{"id":3518,"date":"2015-06-10T02:06:18","date_gmt":"2015-06-10T02:06:18","guid":{"rendered":"http:\/\/ko.newsroom.fb.com\/?p=3518"},"modified":"2020-10-06T06:00:04","modified_gmt":"2020-10-06T06:00:04","slug":"%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2015\/06\/%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81\/","title":{"rendered":"\ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3521\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2015\/06\/%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81\/visual-storytelling_cover\/\" data-orig-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_cover.png?fit=676%2C380\" data-orig-size=\"676,380\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Visual Storytelling_cover\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_cover.png?fit=300%2C169\" data-large-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_cover.png?fit=676%2C380\" class=\"aligncenter size-full wp-image-3521\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_cover-1.png?resize=676%2C380\" alt=\"Visual Storytelling_cover\" width=\"676\" height=\"380\" \/><\/p>\n<p><em>by\u00a0<a href=\"https:\/\/www.facebook.com\/nikila\">Nikila Srinivasan<\/a>, Product Manager, Emerging Markets, Facebook<\/em><\/p>\n<p>\uc804 \uc138\uacc4\uc5d0 \uac78\uccd0 \ubaa8\ubc14\uc77c \uae30\uae30\uc640 \uc2dc\uac01\uc801\uc778 \uc5b8\uc5b4\ub97c \ud1b5\ud55c \uc18c\ud1b5\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc18c\ube44\ub7c9 \uc5ed\uc2dc \ube60\ub974\uac8c \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uae00\ub85c\ubc8c\uae30\uc5c5\ub4e4\uc774 \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00 \uc5c6\uc774 \ub274\uc2a4\ud53c\ub4dc(News Feed)\uc5d0\uc11c \uc2dc\uac01\uc801\uc73c\ub85c \uc544\ub984\ub2e4\uc6b4 \uc774\uc57c\uae30\ub97c \uc804\ud560 \uc218 \uc788\ub3c4\ub85d, \uad11\uace0 \uc81c\ud488\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8(Creative Accelerator program)\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uae00\ub85c\ubc8c<\/strong><strong>\u00a0<\/strong><strong>\ube44\ub514\uc624<\/strong><strong>\u00a0<\/strong><strong>\ud601\uba85<\/strong><\/p>\n<p>\uc138\uacc4 \ubaa8\ub4e0 \uacf3\uc758 \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uacfc \uac19\uc740 \uc2dc\uac01\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc5c4\uccad\ub09c \uc18d\ub3c4\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ud2b9\ud788, \ud55c\uad6d, \uc601\uad6d, \ube0c\ub77c\uc9c8, \uc2f1\uac00\ud3ec\ub974, \uc774\uc2a4\ub77c\uc5d8\uacfc \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8(UAE)\uc5d0 \uac70\uc8fc\ud558\ub294 \uc778\uad6c\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \ub9e4\uc77c \ud398\uc774\uc2a4\ubd81\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc811\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544\uc758 \uacbd\uc6b0 \ub3d9\uc601\uc0c1\uacfc \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc81c\uc791\ud558\uace0 \uc18c\ube44\ud558\ub294 \uc2dc\uac04 \uc5ed\uc2dc \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc5d0 \uac8c\uc7ac\ub41c \ub3d9\uc601\uc0c1\uc218(1\uc778\ub2f9)\ub294 1\ub144 \ub9cc\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 75%\uac00 \uc99d\uac00\ud588\uace0, \uc6b0\ub9ac\ub098\ub77c(\ub300\ud55c\ubbfc\uad6d)\ub294 36%, \ud638\uc8fc\ub294 52%, \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8\ub294 138%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc758 \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\u00a0\uc9c0\uc6d0<\/p>\n<p>\ud398\uc774\uc2a4\ubd81\uc758 \uac8c\uc2dc\ubb3c\ub4e4\uc774 \uc810\ucc28 \u201c\ube44\uc8fc\uc5bc\u201d\uc744 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uac83\uc744 \ub300\ube44\ud574, \ud398\uc774\uc2a4\ubd81\uc740 \uc0ac\uc9c4 \ubc0f \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20 \ub85c\ub529 \uc2dc\uac04\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \uc81c\ud488\uc5d0 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c \ud574 \ubc1c\ud45c\ub41c \ud398\uc774\uc2a4\ubd81\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8\uc740 \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d, \ucf00\ub0d0, \ud130\ud0a4 \ub4f1 \ub2e4\uc591\ud55c \ub098\ub77c\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac \uadf8\ub9ac\uace0 \ud30c\ud2b8\ub108\ub4e4\uacfc \ud568\uaed8 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30 \uc774 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc81c\uc791\ub41c \uba87 \uac00\uc9c0 \ube44\uc8fc\uc5bc \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub4e4\uc744 \uc18c\uac1c\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<p>\ucf54\uce74\ucf5c\ub77c(Coca-Cola)\ub294 \ucf00\ub0d0\uc5d0\uc11c \uc0ac\uc9c4\uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud589\ubcf5\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e4\ub978 \uc720\uc0ac\ud55c \ucea0\ud398\uc778\uc5d0 \ube44\ud574 \uad11\uace0 \ud68c\uc0c1\ud6a8\uacfc\uac00 \ubb34\ub824 18%\ub098 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3523\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2015\/06\/%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81\/visual-storytelling_coke\/\" data-orig-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_coke.jpg?fit=741%2C414\" data-orig-size=\"741,414\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Visual Storytelling_coke\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_coke.jpg?fit=300%2C168\" data-large-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_coke.jpg?fit=741%2C414\" class=\"aligncenter size-full wp-image-3523\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_coke-1.jpg?resize=741%2C414\" alt=\"Visual Storytelling_coke\" width=\"741\" height=\"414\" \/><\/p>\n<p>\ub124\uc2ac\ub808(Nestle)\uc758 \u2018\ub0b4 \ucef5 \uc548\uc758 \uadf9\uc7a5(Everyday\u2019s Theatre in a Cup)\u2019 \ucea0\ud398\uc778\uc740 \uc778\ub3c4\uc758 \ub3c4\uc2dc\uc640 \uc9c0\ubc29\uc5d0 \uc788\ub294 \uc774\ub4e4\uc5d0\uac8c \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \uc18d\ub3c4\uc5d0 \ub530\ub77c \uc0ac\uc9c4 \ub610\ub294 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc120\ud0dd\ud574\uc11c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc2e4\ud589\ub41c \ube44\uc2b7\ud55c \ucea0\ud398\uc778\uacfc \ube44\uad50\ud588\uc744 \ub54c, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 9%, \uad6c\ub9e4 \uc758\uc0ac\ub294 5%\ub098 \ub354 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3530\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2015\/06\/%eb%b9%84%ec%a3%bc%ec%96%bc-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81\/visual-storytelling_nestle\/\" data-orig-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_nestle.jpg?fit=734%2C709\" data-orig-size=\"734,709\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Visual Storytelling_nestle\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_nestle.jpg?fit=300%2C290\" data-large-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_nestle.jpg?fit=734%2C709\" class=\"aligncenter wp-image-3530\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2015\/06\/visual-storytelling_nestle-1.jpg?resize=735%2C709\" alt=\"Visual