The Australian Competition and Consumer Commission (ACCC) opened an inquiry into the effect that digital search engines, social media platforms and other digital content aggregation platforms have on competition in media and advertising services markets.
As a result Facebook submitted a response that provides a detailed response into a number of key elements of Facebook’s business and the broader Australian market.
Facebook’s response to the ACCC Digital Platforms Inquiry Issues Paper can be downloaded here.
Note for press:
- All information contained within our submission is attributable to a ‘Facebook spokesperson’ unless otherwise noted.
Statement to be attributed to Mia Garlick – Facebook Director of Policy ANZ
“We operate in a fiercely competitive, multi-sided marketplace where we – like all ad-supported businesses – must attract, engage and balance the interests of our community, advertisers and publishers to meet their rapidly-evolving preferences.
Facebook is just one part of how Australians interact, and we must constantly innovate to ensure we’re meeting people’s expectations – from designing new features to giving people better controls over their experience.
We work every day to create free tools that enable people to have meaningful conversations, to be informed and to be connected to each other.
Just as Australians connect with community groups, causes, politicians and businesses that are important to them, they may also choose to connect to local news and media organisations to consume and share content online. Whilst news represents less than five per cent (5%) of the content that is shared on Facebook, we are committed to working with local publishers to identify new ways that we can support them to report the news, monetise their content and engage with their audience”.