New Tools to Empower Community Builders in Facebook Groups

By Tom Alison, Head of Facebook App
  • We’re introducing new features to help group admins build the community they want, strengthen group culture and manage and sustain their communities.
  • We’re announcing a new experience that brings together the best of Pages and Groups into one place, allowing admins to use an official voice with their communities.

Today, we’re hosting the Facebook Communities Summit and announcing new tools in Facebook Groups that empower community builders to accomplish more together. As communities continue to evolve, we want to make it easier for people to collaborate in new ways and have fun while they’re doing it. We also continue to invest in new ways to keep groups on our platform safe.

Build the Community You Want and Strengthen Culture

Every group develops its own culture. To make their groups look and feel unique, admins will be able to:

  • Easily customize the colors, post backgrounds and fonts that display in groups, along with the emojis members can use to react to content.
  • Use feature sets to select preset collections of post formats, badges, admin tools and more that can be turned on for their group with one click, so that communities can engage in the ways they want. 
  • Suggest preferred formats for members to use when they post in their group. This will appear in a new posting button that stays with members as they browse the group, eliminating the need to scroll back to the top when they’re ready to post.
  • Create a unique greeting message and share group rules that new members will automatically receive when they join a group, so they can develop a sense of belonging sooner. 

Members will also soon be able to give community awards, like Insightful, Uplifting or Fun, to content that they find valuable. These awards encourage engagement, make the content more visible to members and help demonstrate the group’s content at its best.

Screenshots of new tools in Facebook Groups to develop group culture

GIF of community awards in Facebook Groups

Deepen Connections

With one main feed for discussions in a group, it can be hard for members to find content they want to engage with. We’re testing the ability for admins to create subgroups within their groups for specific topics, regions or occasions, that can be managed in one place, so that members can more easily go deeper on what they care about. 

When people want to connect in real-time, they will soon be able to use Community Chats in both Facebook and Messenger, as well as create recurring events when they want to get together more regularly, either virtually or in-person.

Screenshots of subgroups, Community Chats and recurring events in Facebook Groups

Manage Your Community

These new tools will help make it easier for admins to manage their groups: 

  • Admins can pin announcements and choose the order in which they show up in a new Featured section at the top of groups, to ensure their community sees the most important details first. 
  • We’re updating Admin Assist to give personalized suggestions on criteria to add, provide more information around why Admin Assist declines certain content and make Admin Assist accessible across all platforms with availability on Facebook Lite.
  • Community Chats will allow admins to create a chat for the admin and moderator team so that they can better coordinate decisions in real time.


Screenshot of Admin Assist in Facebook Groups

Sustain Your Community

We’re also introducing a suite of tools to help admins sustain their efforts and advance the purpose of the group. We’re testing the ability for admins to:

  • Create community fundraisers to raise money for group projects, to offset the costs of running the group or to enable members to show their appreciation for their admins and moderators. 
  • Sell merchandise they’ve created through a shop in their group, enabling members to show their support and deepen their sense of community. 
  • Create paid subgroups that members can subscribe to for a fee to gain exclusive access to more content, experiences like coaching or networking or deeper conversations. As part of our broader paid subscription effort across Facebook, this new feature enables admins to sustain their communities while offering more meaningful experiences to their members.

With different ways to earn or raise money through their groups, admins can tailor their approach to what works best for their community.

Screenshots of community fundraisers, merchandise and paid subgroups in Facebook Groups

A New Vision For Communities on Facebook

Some communities use both Groups and Pages to connect with people, which can be more time intensive for admins to manage and unclear to members where to go for what. So, we’re introducing a new consumer experience that brings the best of Pages and Groups into one place. 

For admins of Facebook Groups, the new experience will allow them to use an official voice when interacting with their community. For admins of Facebook Pages, the new experience will help them build community in a single space for members to participate and engage. Admins of Pages will also be able to take advantage of the moderation tools that Groups have today. This new experience is in early testing over the next year, before it becomes more broadly available.

GIF of Pages and Groups in one place on Facebook

During today’s Facebook Communities Summit, we’ll also celebrate and recognize the diverse communities on Facebook through our first-ever Community Day and the Facebook Community Awards. Read more about the event and other new features on the Facebook Community website



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