{"id":21931,"date":"2020-09-09T13:39:51","date_gmt":"2020-09-09T18:39:51","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=21931"},"modified":"2020-09-09T13:39:51","modified_gmt":"2020-09-09T18:39:51","slug":"facebook-lanza-un-entrenamiento-online-de-negocio-para-editores-en-america-latina","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2020\/09\/facebook-lanza-un-entrenamiento-online-de-negocio-para-editores-en-america-latina\/","title":{"rendered":"Facebook lanza un entrenamiento online de negocio para editores en Am\u00e9rica Latina"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Hoy, el Proyecto de Periodismo de Facebook (FJP por sus siglas en ingl\u00e9s) lanz\u00f3 la <\/span><a href=\"https:\/\/www.facebook.com\/journalismproject\/programs\/accelerator\/reader-revenue-series?locale=es_LA&amp;draft=721900465257222\"><span style=\"font-weight: 400\">Reader Revenue Series<\/span><\/a><span style=\"font-weight: 400\">, un entrenamiento virtual gratuito para ayudar a los editores de noticias a hacer crecer sus negocios a trav\u00e9s de un modelo de ingresos provenientes de lectores.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El entrenamiento fue desarrollado por el director ejecutivo del <\/span><a href=\"https:\/\/www.facebook.com\/journalismproject\/accelerator\"><span style=\"font-weight: 400\">Programa Facebook Accelerator de Noticias Locales<\/span><\/a><span style=\"font-weight: 400\">, Tim Griggs, consultor de medios y ex ejecutivo del New York Times. En cinco episodios, Griggs y editores de todo el mundo analizan los principios b\u00e1sicos del modelo de ingresos de lectores, desde mejorar la experiencia de compra y retenci\u00f3n de suscriptores hasta el uso de anuncios para generar suscripciones.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00ab<\/span><i><span style=\"font-weight: 400\">Estamos trabajando para ayudar a medios de todos los tama\u00f1os a construir modelos de negocios sostenibles a largo plazo, y seguiremos invirtiendo en entrenamientos y programas, como esta serie orientada en el desarrollo del negocio, para respaldar la industria de noticias en Am\u00e9rica Latina<\/span><\/i><span style=\"font-weight: 400\">\u00ab, expres\u00f3 Claudia Gurfinkel, Directora de Alianzas con Medios de Latinoam\u00e9rica en Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La Reader Revenue Series es parte del Programa Facebook Accelerator, que ha apoyado a alrededor de 90 organizaciones de noticias en Am\u00e9rica Latina. Desde su desarrollo en 2018, el Programa Accelerator ha ayudado a cientos de editores de noticias en todo el mundo a generar m\u00e1s de $30 millones de d\u00f3lares en valor adicional de suscripciones de clientes, membres\u00edas y donaciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">La Reader Revenue Series est\u00e1 disponible para todos los editores en Am\u00e9rica Latina a trav\u00e9s de la <\/span><a href=\"https:\/\/www.facebook.com\/journalismproject\/programs\/accelerator\/reader-revenue-series?locale=es_LA&amp;draft=721900465257222\"><span style=\"font-weight: 400\">p\u00e1gina de Facebook para Periodismo<\/span><\/a><span style=\"font-weight: 400\">. Para recibir mayor informaci\u00f3n acerca de noticias, entrenamientos y oportunidades de programas, <\/span><a href=\"https:\/\/www.facebook.com\/journalismproject\/signup\"><span style=\"font-weight: 400\">suscr\u00edbete al Newsletter del Proyecto de Periodismo de Facebook<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"El Proyecto de Periodismo de Facebook lanza la Reader Revenue Series, un entrenamiento virtual gratuito para editores de noticias. ","protected":false},"author":145013940,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243907042],"tags":[243947877,243947856,243945300,243947878],"class_list":["post-21931","post","type-post","status-publish","format-standard","hentry","category-facebook-media","tag-facebook-journalism-project","tag-noticias","tag-periodistas","tag-proyecto-de-facebook-para-periodismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lanza un entrenamiento online de negocio para editores en Am\u00e9rica Latina | Acerca de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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