Update on April 16, 2025 at 07:00AM PT:

You can now create your own sticker packs and share them directly in your chats, so your friends and family can all use your custom stickers to express themselves. 

Originally published on January 14, 2025 at 8:30AM PT: 

We’re always working on making WhatsApp more fun and easier to use, so we’re excited to kick off the new year with new features and design updates to improve your experience.  

• Camera effects: Now, when you take and send a video or photo in your chats, you can choose from 30 backgrounds, filters and effects to transform your shots.
• Selfie stickers: You can now turn your selfies into  stickers. To get started, tap the create sticker icon and you’ll see the camera option to take a selfie and create your sticker. This feature is available on Android now and coming to iOS soon.
• Share a sticker pack: Spotted a sticker pack you know a friend will love? Now you can share them directly in your chats. 
• Quicker reactions: You’ll now be able to double tap a message to react and quickly scroll through your most-used reactions. 

We’re looking forward to introducing more exciting features this year, while continuing to offer private, secure messaging across the world.