‘Performance Talks’ is a video series that goes behind the scenes with some of the world’s most innovative marketers to discuss strategy, performance and industry trends.

Anton Pavlovsky is the founder & CEO of Headway, a global EdTech (educational technologies) startup with Ukrainian roots that has launched a number of microlearning apps for adults. The company is championing microlearning via a number of educational apps and developed from a 3-person startup in 2019 into a team of over 200 people now, with 4 offices around Europe. Nicola Mendelsohn, Meta’s Head of Global Business Group, sat down with Anton to discuss:

• Diversification of digital media strategy and the role of creativity in online marketing;
• The importance of embracing a test-and-learn mindset;
• Headway’s success when leveraging Meta’s portfolio of AI-powered products known as Meta Advantage.

Watch the full interview above for more insights from Anton and Nicola.