{"id":8261,"date":"2020-03-05T10:05:29","date_gmt":"2020-03-05T16:05:29","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=8261"},"modified":"2020-06-24T12:28:58","modified_gmt":"2020-06-24T17:28:58","slug":"expandiendo-el-uso-de-las-herramientas-de-transparencia-electoral-y-politica-a-32-paises","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2020\/03\/expandiendo-el-uso-de-las-herramientas-de-transparencia-electoral-y-politica-a-32-paises\/","title":{"rendered":"Expandiendo el uso de las herramientas de transparencia electoral y pol\u00edtica a 32 pa\u00edses"},"content":{"rendered":"

Actualizado al 24 de junio del 2020<\/p>\n

El uso obligatorio de nuestras herramientas de transparencia para publicidad pol\u00edtica y electoral comenzar\u00e1 a regir a principios de agosto para los pa\u00edses que hab\u00edamos anunciado previamente. Esta exigencia ya est\u00e1 vigente en Sri Lanka y comenzar\u00e1 en julio en Nueva Zelanda. En Am\u00e9rica Latina, incluir\u00e1 a M\u00e9xico, Chile, Brasil y Colombia, entre otros. Los anunciantes deben acceder al servicio de ayuda<\/span><\/a> para obtener m\u00e1s informaci\u00f3n acerca del proceso de autorizaci\u00f3n y los requerimientos en cada pa\u00eds.<\/p>\n

\n

Actualizado al 27 de marzo del 2020<\/p>\n

Debido a limitaciones vinculadas al trabajo remoto, los anunciantes de los pa\u00edses incluidos en la \u00faltima expansi\u00f3n de nuestra herramienta de transparencia de avisos pol\u00edticos o electorales ya no deber\u00e1n realizar el proceso de autorizaci\u00f3n hasta nuevo aviso.<\/p>\n

\n

Actualizado el 20 de marzo del 2020<\/p>\n

Debido a que estamos concentrando nuestros esfuerzos en el brote de coronavirus, y a que nuestros equipos de revisi\u00f3n de avisos trabajan remotamente y en forma limitada, hemos decidido posponer el inicio del uso obligatorio de nuestras herramientas de transparencia para publicidad pol\u00edtica. Los anunciantes que quieran realizar avisos electorales o pol\u00edticos igualmente deber\u00e1n ser autorizados.<\/p>\n

\n

Estamos expandiendo el uso obligatorio de nuestras herramientas de transparencia para anuncios electorales y pol\u00edticos en 32 nuevos pa\u00edses. Esta iniciativa, forma parte de nuestro trabajo para contribuir positivamente con la democracia, reducir la difusi\u00f3n de informaci\u00f3n enga\u00f1osa, combatir la injerencia en las elecciones y aumentar la autenticidad de la publicidad en nuestros servicios.\u00a0<\/span><\/p>\n

En <\/span>junio<\/span><\/a> del 2019 lanzamos nuestras herramientas de transparencia de publicidad pol\u00edtica, un sistema que exige a los anunciantes registrarse, agregar una etiqueta de \u00abPagado por\u00bb a sus avisos y almacenarlos en una biblioteca durante siete a\u00f1os.\u00a0<\/span><\/p>\n

A partir de ahora este proceso ser\u00e1 obligatorio en una serie de pa\u00edses como M\u00e9xico, Jap\u00f3n, Chile e Indonesia, donde empezaremos a aplicar nuestra pol\u00edtica para anuncios electorales o pol\u00edticos. Para consultar una lista completa de donde se aplicar\u00e1 este requisito a partir de mediados de marzo, visita nuestro <\/span>servicio de ayuda<\/span><\/a>. Tambi\u00e9n estamos trabajando para tener esta herramienta disponible en otros pa\u00edses, como Myanmar y Brasil.<\/span><\/p>\n

Proceso de autorizaci\u00f3n<\/b><\/p>\n

Las personas que quieran hacer anuncios electorales o pol\u00edticos en esos lugares deber\u00e1n confirmar su identidad con un documento emitido por el pa\u00eds donde ser\u00e1n publicados los anuncios e informar qui\u00e9n es responsable de los mismos. Los anunciantes pueden seleccionarse a s\u00ed mismos, a una p\u00e1gina que administran o a una organizaci\u00f3n, como responsables en el aviso que lleva la etiqueta \u00abPagado por\u00bb. Si emplean el nombre de una p\u00e1gina o una organizaci\u00f3n, exigiremos que los anunciantes proporcionen informaci\u00f3n adicional, como la direcci\u00f3n local del negocio, un n\u00famero de tel\u00e9fono local, correo electr\u00f3nico y sitio web. Con la aplicaci\u00f3n de estos requisitos, los anunciantes ser\u00e1n responsables de los avisos que publiquen en Facebook e Instagram.\u00a0<\/span><\/p>\n

Biblioteca de anuncios e interfase API<\/b><\/p>\n

Los anuncios y la informaci\u00f3n para confirmar el descargo de responsabilidad de quienes los publican ser\u00e1n almacenados en la biblioteca durante siete a\u00f1os. All\u00ed, cualquier persona podr\u00e1 obtener detalles sobre un determinado aviso, como el nivel de gasto y los datos demogr\u00e1ficos de quienes lo vieron, incluyendo edad, sexo y lugar.<\/span><\/p>\n

Sabemos que proteger un proceso electoral es una tarea que involucra a diversos sectores de la sociedad y no la tarea de una sola empresa. Y es por eso ponemos a disposici\u00f3n de investigadores, acad\u00e9micos, periodistas y el p\u00fablico en general una <\/span>API<\/span><\/a> (interfase) para acceder a la biblioteca de anuncios y estudiar la publicidad pol\u00edtica.<\/span><\/p>\n

Los anuncios de estos 32 pa\u00edses ser\u00e1n sumados a la API. A finales de abril lanzaremos un <\/span>reporte<\/span><\/a> por pa\u00eds de la biblioteca de anuncios, con estad\u00edsticas agregadas de los anuncios electorales y pol\u00edticos, incluyendo el n\u00famero total de avisos y el gasto acumulado por per\u00edodo. El informe podr\u00e1 descargarse como un archivo.\u00a0<\/span><\/p>\n

Puedes obtener m\u00e1s informaci\u00f3n sobre nuestras herramientas de transparencia de anuncios <\/span>aqu\u00ed<\/span><\/a>.<\/span><\/p>\n

M\u00e1s detalles sobre nuestras pol\u00edticas relacionadas con anuncios sobre elecciones y pol\u00edtica <\/span>aqu\u00ed<\/span><\/a>. Tambi\u00e9n puedes conocer el proceso de revisi\u00f3n de anuncios en otros pa\u00edses en el <\/span>servicio de ayuda<\/span><\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"El nuevo acuerdo est\u00e1 disponible en Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Per\u00fa, Uruguay y Venezuela.","protected":false},"author":136784655,"featured_media":21128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1952,243947911],"class_list":["post-8261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-anuncios","tag-integridad"],"yoast_head":"\nExpandiendo el uso de las herramientas de transparencia electoral y pol\u00edtica a 32 pa\u00edses | Acerca de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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