{"id":8248,"date":"2020-03-05T08:25:03","date_gmt":"2020-03-05T14:25:03","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=8248"},"modified":"2020-03-11T10:12:37","modified_gmt":"2020-03-11T16:12:37","slug":"la-app-lasso-de-facebook-trae-videos-divertidos-de-formato-corto-a-mas-paises-de-america-latina","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2020\/03\/la-app-lasso-de-facebook-trae-videos-divertidos-de-formato-corto-a-mas-paises-de-america-latina\/","title":{"rendered":"La app Lasso de Facebook trae videos divertidos de formato corto a m\u00e1s pa\u00edses de Am\u00e9rica Latina"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8253\" src=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/8\/2020\/03\/Lasso_Logo_Color-Symbol.png?w=370&#038;resize=185%2C206\" alt=\"\" width=\"185\" height=\"206\" \/><\/p>\n<p><b>Lasso<\/b><span style=\"font-weight: 400\"> es una nueva aplicaci\u00f3n independiente de Facebook que permite a las personas expresarse con videos divertidos y cortos de hasta 26 segundos. En Lasso, la gente puede crear videos con filtros y efectos divertidos, unirse a desaf\u00edos de hashtag, seleccionar canciones de un cat\u00e1logo de millones de t\u00edtulos, compartir los videos f\u00e1cilmente en Stories de Facebook e Instagram y m\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hemos visto que la gente est\u00e1 cada vez m\u00e1s interesada en videos de formato corto. Por esta raz\u00f3n, durante los \u00faltimos meses hemos estado probando Lasso en M\u00e9xico y Colombia y Estados Unidos, al tiempo que colaboramos con una variedad de creadores de contenido para aprender de ellos, recopilar comentarios y crear nuevas experiencias en la aplicaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Latinoam\u00e9rica tiene una comunidad fuerte y comprometida en torno al video en Facebook y, para continuar desarrollando la experiencia de Lasso, en las \u00faltimas semanas, hemos comenzado a expandir la aplicaci\u00f3n a m\u00e1s pa\u00edses de la regi\u00f3n. Actualmente, Lasso est\u00e1 disponible en 13 pa\u00edses de Latinoam\u00e9rica, incluidos Argentina, Chile, Per\u00fa, Guatemala, Ecuador, Honduras, Paraguay, El Salvador, Costa Rica, Panam\u00e1 y Uruguay. <\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\u00abHemos visto c\u00f3mo las comunidades crecen y se conectan usando los videos de formato corto de Lasso, y estamos entusiasmados de ofrecer a m\u00e1s personas en Latinoam\u00e9rica nuevas formas creativas para expresarse con la aplicaci\u00f3n\u00bb, &#8211; Luz Landa, Gerente de alianzas estrat\u00e9gicas con creadores de contenido y figuras p\u00fablicas.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">En los pr\u00f3ximos meses, continuaremos colaborando con m\u00e1s creadores de la regi\u00f3n para escuchar y aprender de la forma en que estas comunidades interact\u00faan con Lasso.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-8250 aligncenter\" src=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/8\/2020\/03\/Lasso-Perfil.png?w=576&#038;resize=300%2C534\" alt=\"\" width=\"300\" height=\"534\" \/>\u00a0<b>\u00bfC\u00f3mo funciona Lasso?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Para comenzar a usar Lasso, las personas s\u00f3lo necesitan descargar la aplicaci\u00f3n, disponible en <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/lasso-short-fun-videos\/id1436534917\"><span style=\"font-weight: 400\">iOS <\/span><\/a><span style=\"font-weight: 400\">y <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.lasso\"><span style=\"font-weight: 400\">Android<\/span><\/a><span style=\"font-weight: 400\">, e iniciar sesi\u00f3n con su cuenta de Facebook o Instagram.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Aplicaci\u00f3n independiente:<\/b><span style=\"font-weight: 400\"> es una aplicaci\u00f3n en la que se pueden crear y ver videos verticales de formato corto de 26 segundos o menos con temas que van desde comedia y belleza hasta m\u00fasica, moda y m\u00e1s.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>M\u00fasica<\/b><span style=\"font-weight: 400\">: Lasso tiene millones de canciones para elegir, solo deber\u00e1n tocar el \u00edcono de la nota musical para buscar una canci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>F\u00e1cil de compartir:<\/b><span style=\"font-weight: 400\"> las personas podr\u00e1n compartir sus videos de Lasso en sus Stories en Facebook e Instagram.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Caracter\u00edsticas de producci\u00f3n: <\/b><span style=\"font-weight: 400\">se podr\u00e1 elegir diferentes velocidades (.1x, .5x, 1x, 2x, 3x), filmar en diferentes segmentos, agregar un GIF como clip dentro de un video, efectos de c\u00e1mara (efectos de realidad virtual y filtros faciales).<\/span><\/li>\n<\/ul>\n<p><b>Hashtags y desaf\u00edos:<\/b><span style=\"font-weight: 400\"> Lasso te permite saber qu\u00e9 hashtags est\u00e1n de moda para poder crear un video.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8257\" src=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/8\/2020\/03\/Lasso-Compartir.png?w=576&#038;resize=300%2C534\" alt=\"\" width=\"300\" height=\"534\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"Lasso permite a las personas expresarse con videos de hasta 26 segundos.","protected":false},"author":136784655,"featured_media":21140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243947986,237720135],"tags":[1952,243902897],"class_list":["post-8248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","category-noticias-de-productos","tag-anuncios","tag-video"],"yoast_head":"<!-- This site is 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