Celebrate the Rugby World Cup France 2023 by Sharing the Passion With Fans Worldwide


  • As the Rugby World Cup France 2023 approaches, we’re uniting fans through innovative technologies, interactive engagements and a shared love for the sport.
  • We’re revealing the Superfans – a team of 20 fictional characters inspired by each competing nation and designed to embody fan love for the tournament.
  • From today, fans worldwide can enjoy new Rugby World Cup stickers and AR filters, available across Facebook, Instagram and WhatsApp, and those in Paris can visit Meta’s immersive corner at the Rugby Village.

As the official social media and augmented reality/ virtual reality supplier of the Rugby World Cup France 2023, we’re excited to share all the fun and innovative ways rugby fans across the world can immerse themselves in the heart of the action using our apps. 

Meet the Superfans and Share your Passion for the Game

To bring fans around the world closer together, we’re unveiling the Superfans – a team of 20 fictional characters designed to embody fan love for the Rugby World Cup France 2023 tournament. The Superfans can be found across our apps, in the Paris Rugby Village, on TV during half-time intervals and in outdoor advertising near major stadiums in France. 

Each playful character has been designed with characteristics inspired by each participating nation and is on a mission to bring fans together to revel in the moment and celebrate the games. The Australian kangaroo, Irish shamrock, New Zealand fern and English rose are just some of the recognisable symbols that inspired these characters.

With a range of poses and expressions – from a victorious celebration to a playfully rueful pose and more – each Superfan comes to life in a unique way. Their characters are designed to evolve throughout the tournament, as fans’ excitement grows.

AR Filters and Stickers: Bringing the Superfans to Life

We’re launching new augmented reality filters featuring the Superfans, to give a playful and gamified experience to fans. Soon, everyone will be able to take a selfie with a range of characters to choose from using the front camera of their smartphone, and play to get them to catch a rugby pass using the back camera. These fun filters will evolve throughout the tournament stages. Animated GIF stickers will also be available through GIPHY, allowing people to express their passion in new ways on our apps.

Visit the Paris Rugby Village: The Epicenter of Fandom

Our space at the Paris Rugby Village will be a meeting place for fans to celebrate, watch games on screen together and immerse themselves in the Superfan universe. 

With over 30,000 people expected for the opening game alone, the Paris Rugby Village will be the epicenter of the tournament’s fandom. Our stand will be open for a total of 25 days, only on match days, from 2:00 PM to 11:30 PM CET.

Each wall in our booth will give people the opportunity to have a selfie moment with the Superfans, enjoy animated Superfan content and an interactive game where they are rewarded for their passion for their teams. A Reels Booth will also offer fans the chance to interact directly with the Superfans and create captivating Reels to share on Instagram and Facebook to commemorate the tournament. 

Join the Superfans!

As the tournament kicks off, the Superfans will be unmissable and ready for action. Fans can look out for their favorite character’s advertures on Facebook and Instagram, before and during breaks in between matches on TV, at prime outdoor locations in Paris and Marseille and on content creators’ social media accounts.

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