{"id":23818,"date":"2026-01-28T18:24:37","date_gmt":"2026-01-28T09:24:37","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=23818"},"modified":"2026-02-06T18:25:03","modified_gmt":"2026-02-06T09:25:03","slug":"2026-ai-drives-performance","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/","title":{"rendered":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4"},"content":{"rendered":"<p><span style=\"font-weight: 400\">2025\ub144\uc740 Meta\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ubc1c\uc804\uc744 \ud655\uc778\ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud750\ub984\uc774 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\ub4e4\uacfc \ud568\uaed8 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uc5f4\ub9b4 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uc774\uc6a9\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294, Meta\uc758 \uc571\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \uc990\uac70\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc \ucc3d\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud574\ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ub0b4\uc6a9\uc5d0\uc11c\ub294 AI\uac00 \uc774\uc6a9\uc790\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub450\uc5d0\uac8c \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c Meta\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>Meta \uc571 \uc804\ubc18\uc5d0\uc11c\uc758 \uc774\uc6a9\uc790 \ucc38\uc5ec \ud655\ub300<\/b><\/p>\n<p><span style=\"font-weight: 400\">Facebook\uc5d0\uc11c\ub294 2025\ub144 4\ubd84\uae30 \ud53c\ub4dc \ubc0f \uc601\uc0c1\uc758 \uc21c\uc704 \uc9c0\uc815 \uac1c\uc120\uc744 \ud1b5\ud574 \uc624\uac00\ub2c9(organic) \ud53c\ub4dc \ubc0f \uc601\uc0c1 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c\uc218\uac00 7% \uc99d\uac00\ud588\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc601\uc0c1 \uc2dc\uccad \uc2dc\uac04\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub450 \uc790\ub9bf\uc218\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ub610\ud55c Meta\ub294 \ucf58\ud150\uce20 \ucd94\ucc9c\uc744 \ub354\uc6b1 \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \ucd94\ucc9c \ube44\uc911\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 2025\ub144 3\ubd84\uae30 \ub300\ube44 \ub2f9\uc77c \uc5c5\ub85c\ub4dc\ub41c \ub9b4\uc2a4 \ucf58\ud150\uce20 \ub178\ucd9c\uc774 25% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, Instagram\uc740 4\ubd84\uae30 \uae30\uc900 \ubbf8\uad6d \ub0b4 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ube44\uc911\uc744 10%\ud3ec\uc778\ud2b8 \ub192\uc5ec, \ucd94\ucc9c \ucf58\ud150\uce20\uc758 75%\ub97c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. Threads \uc5ed\uc2dc 4\ubd84\uae30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc774\uc6a9 \uc2dc\uac04\uc774 20% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uc55e\uc73c\ub85c\uc758 \ubcc0\ud654\ub4e4\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4. \ud604\uc7ac AI \ub354\ube59\uc740 \ucd1d 9\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70, \ub9e4\uc77c \uc218\uc5b5 \uba85\uc758 \uc774\uc6a9\uc790\ub4e4\uc774 AI\ub85c \ubc88\uc5ed\ub41c \uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uba70 Instagram \ub0b4 \uc774\uc6a9 \uc2dc\uac04 \uc99d\uac00\uc5d0\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc62c\ud574 AI \ub354\ube59\uc744 \ub354 \ub9ce\uc740 \uc5b8\uc5b4\ub85c \ud655\ub300 \ucd9c\uc2dc\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4 \ub610\ud55c \ud55c\uce35 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc77c \ub9b4\uc2a4 \uc870\ud68c\uc218\uc758 \uc57d 10%\uac00 <\/span><a href=\"https:\/\/about.fb.com\/news\/2025\/04\/introducing-edits-streamlined-video-creation-app\/\"><span style=\"font-weight: 400\">Edits<\/span><\/a><span style=\"font-weight: 400\">\ub97c \ud1b5\ud574 \uc81c\uc791\ub41c \ucf58\ud150\uce20\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Meta AI\uc5d0\uc11c \ubbf8\ub514\uc5b4\ub97c \uc0dd\uc131\ud558\ub294 \uc77c\uc77c \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\ub294 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\uad11\uace0 \uc804\ubc18\uc5d0\uc11c \uac00\uc18d\ud654\ub418\ub294 AI: \uac04\uc18c\ud654\ub41c \uc138\ud305, \uac15\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ud5a5\uc0c1\ub41c \ud37c\ud3ec\uba3c\uc2a4<\/b><\/p>\n<p><span style=\"font-weight: 400\">Meta\ub294 AI\ub97c \uc801\uadf9 \ud65c\uc6a9\ud574 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uac04\ud3b8\ud558\uac8c \uc2dc\uc791\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub144 4\ubd84\uae30\uc5d0\ub294 \uad11\uace0\uc8fc\ub97c \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ubc0f \uacc4\uc815 \uc9c0\uc6d0\uc744 \ub3d5\ub294 \u2018<\/span><a href=\"https:\/\/www.facebook.com\/business\/ai\/business-assistant\"><span style=\"font-weight: 400\">Meta AI \ube44\uc988\ub2c8\uc2a4 \uc5b4\uc2dc\uc2a4\ud134\ud2b8<\/span><\/a><span style=\"font-weight: 400\">\u2019\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud588\uc73c\uba70, \ud5a5\ud6c4 \uba87\ub2ec \uc548\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uae30\uc5b5\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc131\uacfc \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub294 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud655\ub300\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud558\ub294 \ub370\ub3c4 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30 \uae30\uc900, Meta\uc758 \uc601\uc0c1 \uc0dd\uc131 \ub3c4\uad6c\ub4e4\uc758 \ud569\uc0b0 \ub9e4\ucd9c \uc5f0\ud658\uc0b0 \uaddc\ubaa8\ub294 100\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, \uc804\ubd84\uae30 \ub300\ube44 \uc131\uc7a5\ub960\uc740 \uc804\uccb4 \uad11\uace0 \ub9e4\ucd9c \uc131\uc7a5\ub960\ubcf4\ub2e4 \uc57d 3\ubc30 \ube60\ub978 \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\uc99d\ub300 \uae30\uc5ec(Incremental attribution) \uae30\ub2a5 \uc5ed\uc2dc \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4\ubd84\uae30\uc5d0 \ucd9c\uc2dc\ud55c \ucd5c\uc2e0 \ubaa8\ub378\uc744 \ud1b5\ud574 \uae30\uc874 \ud45c\uc900 \uae30\uc5ec \ubaa8\ub378 \ub300\ube44 \uc99d\ub300 \uc804\ud658\uc774 24% \uc99d\uac00\ud588\uc73c\uba70, \ud574\ub2f9 \uc81c\ud488\uc740 \ucd9c\uc2dc 7\uac1c\uc6d4 \ub9cc\uc5d0 \uc5f0\ud658\uc0b0 \uae30\uc900 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ucc28\uc138\ub300 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815<\/b><\/p>\n<p><span style=\"font-weight: 400\">Meta\ub294 \uac1c\ubcc4 \uc774\uc6a9\uc790\uc5d0\uac8c \ub354\uc6b1 \uacf5\uac10\ub418\ub294 \uad11\uace0\ub97c \uc120\ubcc4\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc2dc\uc2a4\ud15c \uc18d AI \ubaa8\ub378\uc758 \uaddc\ubaa8\uc640 \ubcf5\uc7a1\uc131\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2025\ub144 4\ubd84\uae30, Meta\ub294 \ucd5c\uc2e0 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 \ubaa8\ub378 \u2018<\/span><a href=\"https:\/\/engineering.fb.com\/2025\/11\/10\/ml-applications\/metas-generative-ads-model-gem-the-central-brain-accelerating-ads-recommendation-ai-innovation\/\"><span style=\"font-weight: 400\">\uc0dd\uc131\ud615 \uad11\uace0 \ucd94\ucc9c \ubaa8\ub378(Generative Ads Recommendation Model, GEM)<\/span><\/a><span style=\"font-weight: 400\">\u2019 \ud559\uc2b5\uc5d0 \uc0ac\uc6a9\ub418\ub294 GPU \uc218\ub97c \ub450 \ubc30\ub85c \ub298\ub824, \uc5f0\uc0b0 \uc131\ub2a5\uc744 \ub300\ud3ed \uac15\ud654\ud568\uc73c\ub85c\uc368 \ubaa8\ub378\uc758 \uc9c0\ub2a5\uacfc \ucc98\ub9ac \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 Facebook\uacfc Instagram\uc5d0\uc11c \uc774\uc6a9\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc18\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0, \uac01 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ud560 \uad11\uace0\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \uc0c8\ub85c\uc6b4 \uace0\ud6a8\uc728 \uc2dc\ud000\uc2a4 \ud559\uc2b5 \uc544\ud0a4\ud14d\ucc98\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubb38\uc7a5 \uc18d \ub2e8\uc5b4\ub4e4\uc774\ub098 \ud2b9\uc815 \uacfc\uc815\uc758 \ub2e8\uacc4\ub4e4\ucc98\ub7fc, \uc21c\uc11c\ub97c \uac00\uc9c4 \uc815\ubcf4\ub97c \uc774\ud574\ud558\uace0 \ud559\uc2b5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790 \ud589\ub3d9\uc744 \ub354 \uae34 \uc2dc\ud000\uc2a4\ub85c \ubd84\uc11d\ud558\uace0 Instagram \ub0b4 \ucd94\uac00\uc801\uc778 \uc624\uac00\ub2c9 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ubc18\uc601\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Facebook \uad11\uace0 \ud074\ub9ad \uc218\ub294 3.5% \uc99d\uac00\ud588\uc73c\uba70, Instagram \uc804\ud658 \uc218\ub294 1% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\ub610\ud55c Meta\ub294 Instagram \ud53c\ub4dc, \uc2a4\ud1a0\ub9ac, \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uc0c8\ub85c\uc6b4 \ub7f0\ud0c0\uc784(run-time) \ubaa8\ub378\uc744 \ub3c4\uc785\ud574 4\ubd84\uae30 \uc804\ud658\uc728\uc744 3% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/ai-innovation-in-metas-ads-ranking-driving-advertiser-performance\"><span style=\"font-weight: 400\">Meta Lattice<\/span><\/a><span style=\"font-weight: 400\">\ub97c \ud1b5\ud574 Facebook \uc2a4\ud1a0\ub9ac\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ub178\ucd9c \uc9c0\uba74\uc744 \uc804\uccb4 Facebook \ubaa8\ub378\ub85c \ud1b5\ud569\ud588\uc73c\uba70, \ubc31\uc5d4\ub4dc \uac1c\uc120\uacfc \ud568\uaed8 \uad11\uace0\uc758 \uad00\ub828\uc131, \uc720\uc6a9\uc131, \ub9cc\uc871\ub3c4\ub97c \uc544\uc6b0\ub974\ub294 \uad11\uace0 \ud488\uc9c8\uc744 12% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><b>\ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\uc138<\/b><\/p>\n<p><span style=\"font-weight: 400\">\uba54\uc2dc\uc9d5\uc740 \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uc18c\ud1b5\uc5d0\uc11c \uc5ec\uc804\ud788 \ud575\uc2ec \ucc44\ub110\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, Meta\ub294 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5 \uc81c\ud488 \uc804\ubc18\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2025\ub144 4\ubd84\uae30\uc5d0\ub294 \ud074\ub9ad \ud22c \uba54\uc2dc\uc9c0(click-to-message) \uad11\uace0 \ub9e4\ucd9c\uc758 \uc131\uc7a5\uc138\uac00 \uac00\uc18d\ud654 \ub410\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 50% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud22c \uba54\uc2dc\uc9c0 \uad11\uace0(Website to Message ads)\uc758 \uac15\ud55c \ub3c4\uc785 \ud6a8\uacfc\uc5d0 \ub530\ub978 \uac83\uc73c\ub85c, \uc774\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud55c \ud6c4 \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc720\ub8cc WhatsApp \uba54\uc2dc\uc9d5\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ub418\uba70, \uc9c0\ub09c\ud574 4\ubd84\uae30 \uae30\uc900 \uc5f0\ud658\uc0b0 \ub9e4\ucd9c 20\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meta\ub294 \uc774\ubbf8 \uc8fc\uac04 100\ub9cc \uac74 \uc774\uc0c1\uc758 \ub300\ud654\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub294 \uba55\uc2dc\ucf54 \ubc0f \ud544\ub9ac\ud540\uc758 \ube44\uc988\ub2c8\uc2a4 AI \uc801\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud574\uc11c\ub3c4 \uace0\ubb34\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc5d0\ub294 \ub354 \ub9ce\uc740 \uad6d\uac00\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 AI\uac00 \uc81c\ud488 \uc7ac\uace0 \uc720\ubb34\uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4, WhatsApp \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc9c1\uc811 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\ub2a5\uc744 \uace0\ub3c4\ud654\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meta\ub294 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \ud22c\uc790\ub97c \uc9c0\uc18d\ud568\uc73c\ub85c\uc368, \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc774\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\ub294 \uc218\ubc31\ub9cc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354\uc6b1 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">\ubcf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 Meta\uc758 \uc0ac\uc5c5 \uc804\ub9dd\uc744 \ud3ec\ud568\ud55c \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uc9c4\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc0ac\uac74\uc5d0 \ub300\ud55c \uc608\uce21\uc73c\ub85c, \uadf8\ub300\ub85c \uc758\uc874\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. Meta\uc758 \uc0ac\uc5c5 \ubc0f \uc7ac\ubb34 \uc131\uacfc\uc640 \uad00\ub828\ub41c \uc7a0\uc7ac\uc801 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ub41c \ucd5c\uc2e0 \ubd84\uae30\ubcf4\uace0\uc11c(Form 10-Q)\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub098 \ud5a5\ud6c4 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc758\ubb34\ub97c \uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"2025\ub144\uc740 Meta\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ubc1c\uc804\uc744 \ud655\uc778\ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud750\ub984\uc774 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\ub4e4\uacfc \ud568\uaed8 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uc5f4\ub9b4 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6a9\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294, Meta\uc758 \uc571\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \uc990\uac70\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc \ucc3d\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud574\ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ub0b4\uc6a9\uc5d0\uc11c\ub294 AI\uac00 \uc774\uc6a9\uc790\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub450\uc5d0\uac8c \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c Meta\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta \uc571 \uc804\ubc18\uc5d0\uc11c\uc758 \uc774\uc6a9\uc790 \ucc38\uc5ec \ud655\ub300 Facebook\uc5d0\uc11c\ub294 2025\ub144 4\ubd84\uae30 \ud53c\ub4dc \ubc0f \uc601\uc0c1\uc758 \uc21c\uc704 \uc9c0\uc815 \uac1c\uc120\uc744 \ud1b5\ud574 \uc624\uac00\ub2c9(organic) \ud53c\ub4dc \ubc0f \uc601\uc0c1 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c\uc218\uac00 7% \uc99d\uac00\ud588\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc601\uc0c1 \uc2dc\uccad \uc2dc\uac04\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub450 \uc790\ub9bf\uc218\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \ucf58\ud150\uce20 \ucd94\ucc9c\uc744 \ub354\uc6b1 \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \ucd94\ucc9c \ube44\uc911\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 2025\ub144 3\ubd84\uae30 \ub300\ube44 \ub2f9\uc77c \uc5c5\ub85c\ub4dc\ub41c \ub9b4\uc2a4 \ucf58\ud150\uce20 \ub178\ucd9c\uc774 25% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, Instagram\uc740 4\ubd84\uae30 \uae30\uc900 \ubbf8\uad6d \ub0b4 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ube44\uc911\uc744 10%\ud3ec\uc778\ud2b8 \ub192\uc5ec, \ucd94\ucc9c \ucf58\ud150\uce20\uc758 75%\ub97c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. Threads \uc5ed\uc2dc 4\ubd84\uae30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc774\uc6a9 \uc2dc\uac04\uc774 20% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\uc758 \ubcc0\ud654\ub4e4\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4. \ud604\uc7ac AI \ub354\ube59\uc740 \ucd1d 9\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70, \ub9e4\uc77c \uc218\uc5b5 \uba85\uc758 \uc774\uc6a9\uc790\ub4e4\uc774 AI\ub85c \ubc88\uc5ed\ub41c \uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uba70 Instagram \ub0b4 \uc774\uc6a9 \uc2dc\uac04 \uc99d\uac00\uc5d0\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc62c\ud574 AI \ub354\ube59\uc744 \ub354 \ub9ce\uc740 \uc5b8\uc5b4\ub85c \ud655\ub300 \ucd9c\uc2dc\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4 \ub610\ud55c \ud55c\uce35 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc77c \ub9b4\uc2a4 \uc870\ud68c\uc218\uc758 \uc57d 10%\uac00 Edits\ub97c \ud1b5\ud574 \uc81c\uc791\ub41c \ucf58\ud150\uce20\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Meta AI\uc5d0\uc11c \ubbf8\ub514\uc5b4\ub97c \uc0dd\uc131\ud558\ub294 \uc77c\uc77c \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\ub294 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc804\ubc18\uc5d0\uc11c \uac00\uc18d\ud654\ub418\ub294 AI: \uac04\uc18c\ud654\ub41c \uc138\ud305, \uac15\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ud5a5\uc0c1\ub41c \ud37c\ud3ec\uba3c\uc2a4 Meta\ub294 AI\ub97c \uc801\uadf9 \ud65c\uc6a9\ud574 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uac04\ud3b8\ud558\uac8c \uc2dc\uc791\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub144 4\ubd84\uae30\uc5d0\ub294 \uad11\uace0\uc8fc\ub97c \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ubc0f \uacc4\uc815 \uc9c0\uc6d0\uc744 \ub3d5\ub294 \u2018Meta AI \ube44\uc988\ub2c8\uc2a4 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\u2019\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud588\uc73c\uba70, \ud5a5\ud6c4 \uba87\ub2ec \uc548\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uae30\uc5b5\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc131\uacfc \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub294 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud655\ub300\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. AI\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud558\ub294 \ub370\ub3c4 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30 \uae30\uc900, Meta\uc758 \uc601\uc0c1 \uc0dd\uc131 \ub3c4\uad6c\ub4e4\uc758 \ud569\uc0b0 \ub9e4\ucd9c \uc5f0\ud658\uc0b0 \uaddc\ubaa8\ub294 100\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, \uc804\ubd84\uae30 \ub300\ube44 \uc131\uc7a5\ub960\uc740 \uc804\uccb4 \uad11\uace0 \ub9e4\ucd9c \uc131\uc7a5\ub960\ubcf4\ub2e4 \uc57d 3\ubc30 \ube60\ub978 \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc99d\ub300 \uae30\uc5ec(Incremental attribution) \uae30\ub2a5 \uc5ed\uc2dc \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4\ubd84\uae30\uc5d0 \ucd9c\uc2dc\ud55c \ucd5c\uc2e0 \ubaa8\ub378\uc744 \ud1b5\ud574 \uae30\uc874 \ud45c\uc900 \uae30\uc5ec \ubaa8\ub378 \ub300\ube44 \uc99d\ub300 \uc804\ud658\uc774 24% \uc99d\uac00\ud588\uc73c\uba70, \ud574\ub2f9 \uc81c\ud488\uc740 \ucd9c\uc2dc 7\uac1c\uc6d4 \ub9cc\uc5d0 \uc5f0\ud658\uc0b0 \uae30\uc900 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ucc28\uc138\ub300 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 Meta\ub294 \uac1c\ubcc4 \uc774\uc6a9\uc790\uc5d0\uac8c \ub354\uc6b1 \uacf5\uac10\ub418\ub294 \uad11\uace0\ub97c \uc120\ubcc4\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc2dc\uc2a4\ud15c \uc18d AI \ubaa8\ub378\uc758 \uaddc\ubaa8\uc640 \ubcf5\uc7a1\uc131\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30, Meta\ub294 \ucd5c\uc2e0 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 \ubaa8\ub378 \u2018\uc0dd\uc131\ud615 \uad11\uace0 \ucd94\ucc9c \ubaa8\ub378(Generative Ads Recommendation Model, GEM)\u2019 \ud559\uc2b5\uc5d0 \uc0ac\uc6a9\ub418\ub294 GPU \uc218\ub97c \ub450 \ubc30\ub85c \ub298\ub824, \uc5f0\uc0b0 \uc131\ub2a5\uc744 \ub300\ud3ed \uac15\ud654\ud568\uc73c\ub85c\uc368 \ubaa8\ub378\uc758 \uc9c0\ub2a5\uacfc \ucc98\ub9ac \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 Facebook\uacfc Instagram\uc5d0\uc11c \uc774\uc6a9\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc18\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0, \uac01 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ud560 \uad11\uace0\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \uc0c8\ub85c\uc6b4 \uace0\ud6a8\uc728 \uc2dc\ud000\uc2a4 \ud559\uc2b5 \uc544\ud0a4\ud14d\ucc98\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubb38\uc7a5 \uc18d \ub2e8\uc5b4\ub4e4\uc774\ub098 \ud2b9\uc815 \uacfc\uc815\uc758 \ub2e8\uacc4\ub4e4\ucc98\ub7fc, \uc21c\uc11c\ub97c \uac00\uc9c4 \uc815\ubcf4\ub97c \uc774\ud574\ud558\uace0 \ud559\uc2b5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790 \ud589\ub3d9\uc744 \ub354 \uae34 \uc2dc\ud000\uc2a4\ub85c \ubd84\uc11d\ud558\uace0 Instagram \ub0b4 \ucd94\uac00\uc801\uc778 \uc624\uac00\ub2c9 