Update on December 17, 2025 at 8:15AM PT:
We’re launching new features for Edits to help your videos stand out, reflect your vision, and speak to your audience.
- New Video Effects: We’re launching new AI-powered video effects, enabled by our new SAM 3 model, that you can add to specific people or objects in your videos. You can now apply a fun effect like Scribble, Outline, or Glitter, tag an outfit, blur an object, and more.
- Reels in Edits: You can now easily add Reels to your videos. Just choose a Reel from our public library, then remix it, react to it, or use it for inspiration in your own video. If your Reel is used in someone else’s video, you’ll be credited in the remixed video.
- Title Cards: Now, you can use ready-to-go professionally-styled video titles to capture your audience’s attention from the start.
- Storyboards: Storyboards in Edits gives you a place to easily plan out your videos so you can get them just right. Use storyboard to map out scripts, teleprompter cues, video clips, and notes for your edit.
- Text and Caption Updates: Explore a library of text styles that combine fonts, colors, animations, and effects that you can use to level up your videos. Plus, we’re expanding our library to include more fonts available for indic languages.
- Templates: Use templates to quickly create great videos using popular music, eye-catching fonts, or time clips that match the beat of the music used in your video. You can also share new templates for others to try, whether to start a trend or just share your own creativity.
We’ll keep updating Edits and adding new features that support and enhance your video editing process from start to finish.
Originally published on April 22, 2025 at 9:30AM PT:
Today, we’re launching Edits, a new video creation app that helps you make great videos directly on your phone. If you’re passionate about making videos, Edits has the tools you need to support your creation process, all in one place.
This is just the first step in making an app that helps you create your best videos, and we plan to keep evolving and improving Edits based on your feedback.
Designed for the Way You Work
Our goal is to build the most compelling creative tools to help creators express themselves freely in all the ways they can imagine, not just on Instagram and Facebook, but on any platform out there.
The process of making videos can be challenging, often requiring multiple apps and complicated workarounds. With Edits, you now have a dedicated space with powerful capabilities for video creation, such as:
- Simpler ways to work: Longer camera capture (up to 10 minutes), easy project management and high-quality. Share directly to Instagram and Facebook from within the app, or export and post wherever you want with no added watermarks.
- Powerful editing tools: Frame-accurate timeline with clip-level editing, auto-enhance features and effects like green screen and transitions.
- Data-driven insights: Real-time feedback on factors that can affect distribution (like skip rate) so you know what’s working and what to try next.
Built Alongside You
To build an app that truly meets the needs of short-form video creation, we knew we had to partner closely with creators.
Since last year, we’ve collaborated with a number of creators, tested different concepts and incorporated their feedback along the way. We also recently gave early access to a group of creators, who shared their thoughts on Edits.
What’s Next for Edits?
Your feedback plays a key role in how we’ll continue to improve Edits. And we’re already working on adding more features in areas, including:
- Keyframes: Pinpoint exact moments for adjustments to your video’s timing, motion and effects.
- Modification: Quickly change the look and feel of your videos with AI effects.
- Collaboration: Easily share drafts with friends, other creators or brands for feedback and creative builds.
- Creativity: More fonts, text animations, transitions, voice effects, filters and music options, including royalty-free.
We can’t wait to see how our community of brilliant creators uses Edits to create great video content. To get started, download Edits and sign in with your Instagram account.
