{"id":23106,"date":"2021-07-14T12:18:42","date_gmt":"2021-07-14T17:18:42","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=23106"},"modified":"2021-07-14T12:18:42","modified_gmt":"2021-07-14T17:18:42","slug":"inversion-de-mil-millones-de-dolares-para-creadores","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2021\/07\/inversion-de-mil-millones-de-dolares-para-creadores\/","title":{"rendered":"Inversi\u00f3n de mil millones de d\u00f3lares para creadores"},"content":{"rendered":"<figure id=\"attachment_23109\" aria-describedby=\"caption-attachment-23109\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23109\" src=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=890&#038;resize=890%2C501\" alt=\"\" width=\"890\" height=\"501\" srcset=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=1920 1920w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=600 600w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=300 300w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=768 768w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=1024 1024w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=1536 1536w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434_Header.png?w=800 800w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><figcaption id=\"caption-attachment-23109\" class=\"wp-caption-text\">Isaias Hernandez, @QueerBrownVegan<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Para finales de 2022, tenemos planeado invertir m\u00e1s de mil millones de d\u00f3lares en programas que proporcionen a los creadores nuevas formas de generar dinero por el contenido que crean en Facebook e Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Desde artistas hasta expertos en moda y animadores emergentes, los creadores son el motor de gran parte de la pasi\u00f3n y creatividad que vemos en nuestras apps. Mientras continuamos construyendo herramientas creativas como los <\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/08\/paid-online-events\/\"><span style=\"font-weight: 400\">eventos online pagados<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/stars\"><span style=\"font-weight: 400\">estrellas<\/span><\/a><span style=\"font-weight: 400\"> y <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/03\/helping-content-creators-diversify-revenue-on-facebook\/\"><span style=\"font-weight: 400\">herramientas de monetizaci\u00f3n para todo tipo de videos<\/span><\/a><span style=\"font-weight: 400\">, tambi\u00e9n queremos recompensar a los creadores, en especial aquellos que reci\u00e9n empiezan, por crear contenido que sus comunidades disfruten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Esta inversi\u00f3n incluir\u00e1 nuevos programas de bonificaci\u00f3n que pagan a aquellos creadores elegibles por alcanzar determinados logros mediante el uso de nuestras herramientas creativas y de monetizaci\u00f3n. Tambi\u00e9n ofreceremos financiaci\u00f3n para que los creadores produzcan su propio contenido. Nuestro objetivo es ayudar al mayor n\u00famero posible de creadores a alcanzar un nivel de \u00e9xito sostenible y a largo plazo en nuestras apps.<\/span><\/p>\n<p><b>Introducci\u00f3n de bonificaciones<\/b><\/p>\n<p><span style=\"font-weight: 400\">Hoy presentamos programas de bonificaci\u00f3n que recompensar\u00e1n a una amplia variedad de creadores por compartir contenido de calidad que las personas disfruten. Adem\u00e1s, las bonificaciones ayudar\u00e1n a los creadores a comprender qu\u00e9 contenido funciona mejor para ellos.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Los programas de bonificaci\u00f3n ser\u00e1n por temporadas, evolucionar\u00e1n y se ampliar\u00e1n con el tiempo. Si bien algunos programas ya est\u00e1n disponibles para creadores invitados, como nuestros <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-for-creators-to-make-a-living\/\"><span style=\"font-weight: 400\">Badges y Desafio de Estrellas<\/span><\/a><span style=\"font-weight: 400\">, lanzaremos un lugar dedicado a las bonificaciones dentro de la app de Instagram y, m\u00e1s adelante, en la app de Facebook, donde los creadores podr\u00e1n conocer las bonificaciones que tienen a su disposici\u00f3n.<\/span><\/p>\n<p><b>Bonificaciones disponibles en este momento<\/b><\/p>\n<p><span style=\"font-weight: 400\">Las primeras oportunidades de bonificaci\u00f3n en Facebook, disponibles actualmente por invitaci\u00f3n, ayudan a los creadores a monetizar m\u00e1s al mismo tiempo que aprenden c\u00f3mo crear este tipo de contenido.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La <\/span><b>bonificaci\u00f3n in-stream <\/b><span style=\"font-weight: 400\">otorga una bono por ingresos durante los pr\u00f3ximos cuatro meses a determinados creadores de video que utilizan <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/in-stream-ads\"><span style=\"font-weight: 400\">anuncios in-stream<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><b style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\">Estrellas bonificadas<\/b><span style=\"font-weight: 400\">: estamos expandiendo a todos los creadores, incluyendo a los de videos de juegos, los <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\" href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-for-creators-to-make-a-living\/\">desaf\u00edos de estrellas<\/a><span style=\"font-weight: 400\">. Los creadores de videos y de juegos que cumplan los requisitos recibir\u00e1n una bonificaci\u00f3n mensual por cumplir con hitos de ingresos de <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\" href=\"https:\/\/www.facebook.com\/creators\/tools\/stars\">estrellas<\/a><span style=\"font-weight: 400\"> espec\u00edficos durante los pr\u00f3ximos tres meses.