Storytelling_nestle\" width=\"735\" height=\"709\" \/><\/p>\n<p>\ub77c\uc774\ud504\ubdf0\uc774(Lifebuoy)\ub294 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc744 \ud65c\uc6a9\ud574 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc8fc\ubd80\ub4e4\uc5d0\uac8c \ub77c\uc774\ud504\ubdf0\uc774 \ube44\ub204\uc758 \uc0b4\uade0 \ud6a8\uacfc\ub97c \uac15\uc870 \ud588\uc2b5\ub2c8\ub2e4. \uc190\uc138\ucc99 \ud558\ub294 \uc2b5\uad00\uc774 \uac00\uc871\uc744 \uac74\uac15\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc73c\ub85c \uc804\ub2ec\ud560 \uac83\uc774\uc8e0. \ucea0\ud398\uc778 \uc9c4\ud589 \uc774\ud6c4, \ub77c\uc774\ud504\ubdf0\uc774\uac00 \u201c\ud6a8\uacfc\uc801\uc778 \uc138\uade0\ubcf4\ud638\u201d\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc774 \uc9c0\uc5ed \uc8fc\ubd80\ub4e4\uc758 \ube44\uc728\uc774 9.4%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\ubbf8\ub798\ub97c<\/strong><strong>\u00a0<\/strong><strong>\uc704\ud55c<\/strong><strong>\u00a0<\/strong><strong>\uac1c\ubc1c<\/strong><\/p>\n<p>\ud398\uc774\uc2a4\ubd81\uc740 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\ub294 \ubc29\uc2dd\uc774\ub098 \ub514\ubc14\uc774\uc2a4 \ub610\ub294 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ube44\uc9c0\ub2c8\uc2a4\uc640 \uc0ac\ub78c\uc744 \uc5f0\uacb0\ud558\ub294 \uc77c\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uae00\ub85c\ubc8c \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc704\ud55c \uc81c\ud488\uacfc \ud504\ub85c\uadf8\ub7a8\uc744 \ud0a4\uc6cc\ub098\uac00\uba70, \uafb8\uc900\ud788 \uc0c8 \uc18c\uc2dd\uc744 \uc804\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"by\u00a0Nikila Srinivasan, Product Manager, Emerging Markets, Facebook \uc804 \uc138\uacc4\uc5d0 \uac78\uccd0 \ubaa8\ubc14\uc77c \uae30\uae30\uc640 \uc2dc\uac01\uc801\uc778 \uc5b8\uc5b4\ub97c \ud1b5\ud55c \uc18c\ud1b5\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc18c\ube44\ub7c9 \uc5ed\uc2dc \ube60\ub974\uac8c \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uae00\ub85c\ubc8c\uae30\uc5c5\ub4e4\uc774 \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00 \uc5c6\uc774 \ub274\uc2a4\ud53c\ub4dc(News Feed)\uc5d0\uc11c \uc2dc\uac01\uc801\uc73c\ub85c \uc544\ub984\ub2e4\uc6b4 \uc774\uc57c\uae30\ub97c \uc804\ud560 \uc218 \uc788\ub3c4\ub85d, \uad11\uace0 \uc81c\ud488\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8(Creative Accelerator program)\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c\u00a0\ube44\ub514\uc624\u00a0\ud601\uba85 \uc138\uacc4 \ubaa8\ub4e0 \uacf3\uc758 \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uacfc \uac19\uc740 \uc2dc\uac01\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc5c4\uccad\ub09c \uc18d\ub3c4\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ud2b9\ud788, \ud55c\uad6d, \uc601\uad6d, \ube0c\ub77c\uc9c8, \uc2f1\uac00\ud3ec\ub974, \uc774\uc2a4\ub77c\uc5d8\uacfc \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8(UAE)\uc5d0 \uac70\uc8fc\ud558\ub294 \uc778\uad6c\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \ub9e4\uc77c \ud398\uc774\uc2a4\ubd81\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc811\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544\uc758 \uacbd\uc6b0 \ub3d9\uc601\uc0c1\uacfc \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc81c\uc791\ud558\uace0 \uc18c\ube44\ud558\ub294 \uc2dc\uac04 \uc5ed\uc2dc \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc5d0 \uac8c\uc7ac\ub41c \ub3d9\uc601\uc0c1\uc218(1\uc778\ub2f9)\ub294 1\ub144 \ub9cc\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 75%\uac00 \uc99d\uac00\ud588\uace0, \uc6b0\ub9ac\ub098\ub77c(\ub300\ud55c\ubbfc\uad6d)\ub294 