
3. Men 18-34
4. Women, 50+
5. Men, 35-49

Some of Hollywood’s biggest stars joined the conversation on Facebook, posting behind-the-scenes photos and sharing meaningful moments with their fellow actors:







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