Bringing Generative AI Experiences to People in Europe


  • This year we plan to expand AI at Meta – our collection of generative AI features and experiences along with the models that power them – to more people across the globe, including Europe.
  • We are committed to doing this in a responsible way that complies with privacy rules.
  • We plan to notify people in Europe on how we use their public information from our products and services to help develop and improve AI at Meta within their respective privacy laws. 

Last year, we started to introduce exciting new generative AI experiences across our family of apps and devices, and in April we announced these features would become available in more countries. We’re working hard to bring these features to people in the European Region and the United Kingdom by the end of the year. These features and experiences need to be trained on information that reflects the diverse cultures and languages of the European communities who will use them. We’re committed to doing this responsibly and believe it’s important that people understand how we train the models that power our generative AI products. Today, we will begin notifying people in the European Region and the United Kingdom on Facebook and Instagram about how we’ll use public information they have shared on Meta’s products and services to develop and improve AI at Meta within their respective privacy laws.

2 phone screens showing notification on Instagram and Facebook about new AI features

AI at Meta

AI at Meta is our collection of generative AI features and experiences and the models that power them, like Meta AI. AI at Meta is helping people express themselves, allowing them to create something never seen before, and unlocking new tools for businesses. This includes features not yet available in Europe like allowing people to create customized stickers for chats and stories as well as Meta AI, our virtual assistant you can access to answer questions, generate images and more in our family of apps and on devices. We’re excited to bring these generative AI features to more people and businesses across Meta products in the future.

Developing AI Responsibly

Before we bring these experiences across our apps and devices to more people around the world, we want to ensure they accurately capture and reflect the language and culture of different communities – including here in the European Region and the United Kingdom. 

As we shared in September, we use publicly available online and licensed information to train AI at Meta, as well as the information that people have shared publicly on Meta’s products and services. This information includes things like public posts or public photos and their captions. In the future, we may also use the information people share when interacting with our generative AI features, like Meta AI, or with a business, to develop and improve our AI products. We don’t use the content of your private messages with friends and family to train our AIs.

We’re committed to developing AI responsibly, and a core part of that is ensuring that our approach complies with local privacy laws. Under the UK’s Data Protection Act and the EU’s General Data Protection Regulation, we’ll be relying on the legal basis of ‘Legitimate Interests’ for processing certain first and third-party data in the European Region and the United Kingdom to improve AI at Meta. Specifically, we have legitimate interests in processing data to build these services and this means that people can object using a form found in our Privacy Centre if they wish. This approach is consistent with how other tech companies are developing and improving their AI experiences in Europe. 

We’re excited to bring this new technology to more people, creators and businesses in Europe. 

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