London 2012 is set to be the most talked about sporting event in history as fans and athletes from around the world come together to share their Olympic stories on Facebook.
More than 900 million people will be able to join the celebration – enough to fill the Olympic Stadium 11-thousand times over.
To help everyone get the most out of the Games, Facebook announced the Explore London 2012 page.
The page features athletes, national teams and individual sports, with broadcasters and sponsors coming soon. Creating a personalized Olympic experience is as easy as finding your favorite and clicking ‘like’.
Launching the Explore London 2012 page at an event in London, Joanna Shields, VP and Managing Director EMEA at Facebook said:
“These Olympics, every story has the potential to be heard. On Facebook, all athletes can have an audience, and every fan can track how their heroes are doing, support them, encourage them, and share their stories with the world.”
Also attending the London event was Mark Adams, Director of Communications at the IOC. Mr Adams said:
“The Olympics has been connecting fans with memorable sporting events and moments for more than a century, first in the stadiums, then through television and now on social media. It makes sense to give fans the best experience we can and these will be the first truly ‘social’ Games.
“I’m sure that through Facebook and all of our other social media channels we will manage to bring a new dimension to the Games for a new audience.”
The page is available in 22 languages. There are already more than 100 million connections between fans and athletes on the Explore London 2012 page.