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ubc18\uc601\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Facebook \uad11\uace0 \ud074\ub9ad \uc218\ub294 3.5% \uc99d\uac00\ud588\uc73c\uba70, Instagram \uc804\ud658 \uc218\ub294 1% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 Instagram \ud53c\ub4dc, \uc2a4\ud1a0\ub9ac, \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uc0c8\ub85c\uc6b4 \ub7f0\ud0c0\uc784(run-time) \ubaa8\ub378\uc744 \ub3c4\uc785\ud574 4\ubd84\uae30 \uc804\ud658\uc728\uc744 3% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Meta Lattice\ub97c \ud1b5\ud574 Facebook \uc2a4\ud1a0\ub9ac\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ub178\ucd9c \uc9c0\uba74\uc744 \uc804\uccb4 Facebook \ubaa8\ub378\ub85c \ud1b5\ud569\ud588\uc73c\uba70, \ubc31\uc5d4\ub4dc \uac1c\uc120\uacfc \ud568\uaed8 \uad11\uace0\uc758 \uad00\ub828\uc131, \uc720\uc6a9\uc131, \ub9cc\uc871\ub3c4\ub97c \uc544\uc6b0\ub974\ub294 \uad11\uace0 \ud488\uc9c8\uc744 12% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\uc138 \uba54\uc2dc\uc9d5\uc740 \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uc18c\ud1b5\uc5d0\uc11c \uc5ec\uc804\ud788 \ud575\uc2ec \ucc44\ub110\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, Meta\ub294 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5 \uc81c\ud488 \uc804\ubc18\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30\uc5d0\ub294 \ud074\ub9ad \ud22c \uba54\uc2dc\uc9c0(click-to-message) \uad11\uace0 \ub9e4\ucd9c\uc758 \uc131\uc7a5\uc138\uac00 \uac00\uc18d\ud654 \ub410\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 50% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud22c \uba54\uc2dc\uc9c0 \uad11\uace0(Website to Message ads)\uc758 \uac15\ud55c \ub3c4\uc785 \ud6a8\uacfc\uc5d0 \ub530\ub978 \uac83\uc73c\ub85c, \uc774\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud55c \ud6c4 \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc720\ub8cc WhatsApp \uba54\uc2dc\uc9d5\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ub418\uba70, \uc9c0\ub09c\ud574 4\ubd84\uae30 \uae30\uc900 \uc5f0\ud658\uc0b0 \ub9e4\ucd9c 20\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc774\ubbf8 \uc8fc\uac04 100\ub9cc \uac74 \uc774\uc0c1\uc758 \ub300\ud654\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub294 \uba55\uc2dc\ucf54 \ubc0f \ud544\ub9ac\ud540\uc758 \ube44\uc988\ub2c8\uc2a4 AI \uc801\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud574\uc11c\ub3c4 \uace0\ubb34\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc5d0\ub294 \ub354 \ub9ce\uc740 \uad6d\uac00\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 AI\uac00 \uc81c\ud488 \uc7ac\uace0 \uc720\ubb34\uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4, WhatsApp \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc9c1\uc811 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\ub2a5\uc744 \uace0\ub3c4\ud654\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. Meta\ub294 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \ud22c\uc790\ub97c \uc9c0\uc18d\ud568\uc73c\ub85c\uc368, \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc774\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\ub294 \uc218\ubc31\ub9cc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354\uc6b1 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ubcf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 Meta\uc758 \uc0ac\uc5c5 \uc804\ub9dd\uc744 \ud3ec\ud568\ud55c \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uc9c4\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc0ac\uac74\uc5d0 \ub300\ud55c \uc608\uce21\uc73c\ub85c, \uadf8\ub300\ub85c \uc758\uc874\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. Meta\uc758 \uc0ac\uc5c5 \ubc0f \uc7ac\ubb34 \uc131\uacfc\uc640 \uad00\ub828\ub41c \uc7a0\uc7ac\uc801 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ub41c \ucd5c\uc2e0 \ubd84\uae30\ubcf4\uace0\uc11c(Form 10-Q)\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub098 \ud5a5\ud6c4 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc758\ubb34\ub97c \uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.","protected":false},"author":164097085,"featured_media":23819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-23818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"2025\ub144\uc740 Meta\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ubc1c\uc804\uc744 \ud655\uc778\ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud750\ub984\uc774 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\ub4e4\uacfc \ud568\uaed8 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uc5f4\ub9b4 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6a9\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294, Meta\uc758 \uc571\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \uc990\uac70\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc \ucc3d\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud574\ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ub0b4\uc6a9\uc5d0\uc11c\ub294 AI\uac00 \uc774\uc6a9\uc790\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub450\uc5d0\uac8c \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c Meta\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta \uc571 \uc804\ubc18\uc5d0\uc11c\uc758 \uc774\uc6a9\uc790 \ucc38\uc5ec \ud655\ub300 Facebook\uc5d0\uc11c\ub294 2025\ub144 4\ubd84\uae30 \ud53c\ub4dc \ubc0f \uc601\uc0c1\uc758 \uc21c\uc704 \uc9c0\uc815 \uac1c\uc120\uc744 \ud1b5\ud574 \uc624\uac00\ub2c9(organic) \ud53c\ub4dc \ubc0f \uc601\uc0c1 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c\uc218\uac00 7% \uc99d\uac00\ud588\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc601\uc0c1 \uc2dc\uccad \uc2dc\uac04\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub450 \uc790\ub9bf\uc218\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \ucf58\ud150\uce20 \ucd94\ucc9c\uc744 \ub354\uc6b1 \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \ucd94\ucc9c \ube44\uc911\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 2025\ub144 3\ubd84\uae30 \ub300\ube44 \ub2f9\uc77c \uc5c5\ub85c\ub4dc\ub41c \ub9b4\uc2a4 \ucf58\ud150\uce20 \ub178\ucd9c\uc774 25% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, Instagram\uc740 4\ubd84\uae30 \uae30\uc900 \ubbf8\uad6d \ub0b4 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ube44\uc911\uc744 10%\ud3ec\uc778\ud2b8 \ub192\uc5ec, \ucd94\ucc9c \ucf58\ud150\uce20\uc758 75%\ub97c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. Threads \uc5ed\uc2dc 4\ubd84\uae30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc774\uc6a9 \uc2dc\uac04\uc774 20% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\uc758 \ubcc0\ud654\ub4e4\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4. \ud604\uc7ac AI \ub354\ube59\uc740 \ucd1d 