New Sharing Features on Instagram: Notes, Group Profiles and More


  • Today, we’re introducing new features that help you share and connect with the people you care about. 
  • We’re rolling out Notes, a new way to share your thoughts using just text and emojis.
  • We’re testing new features like Candid Stories so you can capture what you’re doing in the moment, Group Profiles so people can share posts and stories in a dedicated, shared profile and more.

Whether it’s catching up with friends or exploring shared interests, connecting with others is why people come to Instagram. Today, we’re introducing several updates to help you feel closer to the people you care about.

Share Your Thoughts 

We’re beginning to roll out Notes, a new way to share your thoughts and see what your friends are up to. Notes are short posts of up to 60 characters using just text and emojis. To leave a note, go to the top of your inbox, select the followers you follow back or people on your Close Friends list, and your note will appear at the top of their inbox for 24 hours. Replies to notes will arrive as DMs in your inbox.

During testing, we learned that people liked having a lightweight, easy way to share what’s on their mind and start conversations. From asking for recommendations to sharing what they’re up to, Notes give people a casual and spontaneous way to express themselves and connect with each other.

Create Moments With Friends

People enjoy sharing throughout their day to Stories – from highlights to the more everyday moments. We’re testing new features in Stories to help people more easily share in spontaneous, fun ways to help create even stronger connections with friends. 


Collaborate and Keep Up With Groups

People often create group chats on Instagram to share entertaining content, bond over memories, and make plans with friends. We’re testing new features to give people more ways to collaborate and connect with friends in groups.