{"id":23368,"date":"2021-09-23T08:25:18","date_gmt":"2021-09-23T13:25:18","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=23368"},"modified":"2021-09-23T09:28:41","modified_gmt":"2021-09-23T14:28:41","slug":"presentamos-nuestras-normas-de-distribucion-de-contenido","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2021\/09\/presentamos-nuestras-normas-de-distribucion-de-contenido\/","title":{"rendered":"Presentamos nuestras Normas de Distribuci\u00f3n de Contenido"},"content":{"rendered":"

Por Anna Stepanov, <\/span>Directora, Gerente de Producto<\/em><\/p>\n

Hoy publicamos las <\/span>Normas de Distribuci\u00f3n de Contenido<\/b><\/a> de Facebook para compartir m\u00e1s detalles sobre c\u00f3mo se distribuye el contenido en nuestra plataforma.<\/span><\/p>\n

Mientras que las <\/span>Normas Comunitarias<\/span><\/a> dejan en claro qu\u00e9 contenido est\u00e1 y no est\u00e1 permitido en Facebook, las Normas de Distribuci\u00f3n de Contenido detallan qu\u00e9 contenido recibe una distribuci\u00f3n <\/span>reducida<\/span><\/i> en la Secci\u00f3n de Noticias por ser problem\u00e1tico o de baja calidad. Muchas de estas pautas se han compartido en varios anuncios, pero en un esfuerzo por brindar claridad y hacerlas m\u00e1s accesibles, hemos decidido unificarlas en un lugar, de f\u00e1cil acceso, dentro de nuestro Centro de Transparencia.<\/span><\/p>\n

As\u00ed como trabajamos para mejorar la Secci\u00f3n de Noticias<\/a>, confiamos en los <\/span>valores fundamentales<\/span> para guiar este proceso. Los cambios que realizamos, en particular los que se centran en limitar la difusi\u00f3n de contenido problem\u00e1tico, est\u00e1n basados en amplia retroalimentaci\u00f3n de nuestra comunidad global y expertos externos. En los \u00faltimos a\u00f1os, hemos consultado a m\u00e1s de 100 stakeholders en una variedad de \u00e1reas de enfoque relevantes con el fin de brindar mayor transparencia a nuestros esfuerzos para reducir el contenido problem\u00e1tico.<\/span><\/p>\n

Anteriormente analizamos nuestros <\/span>esfuerzos para reducir la distribuci\u00f3n<\/span><\/a> de contenido problem\u00e1tico o de baja calidad en funci\u00f3n de las necesidades de las personas, los creadores y nuestra comunidad. Hay tres razones principales por las que podr\u00edamos reducir la distribuci\u00f3n de contenido:<\/span><\/p>\n

    \n
  1. Como respuesta a comentarios directos de las personas: <\/b>escuchamos los comentarios de la gente sobre lo que les gusta y lo que no les gusta ver en Facebook y, en respuesta, realizamos cambios en la Secci\u00f3n de Noticias.<\/span><\/li>\n
  2. Como incentivo a los creadores para que inviertan en contenido preciso y de alta calidad: <\/b>queremos que las personas tengan material nuevo e interesante con el que interactuar a largo plazo, por lo que estamos trabajando para establecer incentivos que fomenten la creaci\u00f3n de este tipo de contenido. <\/span><\/li>\n
  3. Para fomentar una comunidad m\u00e1s segura: <\/b>algunos contenidos pueden ser problem\u00e1ticos para nuestra comunidad, independientemente de la intenci\u00f3n. Haremos que este contenido sea m\u00e1s dif\u00edcil de encontrar para las personas.<\/span><\/li>\n<\/ol>\n

    \u00bfQu\u00e9 sigue?<\/b><\/p>\n

    Continuaremos actualizando las <\/span>Normas de Distribuci\u00f3n de Contenido<\/b> para brindarles a las personas informaci\u00f3n sobre c\u00f3mo definimos y tratamos el contenido problem\u00e1tico o de baja calidad que de otra manera no infringe nuestras Normas Comunitarias.<\/span><\/p>\n

    \u00bfC\u00f3mo se ver\u00e1 afectada mi P\u00e1gina?<\/b><\/p>\n

    Las <\/span>Normas de Distribuci\u00f3n de Contenido<\/b> ya est\u00e1n vigentes hoy, algunas a nivel mundial y otras espec\u00edficas para ciertas ubicaciones. Nuestras <\/span>Normas para Editores <\/span><\/a>contin\u00faan brindando informaci\u00f3n espec\u00edfica relevante para los creadores interesados \u200b\u200ben aprender m\u00e1s sobre la distribuci\u00f3n en Facebook. Tambi\u00e9n continuaremos expandiendo nuestra pesta\u00f1a de <\/span>Calidad<\/span><\/a> para ayudar a brindar m\u00e1s transparencia en las pol\u00edticas que pueden estar afectando una p\u00e1gina.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Compartimos m\u00e1s detalles sobre c\u00f3mo se distribuye el contenido en nuestra plataforma.","protected":false},"author":145013940,"featured_media":23369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243948038,243947992],"tags":[243948142,243948143],"class_list":["post-23368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-app","category-politica-publica","tag-content-distribution-guidelines","tag-normas-de-distribucion-de-contenido"],"yoast_head":"\nPresentamos nuestras Normas de Distribuci\u00f3n de Contenido | Acerca de 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