{"id":23422,"date":"2024-12-05T13:40:32","date_gmt":"2024-12-05T04:40:32","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=23422"},"modified":"2024-12-06T13:45:25","modified_gmt":"2024-12-06T04:45:25","slug":"meta-agency-first-awards-2024","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2024\/12\/meta-agency-first-awards-2024\/","title":{"rendered":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024\u2019 \uc131\ub8cc"},"content":{"rendered":"

Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024 (Meta Agency First Awards 2024)\u2019\ub97c \uc9c0\ub09c 4\uc77c \uc131\ud669\ub9ac\uc5d0 \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc62c\ud574\ub85c 6\ud68c\uc9f8\ub97c \ub9de\uc774\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc \ub0b4 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \ud30c\ud2b8\ub108\uc0ac\ub97c \uc120\uc815\ud574 \uc218\uc0c1\ud558\ub294 \uc790\ub9ac\ub85c, \uc62c\ud574\ub294 \uc11c\uc6b8 \uc7a5\ucda9\ub3d9\uc5d0 \uc18c\uc7ac\ud55c \ubc18\uc580\ud2b8\ub9ac \ud074\ub7fd \uc564 \uc2a4\ud30c \uc11c\uc6b8\uc5d0\uc11c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc791\ub144\uacfc \ub2ec\ub9ac \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc9c4\ud589\ub41c \ub9cc\ud07c, \uc62c\ud574 \ud589\uc0ac\uc5d0\ub294 \uc218\uc0c1\ud55c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc9c1\uc811 \ubb34\ub300\uc5d0 \uc62c\ub77c Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc6b4\uc601 \ub178\ud558\uc6b0\ub97c \uc0dd\uc0dd\ud558\uac8c \uc804\ub2ec\ud558\uba70 \uc758\ubbf8\ub97c \ub354\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

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\u25b2 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024\uc5d0\uc11c Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc774 \ubc1c\ud45c\ub97c \ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>\n

\uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \u25b2\ud504\ub85c\ub355\ud2b8 \ucc54\ud53c\uc5b8(Product Champion) \ucd1d 6\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\u25b2 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024\uc5d0\uc11c \uce74\ud39824 \uc1a1\uc885\uc120 \uc774\uc0ac\uac00 \uc218\uc0c1\uc18c\uac10\uc744 \ubc1c\ud45c\ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>\n

\uc62c\ud574\uc758 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc720\uc9c0\ud558\uba70 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \u2018\uce74\ud39824\u2019\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uce74\ud39824\ub294 \uc804\uc0ac \ucc28\uc6d0\uc758 \ub2e4\uc591\ud55c \ub178\ub825\uc744 \uc804\uac1c\ud558\uba70, Meta\uc758 \uc8fc\uc694 \uad11\uace0 \uc194\ub8e8\uc158 \ub3c4\uc785\ub960\uc744 \ub192\uc5ec \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\uc5b4 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019 \uc0c1\uc740 \ud48d\ubd80\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uace0, Meta\uc758 AI \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud55c 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ud50c\ub808\uc774\ub514\u2019\ub294 Meta\uc758 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778\u2019\uacfc \u2018\uc571 \ucde8\ud569\ub41c \uc774\ubca4\ud2b8 \uce21\uc815(App AEM)\u2019\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778\uc73c\ub85c \uc218\uc0c1\ud588\uc73c\uba70, \u2018\uce74\ud39824\u2019\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc1fc\ud551 \ucea0\ud398\uc778\u2019\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uace0\ub3c4\ud654\ud55c \uc810\uc744 \uc778\uc815\ubc1b\uc544 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \u2018\uc804\ud658 API(Conversion API)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \u2018\uc804\ud658 API \uc774\ubca4\ud2b8 \ub9e4\uce6d\ud488\uc9c8(Conversions API EMQ)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc640\uc774\uc988\ubc84\uc988\u2019\uac00 \uac01\uac01 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

