Meta and Facebook Create New Opportunities for Enterprise Applications to Serve Facebook’s 120 Million Users for Facebook enables developers to create a new class of enterprise applications for Facebook on By bringing together the leading social and enterprise platforms, developers can use social data from Facebook to power their apps

SAN FRANCISCO, CA – November 3, 2008 – [NYSE: CRM], the enterprise cloud computing company, and Facebook, the world’s largest online social community, today introduced a new suite of tools to marry next-generation business productivity applications to the interpersonal power of social networks. The new offering – for Facebook – is designed to foster a global development community for Facebook’s 120 million users and’s 100,000 developers. The move makes Facebook an ‘enterprise-friendly’ platform for global enterprises and individual entrepreneurs worldwide and puts at the forefront of business applications for social computing.

“Facebook users are always eager to try new applications that can improve their ability to connect and share in a trusted environment.” said Sheryl Sandberg, COO, Facebook. “Our work with will give developers the tools to create and deliver a new class of business applications for Facebook’s 120 million active users.”

“We are seeing social meet CRM and the enterprise for the first time,” said Marc Benioff, chairman and CEO, “This is the premier social graph fully integrating with the premier enterprise cloud computing company—-this is the true power of Internet.” for Facebook enables developers to easily use the Facebook APIs within their applications. Freely available at, for Facebook provides a new set of tools and services to enable developers to build applications that bring together social data from Facebook with the database, logic and workflow and Sites capabilities in and run them on’s trusted global service infrastructure. The tools will give developers a new means of creating business applications that greatly expand Facebook users’ ability to do corporate work on the site, by managing sales data, organizing business events or automating marketing decisions.

Developers Can Now Bring Together Facebook and Platforms

With for Facebook, developers have new tools to bring together the Facebook and platforms to build new kinds of social and business applications. provides a complete feature set for the development and delivery of business applications. By leveraging the social graph data on Facebook Platform, developers will have unprecedented capability to create applications that take advantage of the best of both platforms. As with applications built on Facebook Platform, users’ data remains secure and can only be accessed by developers with users’ permission.

Developers can use for Facebook to:

Enable a new class of applications for business on Facebook Platform. for Facebook enables the creation of applications that run 100 percent as a service, powered by Applications built and run on inherit all the benefits of a proven platform, including security and sharing models, workflow, analytics, customization, integration, and mobile access as well as the reliability, availability and global scale of’s trusted infrastructure.

Leverage Facebook Connect to enrich new and existing applications with social data from Facebook APIs. The Facebook social graph layers on top of the platform. With for Facebook, social data is now readily available to the more than 100,000 developers in the ecosystem. Now they can leverage Facebook’s social graph to build a new class of enterprise applications.

Create new ways for Facebook users to share and connect. By making it easy for developers to build robust applications in areas like recruiting, productivity and project collaboration that can be quickly integrated through Facebook Platform, users on Facebook will be presented with new tools for activities such as sharing a job opportunity or collaborating with co-workers or friends on an event or project.

Apps-O-Rama ( is a developer of an online tool called Get Stuff Done for Facebook that helps individuals and groups collaborate on projects on Facebook. Apps-O-Rama built Get Stuff Done because they were frustrated by how hard it was to juggle all the activities going in their lives, especially when other people were involved. Since projects are inherently social, Facebook was a natural environment for a next generation project management tool. Now the world can Get Stuff Done collaboratively within their Facebook network and reliably with Get Stuff Done can be used for anything users want to get done together, including sharing files, creating and assigning “to-do” lists, managing projects and seeing what happened while they were offline. It lets users go beyond group formation, and allows them to do things together such as plan tri! ps, organize events, move to a new apartment and much more.

“Our goal at Apps-O-Rama is to make working together in small groups dramatically easier than ever before,” said Jason Holloway, founder and CEO of Apps-O-Rama. “The development of our initial version of Get Stuff Done in PHP took months to build and deliver. Using the Facebook and platforms together we have been able to get a prototype of Get Stuff Done for Facebook running on in just a couple of weeks.”

AvailabilityFreely available at, for Facebook will help developers build social and business applications that leverage the capabilities of Facebook Platform and Facebook Connect including full support for FQL and API calls, FBML generation for native Facebook applications, xFBML support, profile presence support, custom components for Facebook Pages and more.

With the new tools, developers are given first class access to the Facebook APIs directly within’s Apex Code, enabling the creation of new applications and user experiences that connect directly to’s Sites, database, integration, Apex programming language, and Visualforce user interface capabilities.


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