Today, at the exclusive ‘House of Instagram’ event in Mumbai, we shared two new updates from Instagram that not only underline India’s importance for Meta, but also further the possibilities for creators to reach new audiences.
Meta AI Translations Expand To Five New Indian Languages on Instagram & Facebook
We’re excited to announce in the coming months you will soon be able to use Meta AI to translate reels in five new Indian languages, helping you discover more entertaining content from across India and around the world. In October, we launched the ability for creators to dub and lip-sync their reels to and from English, Hindi, Spanish, and Portuguese, helping them reach more people globally. Now, the same capability will soon be available in Bengali, Tamil, Telugu, Kannada, and Marathi.
How will this work?
Creators have the option to use Meta AI to transform their reels, so they sound and look fluent in some of the world’s most spoken languages, helping them reach more people globally and grow an international audience. When turned on, the tool preserves the sound and tone of your voice, so your reels feel authentically you. You can also choose to enable the lip syncing feature, which syncs the translated audio to your mouth’s movements, so it looks like you’re actually speaking the language.
New Indian Fonts Available on Edits
Additionally, creators will now have the benefit of using new Indian fonts on Edits. So you’ll now be able to style your text and captions with Devanagari and Bengali-Assamese scripts, in languages such as Hindi, Marathi, Bengali and Assamese. This update will roll out on Android in the coming days.
How will this work?
- Within your editing timeline, head to “Text” on the bottom tools tray.
- From there click on the “Aa” icon where you’ll see the list of fonts available.
- If your device is already in Devanagari or Bengali-Assamese scripts, these fonts will be defaulted in the font tab. If not, slightly swipe down when you’re on the “all fonts” tab to filter your fonts by language.
These new updates follow a spree of other features launched in the past month to benefit creators. This includes the ability to restyle your photos and videos in Instagram Stories and make edits—big or small—using Meta AI. There are also new features in Edits, such as bulk editing captions, reversing your videos, using lip sync to bring your photos to life, and access to 400 more sound effects.