Meta\uc758 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub9de\uac8c, \ub098\uc544\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ucf1c \ud65c\uc6a9\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 5\uacf3\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \u2018\ud30c\ud2b8\ub108\uc2ed \uad11\uace0(Partnership Ads)\u2019\uc640 \u2018\ud611\ub825 \uad11\uace0(Collaborative Ads)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \u2018\uc7a0\uc7ac\uace0\uac1d\uc6a9 \uad11\uace0(Lead Ads)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018NHN Ad\u2019, \u2018Meta \ubaa8\uba3c\ud2b8 \uba54\uc774\ucee4(Meta Moment Maker)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc778\ud06c\ub85c\uc2a4\u2019\uac00 \uc120\uc815\ub418\uc5c8\ub2e4. \ub610\ud55c, \u2018\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling)\u2019 \ubd80\ubb38\uc5d0\uc11c \u2018\ud37c\ud3ec\uba3c\uc2a4\ubc14\uc774TBWA\u2019, \u2018\uace0\uae09 \ubd84\uc11d(Advanced Analysis)\u2019 \ubd80\ubb38\uc5d0\uc11c \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uac01\uac01 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4\ub97c \uacac\uc778\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791 \ubc0f \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9 \ub4f1\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc774\uc5e0\ub137 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \ub610, \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00 \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 \u2018Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint)\u2019\ub97c \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud55c \u2018NHN Ad\u2019\ub294 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019 \uc0c1\uc744, Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ub3c4\uc785\ud558\uc5ec \uc804\uc0ac\uc801 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub04c\uc5b4\uc62c\ub9b0 \u2018\ud0c0\uc784\uc5b4\ud0dd\u2019\uc740 \u2018\ud504\ub85c\ub355\ud2b8 \ucc54\ud53c\uc5b8\u2019\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac \ub2f4\ub2f9\uc790 6\uba85\uc5d0\uac8c\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019 \uc0c1\uc774 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c\ud3b8, \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub85c\ub294 \u25b2AI \ud65c\uc6a9 \uadf9\ub300\ud654 \u25b2\ub370\uc774\ud130 \ud65c\uc6a9 \ud655\ub300 \u25b2\ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5 \uc0ac\ub840 \uc99d\ub300\uac00 \uaf3d\ud614\uc2b5\ub2c8\ub2e4. \uc62c \ud55c \ud574 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc911\uc2ec\uc73c\ub85c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \ud655\uc7a5 \uc801\uc6a9\ud558\uace0, \ub098\uc544\uac00 \uc790\uc0ac\uc758 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc744 \uc811\ubaa9\ud558\uba70 \uad11\uace0 \uc6b4\uc601\uc758 \ud6a8\uc728\uc744 \uc81c\uace0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uce21\uc815 \ubc0f \ubd84\uc11d \ub3c4\uad6c\ub97c \ud1b5\ud574 \uad11\uace0 \uc131\uacfc \ucd5c\uc801\ud654\ub97c \ub3c4\ubaa8\ud55c \uc810, \ud06c\ub9ac\uc5d0\uc774\ud130 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \ub9b4\uc2a4 \ucea0\ud398\uc778 \ubc0f \ud30c\ud2b8\ub108\uc2ed \uad11\uace0\uac00 \ud65c\uc131\ud654\ub41c \uc810\ub3c4 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201cMeta\uc640 \ud568\uaed8 \uc131\uc7a5\ud55c \ub6f0\uc5b4\ub09c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc758 \ub178\uace0\uc640 \uc131\uacfc\ub97c Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub97c \ud1b5\ud574 \ud568\uaed8 \ub098\ub20c \uc218 \uc788\uc5b4 \ub73b\uae4a\ub2e4.\u201d\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024 (Meta Agency First Awards 2024)\u2019\ub97c \uc9c0\ub09c 4\uc77c \uc131\ud669\ub9ac\uc5d0 \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub85c 6\ud68c\uc9f8\ub97c \ub9de\uc774\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc \ub0b4 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \ud30c\ud2b8\ub108\uc0ac\ub97c \uc120\uc815\ud574 \uc218\uc0c1\ud558\ub294 \uc790\ub9ac\ub85c, \uc62c\ud574\ub294 \uc11c\uc6b8 \uc7a5\ucda9\ub3d9\uc5d0 \uc18c\uc7ac\ud55c \ubc18\uc580\ud2b8\ub9ac \ud074\ub7fd \uc564 \uc2a4\ud30c \uc11c\uc6b8\uc5d0\uc11c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc791\ub144\uacfc \ub2ec\ub9ac \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc9c4\ud589\ub41c \ub9cc\ud07c, \uc62c\ud574 \ud589\uc0ac\uc5d0\ub294 \uc218\uc0c1\ud55c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc9c1\uc811 \ubb34\ub300\uc5d0 \uc62c\ub77c Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc6b4\uc601 \ub178\ud558\uc6b0\ub97c \uc0dd\uc0dd\ud558\uac8c \uc804\ub2ec\ud558\uba70 \uc758\ubbf8\ub97c \ub354\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \u25b2\ud504\ub85c\ub355\ud2b8 \ucc54\ud53c\uc5b8(Product Champion) \ucd1d 6\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc758 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc720\uc9c0\ud558\uba70 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \u2018\uce74\ud39824\u2019\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uce74\ud39824\ub294 \uc804\uc0ac \ucc28\uc6d0\uc758 \ub2e4\uc591\ud55c \ub178\ub825\uc744 \uc804\uac1c\ud558\uba70, Meta\uc758 \uc8fc\uc694 \uad11\uace0 \uc194\ub8e8\uc158 \ub3c4\uc785\ub960\uc744 \ub192\uc5ec \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\uc5b4 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019 \uc0c1\uc740 \ud48d\ubd80\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc744 \ub9c8\ub828\ud558\uace0, Meta\uc758 AI \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \ucea0\ud398\uc778\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud55c 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ud50c\ub808\uc774\ub514\u2019\ub294 Meta\uc758 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778\u2019\uacfc \u2018\uc571 \ucde8\ud569\ub41c \uc774\ubca4\ud2b8 \uce21\uc815(App AEM)\u2019\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778\uc73c\ub85c \uc218\uc0c1\ud588\uc73c\uba70, \u2018\uce74\ud39824\u2019\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc1fc\ud551 \ucea0\ud398\uc778\u2019\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uace0\ub3c4\ud654\ud55c \uc810\uc744 \uc778\uc815\ubc1b\uc544 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \u2018\uc804\ud658 API(Conversion API)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \u2018\uc804\ud658 API \uc774\ubca4\ud2b8 \ub9e4\uce6d\ud488\uc9c8(Conversions API EMQ)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc640\uc774\uc988\ubc84\uc988\u2019\uac00 \uac01\uac01 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. Meta\uc758 \ub2e4\uc591\ud55c \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub9de\uac8c, \ub098\uc544\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ucf1c \ud65c\uc6a9\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 5\uacf3\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \u2018\ud30c\ud2b8\ub108\uc2ed \uad11\uace0(Partnership Ads)\u2019\uc640 \u2018\ud611\ub825 \uad11\uace0(Collaborative Ads)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \u2018\uc7a0\uc7ac\uace0\uac1d\uc6a9 \uad11\uace0(Lead Ads)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018NHN Ad\u2019, \u2018Meta \ubaa8\uba3c\ud2b8 \uba54\uc774\ucee4(Meta Moment Maker)\u2019 \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc778\ud06c\ub85c\uc2a4\u2019\uac00 \uc120\uc815\ub418\uc5c8\ub2e4. \ub610\ud55c, \u2018\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling)\u2019 \ubd80\ubb38\uc5d0\uc11c \u2018\ud37c\ud3ec\uba3c\uc2a4\ubc14\uc774TBWA\u2019, \u2018\uace0\uae09 \ubd84\uc11d(Advanced Analysis)\u2019 \ubd80\ubb38\uc5d0\uc11c \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uac01\uac01 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \ud37c\ud3ec\uba3c\uc2a4\ub97c \uacac\uc778\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uc791 \ubc0f \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9 \ub4f1\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc774\uc5e0\ub137 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \ub610, \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00 \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 \u2018Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint)\u2019\ub97c \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9\uc744 \uac15\ud654\ud55c \u2018NHN Ad\u2019\ub294 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019 \uc0c1\uc744, Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ub3c4\uc785\ud558\uc5ec \uc804\uc0ac\uc801 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ub04c\uc5b4\uc62c\ub9b0 \u2018\ud0c0\uc784\uc5b4\ud0dd\u2019\uc740 \u2018\ud504\ub85c\ub355\ud2b8 \ucc54\ud53c\uc5b8\u2019\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac \ub2f4\ub2f9\uc790 6\uba85\uc5d0\uac8c\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019 \uc0c1\uc774 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \uc8fc\uc694 \ud2b8\ub80c\ub4dc\ub85c\ub294 \u25b2AI \ud65c\uc6a9 \uadf9\ub300\ud654 \u25b2\ub370\uc774\ud130 \ud65c\uc6a9 \ud655\ub300 \u25b2\ud06c\ub9ac\uc5d0\uc774\ud130 \ud611\uc5c5 \uc0ac\ub840 \uc99d\ub300\uac00 \uaf3d\ud614\uc2b5\ub2c8\ub2e4. \uc62c \ud55c \ud574 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc911\uc2ec\uc73c\ub85c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \ucea0\ud398\uc778 \uc804\ubc18\uc5d0 \ud655\uc7a5 \uc801\uc6a9\ud558\uace0, \ub098\uc544\uac00 \uc790\uc0ac\uc758 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc744 \uc811\ubaa9\ud558\uba70 \uad11\uace0 \uc6b4\uc601\uc758 \ud6a8\uc728\uc744 \uc81c\uace0\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uce21\uc815 \ubc0f \ubd84\uc11d \ub3c4\uad6c\ub97c \ud1b5\ud574 \uad11\uace0 \uc131\uacfc \ucd5c\uc801\ud654\ub97c \ub3c4\ubaa8\ud55c \uc810, \ud06c\ub9ac\uc5d0\uc774\ud130 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uacfc \ud568\uaed8 \ub9b4\uc2a4 \ucea0\ud398\uc778 \ubc0f \ud30c\ud2b8\ub108\uc2ed \uad11\uace0\uac00 \ud65c\uc131\ud654\ub41c \uc810\ub3c4 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201cMeta\uc640 \ud568\uaed8 \uc131\uc7a5\ud55c \ub6f0\uc5b4\ub09c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc758 \ub178\uace0\uc640 \uc131\uacfc\ub97c Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub97c \ud1b5\ud574 \ud568\uaed8 \ub098\ub20c \uc218 \uc788\uc5b4 \ub73b\uae4a\ub2e4.\u201d\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.","protected":false},"author":164097085,"featured_media":23425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-23422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta"],"yoast_head":"\nMeta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024\u2019 \uc131\ub8cc | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2024\/12\/meta-agency-first-awards-2024\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024\u2019 \uc131\ub8cc | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2024 (Meta Agency First Awards 2024)\u2019\ub97c \uc9c0\ub09c 4\uc77c \uc131\ud669\ub9ac\uc5d0 \ub9c8\ubb34\ub9ac\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574\ub85c 6\ud68c\uc9f8\ub97c \ub9de\uc774\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc \ub0b4 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \ud30c\ud2b8\ub108\uc0ac\ub97c \uc120\uc815\ud574 \uc218\uc0c1\ud558\ub294 \uc790\ub9ac\ub85c, \uc62c\ud574\ub294 \uc11c\uc6b8 \uc7a5\ucda9\ub3d9\uc5d0 \uc18c\uc7ac\ud55c \ubc18\uc580\ud2b8\ub9ac \ud074\ub7fd \uc564 \uc2a4\ud30c \uc11c\uc6b8\uc5d0\uc11c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc791\ub144\uacfc \ub2ec\ub9ac \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uc9c4\ud589\ub41c \ub9cc\ud07c, \uc62c\ud574 \ud589\uc0ac\uc5d0\ub294 \uc218\uc0c1\ud55c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc9c1\uc811 \ubb34\ub300\uc5d0 \uc62c\ub77c Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\uc640 \uc6b4\uc601 \ub178\ud558\uc6b0\ub97c \uc0dd\uc0dd\ud558\uac8c \uc804\ub2ec\ud558\uba70 \uc758\ubbf8\ub97c \ub354\ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \u25b2\ud504\ub85c\ub355\ud2b8 \ucc54\ud53c\uc5b8(Product Champion) \ucd1d 6\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574\uc758 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uc720\uc9c0\ud558\uba70 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \u2018\uce74\ud39824\u2019\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \uce74\ud39824\ub294 \uc804\uc0ac \ucc28\uc6d0\uc758 \ub2e4\uc591\ud55c \ub178\ub825\uc744 \uc804\uac1c\ud558\uba70, Meta\uc758 \uc8fc\uc694 \uad11\uace0 \uc194\ub8e8\uc158 \ub3c4\uc785\ub960\uc744 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