<\/span><\/li>\n<\/ul>\n\n    \n    <div \n        id=\"gallery-23110,23113-1-slideshow\" \n        class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" \n        data-trans=\"fade\" \n        data-autostart=\"true\" \n        data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/ltam\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/07\\\/CD21_434-Investing-1-Billion-in-Creators_ISA.jpg?fit=7680%2C7040&quot;,&quot;id&quot;:&quot;23110&quot;,&quot;title&quot;:&quot;CD21_434 Investing $1 Billion in Creators_ISA&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/about.fb.com\\\/ltam\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/07\\\/CD21_434-Investing-1-Billion-in-Creators_Stars.jpg?fit=7680%2C7040&quot;,&quot;id&quot;:&quot;23113&quot;,&quot;title&quot;:&quot;CD21_434 Investing $1 Billion in Creators_Stars&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" \n        itemscope \n        itemtype=\"https:\/\/schema.org\/ImageGallery\">\n    <\/div>\n\n    <script type=\"text\/javascript\">\n    if (typeof jetpackSlideshowSettings === 'undefined') {\n        window.jetpackSlideshowSettings = {\n            spinner: 'https:\/\/about.fb.com\/ltam\/wp-content\/mu-plugins\/jetpack\/modules\/shortcodes\/img\/slideshow-loader.gif',\n            speed: '4000',\n            label_prev: 'Previous Slide',\n            label_stop: 'Pause Slideshow',\n            label_next: 'Next Slide'\n        };\n    }\n\n    jQuery(document).ready(function($) {\n        $('.jetpack-slideshow-noscript').remove();\n        var container = $('#gallery-23110,23113-1-slideshow');\n        if (!container.data('processed')) {\n            var slideshow = new JetpackSlideshow(\n                container,\n                container.data('trans'),\n                container.data('autostart')\n            );\n            slideshow.images = container.data('gallery');\n            slideshow.init();\n            container.data('processed', true);\n        }\n    });\n    <\/script>\n\n    \n<p><span style=\"font-weight: 400\">En Instagram, las primeras bonificaciones estar\u00e1n disponibles por invitaci\u00f3n y recompensar\u00e1n a los creadores por registrarse en anuncios de IGTV y usar Badges en Live y Reels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La <\/span><b>bonificaci\u00f3n de anuncios de IGTV<\/b><span style=\"font-weight: 400\">, ya disponible para los creadores en los Estados Unidos, permite a los creadores ganar una bonificaci\u00f3n \u00fanica por registrarse en los <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/igtv-ads\"><span style=\"font-weight: 400\">anuncios de IGTV<\/span><\/a><span style=\"font-weight: 400\">, con lo que pueden ganar una parte de los ingresos cuando se publican anuncios en sus videos.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La <\/span><b>bonificaci\u00f3n de Badges en Live<\/b><span style=\"font-weight: 400\">, disponibles ahora para creadores en 11 pa\u00edses, recompensa a los creadores cuando alcanzan ciertos hitos con <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/badges\"><span style=\"font-weight: 400\">badges<\/span><\/a><span style=\"font-weight: 400\">, como transmitir en vivo con otra cuenta.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">La <\/span><b>bonificaci\u00f3n de Reels Summer<\/b><span style=\"font-weight: 400\">, que se lanzar\u00e1 en las pr\u00f3ximas semanas para los creadores de Estados Unidos, pagar\u00e1 a los creadores por crear contenido de calidad para <\/span><a href=\"https:\/\/business.instagram.com\/creators\/reels\"><span style=\"font-weight: 400\">Reels<\/span><\/a><span style=\"font-weight: 400\"> en Instagram. Los creadores pueden encontrar la bonificaci\u00f3n de Verano de Reels en la nueva secci\u00f3n \u00abBonificaciones\u00bb de la app de Instagram y ganar\u00e1n en funci\u00f3n de la cantidad de reproducciones que tengan sus reels.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-23111\" src=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=890&#038;resize=890%2C816\" alt=\"\" width=\"890\" height=\"816\" srcset=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=7680 7680w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=436 436w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=300 300w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=768 768w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=1024 1024w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=1536 1536w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=2048 2048w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=1178 1178w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=655 655w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=1920 1920w, https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/07\/CD21_434-Investing-1-Billion-in-Creators_Bonus.jpg?w=2880 2880w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Planeamos implementar m\u00e1s programas de bonificaci\u00f3n hacia fin del a\u00f1o.