Today we’re launching new episodes of our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders across the globe. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our AI tools to grow their business through apps such as Facebook, Instagram and WhatsApp.
Derya Matras, Vice President, UK, Northern Europe, Middle East & Africa at Meta speaks to Carly Natalizia, Chief Digital Officer at Gymshark about how rapid innovation in AI is revolutionising the marketing industry. Carly also shares insights on how the marketing industry has shifted from focusing on targeted audiences to discovering new, broader ones with the help of Meta’s Advantage+ Shopping Campaigns.
Derya also speaks with Dan Elton, Chief Customer Officer at ASOS about their priorities for the rest of the year, including how they’re bringing trends to market in a short time frame of 2-3 weeks. They also discuss how AI is freeing up time and liberating their marketing team from tedious decision-making, allowing them to focus on more creative tasks and letting AI improve their campaigns.
