{"id":22572,"date":"2021-03-03T08:40:32","date_gmt":"2021-03-03T14:40:32","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=22572"},"modified":"2021-03-03T08:41:36","modified_gmt":"2021-03-03T14:41:36","slug":"deportes-en-facebook-lo-que-viene","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2021\/03\/deportes-en-facebook-lo-que-viene\/","title":{"rendered":"Deportes en Facebook: Lo que viene"},"content":{"rendered":"<p><span style=\"font-weight: 400\">El \u00e9xito de Facebook Watch, nuestra plataforma de videos, se debe en gran parte a las personas de Am\u00e9rica Latina, quienes son algunas de las m\u00e1s involucradas con el contenido de video en el mundo. En los \u00faltimos tres a\u00f1os, adquirimos los derechos de campeonatos importantes como la Copa Libertadores y la Champions League para ofrecer a los fan\u00e1ticos nuevas formas sociales e interactivas de experimentar el deporte en la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u00e1s de 1,250 millones de personas usan Facebook Watch cada mes y las reproducciones de contenido deportivo en vivo en Facebook aumentaron un 74% en 2020 en comparaci\u00f3n con el a\u00f1o anterior. Hemos visto que las audiencias <\/span><a href=\"https:\/\/about.fb.com\/br\/news\/2020\/08\/final-da-uefa-champions-league-e-a-partida-de-futebol-mais-assistida-na-historia-do-facebook\/\"><span style=\"font-weight: 400\">casi se triplicaron durante la final de la Champions League<\/span><\/a><span style=\"font-weight: 400\">, que se convirti\u00f3 en el partido de f\u00fatbol m\u00e1s visto en la historia de Facebook, y un crecimiento de 48% en n\u00famero de reproducciones durante la <\/span><a href=\"https:\/\/about.fb.com\/br\/news\/2021\/02\/2020-conmebol-libertadores-alcancou-mais-de-689-milhoes-de-visualizacoes-no-facebook-watch\/\"><span style=\"font-weight: 400\">temporada 2020 de la Copa Libertadores<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A pesar de los resultados de nuestro contenido deportivo en vivo, no planeamos extender nuestros acuerdos actuales para los principales derechos de transmisi\u00f3n. Continuamos comprometidos a trabajar en estrecha colaboraci\u00f3n con nuestros socios de la UEFA y la CONMEBOL para brindar excelentes experiencias, tanto para los fan\u00e1ticos como para las marcas, durante la temporada de la Champions League 2021 y la Libertadores hasta 2022. Pero, de aqu\u00ed en adelante, enfocaremos nuestros esfuerzos en ayudar a la industria deportiva -desde las ligas hasta los clubes, atletas, confederaciones, creadores y emisoras- a desarrollar sus audiencias, construir modelos de negocios sostenibles y monetizar sus contenidos en nuestra plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Quiero ser claro: los deportes en vivo no desaparecer\u00e1n de Facebook. Creemos que los deportes en vivo pueden y deben tener un lugar en la plataforma. Nuestro nuevo enfoque apunta a expandir la gama de formatos y contenidos deportivos disponibles en Facebook para ayudar a los fan\u00e1ticos a conectarse e interactuar, y a las empresas a generar ingresos a trav\u00e9s de nuestras herramientas de monetizaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hemos visto como la Copa Libertadores y la Champions League conectaron patrocinadores y audiencias de formas innovadoras, incluidos bots en Messenger y encuestas interactivas en vivo. Todav\u00eda hay mucho que los clubes, ligas, emisoras y creadores de contenido pueden hacer para llegar a nuevas audiencias y desbloquear oportunidades comerciales a trav\u00e9s de diversas fuentes de ingresos en Facebook, desde suscripciones de fans, venta de productos y eventos online pagados hasta alianzas con marcas y anuncios en video.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Si bien nuestro enfoque sobre la adquisici\u00f3n de derechos deportivos est\u00e1 cambiando a nivel global, nuestro compromiso con los deportes no lo hace. Continuaremos trabajando para brindar innovaci\u00f3n y nuevas experiencias para que los fan\u00e1ticos del deporte apoyen, interact\u00faen entre s\u00ed, se unan a las conversaciones y sean parte de las comunidades alrededor de los campeonatos, deportes y atletas que aman, sin importar d\u00f3nde se encuentren.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Creemos que los deportes en vivo pueden y deben tener un lugar en la plataforma. Nuestro nuevo enfoque apunta a expandir la gama de formatos y contenidos deportivos disponibles en Facebook para ayudar a los fan\u00e1ticos a conectarse e interactuar, y a las empresas a generar ingresos a trav\u00e9s de nuestras herramientas de monetizaci\u00f3n.","protected":false},"author":164097083,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243947973,30660046,237720135,243948108,1],"tags":[],"class_list":["post-22572","post","type-post","status-publish","format-standard","hentry","category-facebook-watch","category-noticias-de-la-empresa","category-noticias-de-productos","category-oportunidades-economicas","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deportes en Facebook: Lo que viene | Acerca de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ltam\/news\/2021\/03\/deportes-en-facebook-lo-que-viene\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deportes en Facebook: Lo que viene | Acerca de Meta\" \/>\n<meta property=\"og:description\" content=\"Creemos que los deportes en vivo pueden y deben tener un lugar en la plataforma. 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