<\/span><\/p>\n<p><b>Nuestro enfoque de los programas de bonificaci\u00f3n<\/b><\/p>\n<p><span style=\"font-weight: 400\">Queremos ser transparentes a la hora de desarrollar estos programas para que los creadores tengan claro d\u00f3nde y c\u00f3mo pueden ganar. Para ello, seguiremos una serie de principios que guiar\u00e1n la forma en que nuestros programas de bonificaci\u00f3n distribuyen la inversi\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Aut\u00e9ntico:<\/b><span style=\"font-weight: 400\"> dise\u00f1ado para recompensar a los creadores que generan contenido original y de alta calidad que las personas disfrutan.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Accesible<\/b><span style=\"font-weight: 400\"> desarrollado para ayudar a los creadores de todos los tama\u00f1os en una amplia gama de verticales, con oportunidades de obtener ingresos para una variedad de contenido en nuestras apps.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Sencillo y pr\u00e1ctico<\/b><span style=\"font-weight: 400\">: requisitos f\u00e1ciles de entender sobre los que los creadores pueden cumplir para ayudarles a crecer sus negocios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Los creadores de todos los programas de bonificaci\u00f3n deben cumplir con nuestras <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/169845596919485?id=2520940424820218\"><span style=\"font-weight: 400\">Pol\u00edticas de monetizaci\u00f3n para socios<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>Reg\u00edstrate para obtener m\u00e1s informaci\u00f3n<\/b><\/p>\n<p><span style=\"font-weight: 400\">Para indicar tu inter\u00e9s y registrarte para conocer m\u00e1s sobre los productos de monetizaci\u00f3n de Facebook y los programas de bonificaci\u00f3n, visita <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/mta\"><span style=\"font-weight: 400\">Herramientas de monetizaci\u00f3n<\/span><\/a><span style=\"font-weight: 400\"> en Facebook for Creators. En Instagram, los creadores pueden obtener m\u00e1s informaci\u00f3n en la secci\u00f3n \u00abBonificaciones\u00bb de la app, que estar\u00e1 disponible en las pr\u00f3ximas semanas.<\/span><\/p>\n<p><b>Pr\u00f3ximamente<\/b><\/p>\n<p><span style=\"font-weight: 400\">Esta inversi\u00f3n re\u00fane gran parte de los programas e iniciativas de la empresa para apoyar a los creadores y permitirles desarrollar un negocio sostenible en nuestras apps. Complementa nuestra creciente colecci\u00f3n de herramientas de monetizaci\u00f3n, que permite obtener ingresos por publicidad a trav\u00e9s de anuncios <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/in-stream-ads\"><span style=\"font-weight: 400\">in-stream<\/span><\/a><span style=\"font-weight: 400\"> y de <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/igtv-ads\"><span style=\"font-weight: 400\">IGTV<\/span><\/a><span style=\"font-weight: 400\">, conseguir el apoyo de los fans por medio de <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/badges\"><span style=\"font-weight: 400\">Badges<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/stars\"><span style=\"font-weight: 400\">Estrellas<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/fan-subs\"><span style=\"font-weight: 400\">suscripciones de fans<\/span><\/a><span style=\"font-weight: 400\"> y <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/poe\"><span style=\"font-weight: 400\">eventos online pagados<\/span><\/a><span style=\"font-weight: 400\">, generar colaboraciones pagadas a trav\u00e9s del administrador de <\/span><a href=\"https:\/\/www.facebook.com\/formedia\/solutions\/branded-content\"><span style=\"font-weight: 400\">contenido de marca<\/span><\/a><span style=\"font-weight: 400\"> y de <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/affiliate\"><span style=\"font-weight: 400\">colaboraciones de marca<\/span><\/a><span style=\"font-weight: 400\">, y utilizar <\/span><a href=\"https:\/\/business.instagram.com\/creators\/earn-money\/shopping\"><span style=\"font-weight: 400\">herramientas de compra para creadores<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A medida que los programas est\u00e9n disponibles, compartiremos m\u00e1s detalles sobre cada uno, incluidos los criterios de elegibilidad y la forma en que los creadores pueden solicitarlos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Para finales de 2022, tenemos planeado invertir en programas que proporcionen a los creadores nuevas formas de generar dinero por el contenido que crean en Facebook e Instagram.","protected":false},"author":145013940,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243948128,243948039,243948037,237720135],"tags":[1952,243947920,243948129],"class_list":["post-23106","post","type-post","status-publish","format-standard","hentry","category-creadores","category-instagram","category-meta","category-noticias-de-productos","tag-anuncios","tag-creadores","tag-monetizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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