{"id":5408,"date":"2016-07-19T02:12:04","date_gmt":"2016-07-19T02:12:04","guid":{"rendered":"http:\/\/ko.newsroom.fb.com\/?p=5408"},"modified":"2020-10-06T05:53:48","modified_gmt":"2020-10-06T05:53:48","slug":"facebook%ec%9c%bc%eb%a1%9c-%ec%95%b1-%ec%84%a4%ec%b9%98-%ec%9d%b4%ec%83%81%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%84%b1%ec%9e%a5%ec%9d%84-%eb%8f%84%eb%aa%a8%ed%95%98%eb%8a%94-%eb%b0%a9","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2016\/07\/facebook%ec%9c%bc%eb%a1%9c-%ec%95%b1-%ec%84%a4%ec%b9%98-%ec%9d%b4%ec%83%81%ec%9d%98-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%84%b1%ec%9e%a5%ec%9d%84-%eb%8f%84%eb%aa%a8%ed%95%98%eb%8a%94-%eb%b0%a9\/","title":{"rendered":"Facebook\uc73c\ub85c \uc571 \uc124\uce58 \uc774\uc0c1\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \ubc29\ubc95"},"content":{"rendered":"<p>\ubaa8\ubc14\uc77c \uc2dc\ub300\uc758 \ud575\uc2ec\uc5d0\ub294 \uc571\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc571\uc758 \uc5ed\ud560\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04 \uc911 90%\ub97c \uc571 \uc0ac\uc6a9\uc5d0 \ud560\uc560\ud558\uace0 \uc788\uc73c\uba70<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, \ubbf8\uad6d\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud55c \uad6c\ub9e4\uc758 \uc57d 58% \uac00\ub7c9\uc774 \uc571\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>\ub294 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubcf4\uba74 \uc571\uc758 \uc911\uc694\uc131\uc740 \ubcf4\ub2e4 \uc790\uba85\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub2e4\uace0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubaa8\ubc14\uc77c \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\ub9cc\uc774 \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc571\uc744 \uc124\uce58\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \ubb3c\uac74\uc744 \uad6c\ub9e4\ud558\uace0 \ud56d\uacf5\ud3b8\uc744 \uc608\uc57d\ud558\uac70\ub098 \uc77c\uc815 \ub808\ubca8\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \uac8c\uc784\uc744 \uc990\uae30\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd80\ubd84\uc740 \uc571 \uc124\uce58\ub85c\ubd80\ud130 30\uc77c \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud574\ub2f9 \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ube44\uc911\uc774 6%\uc5d0 \uc9c0\ub098\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc870\uc0ac \uacb0\uacfc<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>\uc5d0\uc11c\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc774\uc720\ub85c, \ubaa8\ubc14\uc77c \uc571\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ub2e8\uc21c\ud788 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc838\ub2e4 \uc904 \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uc548\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\uace0 \uc774\ub4e4\uc758 \ucc38\uc5ec\ub97c \ub298\ub9b4 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub3c4 \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uac00\uce58<\/strong> <strong>\uc788\ub294<\/strong> <strong>\ud589\ub3d9\uc744<\/strong> <strong>\uc218\ud589\ud560<\/strong> <strong>\uac00\ub2a5\uc131\uc774<\/strong> <strong>\ub192\uc740<\/strong> <strong>\uc0ac\ub78c\ub4e4<\/strong> <strong>\ucc3e\uae30<\/strong><\/p>\n<p>Facebook\uc758 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc81c\ud488\uc778 App Event Optimization\uc740 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\uace0 \uc788\uac70\ub098 \ud5a5\ud6c4 \ubc18\ubcf5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc744 \ub3c4\uc640\uc918 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 \uc7a5\uae30\uc801\uc778 \uc571 \uac00\uce58 \uadf9\ub300\ud654\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>Facebook\uacfc Instagram, \uadf8\ub9ac\uace0 Audience Network \uc0c1\uc758 \uad11\uace0\uc5d0\ub294 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c Facebook\uc740 \uc720\uc0ac\ud55c \ud2b9\uc9d5\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc874 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc774 \uc571\uc744 \uc0ac\uc6a9\ud560 \ub54c \uc2e4\uc9c8\uc801\uc778 \ud589\ub3d9\uc744 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1a0\ub300\ub85c \uad11\uace0\uc8fc\ub4e4\uc740 \uac01\uc790\uc5d0\uac8c \uc801\ud569\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \ubb3c\ub860 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uac01\uc790\uc5d0\uac8c \uc720\uc6a9\ud55c \uc571\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798\ub294 \uc2e4\uc81c\ub85c App Event Optimization\uc744 \uc0ac\uc6a9\ud574 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \ub2ec\uc131\ud55c \ubaa8\ubc14\uc77c \uc0c1\uac70\ub798 \ubc0f \uac8c\uc784 \uc571 \uad00\ub828 \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubbf8\uad6d\uc758 \uac8c\uc784 \uc81c\uc791\uc0ac PennyPop\uc740 \uc571 \ucc38\uc5ec \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 80% \uc808\uac10\ud558\uace0 \uace0\uac1d \ud3c9\uc0dd \uac00\uce58\ub97c 5\ubc30 \ub192\uc600\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ubbf8\uad6d\uc758 \uc5ec\uc131 \uc758\ub958 \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc <a href=\"https:\/\/www.facebook.com\/Poshmark\/\">Poshmark<\/a>\ub294 \ub2f9\uc0ac \uc571\uc744 \ud1b5\ud574 \uad6c\ub9e4\ub97c \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 24% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uae00\ub85c\ubc8c \uc74c\uc545 \uc571\uc778 <a href=\"https:\/\/www.facebook.com\/Smule\">Smule<\/a>\uc740 \uc815\uae30 \uad6c\ub3c5\uc744 \uc2e0\uccad\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud574 \uad6c\ub9e4 \ub2f9 \ube44\uc6a9\uc744 32% \uc808\uac10\ud558\uace0 \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775\uc131\uc744 22% \uc0c1\uc2b9\uc2dc\ucf30\uc2b5\ub2c8\ub2e4<\/li>\n<\/ul>\n<p><strong>\uc0c8\ub85c\uc6b4<\/strong> <strong>\ubc29\ubc95\uc73c\ub85c<\/strong> <strong>\uc571<\/strong> <strong>\uad11\uace0\ud558\uae30<\/strong><\/p>\n<p>Facebook\uc774 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\ub97c \ub3c4\uc785\ud55c \uc774\ub798\ub85c, \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ud574\ub2f9 \uc81c\ud488\uc744 \uc774\uc6a9\ud574 \ub192\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc218 \uc8fc \ub0b4\ub85c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uad11\uace0 \uacbd\ud5d8\uc744 \ud1a0\ub300\ub85c \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 \uc571 \uc124\uce58\uc640 \uc571 \ucc38\uc5ec\ub97c \uc99d\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud798\uc4f8 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/397103717129942\">\ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0<\/a>\ub97c \ud1b5\ud574 \uc571 \uc124\uce58\uc640 \uc571\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ub298\ub9ac\uae30:<\/p>\n<p>\ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\ub78c\uc5d0\uac8c \uc571 \uc124\uce58 \uad11\uace0\ub97c \ub178\ucd9c\ud574, \uc571\uc5d0\uc11c \uc9c1\uc811 \uadf8 \uc0c1\ud488\uc744 \uad6c\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc0c1\ud488\uc5d0 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ubcf4\uc5ec\uc918 \uc571 \ub0b4\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/183469315334462\">\uce94\ubc84\uc2a4<\/a>\uc758 \uc0dd\uc0dd\ud55c \uad11\uace0 \uacbd\ud5d8\uc73c\ub85c \uc571 \ud64d\ubcf4\ud558\uae30:<\/p>\n<p>\ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uce94\ubc84\uc2a4\ub97c \uc0ac\uc6a9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub85c \uc571\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc7a5\uc758 \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, \ud14d\uc2a4\ud2b8 \ubc0f \ub9c1\ud06c\ub97c \ub2e4\uc591\ud558\uac8c \ubc30\uce58\ud574 \ub9e4\ub825\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc571 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uce94\ubc84\uc2a4\uc758 \ud2b9\uc9d5\uc744 \uc0b4\ub824 \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc740 \ub290\ub08c\uc744 \uc8fc\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc758\ubbf8<\/strong> <strong>\uc788\ub294<\/strong> <strong>\ub3c4\ub2ec\uc744<\/strong> <strong>\ud1b5\ud55c<\/strong> <strong>\ube44\uc988\ub2c8\uc2a4<\/strong> <strong>\uc131\uc7a5<\/strong><\/p>\n<p>App Event Optimization\ub294 \uc624\ub298\uc744 \uae30\uc810\uc73c\ub85c \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc571 \uc124\uce58\ub97c \uc704\ud55c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uacbd\uc6b0 \uc218 \uc8fc \uc548\uc5d0 \uc804 \uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud655\ub300\ub420 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc774 \uc81c\uc548\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc73c\ub85c \uc18c\uc911\ud55c \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Flurry Insights, \u201cSeven Years Into The Mobile Revolution: Content is King\u2026 Again,\u201d Jun 2015, <a href=\"http:\/\/flurrymobile.tumblr.com\/post\/127638842745\/seven-years-into-the-mobile-revolution-content-is\" rel=\"nofollow\">http:\/\/flurrymobile.tumblr.com\/post\/127638842745\/seven-years-into-the-mobile-revolution-content-is<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> eMarketer, \u201cMobile Commerce Round Up,\u201d Jan 2016, <a href=\"https:\/\/www.emarketer.com\/public_media\/docs\/eMarketer_Mobile_Commerce_Roundup_2016.pdf\" rel=\"nofollow\">https:\/\/www.emarketer.com\/public_media\/docs\/eMarketer_Mobile_Commerce_Roundup_2016.pdf<\/a><\/p>\n<p><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> eMarketer, \u201cAre Mobile Users Returning to Apps After Trying Them Out?\u201d Jun 2016, <a href=\"http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1014039&#038;ecid=NL1001\" rel=\"nofollow\">http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1014039&#038;ecid=NL1001<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\ubaa8\ubc14\uc77c \uc2dc\ub300\uc758 \ud575\uc2ec\uc5d0\ub294 \uc571\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc571\uc758 \uc5ed\ud560\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04 \uc911 90%\ub97c \uc571 \uc0ac\uc6a9\uc5d0 \ud560\uc560\ud558\uace0 \uc788\uc73c\uba70[1], \ubbf8\uad6d\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud55c \uad6c\ub9e4\uc758 \uc57d 58% \uac00\ub7c9\uc774 \uc571\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4[2]\ub294 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubcf4\uba74 \uc571\uc758 \uc911\uc694\uc131\uc740 \ubcf4\ub2e4 \uc790\uba85\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uace0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubaa8\ubc14\uc77c \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\ub9cc\uc774 \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc571\uc744 \uc124\uce58\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \ubb3c\uac74\uc744 \uad6c\ub9e4\ud558\uace0 \ud56d\uacf5\ud3b8\uc744 \uc608\uc57d\ud558\uac70\ub098 \uc77c\uc815 \ub808\ubca8\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \uac8c\uc784\uc744 \uc990\uae30\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd80\ubd84\uc740 \uc571 \uc124\uce58\ub85c\ubd80\ud130 30\uc77c \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud574\ub2f9 \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ube44\uc911\uc774 6%\uc5d0 \uc9c0\ub098\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc870\uc0ac \uacb0\uacfc[3]\uc5d0\uc11c\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c, \ubaa8\ubc14\uc77c \uc571\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ub2e8\uc21c\ud788 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc838\ub2e4 \uc904 \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uc548\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\uace0 \uc774\ub4e4\uc758 \ucc38\uc5ec\ub97c \ub298\ub9b4 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub3c4 \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uac00\uce58 