{"id":21080,"date":"2019-12-05T13:11:15","date_gmt":"2019-12-05T19:11:15","guid":{"rendered":"https:\/\/about.fb.com\/ltam\/?p=8120"},"modified":"2020-03-11T10:46:58","modified_gmt":"2020-03-11T16:46:58","slug":"protegiendo-la-plataforma-contra-los-fraudes-en-anuncios","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/","title":{"rendered":"Protegiendo la plataforma contra los fraudes en anuncios"},"content":{"rendered":"<p><em><span style=\"font-weight: 400\">Por Jessica Romero, Directora de Aplicaci\u00f3n de Pol\u00edticas y Litigios, y Rob Leathern, Director de Producto e Integridad de Negocios<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Para mantener protegidos a nuestros usuarios y combatir los abusos contra nuestra plataforma de anuncios, Facebook present\u00f3 hoy una demanda en California contra una entidad y dos individuos por violar nuestros T\u00e9rminos y Pol\u00edticas de Publicidad. Los acusados enga\u00f1aban a las personas para que instalen un malware que est\u00e1 disponible en internet. Ese complemento malicioso les permit\u00eda comprometer las cuentas de usuarios de Facebook y publicar anuncios enga\u00f1osos, que promov\u00edan productos falsificados y p\u00edldoras para adelgazar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La demanda fue presentada contra ILikeAd Media International Company Ltd, Chen Xiao Cong y Huang Tao por crear el malware y enga\u00f1ar a las personas a que lo instalen, comprometiendo las cuentas de Facebook para luego publicar anuncios fraudulentos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Algunas de esas publicidades empleaban im\u00e1genes de celebridades para atraer a las personas, una pr\u00e1ctica conocida como \u00abceleb bait\u00bb. En otros casos, los acusados emplearon una t\u00e9cnica de ingenier\u00eda avanzada, llamada <\/span><a href=\"https:\/\/about.fb.com\/news\/2017\/08\/news-feed-fyi-addressing-cloaking-so-people-see-more-authentic-posts\/\"><span style=\"font-weight: 400\">cloaking<\/span><\/a><span style=\"font-weight: 400\">, mediante la cual disfrazaban deliberadamente la direcci\u00f3n real del link en el anuncio, exhibiendo a los sistemas de Facebook una versi\u00f3n de la p\u00e1gina hacia la que dirig\u00edan los avisos, diferente de la p\u00e1gina a la que llegaban los usuarios de Facebook al ver el anuncio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Los esquemas de cloaking suelen ser sofisticados y bien organizados, lo que dificulta identificar y responsabilizar a los individuos y a las organizaciones que est\u00e1n detr\u00e1s de ellos. Hemos reintegrado el dinero a los usuarios impactados y los ayudamos a proteger sus cuentas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para proteger a las personas que usan nuestras apps e interrumpir esta clase de esquemas, continuamos trabajando para detectar comportamientos maliciosos y aplicar nuestras pol\u00edticas contra violaciones de nuestras normas comunitarias. La existencia de consecuencias reales para quienes intenten evadir nuestros sistemas de revisi\u00f3n son una parte clave de nuestros esfuerzos contra los actores maliciosos y en favor de defender la integridad de la plataforma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook present\u00f3 hoy una demanda en California contra una entidad y dos individuos por violar nuestros T\u00e9rminos y Pol\u00edticas de Publicidad.","protected":false},"author":136784655,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[243947987,243947988],"tags":[],"class_list":["post-21080","post","type-post","status-publish","format-standard","hentry","category-integridad-y-seguridad","category-proteccion-y-bienestar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protegiendo la plataforma contra los fraudes en anuncios | Acerca de Meta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protegiendo la plataforma contra los fraudes en anuncios | Acerca de Meta\" \/>\n<meta property=\"og:description\" content=\"Facebook present\u00f3 hoy una demanda en California contra una entidad y dos individuos por violar nuestros T\u00e9rminos y Pol\u00edticas de Publicidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/\" \/>\n<meta property=\"og:site_name\" content=\"Acerca de Meta\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T19:11:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-11T16:46:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/ltam\/wp-content\/uploads\/sites\/14\/2021\/10\/meta-social-16x9-1.jpg?resize=1024,576\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"stevensondoughty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/\"},\"author\":\"Facebook company\",\"headline\":\"Protegiendo la plataforma contra los fraudes en anuncios\",\"datePublished\":\"2019-12-05T19:11:15+00:00\",\"dateModified\":\"2020-03-11T16:46:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ltam\/news\/2019\/12\/protegiendo-la-plataforma-contra-los-fraudes-en-anuncios\/\"},\"wordCount\":352,\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ltam\/#organization\"},\"articleSection\":[\"Integridad &amp; 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