36%, \ud638\uc8fc\ub294 52%, \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8\ub294 138%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\u00a0\uc9c0\uc6d0 \ud398\uc774\uc2a4\ubd81\uc758 \uac8c\uc2dc\ubb3c\ub4e4\uc774 \uc810\ucc28 \u201c\ube44\uc8fc\uc5bc\u201d\uc744 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uac83\uc744 \ub300\ube44\ud574, \ud398\uc774\uc2a4\ubd81\uc740 \uc0ac\uc9c4 \ubc0f \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20 \ub85c\ub529 \uc2dc\uac04\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \uc81c\ud488\uc5d0 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c \ud574 \ubc1c\ud45c\ub41c \ud398\uc774\uc2a4\ubd81\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8\uc740 \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d, \ucf00\ub0d0, \ud130\ud0a4 \ub4f1 \ub2e4\uc591\ud55c \ub098\ub77c\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac \uadf8\ub9ac\uace0 \ud30c\ud2b8\ub108\ub4e4\uacfc \ud568\uaed8 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30 \uc774 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc81c\uc791\ub41c \uba87 \uac00\uc9c0 \ube44\uc8fc\uc5bc \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub4e4\uc744 \uc18c\uac1c\ub4dc\ub9bd\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c(Coca-Cola)\ub294 \ucf00\ub0d0\uc5d0\uc11c \uc0ac\uc9c4\uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud589\ubcf5\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e4\ub978 \uc720\uc0ac\ud55c \ucea0\ud398\uc778\uc5d0 \ube44\ud574 \uad11\uace0 \ud68c\uc0c1\ud6a8\uacfc\uac00 \ubb34\ub824 18%\ub098 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \ub124\uc2ac\ub808(Nestle)\uc758 \u2018\ub0b4 \ucef5 \uc548\uc758 \uadf9\uc7a5(Everyday\u2019s Theatre in a Cup)\u2019 \ucea0\ud398\uc778\uc740 \uc778\ub3c4\uc758 \ub3c4\uc2dc\uc640 \uc9c0\ubc29\uc5d0 \uc788\ub294 \uc774\ub4e4\uc5d0\uac8c \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \uc18d\ub3c4\uc5d0 \ub530\ub77c \uc0ac\uc9c4 \ub610\ub294 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc120\ud0dd\ud574\uc11c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc2e4\ud589\ub41c \ube44\uc2b7\ud55c \ucea0\ud398\uc778\uacfc \ube44\uad50\ud588\uc744 \ub54c, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 9%, \uad6c\ub9e4 \uc758\uc0ac\ub294 5%\ub098 \ub354 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \ub77c\uc774\ud504\ubdf0\uc774(Lifebuoy)\ub294 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc744 \ud65c\uc6a9\ud574 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc8fc\ubd80\ub4e4\uc5d0\uac8c \ub77c\uc774\ud504\ubdf0\uc774 \ube44\ub204\uc758 \uc0b4\uade0 \ud6a8\uacfc\ub97c \uac15\uc870 \ud588\uc2b5\ub2c8\ub2e4. \uc190\uc138\ucc99 \ud558\ub294 \uc2b5\uad00\uc774 \uac00\uc871\uc744 \uac74\uac15\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc73c\ub85c \uc804\ub2ec\ud560 \uac83\uc774\uc8e0. \ucea0\ud398\uc778 \uc9c4\ud589 \uc774\ud6c4, \ub77c\uc774\ud504\ubdf0\uc774\uac00 \u201c\ud6a8\uacfc\uc801\uc778 \uc138\uade0\ubcf4\ud638\u201d\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc774 \uc9c0\uc5ed \uc8fc\ubd80\ub4e4\uc758 \ube44\uc728\uc774 9.4%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\ub97c\u00a0\uc704\ud55c\u00a0\uac1c\ubc1c \ud398\uc774\uc2a4\ubd81\uc740 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\ub294 \ubc29\uc2dd\uc774\ub098 \ub514\ubc14\uc774\uc2a4 \ub610\ub294 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ube44\uc9c0\ub2c8\uc2a4\uc640 \uc0ac\ub78c\uc744 \uc5f0\uacb0\ud558\ub294 \uc77c\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uae00\ub85c\ubc8c \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc704\ud55c \uc81c\ud488\uacfc \ud504\ub85c\uadf8\ub7a8\uc744 \ud0a4\uc6cc\ub098\uac00\uba70, \uafb8\uc900\ud788 \uc0c8 \uc18c\uc2dd\uc744 \uc804\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.","protected":false},"author":76800054,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089667],"tags":[],"class_list":["post-3518","post","type-post","status-publish","format-standard","hentry","category-facebook-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1 | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2015\/06\/\ube44\uc8fc\uc5bc-\uc2a4\ud1a0\ub9ac\ud154\ub9c1\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1 | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"by\u00a0Nikila Srinivasan, Product Manager, Emerging Markets, Facebook \uc804 \uc138\uacc4\uc5d0 \uac78\uccd0 \ubaa8\ubc14\uc77c \uae30\uae30\uc640 \uc2dc\uac01\uc801\uc778 \uc5b8\uc5b4\ub97c \ud1b5\ud55c \uc18c\ud1b5\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc18c\ube44\ub7c9 \uc5ed\uc2dc \ube60\ub974\uac8c \ub298\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uae00\ub85c\ubc8c\uae30\uc5c5\ub4e4\uc774 \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00 \uc5c6\uc774 \ub274\uc2a4\ud53c\ub4dc(News Feed)\uc5d0\uc11c \uc2dc\uac01\uc801\uc73c\ub85c \uc544\ub984\ub2e4\uc6b4 \uc774\uc57c\uae30\ub97c \uc804\ud560 \uc218 \uc788\ub3c4\ub85d, \uad11\uace0 \uc81c\ud488\uacfc \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8(Creative Accelerator program)\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c\u00a0\ube44\ub514\uc624\u00a0\ud601\uba85 \uc138\uacc4 \ubaa8\ub4e0 \uacf3\uc758 \uc0ac\ub78c\ub4e4\uc774 \ub3d9\uc601\uc0c1\uacfc \uac19\uc740 \uc2dc\uac01\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc5c4\uccad\ub09c \uc18d\ub3c4\ub85c \ubc1b\uc544\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \ud2b9\ud788, \ud55c\uad6d, \uc601\uad6d, \ube0c\ub77c\uc9c8, \uc2f1\uac00\ud3ec\ub974, \uc774\uc2a4\ub77c\uc5d8\uacfc \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8(UAE)\uc5d0 \uac70\uc8fc\ud558\ub294 \uc778\uad6c\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \ub9e4\uc77c \ud398\uc774\uc2a4\ubd81\uc5d0\uc11c \ub3d9\uc601\uc0c1\uc744 \uc811\ud569\ub2c8\ub2e4. \uc544\uc2dc\uc544\uc758 \uacbd\uc6b0 \ub3d9\uc601\uc0c1\uacfc \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc81c\uc791\ud558\uace0 \uc18c\ube44\ud558\ub294 \uc2dc\uac04 \uc5ed\uc2dc \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc5d0 \uac8c\uc7ac\ub41c \ub3d9\uc601\uc0c1\uc218(1\uc778\ub2f9)\ub294 1\ub144 \ub9cc\uc5d0 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 75%\uac00 \uc99d\uac00\ud588\uace0, \uc6b0\ub9ac\ub098\ub77c(\ub300\ud55c\ubbfc\uad6d)\ub294 36%, \ud638\uc8fc\ub294 52%, \uc544\ub78d\uc5d0\ubbf8\ub9ac\ud2b8\ub294 138%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\u00a0\uc9c0\uc6d0 \ud398\uc774\uc2a4\ubd81\uc758 \uac8c\uc2dc\ubb3c\ub4e4\uc774 \uc810\ucc28 \u201c\ube44\uc8fc\uc5bc\u201d\uc744 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \uac83\uc744 \ub300\ube44\ud574, \ud398\uc774\uc2a4\ubd81\uc740 \uc0ac\uc9c4 \ubc0f \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20 \ub85c\ub529 \uc2dc\uac04\uc744 \uc904\uc77c \uc218 \uc788\ub3c4\ub85d \uc81c\ud488\uc5d0 \uc9c0\uc18d\uc801\uc778 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c \ud574 \ubc1c\ud45c\ub41c \ud398\uc774\uc2a4\ubd81\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc5d1\uc140\ub808\uc774\ud130 \ud504\ub85c\uadf8\ub7a8\uc740 \uc778\ub3c4, \uc778\ub3c4\ub124\uc2dc\uc544, \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d, \ucf00\ub0d0, \ud130\ud0a4 \ub4f1 \ub2e4\uc591\ud55c \ub098\ub77c\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac \uadf8\ub9ac\uace0 \ud30c\ud2b8\ub108\ub4e4\uacfc \ud568\uaed8 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30 \uc774 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc81c\uc791\ub41c \uba87 \uac00\uc9c0 \ube44\uc8fc\uc5bc \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub4e4\uc744 \uc18c\uac1c\ub4dc\ub9bd\ub2c8\ub2e4. \ucf54\uce74\ucf5c\ub77c(Coca-Cola)\ub294 \ucf00\ub0d0\uc5d0\uc11c \uc0ac\uc9c4\uad11\uace0 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud589\ubcf5\uc5d0 \ub300\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e4\ub978 \uc720\uc0ac\ud55c \ucea0\ud398\uc778\uc5d0 \ube44\ud574 \uad11\uace0 \ud68c\uc0c1\ud6a8\uacfc\uac00 \ubb34\ub824 18%\ub098 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \ub124\uc2ac\ub808(Nestle)\uc758 \u2018\ub0b4 \ucef5 \uc548\uc758 \uadf9\uc7a5(Everyday\u2019s Theatre in a Cup)\u2019 \ucea0\ud398\uc778\uc740 \uc778\ub3c4\uc758 \ub3c4\uc2dc\uc640 \uc9c0\ubc29\uc5d0 \uc788\ub294 \uc774\ub4e4\uc5d0\uac8c \ub514\ubc14\uc774\uc2a4(\uae30\uae30)\ub098 \uc778\ud130\ub137 \uc18d\ub3c4\uc5d0 \ub530\ub77c \uc0ac\uc9c4 \ub610\ub294 \ub3d9\uc601\uc0c1 \uad11\uace0\ub97c \uc120\ud0dd\ud574\uc11c \ubcf4\uc5ec\uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uac19\uc740 \uc9c0\uc5ed\uc5d0\uc11c \uc2e4\ud589\ub41c \ube44\uc2b7\ud55c \ucea0\ud398\uc778\uacfc \ube44\uad50\ud588\uc744 \ub54c, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub294 9%, \uad6c\ub9e4 \uc758\uc0ac\ub294 5%\ub098 \ub354 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \ub77c\uc774\ud504\ubdf0\uc774(Lifebuoy)\ub294 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc744 \ud65c\uc6a9\ud574 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uc8fc\ubd80\ub4e4\uc5d0\uac8c \ub77c\uc774\ud504\ubdf0\uc774 \ube44\ub204\uc758 \uc0b4\uade0 \ud6a8\uacfc\ub97c \uac15\uc870 \ud588\uc2b5\ub2c8\ub2e4. \uc190\uc138\ucc99 \ud558\ub294 \uc2b5\uad00\uc774 \uac00\uc871\uc744 \uac74\uac15\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \uc0ac\uc9c4\uacfc \ub3d9\uc601\uc0c1\uc73c\ub85c \uc804\ub2ec\ud560 \uac83\uc774\uc8e0. \ucea0\ud398\uc778 \uc9c4\ud589 \uc774\ud6c4, \ub77c\uc774\ud504\ubdf0\uc774\uac00 \u201c\ud6a8\uacfc\uc801\uc778 \uc138\uade0\ubcf4\ud638\u201d\uc640 \uad00\ub828\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \uc774 \uc9c0\uc5ed \uc8fc\ubd80\ub4e4\uc758 \ube44\uc728\uc774 9.4%\ub098 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ubbf8\ub798\ub97c\u00a0\uc704\ud55c\u00a0\uac1c\ubc1c \ud398\uc774\uc2a4\ubd81\uc740 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\ub294 \ubc29\uc2dd\uc774\ub098 \ub514\ubc14\uc774\uc2a4 \ub610\ub294 \uc778\ud130\ub137 \ud658\uacbd\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ube44\uc9c0\ub2c8\uc2a4\uc640 \uc0ac\ub78c\uc744 \uc5f0\uacb0\ud558\ub294 \uc77c\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81\uc740 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \uae00\ub85c\ubc8c \ube44\uc8fc\uc5bc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \uc704\ud55c \uc81c\ud488\uacfc \ud504\ub85c\uadf8\ub7a8\uc744 \ud0a4\uc6cc\ub098\uac00\uba70, \uafb8\uc900\ud788 \uc0c8 \uc18c\uc2dd\uc744 \uc804\ud574 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2015\/06\/\ube44\uc8fc\uc5bc-\uc2a4\ud1a0\ub9ac\ud154\ub9c1\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-10T02:06:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T06:00:04+00:00\" \/>\n<meta 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