Performance Talks: How Zenith and Farfetch Are Using AI to Drive Results

‘Performance Talks’ is a new video series where we hear from innovative business leaders about their marketing priorities, the industry trends making an impact and the Meta tools they use to drive growth.

Now more than ever, businesses are looking to get the most out of their ad spend. It’s why we at Meta have been focused on improving advertiser performance for the over 10 million businesses that use personalized ads on our platforms by growing new experiences and building new AI-powered products.

Our Meta Advantage suite of automated ad tools helps businesses to get the best results with fewer, more efficient ad campaigns, reach more potential customers and save time and effort. Nearly all our advertisers are already using at least one of the AI-driven products in the portfolio. We’re particularly excited about Advantage+ shopping campaigns (ASC) which helps marketers find new audiences by automating the targeting and delivery of ad campaigns .

Businesses Are Seeing Improved Performance with Meta Advantage

In this interview, Thiago Correa, Chief Digital, Data and Technology Officer from Zenith UK tells us how they have leveraged Advantage+ shopping campaigns to maximise return on investment for their clients. The results are truly impressive, with a recent ASC test delivering a 30% uplift in incremental conversions and 50% increase in new customers, compared to business-as-usual campaigns.

Farfetch, the global platform for luxury fashion, saw a 30% reduction in comparable cost of sales thanks to Advantage+ Shopping Campaigns. According to Adam Cartlidge, Senior Director of Marketing, Farfetch has been able to better optimise their campaigns at scale thanks to Meta’s AI-powered ad tools.

Our AI investments are helping businesses adapt to the evolving advertising landscape and improve their campaign performance. We are here to serve the over 200 million businesses large and small that rely on us to help them connect with their customers. It’s why we’ll continue to invest in AI and automation so that businesses of all sizes can continue to grow with Meta. For more details on the Meta Advantage suite, visit our guide

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