{"id":5498,"date":"2016-11-16T09:14:39","date_gmt":"2016-11-16T09:14:39","guid":{"rendered":"http:\/\/ko.newsroom.fb.com\/?p=5498"},"modified":"2020-10-06T05:51:05","modified_gmt":"2020-10-06T05:51:05","slug":"%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/","title":{"rendered":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654"},"content":{"rendered":"<p>Facebook\uc740 \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uba85\ud655\ud55c \uc815\ubcf4 \uc81c\uacf5\uc744 \uc704\ud574, \uad11\uace0\uc8fc\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. Facebook\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uc218\ubc31\ub9cc\uc758 \ud30c\ud2b8\ub108\uc5d0\uac8c, \uc800\ud76c\uac00 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ub9e4\uc6b0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uacfc \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\uae30 \uc704\ud574 Facebook\uc758 \uae30\ub2a5\/\uc81c\ud488\/\ub3c4\uad6c\ub4e4\uc744 \uacc4\uc18d \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub294 \uac83\ucc98\ub7fc, Facebook\uc758 \uc9c0\ud45c\ub3c4 \uc774\uc5d0 \ub9de\ucdb0 \uc5c5\uadf8\ub808\uc774\ub4dc \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\ud45c\uc640 \uad00\ub828\ud574 \ucd5c\uc0c1\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574 \uacb0\uacfc\uc801\uc73c\ub85c \uc800\ud76c\uc758 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc790\uc2e0\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc5d0 \uc804\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc800\ud76c\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc368\ub4dc\ud30c\ud2f0<\/strong><strong>(\uc81c<\/strong><strong>3\uc790<\/strong><strong> \uc870\uc0ac\uae30\uad00<\/strong><strong>: Third-Party) \uc778\uc99d<\/strong><strong> \uac15\ud654<\/strong><\/p>\n<p>\uc81c3\uc790 \uc870\uc0ac\uae30\uad00\uc73c\ub85c\ubd80\ud130\uc758 \uc778\uc99d\uc740 Facebook\uc774 \uc0ac\uc5c5\uc5d0 \uc5bc\ub9c8\ub098 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \uc785\uc99d\ud558\ub294 \ub370\uc5d0 \uc624\ub798\uc804\ubd80\ud130 \ub9ce\uc774 \uc774\uc6a9\ub410\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ucef4\uc2a4\ucf54\uc5b4(comScore), \ubaa8\ud2b8(Moat), \ub2d0\uc2a8(Nielson), IAS\ub97c \ube44\ub86f\ud55c \uc138\uacc4\uc801\uc778 \uc368\ub4dc\ud30c\ud2f0\ub4e4\uacfc \ud611\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc740 \ub354\uc6b1 \ud655\uc2e4\ud558\uace0 \ubbff\uc744 \ub9cc\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \uc704\ud574 \uc368\ub4dc\ud30c\ud2f0\ub97c \ud65c\uc6a9\ud55c \uc218\uce58 \uac80\uc99d \uc808\ucc28\ub97c \ub354 \ub9ce\uc774 \ub3c4\uc785\ud558\ub294 \uac83\uc744 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\ub78c\ub4e4\uc774 \ud654\uba74\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uc2dc\uccad\ud55c \ucd1d \uc2dc\uac04\uc5d0 \ub300\ud574 \ubcc4\ub3c4 \ud639\uc740 \ub3c5\ub9bd\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uc2f6\ub2e4\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ubaa8\ud2b8, IAS, \ucef4\uc2a4\ucf54\uc5b4 \ub4f1\uacfc\uc758 \ud611\ub825\uc744 \uac70\uccd0 \ub178\ucd9c \uc218\uce58\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc0c8\ub86d\uac8c \ub3c4\uc785\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \ub354\ubd88\uc5b4 Facebook\uc740 \ub2d0\uc2a8\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub3d9\uc601\uc0c1\uacfc \ub77c\uc774\ube0c\uc5d0 \ub300\ud55c \uc2dc\uccad \uc218\uce58\uac00 \ub2d0\uc2a8\uc758 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc2dc\uccad\ub960(DCR, Digital Content Ratings)\uc5d0 \uc9d1\uacc4\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ud37c\ube14\ub9ac\uc154\uac00 \uc81c 3\uc790 \uc778\uc99d\uc744 \uac70\uce5c \ub3d9\uc601\uc0c1 \uc9c0\ud45c\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\ub294 \uac83\uc740 \ubb3c\ub860, \ub2d0\uc2a8\uc758 \uc804\uccb4 \uc2dc\uccad\ub960\uc744 \ud65c\uc6a9\ud574 \ub514\uc9c0\ud138 \uc2dc\uccad \uc9c0\ud45c\uc640 TV \uc2dc\uccad \uc9c0\ud45c\ub3c4 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uace0\uac1d\uacfc<\/strong><strong> \ud568\uaed8<\/strong><strong> \uad6c\ucd95\ud558\ub294<\/strong><strong> \uce21\uc815<\/strong><strong> \uc194\ub8e8\uc158<\/strong><\/p>\n<p>2011\ub144 Facebook\uc740 \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c(Client Council)\ub97c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c\ub294 Facebook \uc81c\ud488\uc758 \ubaa9\ud45c, \uce21\uc815 \ubc29\uc2dd \ub4f1 \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0 \ub300\ud574 \uad11\uace0\uc8fc\uc640 \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \uc790\ubb38\ud558\ub294 \uae00\ub85c\ubc8c \uc870\uc9c1\uc73c\ub85c, Facebook\uc5d0\uac8c \uc9c0\uc18d\ud574\uc11c \uc758\ubbf8 \uc788\ub294 \uc758\uacac\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ud798 \uc785\uc5b4 Facebook\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uce21\uc815 \uae30\uc900\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc758 \uc218\uc694\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubcc4\ub3c4\uc758 \u201c\uce21\uc815 \uc790\ubb38\uc704\uc6d0\ud68c(Measurement Council)\u201d\ub97c \uafb8\ub9b4 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ud574\uc11c\ub294 \uba87 \uc8fc \uc548\uc5d0 \ub354\uc6b1 \uc790\uc138\ud55c \uc18c\uc2dd\uc744 \ub4e4\ub824\ub4dc\ub9b4 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9c0\ud45c\uc5d0<\/strong><strong> \ub300\ud574<\/strong><strong> \uc815\uae30\uc801\uc73c\ub85c<\/strong><strong>, \uadf8\ub9ac\uace0<\/strong><strong> \ub354\uc6b1<\/strong><strong> \ud22c\uba85\ud558\uac8c<\/strong><strong> \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/p>\n<p>Facebook\uc740 \uac01\uc885 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ub0b4\ubd80 \uac80\ud1a0 \uc808\ucc28\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. Facebook \uc81c\ud488\uc758 \uc9c4\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ubcf4\ub2e4 \uba85\ud655\ud558\uace0 \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 Facebook\uc740 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \ud30c\ud2b8\ub108 \uc5ec\ub7ec\ubd84\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc744 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\u00a0<\/strong><strong>1) \uc81c\ud488<\/strong><strong> \ub0b4<\/strong><strong> \uc548\ub0b4<\/strong><strong>(Definition):<\/strong> \u00a0\uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Facebook\uc740 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uac70\ub098 \uc131\uacfc \ubcf4\uace0\uc11c\ub97c \uc870\ud68c\ud558\ub294 \ubd84\ub4e4\uc774 \uc9c0\ud45c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\ub2f9 \uc81c\ud488 \ub0b4\uc5d0\uc11c \uad00\ub828 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>2) \ud300\uc744<\/strong><strong> \ud1b5\ud55c<\/strong><strong> \uc9c1\uc811<\/strong><strong> \uc5c5\ub370\uc774\ud2b8<\/strong><strong>:<\/strong> \uc9c0\ud45c\uc640 \uad00\ub828\ub41c \uc911\uc694 \uc5c5\ub370\uc774\ud2b8\uac00 \uc788\uc744 \uacbd\uc6b0, Facebook\uc758 \uace0\uac1d \ub2f4\ub2f9 \ud300\ub4e4\uc774 \uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc811 \uace0\uac1d\ubd84\ub4e4\uaed8 \uc5f0\ub77d\uc744 \ucde8\ud574 \uad00\ub828 \ub0b4\uc6a9\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>3) \u2018\uc9c0\ud45c<\/strong><strong> FYI\u2019 \ube14\ub85c\uadf8<\/strong>: \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc5c5\ub370\uc774\ud2b8\ub97c \uace0\uac1d \ubd84\ub4e4\uaed8 \uba85\ud655\ud558\uace0 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\ud45c \uac1c\uc120\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uc774 \ube14\ub85c\uadf8\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \uac8c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc758 \uccab \uac8c\uc2dc\ubb3c\ub85c\uc11c, \uc9c0\uae08\ubd80\ud130 Facebook\uc774 \ud604\uc7ac \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uc5c5\ub370\uc774\ud2b8\ub4e4\uc5d0 \ub300\ud55c \ub9d0\uc500\uc744 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc5b8\uae09\ud558\uace0 \uc788\ub4ef, <strong>\uc2e4\uc81c\ubcf4\ub2e4<\/strong><strong> \ub0ae\uac70\ub098<\/strong><strong> \ud639\uc740<\/strong><strong> \ub192\uac8c<\/strong><strong> \uc9d1\uacc4\ub410\uc744<\/strong><strong> \uc218\ub3c4<\/strong><strong> \uc788\ub294<\/strong><strong> \uc9c0\ud45c\ub4e4\uc740<\/strong><strong> \uc2e4\uc81c<\/strong><strong> \uad11\uace0\ube44<\/strong><strong> \uccad\uad6c\uc5d0\ub294<\/strong><strong> \uc544\ubb34\ub7f0<\/strong><strong> \uc601\ud5a5\uc744<\/strong><strong> \ub07c\uce58\uc9c0<\/strong><strong> \uc54a\uc558\uc74c\uc744<\/strong><strong> \ub9d0\uc500\ub4dc\ub9ac\uace0<\/strong><strong> \uc2f6\uc2b5\ub2c8\ub2e4<\/strong><strong>. <\/strong><\/p>\n<p><strong><u>\ud398\uc774\uc9c0<\/u><\/strong><strong><u> \uc778\uc0ac\uc774\ud2b8<\/u><\/strong><strong><u> \u00a0\u2013 \uc720\uae30\uc801<\/u><\/strong><strong><u> \ub3c4\ub2ec<\/u><\/strong><\/p>\n<p>Facebook\uc740 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc84\uadf8 \ud558\ub098\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub294 7\uc77c\uac04 \ubc0f 28\uc77c\uac04 \ud398\uc774\uc9c0 \uc720\uae30\uc801 \ub3c4\ub2ec \uc218 \uc9d1\uacc4\uac00 \uc2e4\uc81c\uc640\ub294 \ucc28\uc774\uac00 \uc788\uc5c8\ub358 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub294\ub370\uc694. 7\uc77c\uac04, \ub610\ub294 28\uc77c\uac04\uc758 \ub3c4\ub2ec \uc218\ub97c \uc9d1\uacc4\ud558\ub824\uba74 \ud574\ub2f9 \uae30\uac04 \ub0b4\uc758 \uc77c\uc77c \ub3c4\ub2ec \uc218 \uc911\uc5d0\uc11c \uacb9\uce58\ub294 \ub3c4\ub2ec\uc744 \uc81c\uc678\ud574\uc57c \ud558\uc9c0\ub9cc, \ub2e8\uc21c \uacc4\uc0b0\uc73c\ub85c \ub9e4\uc77c\ub9e4\uc77c\uc758 \ub3c4\ub2ec \uc218\ub97c \ub354\ud55c \uac12\uc744 \uae30\uac04\ub2f9 \ud398\uc774\uc9c0 \ub3c4\ub2ec \uc218\ub85c \uc9d1\uacc4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucc28\uc774\uac00 \uc0dd\uae34 \uac83\uc785\ub2c8\ub2e4(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ube68\uac04 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84\uc744 \ucc38\uace0\ud574 \uc8fc\uc138\uc694).<\/p>\n<p>\ud558\uc9c0\ub9cc, \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \ub3c4\ub2ec \uad00\ub828 \ub370\uc774\ud130(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ub179\uc0c9 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84)\uc740 \uc774 \ubc84\uadf8\uc5d0 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uadf8\ub798\ud504, \uc77c\uc77c \ub3c4\ub2ec, \ub3c4\ub2ec \ub0b4\uc5ed, \uac8c\uc2dc\ubb3c\ub2f9 \ub3c4\ub2ec, \ub0b4\ubcf4\ub0b8 API \ub3c4\ub2ec \ub370\uc774\ud130, \ub3c4\ub2ec \ud0ed \uc544\ub798 \ubaa8\ub4e0 \ub370\uc774\ud130 \ub4f1\uc5d0\ub294 \uc601\ud5a5\uc774 \uc5c6\uc5c8\ub2e4\ub294 \uc810\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\ubcf5 \uac12\uc744 \ube80 \uc815\ud655\ud55c \uc720\uae30\uc801 \ub3c4\ub2ec \uc218\ub294, 7\uc77c\uc744 \uc0b4\ud3b4\ubcfc \ub54c \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc874 \uc9d1\uacc4\ub41c \uc218\uce58\ubcf4\ub2e4 33%, 28\uc77c\uc758 \uacbd\uc6b0 55%\uac00 \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8 \uc678 \ub2e4\ub978 \ub370\uc774\ud130\uc758 \uacbd\uc6b0 \ub2ec\ub77c\uc9c0\ub294 \uc810\uc774 \uc5c6\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 5\uc6d4\ubd80\ud130 \ubc1c\uc0dd\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub41c \uc624\ub958\uc5d0 \ub300\ud574 \uba87 \uc8fc \ub0b4\ub85c \uc2dc\uc815 \uc791\uc5c5\uc774 \uc774\ub904\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610 \ud55c \uac00\uc9c0 \uc800\ud76c\uac00 \uac15\uc870\ud558\uace0 \uc2f6\uc740 \uc810\uc740, \uc774\ubc88\uc5d0 \uc124\uba85\ud574 \ub4dc\ub9ac\ub294 \uc9c0\ud45c \uc9d1\uacc4\uc758 \uacbd\uc6b0 \uad11\uace0 \uc9d1\ud589\uc73c\ub85c \ud68d\ub4dd\ud55c \ub3c4\ub2ec\uc744 \uc81c\uc678\ud55c \u2018\uc720\uae30\uc801 \ub3c4\ub2ec\u2019\uc5d0\ub9cc \ud574\ub2f9\ud558\uba70, \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \uc9c0\ud45c\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png?resize=960%2C928\" alt=\"\" width=\"960\" height=\"928\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-reach-tab-annotated.png?resize=960%2C889\" alt=\"\" width=\"960\" height=\"889\" \/><\/p>\n<p>\ub610\ud55c, Facebook\uc740 \ud604\uc7ac \uad11\uace0 \ub3c4\ub2ec\uc5d0 \uc801\uc6a9\ub418\ub294 \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \ub611\uac19\uc774 \uc801\uc6a9\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc870\ud68c \uac00\ub2a5 \ub178\ucd9c \uc218\ub97c \uae30\uc900\uc73c\ub85c \ub3c4\ub2ec\uc744 \uc9d1\uacc4\ud558\ub294 \uae30\uc900\uc785\ub2c8\ub2e4. \ud398\uc774\uc9c0\uc640 \uad00\ub828\ud574, \uae30\uc874\uc5d0\ub294 \u2018\ub3c4\ub2ec\u2019\uc744 \ub274\uc2a4\ud53c\ub4dc\ub97c \uc0c8\ub85c \uace0\uce68 \ud588\uc744 \ub54c \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc6a9\uc790\uc758 \uc218\ub85c \uc815\uc758\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uad11\uace0 \uc131\uacfc \ubcf4\uace0\uc11c\ub294 \ubcf4\ub2e4 \uc5c4\uaca9\ud55c \ub3c4\ub2ec \uad00\ub828 \uc815\uc758\ub97c \ub3c4\uc785\ud574 \uc0ac\uc6a9\uc790\uc758 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uac8c\uc2dc\ubb3c\uc744 \uc911\ubcf5 \uc5c6\uc774 \ud55c \ubc88\ub9cc \uc9d1\uacc4\ud558\ub294 \uac83(\u201c\uc870\ud68c \uac00\ub2a5\u201d)\uc744 \ub3c4\ub2ec\ub85c \ud45c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \uc801\uc6a9\ud558\uac8c \ub418\uba74, \ud574\ub2f9 \ub3c4\ub2ec\uc740 \uae30\uc874 \ub300\ube44 \ud3c9\uade0 20% \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. Facebook\uc740 \uba87 \uac1c\uc6d4 \uc548\uc73c\ub85c \uc774 \uae30\uc900\uc744 \uc801\uc6a9\ud560 \uc608\uc815\uc774\uba70, \uc801\uc6a9 \uc2dc \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc640 \uc81c\ud488 \ub0b4 \uacf5\uc9c0\ub97c \ud1b5\ud574 \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc744 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><u>\ub3d9\uc601\uc0c1<\/u><\/strong><strong><u> \uc2dc\uccad<\/u><\/strong><strong><u> \uce21\uc815<\/u><\/strong><strong><u> \ubc29\ubc95<\/u><\/strong><\/p>\n<p>\ud30c\ud2b8\ub108\ub4e4\uc774 Facebook\uc5d0 \ub3d9\uc601\uc0c1\uc744 \uac8c\uc2dc\ud560 \ub54c, Facebook\uc740 \ub3d9\uc601\uc0c1\uc758 \uc804\uccb4 \uae38\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\ub78c\ub4e4\uc774 \uac01\uc790\uc758 \uae30\uae30\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc7ac\uc0dd\ud558\uac8c \ub418\uba74 \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\uc5d0 1\ucd08 \uc774\ub0b4\uc758 \uc624\ucc28\uac00 \ubc1c\uc0dd\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc2f1\ud06c\uac00 \ub9de\uc9c0 \uc54a\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc624\ucc28\ub85c, \ub3d9\uc601\uc0c1 \uc7ac\uc0dd \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\uae30\uc5d0 \ub530\ub978 \ucc28\uc774\uc5d0 \uc758\ud574 \uc77c\uc5b4\ub098\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc624\ucc28\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0, \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uc744 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \uc774\ud6c4\uc5d0\ub3c4 \ub0a8\uc544 \uc788\ub294 \uc74c\uc131 \ucc44\ub110 \ubd80\ubd84\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubb38\uc81c\ub85c \uc778\ud574 Facebook\uc758 \ub3d9\uc601\uc0c1\uc744 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \ube44\uc728\uc774 \ub2e4\uc18c \ub0ae\uac8c \uc9d1\uacc4\ub3fc \uc654\ub2e4\ub294 \uac83\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc55e\uc73c\ub85c \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ubb38\uc81c\uac00 \ud574\uacb0\ub418\uba74 \u2018\ub3d9\uc601\uc0c1 100% \uc870\ud68c\uc218\u2019\ub294 \uc57d 35% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc874\uc5d0 \ub3d9\uc601\uc0c1 \uc804\uccb4(100%)\ub97c \uc870\ud68c\ud55c \ube44\uc728\uc774 1%\uc600\ub2e4\uba74, \ub2e4\uc2dc \uc9d1\uacc4\ud55c \uc9c0\ud45c\ub294 1.35%\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><strong><u>\uc778\uc2a4\ud134\ud2b8<\/u><\/strong><strong><u> \uc544\ud2f0\ud074<\/u><\/strong><strong><u> \u2013 \uc18c\ube44<\/u><\/strong><strong><u> \uc2dc\uac04<\/u><\/strong><\/p>\n<p>\uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc740 \ubaa8\ub4e0 \ub9e4\uccb4\uac00 Facebook \uc0c1\uc5d0\uc11c \ud6cc\ub96d\ud55c \ubaa8\ubc14\uc77c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \ucf58\ud150\uce20\uac00 \uc5b4\ub5bb\uac8c \uc18c\ube44\ub418\ub294\uc9c0 \uc124\uba85 \ub4dc\ub9ac\uace0\uc790 Facebook\uc740 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uacfc \uad00\ub828\ub41c \uc778\uc0ac\uc774\ud2b8\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \ud30c\uc545\ud55c \ubc14\ub85c\ub294, \uc9c0\ub09c\ud574 8\uc6d4 \uc774\ud6c4 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc2dc\uac04\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uac00 \uc2e4\uc81c\ubcf4\ub2e4 \uc57d 7~8%\uac00\ub7c9 \ub192\uac8c \ud45c\uc2dc\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc0ac\ub97c \uc77d\uae30 \uc704\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc804\uccb4 \uc2dc\uac04\uc744 \uc804\uccb4 \uc870\ud68c \uc218\ub85c \ub098\ub204\uc9c0 \uc54a\uace0, \ud3c9\uade0 \ud788\uc2a4\ud1a0\uadf8\ub7a8 \uc18c\ube44 \uc2dc\uac04\uc73c\ub85c \ud574\ub2f9 \uc9c0\ud45c\ub97c \uacc4\uc0b0\ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud55c \uc624\ub958\uc600\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud574\ub2f9 \ubb38\uc81c\ub294 \uc218\uc815\ub41c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n<p><strong><u>\uc571<\/u><\/strong><strong><u> \ubd84\uc11d<\/u><\/strong><strong><u> \u2013 \ucd94\ucc9c<\/u><\/strong><\/p>\n<p>Facebook\uc758 \uc571 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc \uc911 \u2018\uacbd\uc720(Referral)\u2019\uc640 \uad00\ub828\ub41c \uc9c0\ud45c \uacc4\uc0b0\uc5d0 \uc624\ub958\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uc0b0\ud55c \ubaa8\ub4e0 \uac8c\uc2dc\ubb3c\uc758 \ucd1d\ud569\uc744 \ub73b\ud558\ub294\ub370, \ucc98\uc74c\uc5d0\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uae30 \uc704\ud574 \uc774\ub904\uc9c4 \ud074\ub9ad \uc218\ub9cc \uc9d1\uacc4\ud558\ub824\uace0 \ud588\uc73c\ub098, \uc0ac\uc9c4\uc774\ub098 \ub3d9\uc601\uc0c1 \uc5f4\ub78c\uc744 \uc704\ud55c \ud074\ub9ad\uc774 \ud568\uaed8 \ud3ec\ud568\ub410\ub358 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud604\uc7ac \uc774 \ubd80\ubd84\uc744 \uc218\uc815\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub97c \ub300\uc2dc\ubcf4\ub4dc \uc0c1\uc5d0\uc11c \uc790\uc8fc \uc0b4\ud3b4\ubcf4\ub294 \ud30c\uc6cc \uc720\uc800\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uacbd\uc720 \uad00\ub828 \uc9c0\ud45c\uac00 \ud3c9\uade0 \uc57d 6%\uac00\ub7c9 \ub192\uac8c \uc9d1\uacc4\ub41c \uac83\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc Facebook\uc758 \uad11\uace0 \ubd84\uc11d \ud234\uc5d0 \ub098\ud0c0\ub098\ub294 \uacbd\uc720 \uc9c0\ud45c\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\u00a0<\/strong><strong><u>\uad00\uc2ec\uc0ac<\/u><\/strong><strong><u> \ub9ac\uc2a4\ud2b8<\/u><\/strong><strong><u> \u2013 \ud314\ub85c\uc6cc<\/u><\/strong><strong><u> \uc218<\/u><\/strong><strong><u> \uc9d1\uacc4<\/u><\/strong><\/p>\n<p>Facebook \uc0c1\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc815\ub9ac\ud558\uac70\ub098 \uc0b4\ud3b4\ubcfc \ub54c \u2018\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\u2019\uac00 \uc0ac\uc6a9\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\uac00 \uc801\uc740 \uad00\uacc4\ub85c, Facebook\uc740 \ud574\ub2f9 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud588\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub410\ub358 \ud504\ub85c\ud544\uc740 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub85c\ub294, 1) \uc9c1\uc811 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub41c \uc801\uc774 \uc788\ub294 \ud504\ub85c\ud544\uc758 \uacbd\uc6b0, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc758 \ud314\ub85c\uc6cc \uc218 \ub610\ud55c \ud574\ub2f9 \ud504\ub85c\ud544\uc758 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\ub97c \uacc4\uc0b0\ufffd\ufffd \ub54c \ud569\uc0b0\ub410\uae30 \ub54c\ubb38\uc774\uba70, 2) \ud55c \uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \ud504\ub85c\ud544\uc5d0 \uc9c1\uc811 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud55c \ub2e4\uc74c \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uac19\uc740 \ud504\ub85c\ud544\uc5d0 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud588\uc744 \uacbd\uc6b0 2\uac1c\uc758 \uc88b\uc544\uc694\ub85c \uc911\ubcf5 \uc9d1\uacc4\ub410\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\ub294 \ub274\uc2a4\ud53c\ub4dc \ubc30\ud3ec\ub098 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc73c\ub098, \ucd5c\ub300 5%\uae4c\uc9c0 \ud504\ub85c\ud544 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><u>\ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc9c0\ud45c<\/u><\/strong><\/p>\n<p>\uc218 \uac1c\uc6d4 \ub3d9\uc548 Facebook\uc740 \uc131\uacfc \ubcf4\uace0\uc5d0 \ud3ec\ud568\ub418\ub294 \ub0b4\uc6a9\uc744 \uac1c\uc120\ud558\uace0\uc790 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec \uc654\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uba85\ud655\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc800\ud76c\uc758 \ub178\ub825\uc744 \uba87 \uac00\uc9c0\ub97c \uc544\ub798\uc5d0 \uc18c\uac1c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uc544\uc6b8\ub7ec, \ud5a5\ud6c4 \uc131\uacfc \ubcf4\uace0\uc640 \uad00\ub828\ub41c \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc740 \uc9c0\uc18d\ud574\uc11c \uacf5\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \uba85\uce6d: Facebook\uc740 \uc218 \uac1c\uc6d4 \ub0b4\ub85c \uac01 \uc9c0\ud45c\uc758 \uba85\uce6d\uc744 \ubcf4\ub2e4 \uc54c\uae30 \uc27d\uace0 \uad6c\uccb4\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \ubcc0\uacbd\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. (\uc608: \u201c\ucf58\ud150\uce20 \uc870\ud68c\u201d \u2192 \u201c\uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc758 \ucf58\ud150\uce20 \uc870\ud68c\u201d, \u201c\ub3d9\uc601\uc0c1 \uc870\ud68c\u201d \u2192 \u201c3\ucd08 \ub3d9\uc601\uc0c1 \uc870\ud68c\u201d)<\/li>\n<li>\uba85\ud655\ud55c \uacc4\uc0b0 \ubc29\ubc95: Facebook\uc758 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uacc4\uc0b0\ubc95\uc774 \ubcf4\ub2e4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud398\uc774\uc2a4\ubd81\uc758 \uc778\uc571 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud574 \uce94\ubc84\uc2a4\uc758 \uc678\ubd80 \ub9c1\ud06c\ub97c \uc5f4\ub78c\ud558\ub294 \uc2dc\uac04\uc740 \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4. \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud398\uc774\uc2a4\ubd81 \ub0b4\uc5d0\uc11c \uce94\ubc84\uc2a4 \uc790\uccb4\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294 \uc2dc\uac04\ub9cc\uc744 \uacc4\uc0b0\ud55c \uac83\uc774 \uc815\ud655\ud55c \uc218\uce58\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li>\ubcf4\ub2e4 \uc77c\uad00\uc131 \uc788\ub294 \uc815\uc758: Facebook\uc740 \uad11\uace0 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc124\uba85\uc774 \uc77c\uad00\uc131\uc744 \uac16\ub3c4\ub85d \uad11\uace0 \uad00\ub828 \uc6a9\uc5b4 \ubc0f \ud301 \uc139\uc158\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc5b4\ub5a4 \uc9c0\ud45c\uac00 \uc2e4\uc81c \uc9d1\uacc4 \uc218\uce58\uc778\uc9c0, \ud639\uc740 \ucd94\uc815\uce58\uc778\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc124\uba85\uc774 \ucd94\uac00\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/li>\n<li>\uce74\ud14c\uace0\ub9ac \uac1c\uc120: Facebook\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc131\uacfc \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ud560 \uc9c0\ud45c\ub97c \uc27d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uce74\ud14c\uace0\ub9ac \uccb4\uacc4\ub97c \uac1c\uc120\ud560 \uac83 \uc785\ub2c8\ub2e4. \uc131\uacfc \ubcf4\uace0\uc11c \ub0b4\uc5d0\uc11c \ubcc4\ub3c4\uc758 \uacb0\uacfc\ud45c\uc2dc \uacf5\uac04\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95 \ub610\ud55c \uace0\ubbfc \uc911\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/page-likes.png?resize=944%2C700\" alt=\"\" width=\"944\" height=\"700\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/customize.png?resize=843%2C598\" alt=\"\" width=\"843\" height=\"598\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook\uc740 \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uba85\ud655\ud55c \uc815\ubcf4 \uc81c\uacf5\uc744 \uc704\ud574, \uad11\uace0\uc8fc\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. Facebook\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uc218\ubc31\ub9cc\uc758 \ud30c\ud2b8\ub108\uc5d0\uac8c, \uc800\ud76c\uac00 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ub9e4\uc6b0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uacfc \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\uae30 \uc704\ud574 Facebook\uc758 \uae30\ub2a5\/\uc81c\ud488\/\ub3c4\uad6c\ub4e4\uc744 \uacc4\uc18d \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub294 \uac83\ucc98\ub7fc, Facebook\uc758 \uc9c0\ud45c\ub3c4 \uc774\uc5d0 \ub9de\ucdb0 \uc5c5\uadf8\ub808\uc774\ub4dc \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\ud45c\uc640 \uad00\ub828\ud574 \ucd5c\uc0c1\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574 \uacb0\uacfc\uc801\uc73c\ub85c \uc800\ud76c\uc758 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc790\uc2e0\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc5d0 \uc804\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc800\ud76c\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc368\ub4dc\ud30c\ud2f0(\uc81c3\uc790 \uc870\uc0ac\uae30\uad00: Third-Party) \uc778\uc99d \uac15\ud654 \uc81c3\uc790 \uc870\uc0ac\uae30\uad00\uc73c\ub85c\ubd80\ud130\uc758 \uc778\uc99d\uc740 Facebook\uc774 \uc0ac\uc5c5\uc5d0 \uc5bc\ub9c8\ub098 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \uc785\uc99d\ud558\ub294 \ub370\uc5d0 \uc624\ub798\uc804\ubd80\ud130 \ub9ce\uc774 \uc774\uc6a9\ub410\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ucef4\uc2a4\ucf54\uc5b4(comScore), \ubaa8\ud2b8(Moat), \ub2d0\uc2a8(Nielson), IAS\ub97c \ube44\ub86f\ud55c \uc138\uacc4\uc801\uc778 \uc368\ub4dc\ud30c\ud2f0\ub4e4\uacfc \ud611\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ub354\uc6b1 \ud655\uc2e4\ud558\uace0 \ubbff\uc744 \ub9cc\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \uc704\ud574 \uc368\ub4dc\ud30c\ud2f0\ub97c \ud65c\uc6a9\ud55c \uc218\uce58 \uac80\uc99d \uc808\ucc28\ub97c \ub354 \ub9ce\uc774 \ub3c4\uc785\ud558\ub294 \uac83\uc744 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\ub78c\ub4e4\uc774 \ud654\uba74\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uc2dc\uccad\ud55c \ucd1d \uc2dc\uac04\uc5d0 \ub300\ud574 \ubcc4\ub3c4 \ud639\uc740 \ub3c5\ub9bd\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uc2f6\ub2e4\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ubaa8\ud2b8, IAS, \ucef4\uc2a4\ucf54\uc5b4 \ub4f1\uacfc\uc758 \ud611\ub825\uc744 \uac70\uccd0 \ub178\ucd9c \uc218\uce58\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc0c8\ub86d\uac8c \ub3c4\uc785\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 Facebook\uc740 \ub2d0\uc2a8\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub3d9\uc601\uc0c1\uacfc \ub77c\uc774\ube0c\uc5d0 \ub300\ud55c \uc2dc\uccad \uc218\uce58\uac00 \ub2d0\uc2a8\uc758 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc2dc\uccad\ub960(DCR, Digital Content Ratings)\uc5d0 \uc9d1\uacc4\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ud37c\ube14\ub9ac\uc154\uac00 \uc81c 3\uc790 \uc778\uc99d\uc744 \uac70\uce5c \ub3d9\uc601\uc0c1 \uc9c0\ud45c\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\ub294 \uac83\uc740 \ubb3c\ub860, \ub2d0\uc2a8\uc758 \uc804\uccb4 \uc2dc\uccad\ub960\uc744 \ud65c\uc6a9\ud574 \ub514\uc9c0\ud138 \uc2dc\uccad \uc9c0\ud45c\uc640 TV \uc2dc\uccad \uc9c0\ud45c\ub3c4 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud568\uaed8 \uad6c\ucd95\ud558\ub294 \uce21\uc815 \uc194\ub8e8\uc158 2011\ub144 Facebook\uc740 \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c(Client Council)\ub97c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c\ub294 Facebook \uc81c\ud488\uc758 \ubaa9\ud45c, \uce21\uc815 \ubc29\uc2dd \ub4f1 \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0 \ub300\ud574 \uad11\uace0\uc8fc\uc640 \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \uc790\ubb38\ud558\ub294 \uae00\ub85c\ubc8c \uc870\uc9c1\uc73c\ub85c, Facebook\uc5d0\uac8c \uc9c0\uc18d\ud574\uc11c \uc758\ubbf8 \uc788\ub294 \uc758\uacac\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ud798 \uc785\uc5b4 Facebook\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uce21\uc815 \uae30\uc900\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc758 \uc218\uc694\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubcc4\ub3c4\uc758 \u201c\uce21\uc815 \uc790\ubb38\uc704\uc6d0\ud68c(Measurement Council)\u201d\ub97c \uafb8\ub9b4 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ud574\uc11c\ub294 \uba87 \uc8fc \uc548\uc5d0 \ub354\uc6b1 \uc790\uc138\ud55c \uc18c\uc2dd\uc744 \ub4e4\ub824\ub4dc\ub9b4 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc815\uae30\uc801\uc73c\ub85c, \uadf8\ub9ac\uace0 \ub354\uc6b1 \ud22c\uba85\ud558\uac8c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uac01\uc885 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ub0b4\ubd80 \uac80\ud1a0 \uc808\ucc28\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. Facebook \uc81c\ud488\uc758 \uc9c4\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ubcf4\ub2e4 \uba85\ud655\ud558\uace0 \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 Facebook\uc740 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \ud30c\ud2b8\ub108 \uc5ec\ub7ec\ubd84\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc744 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. \u00a01) \uc81c\ud488 \ub0b4 \uc548\ub0b4(Definition): \u00a0\uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Facebook\uc740 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uac70\ub098 \uc131\uacfc \ubcf4\uace0\uc11c\ub97c \uc870\ud68c\ud558\ub294 \ubd84\ub4e4\uc774 \uc9c0\ud45c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\ub2f9 \uc81c\ud488 \ub0b4\uc5d0\uc11c \uad00\ub828 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 2) \ud300\uc744 \ud1b5\ud55c \uc9c1\uc811 \uc5c5\ub370\uc774\ud2b8: \uc9c0\ud45c\uc640 \uad00\ub828\ub41c \uc911\uc694 \uc5c5\ub370\uc774\ud2b8\uac00 \uc788\uc744 \uacbd\uc6b0, Facebook\uc758 \uace0\uac1d \ub2f4\ub2f9 \ud300\ub4e4\uc774 \uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc811 \uace0\uac1d\ubd84\ub4e4\uaed8 \uc5f0\ub77d\uc744 \ucde8\ud574 \uad00\ub828 \ub0b4\uc6a9\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4. 3) \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8: \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc5c5\ub370\uc774\ud2b8\ub97c \uace0\uac1d \ubd84\ub4e4\uaed8 \uba85\ud655\ud558\uace0 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\ud45c \uac1c\uc120\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uc774 \ube14\ub85c\uadf8\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \uac8c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc758 \uccab \uac8c\uc2dc\ubb3c\ub85c\uc11c, \uc9c0\uae08\ubd80\ud130 Facebook\uc774 \ud604\uc7ac \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uc5c5\ub370\uc774\ud2b8\ub4e4\uc5d0 \ub300\ud55c \ub9d0\uc500\uc744 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc5b8\uae09\ud558\uace0 \uc788\ub4ef, \uc2e4\uc81c\ubcf4\ub2e4 \ub0ae\uac70\ub098 \ud639\uc740 \ub192\uac8c \uc9d1\uacc4\ub410\uc744 \uc218\ub3c4 \uc788\ub294 \uc9c0\ud45c\ub4e4\uc740 \uc2e4\uc81c \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ub07c\uce58\uc9c0 \uc54a\uc558\uc74c\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \u00a0\u2013 \uc720\uae30\uc801 \ub3c4\ub2ec Facebook\uc740 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc84\uadf8 \ud558\ub098\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub294 7\uc77c\uac04 \ubc0f 28\uc77c\uac04 \ud398\uc774\uc9c0 \uc720\uae30\uc801 \ub3c4\ub2ec \uc218 \uc9d1\uacc4\uac00 \uc2e4\uc81c\uc640\ub294 \ucc28\uc774\uac00 \uc788\uc5c8\ub358 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub294\ub370\uc694. 7\uc77c\uac04, \ub610\ub294 28\uc77c\uac04\uc758 \ub3c4\ub2ec \uc218\ub97c \uc9d1\uacc4\ud558\ub824\uba74 \ud574\ub2f9 \uae30\uac04 \ub0b4\uc758 \uc77c\uc77c \ub3c4\ub2ec \uc218 \uc911\uc5d0\uc11c \uacb9\uce58\ub294 \ub3c4\ub2ec\uc744 \uc81c\uc678\ud574\uc57c \ud558\uc9c0\ub9cc, \ub2e8\uc21c \uacc4\uc0b0\uc73c\ub85c \ub9e4\uc77c\ub9e4\uc77c\uc758 \ub3c4\ub2ec \uc218\ub97c \ub354\ud55c \uac12\uc744 \uae30\uac04\ub2f9 \ud398\uc774\uc9c0 \ub3c4\ub2ec \uc218\ub85c \uc9d1\uacc4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucc28\uc774\uac00 \uc0dd\uae34 \uac83\uc785\ub2c8\ub2e4(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ube68\uac04 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84\uc744 \ucc38\uace0\ud574 \uc8fc\uc138\uc694). \ud558\uc9c0\ub9cc, \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \ub3c4\ub2ec \uad00\ub828 \ub370\uc774\ud130(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ub179\uc0c9 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84)\uc740 \uc774 \ubc84\uadf8\uc5d0 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uadf8\ub798\ud504, \uc77c\uc77c \ub3c4\ub2ec, \ub3c4\ub2ec \ub0b4\uc5ed, \uac8c\uc2dc\ubb3c\ub2f9 \ub3c4\ub2ec, \ub0b4\ubcf4\ub0b8 API \ub3c4\ub2ec \ub370\uc774\ud130, \ub3c4\ub2ec \ud0ed \uc544\ub798 \ubaa8\ub4e0 \ub370\uc774\ud130 \ub4f1\uc5d0\ub294 \uc601\ud5a5\uc774 \uc5c6\uc5c8\ub2e4\ub294 \uc810\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uc911\ubcf5 \uac12\uc744 \ube80 \uc815\ud655\ud55c \uc720\uae30\uc801 \ub3c4\ub2ec \uc218\ub294, 7\uc77c\uc744 \uc0b4\ud3b4\ubcfc \ub54c \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc874 \uc9d1\uacc4\ub41c \uc218\uce58\ubcf4\ub2e4 33%, 28\uc77c\uc758 \uacbd\uc6b0 55%\uac00 \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8 \uc678 \ub2e4\ub978 \ub370\uc774\ud130\uc758 \uacbd\uc6b0 \ub2ec\ub77c\uc9c0\ub294 \uc810\uc774 \uc5c6\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 5\uc6d4\ubd80\ud130 \ubc1c\uc0dd\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub41c \uc624\ub958\uc5d0 \ub300\ud574 \uba87 \uc8fc \ub0b4\ub85c \uc2dc\uc815 \uc791\uc5c5\uc774 \uc774\ub904\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub610 \ud55c \uac00\uc9c0 \uc800\ud76c\uac00 \uac15\uc870\ud558\uace0 \uc2f6\uc740 \uc810\uc740, \uc774\ubc88\uc5d0 \uc124\uba85\ud574 \ub4dc\ub9ac\ub294 \uc9c0\ud45c \uc9d1\uacc4\uc758 \uacbd\uc6b0 \uad11\uace0 \uc9d1\ud589\uc73c\ub85c \ud68d\ub4dd\ud55c \ub3c4\ub2ec\uc744 \uc81c\uc678\ud55c \u2018\uc720\uae30\uc801 \ub3c4\ub2ec\u2019\uc5d0\ub9cc \ud574\ub2f9\ud558\uba70, \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \uc9c0\ud45c\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, Facebook\uc740 \ud604\uc7ac \uad11\uace0 \ub3c4\ub2ec\uc5d0 \uc801\uc6a9\ub418\ub294 \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \ub611\uac19\uc774 \uc801\uc6a9\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc870\ud68c \uac00\ub2a5 \ub178\ucd9c \uc218\ub97c \uae30\uc900\uc73c\ub85c \ub3c4\ub2ec\uc744 \uc9d1\uacc4\ud558\ub294 \uae30\uc900\uc785\ub2c8\ub2e4. \ud398\uc774\uc9c0\uc640 \uad00\ub828\ud574, \uae30\uc874\uc5d0\ub294 \u2018\ub3c4\ub2ec\u2019\uc744 \ub274\uc2a4\ud53c\ub4dc\ub97c \uc0c8\ub85c \uace0\uce68 \ud588\uc744 \ub54c \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc6a9\uc790\uc758 \uc218\ub85c \uc815\uc758\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uad11\uace0 \uc131\uacfc \ubcf4\uace0\uc11c\ub294 \ubcf4\ub2e4 \uc5c4\uaca9\ud55c \ub3c4\ub2ec \uad00\ub828 \uc815\uc758\ub97c \ub3c4\uc785\ud574 \uc0ac\uc6a9\uc790\uc758 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uac8c\uc2dc\ubb3c\uc744 \uc911\ubcf5 \uc5c6\uc774 \ud55c \ubc88\ub9cc \uc9d1\uacc4\ud558\ub294 \uac83(\u201c\uc870\ud68c \uac00\ub2a5\u201d)\uc744 \ub3c4\ub2ec\ub85c \ud45c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \uc801\uc6a9\ud558\uac8c \ub418\uba74, \ud574\ub2f9 \ub3c4\ub2ec\uc740 \uae30\uc874 \ub300\ube44 \ud3c9\uade0 20% \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. Facebook\uc740 \uba87 \uac1c\uc6d4 \uc548\uc73c\ub85c \uc774 \uae30\uc900\uc744 \uc801\uc6a9\ud560 \uc608\uc815\uc774\uba70, \uc801\uc6a9 \uc2dc \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc640 \uc81c\ud488 \ub0b4 \uacf5\uc9c0\ub97c \ud1b5\ud574 \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc744 