9\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70, \ub9e4\uc77c \uc218\uc5b5 \uba85\uc758 \uc774\uc6a9\uc790\ub4e4\uc774 AI\ub85c \ubc88\uc5ed\ub41c \uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uba70 Instagram \ub0b4 \uc774\uc6a9 \uc2dc\uac04 \uc99d\uac00\uc5d0\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc62c\ud574 AI \ub354\ube59\uc744 \ub354 \ub9ce\uc740 \uc5b8\uc5b4\ub85c \ud655\ub300 \ucd9c\uc2dc\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4 \ub610\ud55c \ud55c\uce35 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc77c \ub9b4\uc2a4 \uc870\ud68c\uc218\uc758 \uc57d 10%\uac00 Edits\ub97c \ud1b5\ud574 \uc81c\uc791\ub41c \ucf58\ud150\uce20\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Meta AI\uc5d0\uc11c \ubbf8\ub514\uc5b4\ub97c \uc0dd\uc131\ud558\ub294 \uc77c\uc77c \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\ub294 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc804\ubc18\uc5d0\uc11c \uac00\uc18d\ud654\ub418\ub294 AI: \uac04\uc18c\ud654\ub41c \uc138\ud305, \uac15\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ud5a5\uc0c1\ub41c \ud37c\ud3ec\uba3c\uc2a4 Meta\ub294 AI\ub97c \uc801\uadf9 \ud65c\uc6a9\ud574 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uac04\ud3b8\ud558\uac8c \uc2dc\uc791\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub144 4\ubd84\uae30\uc5d0\ub294 \uad11\uace0\uc8fc\ub97c \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ubc0f \uacc4\uc815 \uc9c0\uc6d0\uc744 \ub3d5\ub294 \u2018Meta AI \ube44\uc988\ub2c8\uc2a4 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\u2019\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud588\uc73c\uba70, \ud5a5\ud6c4 \uba87\ub2ec \uc548\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uae30\uc5b5\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc131\uacfc \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub294 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud655\ub300\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. AI\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud558\ub294 \ub370\ub3c4 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30 \uae30\uc900, Meta\uc758 \uc601\uc0c1 \uc0dd\uc131 \ub3c4\uad6c\ub4e4\uc758 \ud569\uc0b0 \ub9e4\ucd9c \uc5f0\ud658\uc0b0 \uaddc\ubaa8\ub294 100\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, \uc804\ubd84\uae30 \ub300\ube44 \uc131\uc7a5\ub960\uc740 \uc804\uccb4 \uad11\uace0 \ub9e4\ucd9c \uc131\uc7a5\ub960\ubcf4\ub2e4 \uc57d 3\ubc30 \ube60\ub978 \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc99d\ub300 \uae30\uc5ec(Incremental attribution) \uae30\ub2a5 \uc5ed\uc2dc \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4\ubd84\uae30\uc5d0 \ucd9c\uc2dc\ud55c \ucd5c\uc2e0 \ubaa8\ub378\uc744 \ud1b5\ud574 \uae30\uc874 \ud45c\uc900 \uae30\uc5ec \ubaa8\ub378 \ub300\ube44 \uc99d\ub300 \uc804\ud658\uc774 24% \uc99d\uac00\ud588\uc73c\uba70, \ud574\ub2f9 \uc81c\ud488\uc740 \ucd9c\uc2dc 7\uac1c\uc6d4 \ub9cc\uc5d0 \uc5f0\ud658\uc0b0 \uae30\uc900 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ucc28\uc138\ub300 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 Meta\ub294 \uac1c\ubcc4 \uc774\uc6a9\uc790\uc5d0\uac8c \ub354\uc6b1 \uacf5\uac10\ub418\ub294 \uad11\uace0\ub97c \uc120\ubcc4\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc2dc\uc2a4\ud15c \uc18d AI \ubaa8\ub378\uc758 \uaddc\ubaa8\uc640 \ubcf5\uc7a1\uc131\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30, Meta\ub294 \ucd5c\uc2e0 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 \ubaa8\ub378 \u2018\uc0dd\uc131\ud615 \uad11\uace0 \ucd94\ucc9c \ubaa8\ub378(Generative Ads Recommendation Model, GEM)\u2019 \ud559\uc2b5\uc5d0 \uc0ac\uc6a9\ub418\ub294 GPU \uc218\ub97c \ub450 \ubc30\ub85c \ub298\ub824, \uc5f0\uc0b0 \uc131\ub2a5\uc744 \ub300\ud3ed \uac15\ud654\ud568\uc73c\ub85c\uc368 \ubaa8\ub378\uc758 \uc9c0\ub2a5\uacfc \ucc98\ub9ac \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 Facebook\uacfc Instagram\uc5d0\uc11c \uc774\uc6a9\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc18\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0, \uac01 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ud560 \uad11\uace0\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \uc0c8\ub85c\uc6b4 \uace0\ud6a8\uc728 \uc2dc\ud000\uc2a4 \ud559\uc2b5 \uc544\ud0a4\ud14d\ucc98\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubb38\uc7a5 \uc18d \ub2e8\uc5b4\ub4e4\uc774\ub098 \ud2b9\uc815 \uacfc\uc815\uc758 \ub2e8\uacc4\ub4e4\ucc98\ub7fc, \uc21c\uc11c\ub97c \uac00\uc9c4 \uc815\ubcf4\ub97c \uc774\ud574\ud558\uace0 \ud559\uc2b5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790 \ud589\ub3d9\uc744 \ub354 \uae34 \uc2dc\ud000\uc2a4\ub85c \ubd84\uc11d\ud558\uace0 Instagram \ub0b4 \ucd94\uac00\uc801\uc778 \uc624\uac00\ub2c9 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ubc18\uc601\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Facebook \uad11\uace0 \ud074\ub9ad \uc218\ub294 3.5% \uc99d\uac00\ud588\uc73c\uba70, Instagram \uc804\ud658 \uc218\ub294 1% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 Instagram \ud53c\ub4dc, \uc2a4\ud1a0\ub9ac, \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uc0c8\ub85c\uc6b4 \ub7f0\ud0c0\uc784(run-time) \ubaa8\ub378\uc744 \ub3c4\uc785\ud574 4\ubd84\uae30 \uc804\ud658\uc728\uc744 3% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Meta Lattice\ub97c \ud1b5\ud574 Facebook \uc2a4\ud1a0\ub9ac\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ub178\ucd9c \uc9c0\uba74\uc744 \uc804\uccb4 Facebook \ubaa8\ub378\ub85c \ud1b5\ud569\ud588\uc73c\uba70, \ubc31\uc5d4\ub4dc \uac1c\uc120\uacfc \ud568\uaed8 \uad11\uace0\uc758 \uad00\ub828\uc131, \uc720\uc6a9\uc131, \ub9cc\uc871\ub3c4\ub97c \uc544\uc6b0\ub974\ub294 \uad11\uace0 \ud488\uc9c8\uc744 12% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\uc138 \uba54\uc2dc\uc9d5\uc740 \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uc18c\ud1b5\uc5d0\uc11c \uc5ec\uc804\ud788 \ud575\uc2ec \ucc44\ub110\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, Meta\ub294 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5 \uc81c\ud488 \uc804\ubc18\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30\uc5d0\ub294 \ud074\ub9ad \ud22c \uba54\uc2dc\uc9c0(click-to-message) \uad11\uace0 \ub9e4\ucd9c\uc758 \uc131\uc7a5\uc138\uac00 \uac00\uc18d\ud654 \ub410\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 50% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud22c \uba54\uc2dc\uc9c0 \uad11\uace0(Website to Message ads)\uc758 \uac15\ud55c \ub3c4\uc785 \ud6a8\uacfc\uc5d0 \ub530\ub978 \uac83\uc73c\ub85c, \uc774\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud55c \ud6c4 \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc720\ub8cc