Facebook, CNN Unveil Real-Time ‘Election Insights’

MENLO PARK, Calif. & ATLANTA, Ga. – August 27, 2012 – CNN, America’s most trusted source of news and information for the 2012 presidential campaigns, and Facebook® today unveiled the Facebook-CNN Election Insights. This tool displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick Rep. Paul Ryan.

Facebook-CNN Election Insights — found at CNN.com/FBinsights— displays dynamic, real-time charts and visualizations using Facebook Insights to gauge the volume of Facebook activity surrounding the election and candidates. CNN will use the tool, which also allows people to view data by geography and demography, during their coverage of the presidential election.

Working with social integration platform Mass Relevance , Facebook and CNN have created an experience that allows people to:

  • View trends about how many people are talking about each of the candidates across the United States.
  • Understand distinctions between who is talking about which candidates in those states — male vs. female, and by age group.
  • Contribute to the ongoing conversation via a Facebook Comments plug-in.
  • “Like” the overall Election Insights, CNN Politics, Obama, Romney, Biden, and Ryan Facebook Pages

Facebook-CNN Election Insights will be used during CNN broadcasts, including regular segments on CNN’s “The Situation Room with Wolf Blitzer” as well as in CNN.com and CNN Mobile campaign coverage. Notably, CNN’s daily “Political Gut Check” newsletter and the U.S. Politics on Facebook Page will feature highlights from the tool.

Read the full release on the U.S. Politics on Facebook Page.

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