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4 \ucc3e\uae30 Facebook\uc758 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc81c\ud488\uc778 App Event Optimization\uc740 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\uace0 \uc788\uac70\ub098 \ud5a5\ud6c4 \ubc18\ubcf5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc744 \ub3c4\uc640\uc918 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 \uc7a5\uae30\uc801\uc778 \uc571 \uac00\uce58 \uadf9\ub300\ud654\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. Facebook\uacfc Instagram, \uadf8\ub9ac\uace0 Audience Network \uc0c1\uc758 \uad11\uace0\uc5d0\ub294 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c Facebook\uc740 \uc720\uc0ac\ud55c \ud2b9\uc9d5\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc874 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc774 \uc571\uc744 \uc0ac\uc6a9\ud560 \ub54c \uc2e4\uc9c8\uc801\uc778 \ud589\ub3d9\uc744 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1a0\ub300\ub85c \uad11\uace0\uc8fc\ub4e4\uc740 \uac01\uc790\uc5d0\uac8c \uc801\ud569\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \ubb3c\ub860 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uac01\uc790\uc5d0\uac8c \uc720\uc6a9\ud55c \uc571\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\ub294 \uc2e4\uc81c\ub85c App Event Optimization\uc744 \uc0ac\uc6a9\ud574 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \ub2ec\uc131\ud55c \ubaa8\ubc14\uc77c \uc0c1\uac70\ub798 \ubc0f \uac8c\uc784 \uc571 \uad00\ub828 \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uac8c\uc784 \uc81c\uc791\uc0ac PennyPop\uc740 \uc571 \ucc38\uc5ec \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 80% \uc808\uac10\ud558\uace0 \uace0\uac1d \ud3c9\uc0dd \uac00\uce58\ub97c 5\ubc30 \ub192\uc600\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uc5ec\uc131 \uc758\ub958 \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc Poshmark\ub294 \ub2f9\uc0ac \uc571\uc744 \ud1b5\ud574 \uad6c\ub9e4\ub97c \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 24% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc74c\uc545 \uc571\uc778 Smule\uc740 \uc815\uae30 \uad6c\ub3c5\uc744 \uc2e0\uccad\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud574 \uad6c\ub9e4 \ub2f9 \ube44\uc6a9\uc744 32% \uc808\uac10\ud558\uace0 \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775\uc131\uc744 22% \uc0c1\uc2b9\uc2dc\ucf30\uc2b5\ub2c8\ub2e4 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc73c\ub85c \uc571 \uad11\uace0\ud558\uae30 Facebook\uc774 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\ub97c \ub3c4\uc785\ud55c \uc774\ub798\ub85c, \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ud574\ub2f9 \uc81c\ud488\uc744 \uc774\uc6a9\ud574 \ub192\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc218 \uc8fc \ub0b4\ub85c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uad11\uace0 \uacbd\ud5d8\uc744 \ud1a0\ub300\ub85c \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 \uc571 \uc124\uce58\uc640 \uc571 \ucc38\uc5ec\ub97c \uc99d\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud798\uc4f8 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub97c \ud1b5\ud574 \uc571 \uc124\uce58\uc640 \uc571\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ub298\ub9ac\uae30: \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\ub78c\uc5d0\uac8c \uc571 \uc124\uce58 \uad11\uace0\ub97c \ub178\ucd9c\ud574, \uc571\uc5d0\uc11c \uc9c1\uc811 \uadf8 \uc0c1\ud488\uc744 \uad6c\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc0c1\ud488\uc5d0 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ubcf4\uc5ec\uc918 \uc571 \ub0b4\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uce94\ubc84\uc2a4\uc758 \uc0dd\uc0dd\ud55c \uad11\uace0 \uacbd\ud5d8\uc73c\ub85c \uc571 \ud64d\ubcf4\ud558\uae30: \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uce94\ubc84\uc2a4\ub97c \uc0ac\uc6a9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub85c \uc571\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc7a5\uc758 \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, \ud14d\uc2a4\ud2b8 \ubc0f \ub9c1\ud06c\ub97c \ub2e4\uc591\ud558\uac8c \ubc30\uce58\ud574 \ub9e4\ub825\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc571 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uce94\ubc84\uc2a4\uc758 \ud2b9\uc9d5\uc744 \uc0b4\ub824 \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc740 \ub290\ub08c\uc744 \uc8fc\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ubbf8 \uc788\ub294 \ub3c4\ub2ec\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 App Event Optimization\ub294 \uc624\ub298\uc744 \uae30\uc810\uc73c\ub85c \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc571 \uc124\uce58\ub97c \uc704\ud55c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uacbd\uc6b0 \uc218 \uc8fc \uc548\uc5d0 \uc804 \uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud655\ub300\ub420 \uacc4\ud68d\uc785\ub2c8\ub2e4. Facebook\uc774 \uc81c\uc548\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc73c\ub85c \uc18c\uc911\ud55c \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694! &nbsp; &nbsp; [1] Flurry Insights, \u201cSeven Years Into The Mobile Revolution: Content is King\u2026 Again,\u201d Jun 2015, <a href=\"http:\/\/flurrymobile.tumblr.com\/post\/127638842745\/seven-years-into-the-mobile-revolution-content-is\" rel=\"nofollow\">http:\/\/flurrymobile.tumblr.com\/post\/127638842745\/seven-years-into-the-mobile-revolution-content-is<\/a> [2] eMarketer, \u201cMobile Commerce Round Up,\u201d Jan 2016, <a href=\"https:\/\/www.emarketer.com\/public_media\/docs\/eMarketer_Mobile_Commerce_Roundup_2016.pdf\" rel=\"nofollow\">https:\/\/www.emarketer.com\/public_media\/docs\/eMarketer_Mobile_Commerce_Roundup_2016.pdf<\/a> [3] eMarketer, \u201cAre Mobile Users Returning to Apps After Trying Them Out?\u201d Jun 2016, <a href=\"http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1014039&#038;ecid=NL1001\" rel=\"nofollow\">http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1014039&#038;ecid=NL1001<\/a>","protected":false},"author":76800054,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089667,412089668],"tags":[],"class_list":["post-5408","post","type-post","status-publish","format-standard","hentry","category-facebook-app","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook\uc73c\ub85c \uc571 \uc124\uce58 \uc774\uc0c1\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \ubc29\ubc95 | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2016\/07\/facebook\uc73c\ub85c-\uc571-\uc124\uce58-\uc774\uc0c1\uc758-\ube44\uc988\ub2c8\uc2a4-\uc131\uc7a5\uc744-\ub3c4\ubaa8\ud558\ub294-\ubc29\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\uc73c\ub85c \uc571 \uc124\uce58 \uc774\uc0c1\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud558\ub294 \ubc29\ubc95 | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"\ubaa8\ubc14\uc77c \uc2dc\ub300\uc758 \ud575\uc2ec\uc5d0\ub294 \uc571\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc571\uc758 \uc5ed\ud560\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ubcf4\ub0b4\ub294 \uc2dc\uac04 \uc911 90%\ub97c \uc571 \uc0ac\uc6a9\uc5d0 \ud560\uc560\ud558\uace0 \uc788\uc73c\uba70[1], \ubbf8\uad6d\uc5d0\uc11c \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud55c \uad6c\ub9e4\uc758 \uc57d 58% \uac00\ub7c9\uc774 \uc571\uc73c\ub85c \uc774\ub904\uc9c4\ub2e4[2]\ub294 \uc5f0\uad6c \uacb0\uacfc\ub97c \ubcf4\uba74 \uc571\uc758 \uc911\uc694\uc131\uc740 \ubcf4\ub2e4 \uc790\uba85\ud574\uc9d1\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uace0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubaa8\ubc14\uc77c \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\ub9cc\uc774 \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc571\uc744 \uc124\uce58\ud55c \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc774 \ubb3c\uac74\uc744 \uad6c\ub9e4\ud558\uace0 \ud56d\uacf5\ud3b8\uc744 \uc608\uc57d\ud558\uac70\ub098 \uc77c\uc815 \ub808\ubca8\uc5d0 \ub3c4\ub2ec\ud560 \ub54c\uae4c\uc9c0 \uac8c\uc784\uc744 \uc990\uae30\ub294 \uac83\uc740 \uc544\ub2c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd80\ubd84\uc740 \uc571 \uc124\uce58\ub85c\ubd80\ud130 30\uc77c \ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud574\ub2f9 \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ube44\uc911\uc774 6%\uc5d0 \uc9c0\ub098\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc870\uc0ac \uacb0\uacfc[3]\uc5d0\uc11c\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c, \ubaa8\ubc14\uc77c \uc571\uc744 \ud65c\uc6a9\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ub2e8\uc21c\ud788 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc838\ub2e4 \uc904 \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \uc81c\uc548\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\uace0 \uc774\ub4e4\uc758 \ucc38\uc5ec\ub97c \ub298\ub9b4 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\ub3c4 \ud568\uaed8 \uc18c\uac1c\ud569\ub2c8\ub2e4. \uac00\uce58 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4 \ucc3e\uae30 Facebook\uc758 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc81c\ud488\uc778 App Event Optimization\uc740 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \uc758\ubbf8 \uc788\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud558\uace0 \uc788\uac70\ub098 \ud5a5\ud6c4 \ubc18\ubcf5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uacfc \uc5f0\uacb0\ub418\ub294 \uac83\uc744 \ub3c4\uc640\uc918 \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 \uc7a5\uae30\uc801\uc778 \uc571 \uac00\uce58 \uadf9\ub300\ud654\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. Facebook\uacfc Instagram, \uadf8\ub9ac\uace0 Audience Network \uc0c1\uc758 \uad11\uace0\uc5d0\ub294 \uc218\ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucc38\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c Facebook\uc740 \uc720\uc0ac\ud55c \ud2b9\uc9d5\uc744 \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc874 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc774 \uc571\uc744 \uc0ac\uc6a9\ud560 \ub54c \uc2e4\uc9c8\uc801\uc778 \ud589\ub3d9\uc744 \ucde8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1a0\ub300\ub85c \uad11\uace0\uc8fc\ub4e4\uc740 \uac01\uc790\uc5d0\uac8c \uc801\ud569\ud55c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ube44\uc988\ub2c8\uc2a4\ub294 \ubb3c\ub860 \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c\ub3c4 \uac01\uc790\uc5d0\uac8c \uc720\uc6a9\ud55c \uc571\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\ub294 \uc2e4\uc81c\ub85c App Event Optimization\uc744 \uc0ac\uc6a9\ud574 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \ub2ec\uc131\ud55c \ubaa8\ubc14\uc77c \uc0c1\uac70\ub798 \ubc0f \uac8c\uc784 \uc571 \uad00\ub828 \ube44\uc988\ub2c8\uc2a4 \uc0ac\ub840\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uac8c\uc784 \uc81c\uc791\uc0ac PennyPop\uc740 \uc571 \ucc38\uc5ec \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 80% \uc808\uac10\ud558\uace0 \uace0\uac1d \ud3c9\uc0dd \uac00\uce58\ub97c 5\ubc30 \ub192\uc600\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uc5ec\uc131 \uc758\ub958 \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc Poshmark\ub294 \ub2f9\uc0ac \uc571\uc744 \ud1b5\ud574 \uad6c\ub9e4\ub97c \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud568\uc73c\ub85c\uc368 \ud589\ub3d9 \ub2f9 \ube44\uc6a9\uc744 24% \uc808\uac10\ud588\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \uc74c\uc545 \uc571\uc778 Smule\uc740 \uc815\uae30 \uad6c\ub3c5\uc744 \uc2e0\uccad\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud574 \uad6c\ub9e4 \ub2f9 \ube44\uc6a9\uc744 32% \uc808\uac10\ud558\uace0 \uc0ac\uc6a9\uc790\ub2f9 \uc218\uc775\uc131\uc744 22% \uc0c1\uc2b9\uc2dc\ucf30\uc2b5\ub2c8\ub2e4 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc73c\ub85c \uc571 \uad11\uace0\ud558\uae30 Facebook\uc774 \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\ub97c \ub3c4\uc785\ud55c \uc774\ub798\ub85c, \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ud574\ub2f9 \uc81c\ud488\uc744 \uc774\uc6a9\ud574 \ub192\uc740 \uc131\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc218 \uc8fc \ub0b4\ub85c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uad11\uace0 \uacbd\ud5d8\uc744 \ud1a0\ub300\ub85c \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 \uc571 \uc124\uce58\uc640 \uc571 \ucc38\uc5ec\ub97c \uc99d\uc9c4\ud560 \uc218 \uc788\ub3c4\ub85d \ud798\uc4f8 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub97c \ud1b5\ud574 \uc571 \uc124\uce58\uc640 \uc571\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ub298\ub9ac\uae30: \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud2b9\uc815 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\ub78c\uc5d0\uac8c \uc571 \uc124\uce58 \uad11\uace0\ub97c \ub178\ucd9c\ud574, \uc571\uc5d0\uc11c \uc9c1\uc811 \uadf8 \uc0c1\ud488\uc744 \uad6c\uc785\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uad11\uace0\uc8fc\ub294 \uc0c1\ud488\uc5d0 \uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ubcf4\uc5ec\uc918 \uc571 \ub0b4\uc5d0\uc11c\uc758 \uad6c\ub9e4 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uce94\ubc84\uc2a4\uc758 \uc0dd\uc0dd\ud55c \uad11\uace0 \uacbd\ud5d8\uc73c\ub85c \uc571 \ud64d\ubcf4\ud558\uae30: \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uce94\ubc84\uc2a4\ub97c \uc0ac\uc6a9\ud55c \ubaa8\ubc14\uc77c \uad11\uace0\ub85c \uc571\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc7a5\uc758 \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, \ud14d\uc2a4\ud2b8 \ubc0f \ub9c1\ud06c\ub97c \ub2e4\uc591\ud558\uac8c \ubc30\uce58\ud574 \ub9e4\ub825\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc571 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uce94\ubc84\uc2a4\uc758 \ud2b9\uc9d5\uc744 \uc0b4\ub824 \uc2e4\uc81c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\uacfc \uac19\uc740 \ub290\ub08c\uc744 \uc8fc\ub294 \uad11\uace0 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ubbf8 \uc788\ub294 \ub3c4\ub2ec\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 App Event Optimization\ub294 \uc624\ub298\uc744 \uae30\uc810\uc73c\ub85c \uc804 \uc138\uacc4\uc5d0\uc11c \uc0ac\uc6a9\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc571 \uc124\uce58\ub97c \uc704\ud55c \ub2e4\uc774\ub0b4\ubbf9 \uad11\uace0\uc640 \uce94\ubc84\uc2a4\uc758 \uacbd\uc6b0 \uc218 \uc8fc \uc548\uc5d0 \uc804 \uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud655\ub300\ub420 \uacc4\ud68d\uc785\ub2c8\ub2e4. Facebook\uc774 \uc81c\uc548\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158\uc73c\ub85c \uc18c\uc911\ud55c \uace0\uac1d\uacfc\uc758 \uc5f0\uacb0\uc744 \uacbd\ud5d8\ud574 \ubcf4\uc138\uc694! &nbsp; &nbsp; [1] Flurry Insights, \u201cSeven Years Into The Mobile Revolution: Content is King\u2026 Again,\u201d Jun 2015, http:\/\/flurrymobile.tumblr.com\/post\/127638842745\/seven-years-into-the-mobile-revolution-content-is [2] eMarketer, \u201cMobile Commerce Round Up,\u201d Jan 2016, https:\/\/www.emarketer.com\/public_media\/docs\/eMarketer_Mobile_Commerce_Roundup_2016.pdf [3] eMarketer, \u201cAre Mobile Users Returning to Apps After Trying Them Out?\u201d Jun 2016, http:\/\/totalaccess.emarketer.com\/Article.aspx?R=1014039&#038;ecid=NL1001\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2016\/07\/facebook\uc73c\ub85c-\uc571-\uc124\uce58-\uc774\uc0c1\uc758-\ube44\uc988\ub2c8\uc2a4-\uc131\uc7a5\uc744-\ub3c4\ubaa8\ud558\ub294-\ubc29\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-19T02:12:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T05:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?resize=1024,576\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"webershandwickkorea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n<script type=\"application\/ld+json\" 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