{"id":24140,"date":"2026-09-30T09:25:38","date_gmt":"2026-09-30T00:25:38","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=24140"},"modified":"2026-09-30T09:31:36","modified_gmt":"2026-09-30T00:31:36","slug":"instagram-live-ad-in-korea","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2026\/09\/instagram-live-ad-in-korea\/","title":{"rendered":"Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0 \uad6d\ub0b4 \ub3c4\uc785"},"content":{"rendered":"

Meta\uac00 \uae30\uc874 \ud314\ub85c\uc6cc\ub97c \ub118\uc5b4 \uc81c\ud488 \uad6c\ub9e4 \uc758\ud5a5\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc5d0 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \ub178\ucd9c\ud574 \ucc38\uc5ec \ud6a8\uacfc\ub97c \ub192\uc774\ub294 ‘Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0\u2019\ub97c 30\uc77c \ud55c\uad6d\uc5d0 \uc815\uc2dd \ucd9c\uc2dc\ud569\ub2c8\ub2e4. \ub77c\uc774\ube0c \ubc29\uc1a1\uc774 \uc624\ub298\ub0a0 \uc77c\uc0c1\uc801\uc778 \uc1fc\ud551 \ucc3d\uad6c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub294 \uac00\uc6b4\ub370, \uc774\ubc88 \uc194\ub8e8\uc158 \ub3c4\uc785\uc73c\ub85c \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\uae30\uae4c\uc9c0\uc758 \uacfc\uc815\uc774 \ud558\ub098\ub85c \uc5f0\uacb0\ub418\ub294 Meta\uc758 \uc1fc\ud551 \uc0dd\ud0dc\uacc4\uac00 \ud55c\uce35 \uac15\ud654\ub420 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n

Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0\ub294 \uc811\uc18d \uc911\uc778 \ud314\ub85c\uc6cc\ub97c \uc911\uc2ec\uc73c\ub85c \uc9c4\ud589\ub418\ub358 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \ub354 \ub9ce\uc740 \uc2dc\uccad\uc790\ub4e4\uc774 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\ud488\uc744 \uc0dd\uc0dd\ud558\uac8c \uc18c\uac1c\ud558\uace0, \ub313\uae00 \ub4f1\uc744 \ud1b5\ud574 \uc2dc\uccad\uc790\ub4e4\uacfc \ubcf4\ub2e4 \uae34\ubc00\ud55c \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \ub77c\uc774\ube0c \ubc29\uc1a1 \ud2b9\uc131\uc0c1 \uadf8 \uc790\uccb4\ub85c \uad11\uace0\uc758 \uc5ed\ud560\uc744 \ud574 \ubcc4\ub3c4\uc758 \uad11\uace0 \uc18c\uc7ac\ub97c \uc81c\uc791\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud314\ub85c\uc6cc 1,000\uba85 \uc774\uc0c1\uc758 \ud504\ub85c\ud398\uc154\ub110 \ub610\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \uacc4\uc815\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74, \uad11\uace0 \uad00\ub9ac\uc790, Meta Business Suite, Instagram \uc571\uc5d0\uc11c \uc774\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \ud310\ub9e4\u00b7\uac70\ub798 \uc218\uc218\ub8cc\ub294 \uc5c6\uc73c\uba70 \uc77c\ubc18 \uad11\uace0 \ub2e8\uac00\uac00 \uc801\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

\uc81c\ud488 \ucd9c\uc2dc \ub4f1 \uc911\uc694\ud55c \ub77c\uc774\ube0c\ub97c \uc55e\ub454 \uad11\uace0\uc8fc\ub294 \uc54c\ub9bc \uad11\uace0\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud574 \ubc29\uc1a1 \uc2dc\uc791 \uc804\uc5d0 \ubbf8\ub9ac \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0, \uad00\uc2ec \uc788\ub294 \uc774\uc6a9\uc790\uac00 \uc54c\ub9bc\uc744 \ubc1b\uace0 \ub77c\uc774\ube0c\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub77c\uc774\ube0c \uc911\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571, WhatsApp \ub4f1 \uc678\ubd80 \ub9c1\ud06c\ub97c \ucd94\uac00\ud574 \ud2b9\uc815 \ud398\uc774\uc9c0\uc758 \ubc29\ubb38\uc744 \uc720\ub3c4\ud558\ub294 \uac83\ub3c4 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uad11\uace0\ub294 \ubc29\uc1a1 \uc2dc\uac04 \ub3d9\uc548 Instagram \uc2a4\ud1a0\ub9ac\uc640 \ub9b4\uc2a4, \ud53c\ub4dc\uc5d0 \uac8c\uc7ac\ub418\uba70, \uc2a4\ud1a0\ub9ac\uc5d0\uc11c\ub294 \ub77c\uc774\ube0c \ubc29\uc1a1\uc774 \ucd5c\ub300 15\ucd08 \ub3d9\uc548 \uc7ac\uc0dd\ub41c \ud6c4 \uc885\ub8cc\ub429\ub2c8\ub2e4. \ub9b4\uc2a4\uc640 \ud53c\ub4dc\uc5d0\uc11c\ub294 \uc2dc\uccad\uc790\uac00 \ud654\uba74\uc744 \uc2a4\ud06c\ub864\ud560 \ub54c\uae4c\uc9c0 \uc7ac\uc0dd\ub429\ub2c8\ub2e4. \uc774\ud6c4 \ub3c4\ub2ec, \ub178\ucd9c, \ub3d9\uc601\uc0c1 \uc870\ud68c \ub4f1 \uc138\ubd80 \uc9c0\ud45c\ub97c \uc81c\uacf5\ud574 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ub354\uc6b1 \uc815\ubc00\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc2e4\uc81c\ub85c Meta \ub0b4\ubd80 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 100\ub2ec\ub7ec \uc774\uc0c1\uc758 \uc608\uc0b0\uc73c\ub85c \ud574\ub2f9 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uacbd\uc6b0, \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c\ubcf4\ub2e4 \ub77c\uc774\ube0c \uc2dc\uccad\uc790 \uc218\uac00 \uc57d 24\ubc30\ub098 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucd1d 25\uac74\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud55c \uc5f0\uad6c \uacb0\uacfc, Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0 \uc801\uc6a9 \uc2dc \uad6c\ub9e4 \uac74\uc218\uac00 17.1% \uc99d\uac00\ud588\uc73c\uba70 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS)\uc740 2.7\ubc30\uc5d0 \ub2ec\ud55c \uac83\uc73c\ub85c \uc9d1\uacc4\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \uae30\uc220 \uae30\uc5c5 \ub2e4\uc774\uc2a8\uacfc \uc774\ubca0\uc774\uc7ac\ud32c\uc758 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc \ud050\ud150\uc7ac\ud32c \ub4f1\uc774 \uc2dc\ubc94 \ub3c4\uc785 \ud30c\ud2b8\ub108\ub85c \ucc38\uc5ec\ud574 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uae40\uc6b0\uc131 \uc774\ubca0\uc774\uc7ac\ud32c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\ub294 \u201cInstagram \ub77c\uc774\ube0c\ub294 \uc778\ud130\ub799\ud2f0\ube0c\ud55c \uc18c\ud1b5 \ubc29\uc2dd\uc744 \ubc14\ud0d5\uc73c\ub85c Z\uc138\ub300 \ub4f1 K-\ubdf0\ud2f0 \uc8fc\uc694 \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud558\ub294 \ud575\uc2ec \ucc44\ub110\ub85c \uc790\ub9ac \uc7a1\uc558\ub2e4\u201d\uba70 \u201cInstagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0\uc758 \ub2e4\ucc44\ub85c\uc6b4 \uae30\ub2a5\uc774 \ub354\uc6b1 \uae4a\uc774 \uc788\uace0 \uc5ed\ub3d9\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud55c\ub2e4\u201d\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, Meta\ub294 \uc774\ubc88 \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0 \uc774\uc678\uc5d0\ub3c4 \uae30\uc5c5\uc774 \uc2e0\uaddc \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc744 \ub113\ud600 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \ub2e4\uc591\ud55c AI \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4\uc5d0\uc11c\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \ub9b4\uc2a4\uc640 \ud53c\ub4dc \uac8c\uc2dc\ubb3c\uc5d0 \uc0c1\ud488 \uc815\ubcf4\ub97c \ud0dc\uadf8\ud560 \uc218 \uc788\ub294 \u2018\uc81c\ud488 \ud0dc\uadf8<\/a>\u2019 \uae30\ub2a5\uacfc \ube0c\ub79c\ub4dc\uac00 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \ub3d9\uc758\ub97c \ubc1b\uc544, \ud574\ub2f9 \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \ucf58\ud150\uce20\uc5d0 \uad11\uace0 \uc608\uc0b0\uc744 \ud22c\uc785\ud558\uace0 \ub354 \ub9ce\uc740 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ud558\ub294 \u2018\ud30c\ud2b8\ub108\uc2ed \uad11\uace0<\/a>\u2019 \ub4f1\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta\uac00 \uae30\uc874 \ud314\ub85c\uc6cc\ub97c \ub118\uc5b4 \uc81c\ud488 \uad6c\ub9e4 \uc758\ud5a5\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc5d0 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \ub178\ucd9c\ud574 \ucc38\uc5ec \ud6a8\uacfc\ub97c \ub192\uc774\ub294 ‘Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0\u2019\ub97c 30\uc77c \ud55c\uad6d\uc5d0 \uc815\uc2dd \ucd9c\uc2dc\ud569\ub2c8\ub2e4. \ub77c\uc774\ube0c \ubc29\uc1a1\uc774 \uc624\ub298\ub0a0 \uc77c\uc0c1\uc801\uc778 \uc1fc\ud551 \ucc3d\uad6c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\ub294 \uac00\uc6b4\ub370, \uc774\ubc88 \uc194\ub8e8\uc158 \ub3c4\uc785\uc73c\ub85c \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uad6c\ub9e4\ud558\uae30\uae4c\uc9c0\uc758 \uacfc\uc815\uc774 \ud558\ub098\ub85c \uc5f0\uacb0\ub418\ub294 Meta\uc758 \uc1fc\ud551 \uc0dd\ud0dc\uacc4\uac00 \ud55c\uce35 \uac15\ud654\ub420 \uac83\uc73c\ub85c \uae30\ub300\ub429\ub2c8\ub2e4. Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0\ub294 \uc811\uc18d \uc911\uc778 \ud314\ub85c\uc6cc\ub97c \uc911\uc2ec\uc73c\ub85c \uc9c4\ud589\ub418\ub358 \ub77c\uc774\ube0c \ubc29\uc1a1\uc744 \ub354 \ub9ce\uc740 \uc2dc\uccad\uc790\ub4e4\uc774 \ubc1c\uacac\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc2e4\uc2dc\uac04\uc73c\ub85c \uc81c\ud488\uc744 \uc0dd\uc0dd\ud558\uac8c \uc18c\uac1c\ud558\uace0, \ub313\uae00 \ub4f1\uc744 \ud1b5\ud574 \uc2dc\uccad\uc790\ub4e4\uacfc \ubcf4\ub2e4 \uae34\ubc00\ud55c \uad00\uacc4\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \ub77c\uc774\ube0c \ubc29\uc1a1 \ud2b9\uc131\uc0c1 \uadf8 \uc790\uccb4\ub85c \uad11\uace0\uc758 \uc5ed\ud560\uc744 \ud574 \ubcc4\ub3c4\uc758 \uad11\uace0 \uc18c\uc7ac\ub97c \uc81c\uc791\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4\ub294 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud314\ub85c\uc6cc 1,000\uba85 \uc774\uc0c1\uc758 \ud504\ub85c\ud398\uc154\ub110 \ub610\ub294 \ud06c\ub9ac\uc5d0\uc774\ud130 \uacc4\uc815\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub2e4\uba74, \uad11\uace0 \uad00\ub9ac\uc790, Meta Business Suite, Instagram \uc571\uc5d0\uc11c \uc774\uc6a9 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \ud310\ub9e4\u00b7\uac70\ub798 \uc218\uc218\ub8cc\ub294 \uc5c6\uc73c\uba70 \uc77c\ubc18 \uad11\uace0 \ub2e8\uac00\uac00 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc81c\ud488 \ucd9c\uc2dc \ub4f1 \uc911\uc694\ud55c \ub77c\uc774\ube0c\ub97c \uc55e\ub454 \uad11\uace0\uc8fc\ub294 \uc54c\ub9bc \uad11\uace0\ub97c \ud568\uaed8 \uc0ac\uc6a9\ud574 \ubc29\uc1a1 \uc2dc\uc791 \uc804\uc5d0 \ubbf8\ub9ac \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0, \uad00\uc2ec \uc788\ub294 \uc774\uc6a9\uc790\uac00 \uc54c\ub9bc\uc744 \ubc1b\uace0 \ub77c\uc774\ube0c\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub77c\uc774\ube0c \uc911\uc5d0\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571, WhatsApp \ub4f1 \uc678\ubd80 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100\ub2ec\ub7ec \uc774\uc0c1\uc758 \uc608\uc0b0\uc73c\ub85c \ud574\ub2f9 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uacbd\uc6b0, \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c\ubcf4\ub2e4 \ub77c\uc774\ube0c \uc2dc\uccad\uc790 \uc218\uac00 \uc57d 24\ubc30\ub098 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucd1d 25\uac74\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud55c \uc5f0\uad6c \uacb0\uacfc, Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0 \uc801\uc6a9 \uc2dc \uad6c\ub9e4 \uac74\uc218\uac00 17.1% \uc99d\uac00\ud588\uc73c\uba70 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS)\uc740 2.7\ubc30\uc5d0 \ub2ec\ud55c \uac83\uc73c\ub85c \uc9d1\uacc4\ub410\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \uae30\uc220 \uae30\uc5c5 \ub2e4\uc774\uc2a8\uacfc \uc774\ubca0\uc774\uc7ac\ud32c\uc758 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc 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100\ub2ec\ub7ec \uc774\uc0c1\uc758 \uc608\uc0b0\uc73c\ub85c \ud574\ub2f9 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uacbd\uc6b0, \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc9c0 \uc54a\uc558\uc744 \ub54c\ubcf4\ub2e4 \ub77c\uc774\ube0c \uc2dc\uccad\uc790 \uc218\uac00 \uc57d 24\ubc30\ub098 \ub354 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucd1d 25\uac74\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud55c \uc5f0\uad6c \uacb0\uacfc, Instagram \ub77c\uc774\ube0c \ubc29\uc1a1 \uad11\uace0 \uc801\uc6a9 \uc2dc \uad6c\ub9e4 \uac74\uc218\uac00 17.1% \uc99d\uac00\ud588\uc73c\uba70 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561(ROAS)\uc740 2.7\ubc30\uc5d0 \ub2ec\ud55c \uac83\uc73c\ub85c \uc9d1\uacc4\ub410\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uae00\ub85c\ubc8c \uae30\uc220 \uae30\uc5c5 \ub2e4\uc774\uc2a8\uacfc \uc774\ubca0\uc774\uc7ac\ud32c\uc758 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc 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