{"id":23140,"date":"2021-07-23T13:08:22","date_gmt":"2021-07-23T18:08:22","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=23140"},"modified":"2021-07-27T10:38:57","modified_gmt":"2021-07-27T15:38:57","slug":"conectando-a-los-aficionados-con-los-juegos","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2021\/07\/conectando-a-los-aficionados-con-los-juegos\/","title":{"rendered":"Conectando a los aficionados con los Juegos"},"content":{"rendered":"

Esta temporada, personas de todo el mundo usar\u00e1n nuestras aplicaciones para experimentar los Juegos. Estamos implementando funciones en Facebook, Instagram y WhatsApp para ayudar a las personas a descubrir contenido y apoyar a sus equipos.<\/span><\/p>\n

Facebook<\/b><\/p>\n

En Facebook, tendremos un <\/span>centro de informaci\u00f3n<\/span><\/a>, que incluye lo m\u00e1s destacado de los socios oficiales de transmisi\u00f3n ol\u00edmpica, res\u00famenes de equipos y atletas, explicadores de competencias nuevas en los Juegos, historia ol\u00edmpica, publicaciones de amigos y m\u00e1s. Los fan\u00e1ticos pueden visitar el centro <\/span>aqu\u00ed<\/span><\/a> o dando clic en los hashtags #Olympics o #Tokyo2020.<\/span><\/p>\n

\"\"<\/p>\n

Instagram<\/b><\/p>\n

A trav\u00e9s de los efectos de Realidad Aumentada (RA) en Instagram, los fan\u00e1ticos pueden obtener una experiencia \u00fanica tanto en Stories como en Reels. En un efecto de Realidad Aumentada, los fan\u00e1ticos pueden intentar reflejar los movimientos de Miraitowa, la mascota oficial de los Juegos Ol\u00edmpicos y ganar medallas de RA por sus actuaciones. Este efecto ya est\u00e1 disponible a trav\u00e9s de la cuenta de Instagram <\/span>@olympics<\/span><\/a>. Otro efecto, disponible a trav\u00e9s de la cuenta de Instagram <\/span>@Tokyo2020<\/span><\/a>, presenta el tema oficial de los Juegos Ol\u00edmpicos de Tokio 2020.<\/span><\/p>\n

Adem\u00e1s, Reels en la cuenta <\/span>@instagram<\/span><\/a> llevar\u00e1 a los fan\u00e1ticos detr\u00e1s de escena<\/span><\/a> con once atletas ol\u00edmpicos mientras se preparan para Tokio.<\/span><\/p>\n

WhatsApp<\/b><\/p>\n

El <\/span>chatbot oficial de los Juegos Ol\u00edmpicos ya est\u00e1 disponible en WhatsApp<\/span><\/a> (solo en ingl\u00e9s). Aprovechando la API de WhatsApp Business, el chatbot compartir\u00e1 el calendario ol\u00edmpico, la informaci\u00f3n para sintonizar las transmisiones locales de los Juegos en todo el mundo y las \u00faltimas noticias y clasificaciones de medallas. El chatbot tambi\u00e9n incluir\u00e1 stickers oficiales y un cuestionario sobre los distintos eventos ol\u00edmpicos. Adem\u00e1s, los fan\u00e1ticos pueden participar para conocer la campa\u00f1a #StrongerTogether de los Juegos Ol\u00edmpicos.<\/span><\/p>\n

\"\"<\/p>\n

Contenido de video<\/b><\/p>\n

En los pa\u00edses seleccionados, los fan\u00e1ticos tendr\u00e1n acceso a lo m\u00e1s destacado de Tokio 2020, perfiles de atletas y entrevistas durante el transcurso de los Juegos a trav\u00e9s de las p\u00e1ginas de Facebook y las cuentas de Instagram de las emisoras ol\u00edmpicas oficiales. Esto incluye <\/span>NBC Universal<\/span><\/a> en los Estados Unidos, <\/span>Eurosport<\/span><\/a> para partes de Europa y <\/span>beIN<\/span><\/a> en el Medio Oriente y \u00c1frica del Norte. En otros territorios seleccionados, incluidos India, Rusia, \u00c1frica subsahariana y Am\u00e9rica Latina de habla hispana, los fan\u00e1ticos pueden ver los aspectos m\u00e1s destacados del d\u00eda desde Tokio en la <\/span>p\u00e1gina oficial de Facebook de los Juegos Ol\u00edmpicos<\/span><\/a>.<\/span><\/p>\n

Estamos entusiasmados de conectar a personas de todo el mundo con los Juegos y ayudar a los fan\u00e1ticos a apoyar a sus equipos, atletas y momentos favoritos esta temporada en nuestras aplicaciones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Implementamos funciones en Facebook, Instagram y WhatsApp para ayudar a las personas a descubrir contenido y apoyar a sus equipos. 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