By Tamara Hrivnak, Head of Music Business Development & Partnerships, and Fred Beteille, Head of Product, Music & Rights
We’ve been partnering with music companies around the world to bring music to more experiences on Facebook. Today we’re announcing new ways for people to express themselves with music in their posts, including a new feature, Lip Sync Live.
SHARE VIDEOS WITH MUSIC ON FACEBOOK
From weddings and holidays to everyday celebrations, the special moments in life are often ones we associate with music. Together with the music industry, we are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family. We’re testing this in several markets now and look forward to making it available more broadly soon.
LIP SYNC LIVE
We’re starting to roll out Lip Sync Live, which lets you lip sync to songs from forever favorites like “Welcome to The Jungle” by Guns N’ Roses to new hits like “Havana” by Camila Cabello. With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.
To try it out, choose the Lip Sync Live option when starting your Live video. After selecting a song from the song list, you can also add a description and customize your video with masks or a background.
When broadcasting with Lip Sync Live, friends will see the artist and song highlighted on the video and can tap to follow the artist on Facebook.
STAY “TUNED” FOR MORE
We’re exploring more ways to bring music to Facebook. In the coming months, we’ll start testing options for adding the music you love to Facebook Stories. We’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across our family of apps.