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ub3d9\uc601\uc0c1 \uc2dc\uccad \uce21\uc815 \ubc29\ubc95 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook\uc5d0 \ub3d9\uc601\uc0c1\uc744 \uac8c\uc2dc\ud560 \ub54c, Facebook\uc740 \ub3d9\uc601\uc0c1\uc758 \uc804\uccb4 \uae38\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\ub78c\ub4e4\uc774 \uac01\uc790\uc758 \uae30\uae30\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc7ac\uc0dd\ud558\uac8c \ub418\uba74 \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\uc5d0 1\ucd08 \uc774\ub0b4\uc758 \uc624\ucc28\uac00 \ubc1c\uc0dd\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc2f1\ud06c\uac00 \ub9de\uc9c0 \uc54a\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc624\ucc28\ub85c, \ub3d9\uc601\uc0c1 \uc7ac\uc0dd \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\uae30\uc5d0 \ub530\ub978 \ucc28\uc774\uc5d0 \uc758\ud574 \uc77c\uc5b4\ub098\ub294 \uc77c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc624\ucc28\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0, \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uc744 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \uc774\ud6c4\uc5d0\ub3c4 \ub0a8\uc544 \uc788\ub294 \uc74c\uc131 \ucc44\ub110 \ubd80\ubd84\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubb38\uc81c\ub85c \uc778\ud574 Facebook\uc758 \ub3d9\uc601\uc0c1\uc744 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \ube44\uc728\uc774 \ub2e4\uc18c \ub0ae\uac8c \uc9d1\uacc4\ub3fc \uc654\ub2e4\ub294 \uac83\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc55e\uc73c\ub85c \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ubb38\uc81c\uac00 \ud574\uacb0\ub418\uba74 \u2018\ub3d9\uc601\uc0c1 100% \uc870\ud68c\uc218\u2019\ub294 \uc57d 35% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc874\uc5d0 \ub3d9\uc601\uc0c1 \uc804\uccb4(100%)\ub97c \uc870\ud68c\ud55c \ube44\uc728\uc774 1%\uc600\ub2e4\uba74, \ub2e4\uc2dc \uc9d1\uacc4\ud55c \uc9c0\ud45c\ub294 1.35%\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074 \u2013 \uc18c\ube44 \uc2dc\uac04 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc740 \ubaa8\ub4e0 \ub9e4\uccb4\uac00 Facebook \uc0c1\uc5d0\uc11c \ud6cc\ub96d\ud55c \ubaa8\ubc14\uc77c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \ucf58\ud150\uce20\uac00 \uc5b4\ub5bb\uac8c \uc18c\ube44\ub418\ub294\uc9c0 \uc124\uba85 \ub4dc\ub9ac\uace0\uc790 Facebook\uc740 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uacfc \uad00\ub828\ub41c \uc778\uc0ac\uc774\ud2b8\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \ud30c\uc545\ud55c \ubc14\ub85c\ub294, \uc9c0\ub09c\ud574 8\uc6d4 \uc774\ud6c4 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc2dc\uac04\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uac00 \uc2e4\uc81c\ubcf4\ub2e4 \uc57d 7~8%\uac00\ub7c9 \ub192\uac8c \ud45c\uc2dc\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc0ac\ub97c \uc77d\uae30 \uc704\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc804\uccb4 \uc2dc\uac04\uc744 \uc804\uccb4 \uc870\ud68c \uc218\ub85c \ub098\ub204\uc9c0 \uc54a\uace0, \ud3c9\uade0 \ud788\uc2a4\ud1a0\uadf8\ub7a8 \uc18c\ube44 \uc2dc\uac04\uc73c\ub85c \ud574\ub2f9 \uc9c0\ud45c\ub97c \uacc4\uc0b0\ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud55c \uc624\ub958\uc600\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud574\ub2f9 \ubb38\uc81c\ub294 \uc218\uc815\ub41c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uc571 \ubd84\uc11d \u2013 \ucd94\ucc9c Facebook\uc758 \uc571 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc \uc911 \u2018\uacbd\uc720(Referral)\u2019\uc640 \uad00\ub828\ub41c \uc9c0\ud45c \uacc4\uc0b0\uc5d0 \uc624\ub958\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uc0b0\ud55c \ubaa8\ub4e0 \uac8c\uc2dc\ubb3c\uc758 \ucd1d\ud569\uc744 \ub73b\ud558\ub294\ub370, \ucc98\uc74c\uc5d0\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uae30 \uc704\ud574 \uc774\ub904\uc9c4 \ud074\ub9ad \uc218\ub9cc \uc9d1\uacc4\ud558\ub824\uace0 \ud588\uc73c\ub098, \uc0ac\uc9c4\uc774\ub098 \ub3d9\uc601\uc0c1 \uc5f4\ub78c\uc744 \uc704\ud55c \ud074\ub9ad\uc774 \ud568\uaed8 \ud3ec\ud568\ub410\ub358 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud604\uc7ac \uc774 \ubd80\ubd84\uc744 \uc218\uc815\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub97c \ub300\uc2dc\ubcf4\ub4dc \uc0c1\uc5d0\uc11c \uc790\uc8fc \uc0b4\ud3b4\ubcf4\ub294 \ud30c\uc6cc \uc720\uc800\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uacbd\uc720 \uad00\ub828 \uc9c0\ud45c\uac00 \ud3c9\uade0 \uc57d 6%\uac00\ub7c9 \ub192\uac8c \uc9d1\uacc4\ub41c \uac83\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc Facebook\uc758 \uad11\uace0 \ubd84\uc11d \ud234\uc5d0 \ub098\ud0c0\ub098\ub294 \uacbd\uc720 \uc9c0\ud45c\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \u00a0\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8 \u2013 \ud314\ub85c\uc6cc \uc218 \uc9d1\uacc4 Facebook \uc0c1\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc815\ub9ac\ud558\uac70\ub098 \uc0b4\ud3b4\ubcfc \ub54c \u2018\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\u2019\uac00 \uc0ac\uc6a9\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\uac00 \uc801\uc740 \uad00\uacc4\ub85c, Facebook\uc740 \ud574\ub2f9 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud588\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub410\ub358 \ud504\ub85c\ud544\uc740 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub85c\ub294, 1) \uc9c1\uc811 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub41c \uc801\uc774 \uc788\ub294 \ud504\ub85c\ud544\uc758 \uacbd\uc6b0, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc758 \ud314\ub85c\uc6cc \uc218 \ub610\ud55c \ud574\ub2f9 \ud504\ub85c\ud544\uc758 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\ub97c \uacc4\uc0b0\ufffd\ufffd \ub54c \ud569\uc0b0\ub410\uae30 \ub54c\ubb38\uc774\uba70, 2) \ud55c \uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \ud504\ub85c\ud544\uc5d0 \uc9c1\uc811 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud55c \ub2e4\uc74c \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uac19\uc740 \ud504\ub85c\ud544\uc5d0 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud588\uc744 \uacbd\uc6b0 2\uac1c\uc758 \uc88b\uc544\uc694\ub85c \uc911\ubcf5 \uc9d1\uacc4\ub410\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\ub294 \ub274\uc2a4\ud53c\ub4dc \ubc30\ud3ec\ub098 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc73c\ub098, \ucd5c\ub300 5%\uae4c\uc9c0 \ud504\ub85c\ud544 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc9c0\ud45c \uc218 \uac1c\uc6d4 \ub3d9\uc548 Facebook\uc740 \uc131\uacfc \ubcf4\uace0\uc5d0 \ud3ec\ud568\ub418\ub294 \ub0b4\uc6a9\uc744 \uac1c\uc120\ud558\uace0\uc790 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec \uc654\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uba85\ud655\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc800\ud76c\uc758 \ub178\ub825\uc744 \uba87 \uac00\uc9c0\ub97c \uc544\ub798\uc5d0 \uc18c\uac1c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uc544\uc6b8\ub7ec, \ud5a5\ud6c4 \uc131\uacfc \ubcf4\uace0\uc640 \uad00\ub828\ub41c \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc740 \uc9c0\uc18d\ud574\uc11c \uacf5\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \uba85\uce6d: Facebook\uc740 \uc218 \uac1c\uc6d4 \ub0b4\ub85c \uac01 \uc9c0\ud45c\uc758 \uba85\uce6d\uc744 \ubcf4\ub2e4 \uc54c\uae30 \uc27d\uace0 \uad6c\uccb4\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \ubcc0\uacbd\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. (\uc608: \u201c\ucf58\ud150\uce20 \uc870\ud68c\u201d \u2192 \u201c\uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc758 \ucf58\ud150\uce20 \uc870\ud68c\u201d, \u201c\ub3d9\uc601\uc0c1 \uc870\ud68c\u201d \u2192 \u201c3\ucd08 \ub3d9\uc601\uc0c1 \uc870\ud68c\u201d) \uba85\ud655\ud55c \uacc4\uc0b0 \ubc29\ubc95: Facebook\uc758 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uacc4\uc0b0\ubc95\uc774 \ubcf4\ub2e4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud398\uc774\uc2a4\ubd81\uc758 \uc778\uc571 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud574 \uce94\ubc84\uc2a4\uc758 \uc678\ubd80 \ub9c1\ud06c\ub97c \uc5f4\ub78c\ud558\ub294 \uc2dc\uac04\uc740 \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4. \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud398\uc774\uc2a4\ubd81 \ub0b4\uc5d0\uc11c \uce94\ubc84\uc2a4 \uc790\uccb4\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294 \uc2dc\uac04\ub9cc\uc744 \uacc4\uc0b0\ud55c \uac83\uc774 \uc815\ud655\ud55c \uc218\uce58\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uc77c\uad00\uc131 \uc788\ub294 \uc815\uc758: Facebook\uc740 \uad11\uace0 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc124\uba85\uc774 \uc77c\uad00\uc131\uc744 \uac16\ub3c4\ub85d \uad11\uace0 \uad00\ub828 \uc6a9\uc5b4 \ubc0f \ud301 \uc139\uc158\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc5b4\ub5a4 \uc9c0\ud45c\uac00 \uc2e4\uc81c \uc9d1\uacc4 \uc218\uce58\uc778\uc9c0, \ud639\uc740 \ucd94\uc815\uce58\uc778\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc124\uba85\uc774 \ucd94\uac00\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac \uac1c\uc120: Facebook\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc131\uacfc \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ud560 \uc9c0\ud45c\ub97c \uc27d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uce74\ud14c\uace0\ub9ac \uccb4\uacc4\ub97c \uac1c\uc120\ud560 \uac83 \uc785\ub2c8\ub2e4. \uc131\uacfc \ubcf4\uace0\uc11c \ub0b4\uc5d0\uc11c \ubcc4\ub3c4\uc758 \uacb0\uacfc\ud45c\uc2dc \uacf5\uac04\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95 \ub610\ud55c \uace0\ubbfc \uc911\uc785\ub2c8\ub2e4. &nbsp;","protected":false},"author":76800054,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-5498","post","type-post","status-publish","format-standard","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/\uc9c0\ud45c-\ubc0f-\uc131\uacfc-\ubcf4\uace0\uc5d0-\ub300\ud55c-\uc911\uc694-\ubcc0\ud654\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"Facebook\uc740 \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uba85\ud655\ud55c \uc815\ubcf4 \uc81c\uacf5\uc744 \uc704\ud574, \uad11\uace0\uc8fc\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. Facebook\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uc218\ubc31\ub9cc\uc758 \ud30c\ud2b8\ub108\uc5d0\uac8c, \uc800\ud76c\uac00 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ub9e4\uc6b0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uacfc \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\uae30 \uc704\ud574 Facebook\uc758 \uae30\ub2a5\/\uc81c\ud488\/\ub3c4\uad6c\ub4e4\uc744 \uacc4\uc18d \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub294 \uac83\ucc98\ub7fc, Facebook\uc758 \uc9c0\ud45c\ub3c4 \uc774\uc5d0 \ub9de\ucdb0 \uc5c5\uadf8\ub808\uc774\ub4dc \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\ud45c\uc640 \uad00\ub828\ud574 \ucd5c\uc0c1\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574 \uacb0\uacfc\uc801\uc73c\ub85c \uc800\ud76c\uc758 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc790\uc2e0\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc5d0 \uc804\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc800\ud76c\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc368\ub4dc\ud30c\ud2f0(\uc81c3\uc790 \uc870\uc0ac\uae30\uad00: Third-Party) \uc778\uc99d \uac15\ud654 \uc81c3\uc790 \uc870\uc0ac\uae30\uad00\uc73c\ub85c\ubd80\ud130\uc758 \uc778\uc99d\uc740 Facebook\uc774 \uc0ac\uc5c5\uc5d0 \uc5bc\ub9c8\ub098 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \uc785\uc99d\ud558\ub294 \ub370\uc5d0 \uc624\ub798\uc804\ubd80\ud130 \ub9ce\uc774 \uc774\uc6a9\ub410\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ucef4\uc2a4\ucf54\uc5b4(comScore), \ubaa8\ud2b8(Moat), \ub2d0\uc2a8(Nielson), IAS\ub97c \ube44\ub86f\ud55c \uc138\uacc4\uc801\uc778 \uc368\ub4dc\ud30c\ud2f0\ub4e4\uacfc \ud611\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ub354\uc6b1 \ud655\uc2e4\ud558\uace0 \ubbff\uc744 \ub9cc\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \uc704\ud574 \uc368\ub4dc\ud30c\ud2f0\ub97c \ud65c\uc6a9\ud55c \uc218\uce58 \uac80\uc99d \uc808\ucc28\ub97c \ub354 \ub9ce\uc774 \ub3c4\uc785\ud558\ub294 \uac83\uc744 