WhatsApp \uba54\uc2dc\uc9d5\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ub418\uba70, \uc9c0\ub09c\ud574 4\ubd84\uae30 \uae30\uc900 \uc5f0\ud658\uc0b0 \ub9e4\ucd9c 20\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc774\ubbf8 \uc8fc\uac04 100\ub9cc \uac74 \uc774\uc0c1\uc758 \ub300\ud654\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub294 \uba55\uc2dc\ucf54 \ubc0f \ud544\ub9ac\ud540\uc758 \ube44\uc988\ub2c8\uc2a4 AI \uc801\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud574\uc11c\ub3c4 \uace0\ubb34\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc5d0\ub294 \ub354 \ub9ce\uc740 \uad6d\uac00\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 AI\uac00 \uc81c\ud488 \uc7ac\uace0 \uc720\ubb34\uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4, WhatsApp \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc9c1\uc811 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\ub2a5\uc744 \uace0\ub3c4\ud654\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. Meta\ub294 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \ud22c\uc790\ub97c \uc9c0\uc18d\ud568\uc73c\ub85c\uc368, \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc774\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\ub294 \uc218\ubc31\ub9cc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354\uc6b1 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ubcf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 Meta\uc758 \uc0ac\uc5c5 \uc804\ub9dd\uc744 \ud3ec\ud568\ud55c \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uc9c4\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc0ac\uac74\uc5d0 \ub300\ud55c \uc608\uce21\uc73c\ub85c, \uadf8\ub300\ub85c \uc758\uc874\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. Meta\uc758 \uc0ac\uc5c5 \ubc0f \uc7ac\ubb34 \uc131\uacfc\uc640 \uad00\ub828\ub41c \uc7a0\uc7ac\uc801 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ub41c \ucd5c\uc2e0 \ubd84\uae30\ubcf4\uace0\uc11c(Form 10-Q)\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub098 \ud5a5\ud6c4 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc758\ubb34\ub97c \uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T09:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T09:25:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?resize=1024,576\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thesignature\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\"},\"author\":\"Facebook company\",\"headline\":\"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4\",\"datePublished\":\"2026-01-28T09:24:37+00:00\",\"dateModified\":\"2026-02-06T09:25:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\"},\"wordCount\":71,\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320\",\"articleSection\":[\"Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\",\"url\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\",\"name\":\"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320\",\"datePublished\":\"2026-01-28T09:24:37+00:00\",\"dateModified\":\"2026-02-06T09:25:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/\"]}],\"author\":\"Meta \uc18c\uac1c\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320\",\"width\":7680,\"height\":4320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/about.fb.com\/ko\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/about.fb.com\/ko\/#website\",\"url\":\"https:\/\/about.fb.com\/news\/\",\"name\":\"Meta \uc18c\uac1c\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/about.fb.com\/ko\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\",\"alternateName\":[\"Meta Newsroom\",\"Meta\"]},{\"@type\":\"Organization\",\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\",\"name\":\"Meta\",\"url\":\"https:\/\/about.fb.com\/ko\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"width\":8000,\"height\":4500,\"caption\":\"Meta\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/","og_locale":"ko_KR","og_type":"article","og_title":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c","og_description":"2025\ub144\uc740 Meta\uc758 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ubc1c\uc804\uc744 \ud655\uc778\ud55c \ud574\uc600\uc2b5\ub2c8\ub2e4. 2026\ub144\uc5d0\ub294 \uc774\ub7ec\ud55c \ud750\ub984\uc774 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0, \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc81c\ud488\ub4e4\uacfc \ud568\uaed8 \uc5c5\ubb34 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\ub294 \uac00\ub2a5\uc131\uc774 \uc5f4\ub9b4 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6a9\uc790\uc758 \uacbd\uc6b0\uc5d0\ub294, Meta\uc758 \uc571\uc744 \ub354\uc6b1 \uac1c\uc778\ud654\ub418\uace0 \uc990\uac70\uc6b4 \ubc29\uc2dd\uc73c\ub85c \uacbd\ud5d8\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574\uc11c\ub294 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc \ucc3d\ucd9c\uc744 \uc9c0\uc6d0\ud558\ub294 \ub3c4\uad6c\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\ub3c4\ud654\ud574\ub098\uac08 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ub2e4\uc74c \ub0b4\uc6a9\uc5d0\uc11c\ub294 AI\uac00 \uc774\uc6a9\uc790\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub450\uc5d0\uac8c \uc5b4\ub5a4 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub97c \uae30\ubc18\uc73c\ub85c Meta\uc758 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5b4\ub5bb\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta \uc571 \uc804\ubc18\uc5d0\uc11c\uc758 \uc774\uc6a9\uc790 \ucc38\uc5ec \ud655\ub300 Facebook\uc5d0\uc11c\ub294 2025\ub144 4\ubd84\uae30 \ud53c\ub4dc \ubc0f \uc601\uc0c1\uc758 \uc21c\uc704 \uc9c0\uc815 \uac1c\uc120\uc744 \ud1b5\ud574 \uc624\uac00\ub2c9(organic) \ud53c\ub4dc \ubc0f \uc601\uc0c1 \uac8c\uc2dc\ubb3c\uc758 \uc870\ud68c\uc218\uac00 7% \uc99d\uac00\ud588\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc601\uc0c1 \uc2dc\uccad \uc2dc\uac04\uc774 \uc804\ub144 \ub3d9\uae30 \ub300\ube44 \ub450 \uc790\ub9bf\uc218\ub85c \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \ucf58\ud150\uce20 \ucd94\ucc9c\uc744 \ub354\uc6b1 \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0, \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\uc758 \ucd94\ucc9c \ube44\uc911\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 2025\ub144 3\ubd84\uae30 \ub300\ube44 \ub2f9\uc77c \uc5c5\ub85c\ub4dc\ub41c \ub9b4\uc2a4 \ucf58\ud150\uce20 \ub178\ucd9c\uc774 25% \uc774\uc0c1 \uc99d\uac00\ud588\uc73c\uba70, Instagram\uc740 4\ubd84\uae30 \uae30\uc900 \ubbf8\uad6d \ub0b4 \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20 \ube44\uc911\uc744 10%\ud3ec\uc778\ud2b8 \ub192\uc5ec, \ucd94\ucc9c \ucf58\ud150\uce20\uc758 75%\ub97c \uc624\ub9ac\uc9c0\ub110 \ucf58\ud150\uce20\ub85c \uad6c\uc131\ud588\uc2b5\ub2c8\ub2e4. Threads \uc5ed\uc2dc 4\ubd84\uae30 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \uc774\uc6a9 \uc2dc\uac04\uc774 20% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\uc758 \ubcc0\ud654\ub4e4\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4. \ud604\uc7ac AI \ub354\ube59\uc740 \ucd1d 9\uac1c \uc5b8\uc5b4\ub85c \uc81c\uacf5\ub418\uace0 \uc788\uc73c\uba70, \ub9e4\uc77c \uc218\uc5b5 \uba85\uc758 \uc774\uc6a9\uc790\ub4e4\uc774 AI\ub85c \ubc88\uc5ed\ub41c \uc601\uc0c1\uc744 \uc2dc\uccad\ud558\uba70 Instagram \ub0b4 \uc774\uc6a9 \uc2dc\uac04 \uc99d\uac00\uc5d0\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc62c\ud574 AI \ub354\ube59\uc744 \ub354 \ub9ce\uc740 \uc5b8\uc5b4\ub85c \ud655\ub300 \ucd9c\uc2dc\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ucf58\ud150\uce20 \uc81c\uc791 \uc18d\ub3c4 \ub610\ud55c \ud55c\uce35 \ube68\ub77c\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\uc77c \ub9b4\uc2a4 \uc870\ud68c\uc218\uc758 \uc57d 10%\uac00 Edits\ub97c \ud1b5\ud574 \uc81c\uc791\ub41c \ucf58\ud150\uce20\uc5d0\uc11c \ubc1c\uc0dd\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Meta AI\uc5d0\uc11c \ubbf8\ub514\uc5b4\ub97c \uc0dd\uc131\ud558\ub294 \uc77c\uc77c \ud65c\uc131 \uc774\uc6a9\uc790 \uc218\ub294 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc804\ubc18\uc5d0\uc11c \uac00\uc18d\ud654\ub418\ub294 AI: \uac04\uc18c\ud654\ub41c \uc138\ud305, \uac15\ud654\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c, \ud5a5\uc0c1\ub41c \ud37c\ud3ec\uba3c\uc2a4 Meta\ub294 AI\ub97c \uc801\uadf9 \ud65c\uc6a9\ud574 \uae30\uc5c5\ub4e4\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ubcf4\ub2e4 \uac04\ud3b8\ud558\uac8c \uc2dc\uc791\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc791\ub144 4\ubd84\uae30\uc5d0\ub294 \uad11\uace0\uc8fc\ub97c \ub300\uc0c1\uc73c\ub85c \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \ubc0f \uacc4\uc815 \uc9c0\uc6d0\uc744 \ub3d5\ub294 \u2018Meta AI \ube44\uc988\ub2c8\uc2a4 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\u2019\ub97c \uc2dc\ubc94 \uc6b4\uc601\ud588\uc73c\uba70, \ud5a5\ud6c4 \uba87\ub2ec \uc548\uc5d0 \ub354 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uae30\uc5b5\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc131\uacfc \ucd94\ucc9c\uc744 \uc81c\uacf5\ud558\ub294 \uc5b4\uc2dc\uc2a4\ud134\ud2b8\uc640 \ub300\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud655\ub300\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. AI\ub294 \ub354\uc6b1 \uac15\ub825\ud55c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791\ud558\ub294 \ub370\ub3c4 \ud65c\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30 \uae30\uc900, Meta\uc758 \uc601\uc0c1 \uc0dd\uc131 \ub3c4\uad6c\ub4e4\uc758 \ud569\uc0b0 \ub9e4\ucd9c \uc5f0\ud658\uc0b0 \uaddc\ubaa8\ub294 100\uc5b5 \ub2ec\ub7ec\ub97c \uae30\ub85d\ud588\uc73c\uba70, \uc804\ubd84\uae30 \ub300\ube44 \uc131\uc7a5\ub960\uc740 \uc804\uccb4 \uad11\uace0 \ub9e4\ucd9c \uc131\uc7a5\ub960\ubcf4\ub2e4 \uc57d 3\ubc30 \ube60\ub978 \uc218\uc900\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc99d\ub300 \uae30\uc5ec(Incremental attribution) \uae30\ub2a5 \uc5ed\uc2dc \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4\ubd84\uae30\uc5d0 \ucd9c\uc2dc\ud55c \ucd5c\uc2e0 \ubaa8\ub378\uc744 \ud1b5\ud574 \uae30\uc874 \ud45c\uc900 \uae30\uc5ec \ubaa8\ub378 \ub300\ube44 \uc99d\ub300 \uc804\ud658\uc774 24% \uc99d\uac00\ud588\uc73c\uba70, \ud574\ub2f9 \uc81c\ud488\uc740 \ucd9c\uc2dc 7\uac1c\uc6d4 \ub9cc\uc5d0 \uc5f0\ud658\uc0b0 \uae30\uc900 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ub9e4\ucd9c\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ucc28\uc138\ub300 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 Meta\ub294 \uac1c\ubcc4 \uc774\uc6a9\uc790\uc5d0\uac8c \ub354\uc6b1 \uacf5\uac10\ub418\ub294 \uad11\uace0\ub97c \uc120\ubcc4\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc2dc\uc2a4\ud15c \uc18d AI \ubaa8\ub378\uc758 \uaddc\ubaa8\uc640 \ubcf5\uc7a1\uc131\uc744 \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30, Meta\ub294 \ucd5c\uc2e0 \uad11\uace0 \uc21c\uc704 \uc9c0\uc815 \ubaa8\ub378 \u2018\uc0dd\uc131\ud615 \uad11\uace0 \ucd94\ucc9c \ubaa8\ub378(Generative Ads Recommendation Model, GEM)\u2019 \ud559\uc2b5\uc5d0 \uc0ac\uc6a9\ub418\ub294 GPU \uc218\ub97c \ub450 \ubc30\ub85c \ub298\ub824, \uc5f0\uc0b0 \uc131\ub2a5\uc744 \ub300\ud3ed \uac15\ud654\ud568\uc73c\ub85c\uc368 \ubaa8\ub378\uc758 \uc9c0\ub2a5\uacfc \ucc98\ub9ac \uc18d\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 Facebook\uacfc Instagram\uc5d0\uc11c \uc774\uc6a9\uc790\ub4e4\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc18\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \ub354 \uc798 \uc774\ud574\ud558\uace0, \uac01 \uc774\uc6a9\uc790\uc5d0\uac8c \ub178\ucd9c\ud560 \uad11\uace0\ub97c \ub354\uc6b1 \uc815\uad50\ud558\uac8c \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 \uc0c8\ub85c\uc6b4 \uace0\ud6a8\uc728 \uc2dc\ud000\uc2a4 \ud559\uc2b5 \uc544\ud0a4\ud14d\ucc98\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubb38\uc7a5 \uc18d \ub2e8\uc5b4\ub4e4\uc774\ub098 \ud2b9\uc815 \uacfc\uc815\uc758 \ub2e8\uacc4\ub4e4\ucc98\ub7fc, \uc21c\uc11c\ub97c \uac00\uc9c4 \uc815\ubcf4\ub97c \uc774\ud574\ud558\uace0 \ud559\uc2b5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc2dc\uc2a4\ud15c\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc774\uc6a9\uc790 \ud589\ub3d9\uc744 \ub354 \uae34 \uc2dc\ud000\uc2a4\ub85c \ubd84\uc11d\ud558\uace0 Instagram \ub0b4 \ucd94\uac00\uc801\uc778 \uc624\uac00\ub2c9 \ucc38\uc5ec \ub370\uc774\ud130\ub97c \ubc18\uc601\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, 2025\ub144 4\ubd84\uae30 \uae30\uc900 Facebook \uad11\uace0 \ud074\ub9ad \uc218\ub294 3.5% \uc99d\uac00\ud588\uc73c\uba70, Instagram \uc804\ud658 \uc218\ub294 1% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c Meta\ub294 Instagram \ud53c\ub4dc, \uc2a4\ud1a0\ub9ac, \ub9b4\uc2a4 \uc804\ubc18\uc5d0 \uc0c8\ub85c\uc6b4 \ub7f0\ud0c0\uc784(run-time) \ubaa8\ub378\uc744 \ub3c4\uc785\ud574 4\ubd84\uae30 \uc804\ud658\uc728\uc744 3% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. Meta Lattice\ub97c \ud1b5\ud574 Facebook \uc2a4\ud1a0\ub9ac\ub97c \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ub178\ucd9c \uc9c0\uba74\uc744 \uc804\uccb4 Facebook \ubaa8\ub378\ub85c \ud1b5\ud569\ud588\uc73c\uba70, \ubc31\uc5d4\ub4dc \uac1c\uc120\uacfc \ud568\uaed8 \uad11\uace0\uc758 \uad00\ub828\uc131, \uc720\uc6a9\uc131, \ub9cc\uc871\ub3c4\ub97c \uc544\uc6b0\ub974\ub294 \uad11\uace0 \ud488\uc9c8\uc744 12% \ud5a5\uc0c1\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5\uc758 \uac00\ud30c\ub978 \uc131\uc7a5\uc138 \uba54\uc2dc\uc9d5\uc740 \ube44\uc988\ub2c8\uc2a4\uc640\uc758 \uc18c\ud1b5\uc5d0\uc11c \uc5ec\uc804\ud788 \ud575\uc2ec \ucc44\ub110\ub85c \ud65c\uc6a9\ub418\uace0 \uc788\uc73c\uba70, Meta\ub294 \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5 \uc81c\ud488 \uc804\ubc18\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc138\ub97c \ud655\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2025\ub144 4\ubd84\uae30\uc5d0\ub294 \ud074\ub9ad \ud22c \uba54\uc2dc\uc9c0(click-to-message) \uad11\uace0 \ub9e4\ucd9c\uc758 \uc131\uc7a5\uc138\uac00 \uac00\uc18d\ud654 \ub410\uc73c\uba70, \ubbf8\uad6d\uc5d0\uc11c\ub294 \uc804\ub144 \ub300\ube44 50% \uc774\uc0c1 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ud22c \uba54\uc2dc\uc9c0 \uad11\uace0(Website to Message ads)\uc758 \uac15\ud55c \ub3c4\uc785 \ud6a8\uacfc\uc5d0 \ub530\ub978 \uac83\uc73c\ub85c, \uc774\uc6a9\uc790\uac00 \ube44\uc988\ub2c8\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud655\uc778\ud55c \ud6c4 \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc720\ub8cc WhatsApp \uba54\uc2dc\uc9d5\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\uc7a5\ub418\uba70, \uc9c0\ub09c\ud574 4\ubd84\uae30 \uae30\uc900 \uc5f0\ud658\uc0b0 \ub9e4\ucd9c 20\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc774\ubbf8 \uc8fc\uac04 100\ub9cc \uac74 \uc774\uc0c1\uc758 \ub300\ud654\ub97c \uae30\ub85d\ud558\uace0 \uc788\ub294 \uba55\uc2dc\ucf54 \ubc0f \ud544\ub9ac\ud540\uc758 \ube44\uc988\ub2c8\uc2a4 AI \uc801\uc6a9 \uc0ac\ub840\uc5d0 \ub300\ud574\uc11c\ub3c4 \uace0\ubb34\uc801\uc73c\ub85c \ud3c9\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc5d0\ub294 \ub354 \ub9ce\uc740 \uad6d\uac00\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uace0, \ube44\uc988\ub2c8\uc2a4 AI\uac00 \uc81c\ud488 \uc7ac\uace0 \uc720\ubb34\uc640 \uac19\uc740 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4, WhatsApp \ub0b4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc791\uc5c5\uc744 \uc9c1\uc811 \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\ub2a5\uc744 \uace0\ub3c4\ud654\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. Meta\ub294 \ud575\uc2ec \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0 \uac78\uccd0 AI \ud22c\uc790\ub97c \uc9c0\uc18d\ud568\uc73c\ub85c\uc368, \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uc774\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\ub294 \uc218\ubc31\ub9cc \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub354\uc6b1 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud569\ub2c8\ub2e4. \ubcf8 \uac8c\uc2dc\ubb3c\uc5d0\ub294 Meta\uc758 \uc0ac\uc5c5 \uc804\ub9dd\uc744 \ud3ec\ud568\ud55c \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294 \uc9c4\uc220\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c4\uc220\uc740 \ud5a5\ud6c4 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc0ac\uac74\uc5d0 \ub300\ud55c \uc608\uce21\uc73c\ub85c, \uadf8\ub300\ub85c \uc758\uc874\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. Meta\uc758 \uc0ac\uc5c5 \ubc0f \uc7ac\ubb34 \uc131\uacfc\uc640 \uad00\ub828\ub41c \uc7a0\uc7ac\uc801 \uc704\ud5d8\uacfc \ubd88\ud655\uc2e4\uc131\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ubbf8\uad6d \uc99d\uad8c\uac70\ub798\uc704\uc6d0\ud68c(SEC)\uc5d0 \uc81c\ucd9c\ub41c \ucd5c\uc2e0 \ubd84\uae30\ubcf4\uace0\uc11c(Form 10-Q)\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Meta\ub294 \uc0c8\ub85c\uc6b4 \uc815\ubcf4\ub098 \ud5a5\ud6c4 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74\uc5d0 \ub530\ub77c \uc774\ub7ec\ud55c \uc9c4\uc220\uc744 \uc5c5\ub370\uc774\ud2b8\ud560 \uc758\ubb34\ub97c \uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.","og_url":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/","og_site_name":"Meta \uc18c\uac1c","article_published_time":"2026-01-28T09:24:37+00:00","article_modified_time":"2026-02-06T09:25:03+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?resize=1024,576","type":"image\/jpeg"}],"author":"thesignature","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meta","Est. reading time":"5\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#article","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/"},"author":"Facebook company","headline":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4","datePublished":"2026-01-28T09:24:37+00:00","dateModified":"2026-02-06T09:25:03+00:00","mainEntityOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/"},"wordCount":71,"publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320","articleSection":["Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/","url":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/","name":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4 | Meta \uc18c\uac1c","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320","datePublished":"2026-01-28T09:24:37+00:00","dateModified":"2026-02-06T09:25:03+00:00","breadcrumb":{"@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/"]}],"author":"Meta \uc18c\uac1c"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#primaryimage","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320","width":7680,"height":4320},{"@type":"BreadcrumbList","@id":"https:\/\/about.fb.com\/ko\/news\/2026\/01\/2026-ai-drives-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/about.fb.com\/ko\/"},{"@type":"ListItem","position":2,"name":"2026, AI\uac00 \uc131\uacfc\ub97c \uacac\uc778\ud558\ub2e4"}]},{"@type":"WebSite","@id":"https:\/\/about.fb.com\/ko\/#website","url":"https:\/\/about.fb.com\/news\/","name":"Meta \uc18c\uac1c","description":"","publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/about.fb.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR","alternateName":["Meta Newsroom","Meta"]},{"@type":"Organization","@id":"https:\/\/about.fb.com\/ko\/#organization","name":"Meta","url":"https:\/\/about.fb.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","width":8000,"height":4500,"caption":"Meta"},"image":{"@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2026\/02\/Meta_Header.jpg?fit=7680%2C4320","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/users\/164097085"}],"replies":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/comments?post=23818"}],"version-history":[{"count":2,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23818\/revisions"}],"predecessor-version":[{"id":23821,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23818\/revisions\/23821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/media\/23819"}],"wp:attachment":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/media?parent=23818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/categories?post=23818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/tags?post=23818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}