‘Performance Talks: CMO Corner’ is a video series where we go behind the scenes with some of the world’s most innovative marketers to discuss strategy, performance and industry trends.

As Chief Marketing Officer (CMO) at Deichmann, Sabine Zantis is responsible for the German shoe retailer’s global marketing activities. 

2023 was truly a milestone year for Deichmann, with the company achieving record growth in its 110th year.  While in Hamburg, Nicola Mendelsohn, Meta’s VP, Global Business Group, sat down with Sabine to discuss;

• How to drive growth at an established retail brand
• The importance of embracing a test-and learn mindset
• The success Deichmann has seen when leveraging Meta’s portfolio of AI-powered products known as Meta Advantage.

Watch the full interview above for more insights from Sabine and Nicola.