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\ub78c\ub4e4\uc774 \ud654\uba74\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uc2dc\uccad\ud55c \ucd1d \uc2dc\uac04\uc5d0 \ub300\ud574 \ubcc4\ub3c4 \ud639\uc740 \ub3c5\ub9bd\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uc2f6\ub2e4\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ubaa8\ud2b8, IAS, \ucef4\uc2a4\ucf54\uc5b4 \ub4f1\uacfc\uc758 \ud611\ub825\uc744 \uac70\uccd0 \ub178\ucd9c \uc218\uce58\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc0c8\ub86d\uac8c \ub3c4\uc785\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 Facebook\uc740 \ub2d0\uc2a8\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub3d9\uc601\uc0c1\uacfc \ub77c\uc774\ube0c\uc5d0 \ub300\ud55c \uc2dc\uccad \uc218\uce58\uac00 \ub2d0\uc2a8\uc758 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc2dc\uccad\ub960(DCR, Digital Content Ratings)\uc5d0 \uc9d1\uacc4\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ud37c\ube14\ub9ac\uc154\uac00 \uc81c 3\uc790 \uc778\uc99d\uc744 \uac70\uce5c \ub3d9\uc601\uc0c1 \uc9c0\ud45c\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\ub294 \uac83\uc740 \ubb3c\ub860, \ub2d0\uc2a8\uc758 \uc804\uccb4 \uc2dc\uccad\ub960\uc744 \ud65c\uc6a9\ud574 \ub514\uc9c0\ud138 \uc2dc\uccad \uc9c0\ud45c\uc640 TV \uc2dc\uccad \uc9c0\ud45c\ub3c4 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud568\uaed8 \uad6c\ucd95\ud558\ub294 \uce21\uc815 \uc194\ub8e8\uc158 2011\ub144 Facebook\uc740 \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c(Client Council)\ub97c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c\ub294 Facebook \uc81c\ud488\uc758 \ubaa9\ud45c, \uce21\uc815 \ubc29\uc2dd \ub4f1 \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0 \ub300\ud574 \uad11\uace0\uc8fc\uc640 \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \uc790\ubb38\ud558\ub294 \uae00\ub85c\ubc8c \uc870\uc9c1\uc73c\ub85c, Facebook\uc5d0\uac8c \uc9c0\uc18d\ud574\uc11c \uc758\ubbf8 \uc788\ub294 \uc758\uacac\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ud798 \uc785\uc5b4 Facebook\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uce21\uc815 \uae30\uc900\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc758 \uc218\uc694\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubcc4\ub3c4\uc758 \u201c\uce21\uc815 \uc790\ubb38\uc704\uc6d0\ud68c(Measurement Council)\u201d\ub97c \uafb8\ub9b4 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ud574\uc11c\ub294 \uba87 \uc8fc \uc548\uc5d0 \ub354\uc6b1 \uc790\uc138\ud55c \uc18c\uc2dd\uc744 \ub4e4\ub824\ub4dc\ub9b4 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc815\uae30\uc801\uc73c\ub85c, \uadf8\ub9ac\uace0 \ub354\uc6b1 \ud22c\uba85\ud558\uac8c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uac01\uc885 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ub0b4\ubd80 \uac80\ud1a0 \uc808\ucc28\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. Facebook \uc81c\ud488\uc758 \uc9c4\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ubcf4\ub2e4 \uba85\ud655\ud558\uace0 \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 Facebook\uc740 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \ud30c\ud2b8\ub108 \uc5ec\ub7ec\ubd84\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc744 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. \u00a01) \uc81c\ud488 \ub0b4 \uc548\ub0b4(Definition): \u00a0\uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Facebook\uc740 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uac70\ub098 \uc131\uacfc \ubcf4\uace0\uc11c\ub97c \uc870\ud68c\ud558\ub294 \ubd84\ub4e4\uc774 \uc9c0\ud45c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\ub2f9 \uc81c\ud488 \ub0b4\uc5d0\uc11c \uad00\ub828 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 2) \ud300\uc744 \ud1b5\ud55c \uc9c1\uc811 \uc5c5\ub370\uc774\ud2b8: \uc9c0\ud45c\uc640 \uad00\ub828\ub41c \uc911\uc694 \uc5c5\ub370\uc774\ud2b8\uac00 \uc788\uc744 \uacbd\uc6b0, Facebook\uc758 \uace0\uac1d \ub2f4\ub2f9 \ud300\ub4e4\uc774 \uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc811 \uace0\uac1d\ubd84\ub4e4\uaed8 \uc5f0\ub77d\uc744 \ucde8\ud574 \uad00\ub828 \ub0b4\uc6a9\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4. 3) \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8: \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc5c5\ub370\uc774\ud2b8\ub97c \uace0\uac1d \ubd84\ub4e4\uaed8 \uba85\ud655\ud558\uace0 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\ud45c \uac1c\uc120\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uc774 \ube14\ub85c\uadf8\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \uac8c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc758 \uccab \uac8c\uc2dc\ubb3c\ub85c\uc11c, \uc9c0\uae08\ubd80\ud130 Facebook\uc774 \ud604\uc7ac \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uc5c5\ub370\uc774\ud2b8\ub4e4\uc5d0 \ub300\ud55c \ub9d0\uc500\uc744 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc5b8\uae09\ud558\uace0 \uc788\ub4ef, \uc2e4\uc81c\ubcf4\ub2e4 \ub0ae\uac70\ub098 \ud639\uc740 \ub192\uac8c \uc9d1\uacc4\ub410\uc744 \uc218\ub3c4 \uc788\ub294 \uc9c0\ud45c\ub4e4\uc740 \uc2e4\uc81c \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ub07c\uce58\uc9c0 \uc54a\uc558\uc74c\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \u00a0\u2013 \uc720\uae30\uc801 \ub3c4\ub2ec Facebook\uc740 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc84\uadf8 \ud558\ub098\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub294 7\uc77c\uac04 \ubc0f 28\uc77c\uac04 \ud398\uc774\uc9c0 \uc720\uae30\uc801 \ub3c4\ub2ec \uc218 \uc9d1\uacc4\uac00 \uc2e4\uc81c\uc640\ub294 \ucc28\uc774\uac00 \uc788\uc5c8\ub358 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub294\ub370\uc694. 7\uc77c\uac04, \ub610\ub294 28\uc77c\uac04\uc758 \ub3c4\ub2ec \uc218\ub97c \uc9d1\uacc4\ud558\ub824\uba74 \ud574\ub2f9 \uae30\uac04 \ub0b4\uc758 \uc77c\uc77c \ub3c4\ub2ec \uc218 \uc911\uc5d0\uc11c \uacb9\uce58\ub294 \ub3c4\ub2ec\uc744 \uc81c\uc678\ud574\uc57c \ud558\uc9c0\ub9cc, \ub2e8\uc21c \uacc4\uc0b0\uc73c\ub85c \ub9e4\uc77c\ub9e4\uc77c\uc758 \ub3c4\ub2ec \uc218\ub97c \ub354\ud55c \uac12\uc744 \uae30\uac04\ub2f9 \ud398\uc774\uc9c0 \ub3c4\ub2ec \uc218\ub85c \uc9d1\uacc4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucc28\uc774\uac00 \uc0dd\uae34 \uac83\uc785\ub2c8\ub2e4(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ube68\uac04 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84\uc744 \ucc38\uace0\ud574 \uc8fc\uc138\uc694). \ud558\uc9c0\ub9cc, \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \ub3c4\ub2ec \uad00\ub828 \ub370\uc774\ud130(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ub179\uc0c9 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84)\uc740 \uc774 \ubc84\uadf8\uc5d0 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uadf8\ub798\ud504, \uc77c\uc77c \ub3c4\ub2ec, \ub3c4\ub2ec \ub0b4\uc5ed, \uac8c\uc2dc\ubb3c\ub2f9 \ub3c4\ub2ec, \ub0b4\ubcf4\ub0b8 API \ub3c4\ub2ec \ub370\uc774\ud130, \ub3c4\ub2ec \ud0ed \uc544\ub798 \ubaa8\ub4e0 \ub370\uc774\ud130 \ub4f1\uc5d0\ub294 \uc601\ud5a5\uc774 \uc5c6\uc5c8\ub2e4\ub294 \uc810\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uc911\ubcf5 \uac12\uc744 \ube80 \uc815\ud655\ud55c \uc720\uae30\uc801 \ub3c4\ub2ec \uc218\ub294, 7\uc77c\uc744 \uc0b4\ud3b4\ubcfc \ub54c \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc874 \uc9d1\uacc4\ub41c \uc218\uce58\ubcf4\ub2e4 33%, 28\uc77c\uc758 \uacbd\uc6b0 55%\uac00 \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8 \uc678 \ub2e4\ub978 \ub370\uc774\ud130\uc758 \uacbd\uc6b0 \ub2ec\ub77c\uc9c0\ub294 \uc810\uc774 \uc5c6\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 5\uc6d4\ubd80\ud130 \ubc1c\uc0dd\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub41c \uc624\ub958\uc5d0 \ub300\ud574 \uba87 \uc8fc \ub0b4\ub85c \uc2dc\uc815 \uc791\uc5c5\uc774 \uc774\ub904\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub610 \ud55c \uac00\uc9c0 \uc800\ud76c\uac00 \uac15\uc870\ud558\uace0 \uc2f6\uc740 \uc810\uc740, \uc774\ubc88\uc5d0 \uc124\uba85\ud574 \ub4dc\ub9ac\ub294 \uc9c0\ud45c \uc9d1\uacc4\uc758 \uacbd\uc6b0 \uad11\uace0 \uc9d1\ud589\uc73c\ub85c \ud68d\ub4dd\ud55c \ub3c4\ub2ec\uc744 \uc81c\uc678\ud55c \u2018\uc720\uae30\uc801 \ub3c4\ub2ec\u2019\uc5d0\ub9cc \ud574\ub2f9\ud558\uba70, \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \uc9c0\ud45c\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, Facebook\uc740 \ud604\uc7ac \uad11\uace0 \ub3c4\ub2ec\uc5d0 \uc801\uc6a9\ub418\ub294 \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \ub611\uac19\uc774 \uc801\uc6a9\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc870\ud68c \uac00\ub2a5 \ub178\ucd9c \uc218\ub97c \uae30\uc900\uc73c\ub85c \ub3c4\ub2ec\uc744 \uc9d1\uacc4\ud558\ub294 \uae30\uc900\uc785\ub2c8\ub2e4. \ud398\uc774\uc9c0\uc640 \uad00\ub828\ud574, \uae30\uc874\uc5d0\ub294 \u2018\ub3c4\ub2ec\u2019\uc744 \ub274\uc2a4\ud53c\ub4dc\ub97c \uc0c8\ub85c \uace0\uce68 \ud588\uc744 \ub54c \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc6a9\uc790\uc758 \uc218\ub85c \uc815\uc758\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uad11\uace0 \uc131\uacfc \ubcf4\uace0\uc11c\ub294 \ubcf4\ub2e4 \uc5c4\uaca9\ud55c \ub3c4\ub2ec \uad00\ub828 \uc815\uc758\ub97c \ub3c4\uc785\ud574 \uc0ac\uc6a9\uc790\uc758 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uac8c\uc2dc\ubb3c\uc744 \uc911\ubcf5 \uc5c6\uc774 \ud55c \ubc88\ub9cc \uc9d1\uacc4\ud558\ub294 \uac83(\u201c\uc870\ud68c \uac00\ub2a5\u201d)\uc744 \ub3c4\ub2ec\ub85c \ud45c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \uc801\uc6a9\ud558\uac8c \ub418\uba74, \ud574\ub2f9 \ub3c4\ub2ec\uc740 \uae30\uc874 \ub300\ube44 \ud3c9\uade0 20% \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. Facebook\uc740 \uba87 \uac1c\uc6d4 \uc548\uc73c\ub85c \uc774 \uae30\uc900\uc744 \uc801\uc6a9\ud560 \uc608\uc815\uc774\uba70, \uc801\uc6a9 \uc2dc \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc640 \uc81c\ud488 \ub0b4 \uacf5\uc9c0\ub97c \ud1b5\ud574 \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc744 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ub3d9\uc601\uc0c1 \uc2dc\uccad \uce21\uc815 \ubc29\ubc95 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook\uc5d0 \ub3d9\uc601\uc0c1\uc744 \uac8c\uc2dc\ud560 \ub54c, Facebook\uc740 \ub3d9\uc601\uc0c1\uc758 \uc804\uccb4 \uae38\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\ub78c\ub4e4\uc774 \uac01\uc790\uc758 \uae30\uae30\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc7ac\uc0dd\ud558\uac8c \ub418\uba74 \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\uc5d0 1\ucd08 \uc774\ub0b4\uc758 \uc624\ucc28\uac00 \ubc1c\uc0dd\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc2f1\ud06c\uac00 \ub9de\uc9c0 \uc54a\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc624\ucc28\ub85c, \ub3d9\uc601\uc0c1 \uc7ac\uc0dd \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\uae30\uc5d0 \ub530\ub978 \ucc28\uc774\uc5d0 \uc758\ud574 \uc77c\uc5b4\ub098\ub294 \uc77c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc624\ucc28\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0, \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uc744 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \uc774\ud6c4\uc5d0\ub3c4 \ub0a8\uc544 \uc788\ub294 \uc74c\uc131 \ucc44\ub110 \ubd80\ubd84\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubb38\uc81c\ub85c \uc778\ud574 Facebook\uc758 \ub3d9\uc601\uc0c1\uc744 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \ube44\uc728\uc774 \ub2e4\uc18c \ub0ae\uac8c \uc9d1\uacc4\ub3fc \uc654\ub2e4\ub294 \uac83\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc55e\uc73c\ub85c \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ubb38\uc81c\uac00 \ud574\uacb0\ub418\uba74 \u2018\ub3d9\uc601\uc0c1 100% \uc870\ud68c\uc218\u2019\ub294 \uc57d 35% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc874\uc5d0 \ub3d9\uc601\uc0c1 \uc804\uccb4(100%)\ub97c \uc870\ud68c\ud55c \ube44\uc728\uc774 1%\uc600\ub2e4\uba74, \ub2e4\uc2dc \uc9d1\uacc4\ud55c \uc9c0\ud45c\ub294 1.35%\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074 \u2013 \uc18c\ube44 \uc2dc\uac04 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc740 \ubaa8\ub4e0 \ub9e4\uccb4\uac00 Facebook \uc0c1\uc5d0\uc11c \ud6cc\ub96d\ud55c \ubaa8\ubc14\uc77c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \ucf58\ud150\uce20\uac00 \uc5b4\ub5bb\uac8c \uc18c\ube44\ub418\ub294\uc9c0 \uc124\uba85 \ub4dc\ub9ac\uace0\uc790 Facebook\uc740 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uacfc \uad00\ub828\ub41c \uc778\uc0ac\uc774\ud2b8\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \ud30c\uc545\ud55c \ubc14\ub85c\ub294, \uc9c0\ub09c\ud574 8\uc6d4 \uc774\ud6c4 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc2dc\uac04\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uac00 \uc2e4\uc81c\ubcf4\ub2e4 \uc57d 7~8%\uac00\ub7c9 \ub192\uac8c \ud45c\uc2dc\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc0ac\ub97c \uc77d\uae30 \uc704\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc804\uccb4 \uc2dc\uac04\uc744 \uc804\uccb4 \uc870\ud68c \uc218\ub85c \ub098\ub204\uc9c0 \uc54a\uace0, \ud3c9\uade0 \ud788\uc2a4\ud1a0\uadf8\ub7a8 \uc18c\ube44 \uc2dc\uac04\uc73c\ub85c \ud574\ub2f9 \uc9c0\ud45c\ub97c \uacc4\uc0b0\ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud55c \uc624\ub958\uc600\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud574\ub2f9 \ubb38\uc81c\ub294 \uc218\uc815\ub41c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uc571 \ubd84\uc11d \u2013 \ucd94\ucc9c Facebook\uc758 \uc571 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc \uc911 \u2018\uacbd\uc720(Referral)\u2019\uc640 \uad00\ub828\ub41c \uc9c0\ud45c \uacc4\uc0b0\uc5d0 \uc624\ub958\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uc0b0\ud55c \ubaa8\ub4e0 \uac8c\uc2dc\ubb3c\uc758 \ucd1d\ud569\uc744 \ub73b\ud558\ub294\ub370, \ucc98\uc74c\uc5d0\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uae30 \uc704\ud574 \uc774\ub904\uc9c4 \ud074\ub9ad \uc218\ub9cc \uc9d1\uacc4\ud558\ub824\uace0 \ud588\uc73c\ub098, \uc0ac\uc9c4\uc774\ub098 \ub3d9\uc601\uc0c1 \uc5f4\ub78c\uc744 \uc704\ud55c \ud074\ub9ad\uc774 \ud568\uaed8 \ud3ec\ud568\ub410\ub358 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud604\uc7ac \uc774 \ubd80\ubd84\uc744 \uc218\uc815\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub97c \ub300\uc2dc\ubcf4\ub4dc \uc0c1\uc5d0\uc11c \uc790\uc8fc \uc0b4\ud3b4\ubcf4\ub294 \ud30c\uc6cc \uc720\uc800\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uacbd\uc720 \uad00\ub828 \uc9c0\ud45c\uac00 \ud3c9\uade0 \uc57d 6%\uac00\ub7c9 \ub192\uac8c \uc9d1\uacc4\ub41c \uac83\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc Facebook\uc758 \uad11\uace0 \ubd84\uc11d \ud234\uc5d0 \ub098\ud0c0\ub098\ub294 \uacbd\uc720 \uc9c0\ud45c\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \u00a0\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8 \u2013 \ud314\ub85c\uc6cc \uc218 \uc9d1\uacc4 Facebook \uc0c1\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc815\ub9ac\ud558\uac70\ub098 \uc0b4\ud3b4\ubcfc \ub54c \u2018\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\u2019\uac00 \uc0ac\uc6a9\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\uac00 \uc801\uc740 \uad00\uacc4\ub85c, Facebook\uc740 \ud574\ub2f9 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud588\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub410\ub358 \ud504\ub85c\ud544\uc740 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub85c\ub294, 1) \uc9c1\uc811 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub41c \uc801\uc774 \uc788\ub294 \ud504\ub85c\ud544\uc758 \uacbd\uc6b0, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc758 \ud314\ub85c\uc6cc \uc218 \ub610\ud55c \ud574\ub2f9 \ud504\ub85c\ud544\uc758 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\ub97c \uacc4\uc0b0\ufffd\ufffd \ub54c \ud569\uc0b0\ub410\uae30 \ub54c\ubb38\uc774\uba70, 2) \ud55c \uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \ud504\ub85c\ud544\uc5d0 \uc9c1\uc811 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud55c \ub2e4\uc74c \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uac19\uc740 \ud504\ub85c\ud544\uc5d0 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud588\uc744 \uacbd\uc6b0 2\uac1c\uc758 \uc88b\uc544\uc694\ub85c \uc911\ubcf5 \uc9d1\uacc4\ub410\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\ub294 \ub274\uc2a4\ud53c\ub4dc \ubc30\ud3ec\ub098 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc73c\ub098, \ucd5c\ub300 5%\uae4c\uc9c0 \ud504\ub85c\ud544 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc9c0\ud45c \uc218 \uac1c\uc6d4 \ub3d9\uc548 Facebook\uc740 \uc131\uacfc \ubcf4\uace0\uc5d0 \ud3ec\ud568\ub418\ub294 \ub0b4\uc6a9\uc744 \uac1c\uc120\ud558\uace0\uc790 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec \uc654\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uba85\ud655\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc800\ud76c\uc758 \ub178\ub825\uc744 \uba87 \uac00\uc9c0\ub97c \uc544\ub798\uc5d0 \uc18c\uac1c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uc544\uc6b8\ub7ec, \ud5a5\ud6c4 \uc131\uacfc \ubcf4\uace0\uc640 \uad00\ub828\ub41c \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc740 \uc9c0\uc18d\ud574\uc11c \uacf5\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \uba85\uce6d: Facebook\uc740 \uc218 \uac1c\uc6d4 \ub0b4\ub85c \uac01 \uc9c0\ud45c\uc758 \uba85\uce6d\uc744 \ubcf4\ub2e4 \uc54c\uae30 \uc27d\uace0 \uad6c\uccb4\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \ubcc0\uacbd\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. (\uc608: \u201c\ucf58\ud150\uce20 \uc870\ud68c\u201d \u2192 \u201c\uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc758 \ucf58\ud150\uce20 \uc870\ud68c\u201d, \u201c\ub3d9\uc601\uc0c1 \uc870\ud68c\u201d \u2192 \u201c3\ucd08 \ub3d9\uc601\uc0c1 \uc870\ud68c\u201d) \uba85\ud655\ud55c \uacc4\uc0b0 \ubc29\ubc95: Facebook\uc758 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uacc4\uc0b0\ubc95\uc774 \ubcf4\ub2e4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud398\uc774\uc2a4\ubd81\uc758 \uc778\uc571 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud574 \uce94\ubc84\uc2a4\uc758 \uc678\ubd80 \ub9c1\ud06c\ub97c \uc5f4\ub78c\ud558\ub294 \uc2dc\uac04\uc740 \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4. \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud398\uc774\uc2a4\ubd81 \ub0b4\uc5d0\uc11c \uce94\ubc84\uc2a4 \uc790\uccb4\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294 \uc2dc\uac04\ub9cc\uc744 \uacc4\uc0b0\ud55c \uac83\uc774 \uc815\ud655\ud55c \uc218\uce58\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uc77c\uad00\uc131 \uc788\ub294 \uc815\uc758: Facebook\uc740 \uad11\uace0 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc124\uba85\uc774 \uc77c\uad00\uc131\uc744 \uac16\ub3c4\ub85d \uad11\uace0 \uad00\ub828 \uc6a9\uc5b4 \ubc0f \ud301 \uc139\uc158\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc5b4\ub5a4 \uc9c0\ud45c\uac00 \uc2e4\uc81c \uc9d1\uacc4 \uc218\uce58\uc778\uc9c0, \ud639\uc740 \ucd94\uc815\uce58\uc778\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc124\uba85\uc774 \ucd94\uac00\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac \uac1c\uc120: Facebook\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc131\uacfc \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ud560 \uc9c0\ud45c\ub97c \uc27d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uce74\ud14c\uace0\ub9ac \uccb4\uacc4\ub97c \uac1c\uc120\ud560 \uac83 \uc785\ub2c8\ub2e4. \uc131\uacfc \ubcf4\uace0\uc11c \ub0b4\uc5d0\uc11c \ubcc4\ub3c4\uc758 \uacb0\uacfc\ud45c\uc2dc \uacf5\uac04\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95 \ub610\ud55c \uace0\ubbfc \uc911\uc785\ub2c8\ub2e4. &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/\uc9c0\ud45c-\ubc0f-\uc131\uacfc-\ubcf4\uace0\uc5d0-\ub300\ud55c-\uc911\uc694-\ubcc0\ud654\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T09:14:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T05:51:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png\" \/>\n<meta name=\"author\" content=\"webershandwickkorea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/\"},\"author\":\"Facebook company\",\"headline\":\"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654\",\"datePublished\":\"2016-11-16T09:14:39+00:00\",\"dateModified\":\"2020-10-06T05:51:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/\"},\"wordCount\":62,\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png\",\"articleSection\":[\"Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/\",\"url\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/\",\"name\":\"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png\",\"datePublished\":\"2016-11-16T09:14:39+00:00\",\"dateModified\":\"2020-10-06T05:51:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/\"]}],\"author\":\"Meta \uc18c\uac1c\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png?fit=960%2C928\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png?fit=960%2C928\",\"width\":960,\"height\":928},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/about.fb.com\/ko\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/about.fb.com\/ko\/#website\",\"url\":\"https:\/\/about.fb.com\/news\/\",\"name\":\"Meta \uc18c\uac1c\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/about.fb.com\/ko\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\",\"alternateName\":[\"Meta Newsroom\",\"Meta\"]},{\"@type\":\"Organization\",\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\",\"name\":\"Meta\",\"url\":\"https:\/\/about.fb.com\/ko\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"width\":8000,\"height\":4500,\"caption\":\"Meta\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/\uc9c0\ud45c-\ubc0f-\uc131\uacfc-\ubcf4\uace0\uc5d0-\ub300\ud55c-\uc911\uc694-\ubcc0\ud654\/","og_locale":"ko_KR","og_type":"article","og_title":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c","og_description":"Facebook\uc740 \ub354 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \uba85\ud655\ud55c \uc815\ubcf4 \uc81c\uacf5\uc744 \uc704\ud574, \uad11\uace0\uc8fc\uac00 \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uba87 \uac00\uc9c0 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. Facebook\uc744 \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \uc218\ubc31\ub9cc\uc758 \ud30c\ud2b8\ub108\uc5d0\uac8c, \uc800\ud76c\uac00 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \ub9e4\uc6b0 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uacfc \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\uae30 \uc704\ud574 Facebook\uc758 \uae30\ub2a5\/\uc81c\ud488\/\ub3c4\uad6c\ub4e4\uc744 \uacc4\uc18d \uc5c5\uadf8\ub808\uc774\ub4dc\ud558\ub294 \uac83\ucc98\ub7fc, Facebook\uc758 \uc9c0\ud45c\ub3c4 \uc774\uc5d0 \ub9de\ucdb0 \uc5c5\uadf8\ub808\uc774\ub4dc \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\ud45c\uc640 \uad00\ub828\ud574 \ucd5c\uc0c1\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud574 \uacb0\uacfc\uc801\uc73c\ub85c \uc800\ud76c\uc758 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc790\uc2e0\uc758 \ud575\uc2ec \uc5ed\ub7c9\uc5d0 \uc804\ub150\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774 \uc800\ud76c\uc758 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc368\ub4dc\ud30c\ud2f0(\uc81c3\uc790 \uc870\uc0ac\uae30\uad00: Third-Party) \uc778\uc99d \uac15\ud654 \uc81c3\uc790 \uc870\uc0ac\uae30\uad00\uc73c\ub85c\ubd80\ud130\uc758 \uc778\uc99d\uc740 Facebook\uc774 \uc0ac\uc5c5\uc5d0 \uc5bc\ub9c8\ub098 \ub3c4\uc6c0\uc774 \ub418\ub294\uc9c0\ub97c \uc785\uc99d\ud558\ub294 \ub370\uc5d0 \uc624\ub798\uc804\ubd80\ud130 \ub9ce\uc774 \uc774\uc6a9\ub410\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ucef4\uc2a4\ucf54\uc5b4(comScore), \ubaa8\ud2b8(Moat), \ub2d0\uc2a8(Nielson), IAS\ub97c \ube44\ub86f\ud55c \uc138\uacc4\uc801\uc778 \uc368\ub4dc\ud30c\ud2f0\ub4e4\uacfc \ud611\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ub354\uc6b1 \ud655\uc2e4\ud558\uace0 \ubbff\uc744 \ub9cc\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \uc704\ud574 \uc368\ub4dc\ud30c\ud2f0\ub97c \ud65c\uc6a9\ud55c \uc218\uce58 \uac80\uc99d \uc808\ucc28\ub97c \ub354 \ub9ce\uc774 \ub3c4\uc785\ud558\ub294 \uac83\uc744 \uac80\ud1a0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc0ac\ub78c\ub4e4\uc774 \ud654\uba74\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uc2dc\uccad\ud55c \ucd1d \uc2dc\uac04\uc5d0 \ub300\ud574 \ubcc4\ub3c4 \ud639\uc740 \ub3c5\ub9bd\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \uc2f6\ub2e4\ub294 \ud30c\ud2b8\ub108\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \ubc18\uc601\ud574 \ubaa8\ud2b8, IAS, \ucef4\uc2a4\ucf54\uc5b4 \ub4f1\uacfc\uc758 \ud611\ub825\uc744 \uac70\uccd0 \ub178\ucd9c \uc218\uce58\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc744 \uc0c8\ub86d\uac8c \ub3c4\uc785\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc774\uc640 \ub354\ubd88\uc5b4 Facebook\uc740 \ub2d0\uc2a8\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub3d9\uc601\uc0c1\uacfc \ub77c\uc774\ube0c\uc5d0 \ub300\ud55c \uc2dc\uccad \uc218\uce58\uac00 \ub2d0\uc2a8\uc758 \ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc2dc\uccad\ub960(DCR, Digital Content Ratings)\uc5d0 \uc9d1\uacc4\ub420 \uc218 \uc788\ub3c4\ub85d \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ud37c\ube14\ub9ac\uc154\uac00 \uc81c 3\uc790 \uc778\uc99d\uc744 \uac70\uce5c \ub3d9\uc601\uc0c1 \uc9c0\ud45c\ub97c \uc81c\uacf5\ubc1b\uc744 \uc218 \uc788\ub294 \uac83\uc740 \ubb3c\ub860, \ub2d0\uc2a8\uc758 \uc804\uccb4 \uc2dc\uccad\ub960\uc744 \ud65c\uc6a9\ud574 \ub514\uc9c0\ud138 \uc2dc\uccad \uc9c0\ud45c\uc640 TV \uc2dc\uccad \uc9c0\ud45c\ub3c4 \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uace0\uac1d\uacfc \ud568\uaed8 \uad6c\ucd95\ud558\ub294 \uce21\uc815 \uc194\ub8e8\uc158 2011\ub144 Facebook\uc740 \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c(Client Council)\ub97c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc790\ubb38\uc704\uc6d0\ud68c\ub294 Facebook \uc81c\ud488\uc758 \ubaa9\ud45c, \uce21\uc815 \ubc29\uc2dd \ub4f1 \ub2e4\uc591\ud55c \ubd80\ubd84\uc5d0 \ub300\ud574 \uad11\uace0\uc8fc\uc640 \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \uc790\ubb38\ud558\ub294 \uae00\ub85c\ubc8c \uc870\uc9c1\uc73c\ub85c, Facebook\uc5d0\uac8c \uc9c0\uc18d\ud574\uc11c \uc758\ubbf8 \uc788\ub294 \uc758\uacac\uacfc \uc778\uc0ac\uc774\ud2b8\ub97c \uc804\ub2ec\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ud798 \uc785\uc5b4 Facebook\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uce21\uc815 \uae30\uc900\uc744 \uc6d0\ud558\ub294 \uace0\uac1d\uc758 \uc218\uc694\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubcc4\ub3c4\uc758 \u201c\uce21\uc815 \uc790\ubb38\uc704\uc6d0\ud68c(Measurement Council)\u201d\ub97c \uafb8\ub9b4 \uc900\ube44\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc640 \uad00\ub828\ud574\uc11c\ub294 \uba87 \uc8fc \uc548\uc5d0 \ub354\uc6b1 \uc790\uc138\ud55c \uc18c\uc2dd\uc744 \ub4e4\ub824\ub4dc\ub9b4 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc815\uae30\uc801\uc73c\ub85c, \uadf8\ub9ac\uace0 \ub354\uc6b1 \ud22c\uba85\ud558\uac8c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uac01\uc885 \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \ub0b4\ubd80 \uac80\ud1a0 \uc808\ucc28\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. Facebook \uc81c\ud488\uc758 \uc9c4\ud654\uc5d0 \ubc1c\ub9de\ucdb0 \ubcf4\ub2e4 \uba85\ud655\ud558\uace0 \uc815\ud655\ud55c \uc9c0\ud45c\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 Facebook\uc740 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \ud30c\ud2b8\ub108 \uc5ec\ub7ec\ubd84\uacfc \uc9c0\ud45c\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc744 \uc815\uae30\uc801\uc73c\ub85c \uacf5\uc720\ud558\uaca0\uc2b5\ub2c8\ub2e4. \u00a01) \uc81c\ud488 \ub0b4 \uc548\ub0b4(Definition): \u00a0\uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c, Facebook\uc740 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uac70\ub098 \uc131\uacfc \ubcf4\uace0\uc11c\ub97c \uc870\ud68c\ud558\ub294 \ubd84\ub4e4\uc774 \uc9c0\ud45c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \uc27d\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\ub2f9 \uc81c\ud488 \ub0b4\uc5d0\uc11c \uad00\ub828 \uc815\ubcf4\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. 2) \ud300\uc744 \ud1b5\ud55c \uc9c1\uc811 \uc5c5\ub370\uc774\ud2b8: \uc9c0\ud45c\uc640 \uad00\ub828\ub41c \uc911\uc694 \uc5c5\ub370\uc774\ud2b8\uac00 \uc788\uc744 \uacbd\uc6b0, Facebook\uc758 \uace0\uac1d \ub2f4\ub2f9 \ud300\ub4e4\uc774 \uc9c0\uae08\uae4c\uc9c0\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc9c1\uc811 \uace0\uac1d\ubd84\ub4e4\uaed8 \uc5f0\ub77d\uc744 \ucde8\ud574 \uad00\ub828 \ub0b4\uc6a9\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4 \uac83\uc785\ub2c8\ub2e4. 3) \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8: \uc9c0\ud45c\uc5d0 \ub300\ud55c \uc8fc\uc694 \uc5c5\ub370\uc774\ud2b8\ub97c \uace0\uac1d \ubd84\ub4e4\uaed8 \uba85\ud655\ud558\uace0 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ucc44\ub110\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc9c0\ud45c \uac1c\uc120\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uc774 \ube14\ub85c\uadf8\uc5d0 \uc815\uae30\uc801\uc73c\ub85c \uac8c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc758 \uccab \uac8c\uc2dc\ubb3c\ub85c\uc11c, \uc9c0\uae08\ubd80\ud130 Facebook\uc774 \ud604\uc7ac \uc9c4\ud589\ud558\uace0 \uc788\ub294 \uc5c5\ub370\uc774\ud2b8\ub4e4\uc5d0 \ub300\ud55c \ub9d0\uc500\uc744 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc5b8\uae09\ud558\uace0 \uc788\ub4ef, \uc2e4\uc81c\ubcf4\ub2e4 \ub0ae\uac70\ub098 \ud639\uc740 \ub192\uac8c \uc9d1\uacc4\ub410\uc744 \uc218\ub3c4 \uc788\ub294 \uc9c0\ud45c\ub4e4\uc740 \uc2e4\uc81c \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ub07c\uce58\uc9c0 \uc54a\uc558\uc74c\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \u00a0\u2013 \uc720\uae30\uc801 \ub3c4\ub2ec Facebook\uc740 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubc84\uadf8 \ud558\ub098\ub97c \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc9c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub294 7\uc77c\uac04 \ubc0f 28\uc77c\uac04 \ud398\uc774\uc9c0 \uc720\uae30\uc801 \ub3c4\ub2ec \uc218 \uc9d1\uacc4\uac00 \uc2e4\uc81c\uc640\ub294 \ucc28\uc774\uac00 \uc788\uc5c8\ub358 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub294\ub370\uc694. 7\uc77c\uac04, \ub610\ub294 28\uc77c\uac04\uc758 \ub3c4\ub2ec \uc218\ub97c \uc9d1\uacc4\ud558\ub824\uba74 \ud574\ub2f9 \uae30\uac04 \ub0b4\uc758 \uc77c\uc77c \ub3c4\ub2ec \uc218 \uc911\uc5d0\uc11c \uacb9\uce58\ub294 \ub3c4\ub2ec\uc744 \uc81c\uc678\ud574\uc57c \ud558\uc9c0\ub9cc, \ub2e8\uc21c \uacc4\uc0b0\uc73c\ub85c \ub9e4\uc77c\ub9e4\uc77c\uc758 \ub3c4\ub2ec \uc218\ub97c \ub354\ud55c \uac12\uc744 \uae30\uac04\ub2f9 \ud398\uc774\uc9c0 \ub3c4\ub2ec \uc218\ub85c \uc9d1\uacc4\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucc28\uc774\uac00 \uc0dd\uae34 \uac83\uc785\ub2c8\ub2e4(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ube68\uac04 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84\uc744 \ucc38\uace0\ud574 \uc8fc\uc138\uc694). \ud558\uc9c0\ub9cc, \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c \ubcfc \uc218 \uc788\ub294 \ub300\ubd80\ubd84\uc758 \ub3c4\ub2ec \uad00\ub828 \ub370\uc774\ud130(\uc544\ub798 \uc774\ubbf8\uc9c0\uc758 \ub179\uc0c9 \ub3d9\uadf8\ub77c\ubbf8 \ubd80\ubd84)\uc740 \uc774 \ubc84\uadf8\uc5d0 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubaa8\ub4e0 \uadf8\ub798\ud504, \uc77c\uc77c \ub3c4\ub2ec, \ub3c4\ub2ec \ub0b4\uc5ed, \uac8c\uc2dc\ubb3c\ub2f9 \ub3c4\ub2ec, \ub0b4\ubcf4\ub0b8 API \ub3c4\ub2ec \ub370\uc774\ud130, \ub3c4\ub2ec \ud0ed \uc544\ub798 \ubaa8\ub4e0 \ub370\uc774\ud130 \ub4f1\uc5d0\ub294 \uc601\ud5a5\uc774 \uc5c6\uc5c8\ub2e4\ub294 \uc810\uc744 \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uc911\ubcf5 \uac12\uc744 \ube80 \uc815\ud655\ud55c \uc720\uae30\uc801 \ub3c4\ub2ec \uc218\ub294, 7\uc77c\uc744 \uc0b4\ud3b4\ubcfc \ub54c \ud3c9\uade0\uc801\uc73c\ub85c \uae30\uc874 \uc9d1\uacc4\ub41c \uc218\uce58\ubcf4\ub2e4 33%, 28\uc77c\uc758 \uacbd\uc6b0 55%\uac00 \uac10\uc18c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8 \uc678 \ub2e4\ub978 \ub370\uc774\ud130\uc758 \uacbd\uc6b0 \ub2ec\ub77c\uc9c0\ub294 \uc810\uc774 \uc5c6\ub294 \uac83\uc73c\ub85c \ud655\uc778\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 5\uc6d4\ubd80\ud130 \ubc1c\uc0dd\ud55c \uac83\uc73c\ub85c \ud655\uc778\ub41c \uc624\ub958\uc5d0 \ub300\ud574 \uba87 \uc8fc \ub0b4\ub85c \uc2dc\uc815 \uc791\uc5c5\uc774 \uc774\ub904\uc9c8 \uac83\uc785\ub2c8\ub2e4. \ub610 \ud55c \uac00\uc9c0 \uc800\ud76c\uac00 \uac15\uc870\ud558\uace0 \uc2f6\uc740 \uc810\uc740, \uc774\ubc88\uc5d0 \uc124\uba85\ud574 \ub4dc\ub9ac\ub294 \uc9c0\ud45c \uc9d1\uacc4\uc758 \uacbd\uc6b0 \uad11\uace0 \uc9d1\ud589\uc73c\ub85c \ud68d\ub4dd\ud55c \ub3c4\ub2ec\uc744 \uc81c\uc678\ud55c \u2018\uc720\uae30\uc801 \ub3c4\ub2ec\u2019\uc5d0\ub9cc \ud574\ub2f9\ud558\uba70, \uad11\uace0\ube44 \uccad\uad6c\uc5d0\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \uc9c0\ud45c\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, Facebook\uc740 \ud604\uc7ac \uad11\uace0 \ub3c4\ub2ec\uc5d0 \uc801\uc6a9\ub418\ub294 \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \ub611\uac19\uc774 \uc801\uc6a9\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uc870\ud68c \uac00\ub2a5 \ub178\ucd9c \uc218\ub97c \uae30\uc900\uc73c\ub85c \ub3c4\ub2ec\uc744 \uc9d1\uacc4\ud558\ub294 \uae30\uc900\uc785\ub2c8\ub2e4. \ud398\uc774\uc9c0\uc640 \uad00\ub828\ud574, \uae30\uc874\uc5d0\ub294 \u2018\ub3c4\ub2ec\u2019\uc744 \ub274\uc2a4\ud53c\ub4dc\ub97c \uc0c8\ub85c \uace0\uce68 \ud588\uc744 \ub54c \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc6a9\uc790\uc758 \uc218\ub85c \uc815\uc758\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8 \uad11\uace0 \uc131\uacfc \ubcf4\uace0\uc11c\ub294 \ubcf4\ub2e4 \uc5c4\uaca9\ud55c \ub3c4\ub2ec \uad00\ub828 \uc815\uc758\ub97c \ub3c4\uc785\ud574 \uc0ac\uc6a9\uc790\uc758 \ub274\uc2a4\ud53c\ub4dc \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uac8c\uc2dc\ubb3c\uc744 \uc911\ubcf5 \uc5c6\uc774 \ud55c \ubc88\ub9cc \uc9d1\uacc4\ud558\ub294 \uac83(\u201c\uc870\ud68c \uac00\ub2a5\u201d)\uc744 \ub3c4\ub2ec\ub85c \ud45c\uc2dc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc900\uc744 \ud398\uc774\uc9c0\uc758 \uc720\uae30\uc801 \ub3c4\ub2ec\uc5d0\ub3c4 \uc801\uc6a9\ud558\uac8c \ub418\uba74, \ud574\ub2f9 \ub3c4\ub2ec\uc740 \uae30\uc874 \ub300\ube44 \ud3c9\uade0 20% \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uce21\ub429\ub2c8\ub2e4. Facebook\uc740 \uba87 \uac1c\uc6d4 \uc548\uc73c\ub85c \uc774 \uae30\uc900\uc744 \uc801\uc6a9\ud560 \uc608\uc815\uc774\uba70, \uc801\uc6a9 \uc2dc \u2018\uc9c0\ud45c FYI\u2019 \ube14\ub85c\uadf8\uc640 \uc81c\ud488 \ub0b4 \uacf5\uc9c0\ub97c \ud1b5\ud574 \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc744 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \ub3d9\uc601\uc0c1 \uc2dc\uccad \uce21\uc815 \ubc29\ubc95 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook\uc5d0 \ub3d9\uc601\uc0c1\uc744 \uac8c\uc2dc\ud560 \ub54c, Facebook\uc740 \ub3d9\uc601\uc0c1\uc758 \uc804\uccb4 \uae38\uc774\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0ac\ub78c\ub4e4\uc774 \uac01\uc790\uc758 \uae30\uae30\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc7ac\uc0dd\ud558\uac8c \ub418\uba74 \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\uc5d0 1\ucd08 \uc774\ub0b4\uc758 \uc624\ucc28\uac00 \ubc1c\uc0dd\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub3d9\uc601\uc0c1\uacfc \uc74c\uc131\uc758 \uc2f1\ud06c\uac00 \ub9de\uc9c0 \uc54a\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc624\ucc28\ub85c, \ub3d9\uc601\uc0c1 \uc7ac\uc0dd \ud504\ub85c\uadf8\ub7a8 \ubc0f \uae30\uae30\uc5d0 \ub530\ub978 \ucc28\uc774\uc5d0 \uc758\ud574 \uc77c\uc5b4\ub098\ub294 \uc77c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc624\ucc28\uac00 \ubc1c\uc0dd\ud560 \uacbd\uc6b0, \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uc744 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \uc774\ud6c4\uc5d0\ub3c4 \ub0a8\uc544 \uc788\ub294 \uc74c\uc131 \ucc44\ub110 \ubd80\ubd84\uc774 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc774 \ubb38\uc81c\ub85c \uc778\ud574 Facebook\uc758 \ub3d9\uc601\uc0c1\uc744 \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uc2dc\uccad\ud55c \ube44\uc728\uc774 \ub2e4\uc18c \ub0ae\uac8c \uc9d1\uacc4\ub3fc \uc654\ub2e4\ub294 \uac83\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. Facebook\uc740 \uc55e\uc73c\ub85c \ub3d9\uc601\uc0c1\uc758 \uae38\uc774\ub97c \uce21\uc815\ud558\ub294 \ubc29\uc2dd\uc744 \uac1c\uc120\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ubb38\uc81c\uac00 \ud574\uacb0\ub418\uba74 \u2018\ub3d9\uc601\uc0c1 100% \uc870\ud68c\uc218\u2019\ub294 \uc57d 35% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\uc874\uc5d0 \ub3d9\uc601\uc0c1 \uc804\uccb4(100%)\ub97c \uc870\ud68c\ud55c \ube44\uc728\uc774 1%\uc600\ub2e4\uba74, \ub2e4\uc2dc \uc9d1\uacc4\ud55c \uc9c0\ud45c\ub294 1.35%\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074 \u2013 \uc18c\ube44 \uc2dc\uac04 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc740 \ubaa8\ub4e0 \ub9e4\uccb4\uac00 Facebook \uc0c1\uc5d0\uc11c \ud6cc\ub96d\ud55c \ubaa8\ubc14\uc77c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \ub9cc\ub4e4\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub807\uac8c \ub9cc\ub4e4\uc5b4\uc9c0\ub294 \ucf58\ud150\uce20\uac00 \uc5b4\ub5bb\uac8c \uc18c\ube44\ub418\ub294\uc9c0 \uc124\uba85 \ub4dc\ub9ac\uace0\uc790 Facebook\uc740 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uacfc \uad00\ub828\ub41c \uc778\uc0ac\uc774\ud2b8\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\uac00 \ud30c\uc545\ud55c \ubc14\ub85c\ub294, \uc9c0\ub09c\ud574 8\uc6d4 \uc774\ud6c4 \uc778\uc2a4\ud134\ud2b8 \uc544\ud2f0\ud074\uc5d0\uc11c \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc2dc\uac04\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\uac00 \uc2e4\uc81c\ubcf4\ub2e4 \uc57d 7~8%\uac00\ub7c9 \ub192\uac8c \ud45c\uc2dc\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uae30\uc0ac\ub97c \uc77d\uae30 \uc704\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc18c\ube44\ud55c \uc804\uccb4 \uc2dc\uac04\uc744 \uc804\uccb4 \uc870\ud68c \uc218\ub85c \ub098\ub204\uc9c0 \uc54a\uace0, \ud3c9\uade0 \ud788\uc2a4\ud1a0\uadf8\ub7a8 \uc18c\ube44 \uc2dc\uac04\uc73c\ub85c \ud574\ub2f9 \uc9c0\ud45c\ub97c \uacc4\uc0b0\ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ubc1c\uc0dd\ud55c \uc624\ub958\uc600\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \ud574\ub2f9 \ubb38\uc81c\ub294 \uc218\uc815\ub41c \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uc571 \ubd84\uc11d \u2013 \ucd94\ucc9c Facebook\uc758 \uc571 \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc \uc911 \u2018\uacbd\uc720(Referral)\u2019\uc640 \uad00\ub828\ub41c \uc9c0\ud45c \uacc4\uc0b0\uc5d0 \uc624\ub958\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc774 \uc0dd\uc0b0\ud55c \ubaa8\ub4e0 \uac8c\uc2dc\ubb3c\uc758 \ucd1d\ud569\uc744 \ub73b\ud558\ub294\ub370, \ucc98\uc74c\uc5d0\ub294 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc9c1\uc811 \uc774\ub3d9\ud558\uae30 \uc704\ud574 \uc774\ub904\uc9c4 \ud074\ub9ad \uc218\ub9cc \uc9d1\uacc4\ud558\ub824\uace0 \ud588\uc73c\ub098, \uc0ac\uc9c4\uc774\ub098 \ub3d9\uc601\uc0c1 \uc5f4\ub78c\uc744 \uc704\ud55c \ud074\ub9ad\uc774 \ud568\uaed8 \ud3ec\ud568\ub410\ub358 \uac83\uc744 \ud655\uc778\ud588\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud604\uc7ac \uc774 \ubd80\ubd84\uc744 \uc218\uc815\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc9c0\ud45c\ub97c \ub300\uc2dc\ubcf4\ub4dc \uc0c1\uc5d0\uc11c \uc790\uc8fc \uc0b4\ud3b4\ubcf4\ub294 \ud30c\uc6cc \uc720\uc800\uc758 \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uacbd\uc720 \uad00\ub828 \uc9c0\ud45c\uac00 \ud3c9\uade0 \uc57d 6%\uac00\ub7c9 \ub192\uac8c \uc9d1\uacc4\ub41c \uac83\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc Facebook\uc758 \uad11\uace0 \ubd84\uc11d \ud234\uc5d0 \ub098\ud0c0\ub098\ub294 \uacbd\uc720 \uc9c0\ud45c\ub294 \uc544\ubb34\ub7f0 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \u00a0\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8 \u2013 \ud314\ub85c\uc6cc \uc218 \uc9d1\uacc4 Facebook \uc0c1\uc5d0\uc11c \ucf58\ud150\uce20\ub97c \uc815\ub9ac\ud558\uac70\ub098 \uc0b4\ud3b4\ubcfc \ub54c \u2018\uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\u2019\uac00 \uc0ac\uc6a9\ub410\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \uc218\uac00 \uc801\uc740 \uad00\uacc4\ub85c, Facebook\uc740 \ud574\ub2f9 \uae30\ub2a5\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \uc0dd\uc131\ud588\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub410\ub358 \ud504\ub85c\ud544\uc740 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\ub97c \uacbd\ud5d8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub85c\ub294, 1) \uc9c1\uc811 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\ub97c \ub9cc\ub4e4\uc5c8\uac70\ub098 \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0 \ud3ec\ud568\ub41c \uc801\uc774 \uc788\ub294 \ud504\ub85c\ud544\uc758 \uacbd\uc6b0, \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc758 \ud314\ub85c\uc6cc \uc218 \ub610\ud55c \ud574\ub2f9 \ud504\ub85c\ud544\uc758 \uc804\uccb4 \ud314\ub85c\uc6cc \uc218\ub97c \uacc4\uc0b0\ufffd\ufffd \ub54c \ud569\uc0b0\ub410\uae30 \ub54c\ubb38\uc774\uba70, 2) \ud55c \uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \ud504\ub85c\ud544\uc5d0 \uc9c1\uc811 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud55c \ub2e4\uc74c \uad00\uc2ec\uc0ac \ub9ac\uc2a4\ud2b8\uc5d0\uc11c \uac19\uc740 \ud504\ub85c\ud544\uc5d0 \uc88b\uc544\uc694\ub97c \ud074\ub9ad\ud588\uc744 \uacbd\uc6b0 2\uac1c\uc758 \uc88b\uc544\uc694\ub85c \uc911\ubcf5 \uc9d1\uacc4\ub410\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\ub294 \ub274\uc2a4\ud53c\ub4dc \ubc30\ud3ec\ub098 \ud398\uc774\uc9c0 \uc778\uc0ac\uc774\ud2b8\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\uc73c\ub098, \ucd5c\ub300 5%\uae4c\uc9c0 \ud504\ub85c\ud544 \ud314\ub85c\uc6cc \uc218\uc758 \uac10\uc18c\uac00 \ubc1c\uc0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \uc9c0\ud45c \uc218 \uac1c\uc6d4 \ub3d9\uc548 Facebook\uc740 \uc131\uacfc \ubcf4\uace0\uc5d0 \ud3ec\ud568\ub418\ub294 \ub0b4\uc6a9\uc744 \uac1c\uc120\ud558\uace0\uc790 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec \uc654\uc2b5\ub2c8\ub2e4. \ub354\uc6b1 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uba85\ud655\ud55c \uc131\uacfc \ubcf4\uace0\ub97c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc800\ud76c\uc758 \ub178\ub825\uc744 \uba87 \uac00\uc9c0\ub97c \uc544\ub798\uc5d0 \uc18c\uac1c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uc544\uc6b8\ub7ec, \ud5a5\ud6c4 \uc131\uacfc \ubcf4\uace0\uc640 \uad00\ub828\ub41c \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\uc740 \uc9c0\uc18d\ud574\uc11c \uacf5\uc9c0\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uad6c\uccb4\uc801\uc778 \uba85\uce6d: Facebook\uc740 \uc218 \uac1c\uc6d4 \ub0b4\ub85c \uac01 \uc9c0\ud45c\uc758 \uba85\uce6d\uc744 \ubcf4\ub2e4 \uc54c\uae30 \uc27d\uace0 \uad6c\uccb4\uc801\uc778 \ubc29\ud5a5\uc73c\ub85c \ubcc0\uacbd\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. (\uc608: \u201c\ucf58\ud150\uce20 \uc870\ud68c\u201d \u2192 \u201c\uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc758 \ucf58\ud150\uce20 \uc870\ud68c\u201d, \u201c\ub3d9\uc601\uc0c1 \uc870\ud68c\u201d \u2192 \u201c3\ucd08 \ub3d9\uc601\uc0c1 \uc870\ud68c\u201d) \uba85\ud655\ud55c \uacc4\uc0b0 \ubc29\ubc95: Facebook\uc758 \ud30c\ud2b8\ub108\ub4e4\uc774 Facebook \uc81c\ud488\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uacc4\uc0b0\ubc95\uc774 \ubcf4\ub2e4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud398\uc774\uc2a4\ubd81\uc758 \uc778\uc571 \ube0c\ub77c\uc6b0\uc800\ub97c \uc0ac\uc6a9\ud574 \uce94\ubc84\uc2a4\uc758 \uc678\ubd80 \ub9c1\ud06c\ub97c \uc5f4\ub78c\ud558\ub294 \uc2dc\uac04\uc740 \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4. \uce94\ubc84\uc2a4 \uc2dc\uccad \uc2dc\uac04\uc740 \uc0ac\ub78c\ub4e4\uc774 \ud398\uc774\uc2a4\ubd81 \ub0b4\uc5d0\uc11c \uce94\ubc84\uc2a4 \uc790\uccb4\ub97c \uc0b4\ud3b4\ubcf4\uace0 \uc788\ub294 \uc2dc\uac04\ub9cc\uc744 \uacc4\uc0b0\ud55c \uac83\uc774 \uc815\ud655\ud55c \uc218\uce58\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubcf4\ub2e4 \uc77c\uad00\uc131 \uc788\ub294 \uc815\uc758: Facebook\uc740 \uad11\uace0 \uc9c0\ud45c\uc5d0 \ub300\ud55c \ubaa8\ub4e0 \uc124\uba85\uc774 \uc77c\uad00\uc131\uc744 \uac16\ub3c4\ub85d \uad11\uace0 \uad00\ub828 \uc6a9\uc5b4 \ubc0f \ud301 \uc139\uc158\uc744 \uc5c5\ub370\uc774\ud2b8\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574, \uc5b4\ub5a4 \uc9c0\ud45c\uac00 \uc2e4\uc81c \uc9d1\uacc4 \uc218\uce58\uc778\uc9c0, \ud639\uc740 \ucd94\uc815\uce58\uc778\uc9c0\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uc124\uba85\uc774 \ucd94\uac00\ub420 \uc608\uc815\uc785\ub2c8\ub2e4. \uce74\ud14c\uace0\ub9ac \uac1c\uc120: Facebook\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc131\uacfc \ubcf4\uace0\uc11c\uc5d0 \ud3ec\ud568\ud560 \uc9c0\ud45c\ub97c \uc27d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uce74\ud14c\uace0\ub9ac \uccb4\uacc4\ub97c \uac1c\uc120\ud560 \uac83 \uc785\ub2c8\ub2e4. \uc131\uacfc \ubcf4\uace0\uc11c \ub0b4\uc5d0\uc11c \ubcc4\ub3c4\uc758 \uacb0\uacfc\ud45c\uc2dc \uacf5\uac04\uc744 \uc9c0\uc815\ud560 \uc218 \uc788\ub294 \ubc29\ubc95 \ub610\ud55c \uace0\ubbfc \uc911\uc785\ub2c8\ub2e4. &nbsp;","og_url":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/\uc9c0\ud45c-\ubc0f-\uc131\uacfc-\ubcf4\uace0\uc5d0-\ub300\ud55c-\uc911\uc694-\ubcc0\ud654\/","og_site_name":"Meta \uc18c\uac1c","article_published_time":"2016-11-16T09:14:39+00:00","article_modified_time":"2020-10-06T05:51:05+00:00","og_image":[{"url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png","type":"","width":"","height":""}],"author":"webershandwickkorea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#article","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/"},"author":"Facebook company","headline":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654","datePublished":"2016-11-16T09:14:39+00:00","dateModified":"2020-10-06T05:51:05+00:00","mainEntityOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/"},"wordCount":62,"publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png","articleSection":["Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/","url":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/","name":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654 | Meta \uc18c\uac1c","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png","datePublished":"2016-11-16T09:14:39+00:00","dateModified":"2020-10-06T05:51:05+00:00","breadcrumb":{"@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/"]}],"author":"Meta \uc18c\uac1c"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#primaryimage","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png?fit=960%2C928","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2016\/11\/pages-organic-reach-overview-tab-annotated.png?fit=960%2C928","width":960,"height":928},{"@type":"BreadcrumbList","@id":"https:\/\/about.fb.com\/ko\/news\/2016\/11\/%ec%a7%80%ed%91%9c-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%eb%b3%b4%ea%b3%a0%ec%97%90-%eb%8c%80%ed%95%9c-%ec%a4%91%ec%9a%94-%eb%b3%80%ed%99%94\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/about.fb.com\/ko\/"},{"@type":"ListItem","position":2,"name":"\uc9c0\ud45c \ubc0f \uc131\uacfc \ubcf4\uace0\uc5d0 \ub300\ud55c \uc911\uc694 \ubcc0\ud654"}]},{"@type":"WebSite","@id":"https:\/\/about.fb.com\/ko\/#website","url":"https:\/\/about.fb.com\/news\/","name":"Meta \uc18c\uac1c","description":"","publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/about.fb.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR","alternateName":["Meta Newsroom","Meta"]},{"@type":"Organization","@id":"https:\/\/about.fb.com\/ko\/#organization","name":"Meta","url":"https:\/\/about.fb.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","width":8000,"height":4500,"caption":"Meta"},"image":{"@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/5498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/users\/76800054"}],"replies":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/comments?post=5498"}],"version-history":[{"count":10,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/5498\/revisions"}],"predecessor-version":[{"id":21762,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/5498\/revisions\/21762"}],"wp:attachment":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/media?parent=5498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/categories?post=5498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/tags?post=5498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}