‘Performance Talks’ is a video series that goes behind the scenes with some of the world’s most innovative marketers to discuss strategy, performance and industry trends.
The apps and gaming industries are growing rapidly on the back of digital technologies. To understand how brands representing those sectors are using innovative marketing technologies, watch the videos recorded during Apps and Gamings Summit that took place in Limassol, Cyprus in May 2024. The topics include:
- How automation is shaping the way the leading global apps and gaming businesses are shaping and executing their digital strategies using e.g. Meta’s portfolio of AI-powered products known as Meta Advantage;
- What role has social played in their growth strategies;
- How GenAI is revolutionizing their marketing strategies and what they expect in the future.
Watch the full interviews for more insights from Apps and Gaming Summit participants.