{"id":23126,"date":"2023-12-08T10:00:56","date_gmt":"2023-12-08T01:00:56","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=23126"},"modified":"2023-12-11T13:59:43","modified_gmt":"2023-12-11T04:59:43","slug":"meta-agency-first-awards-2023","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/","title":{"rendered":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023 (Meta Agency First Awards 2023)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\uc628\ub77c\uc778 \uc6e8\ube44\ub098 \ud615\uc2dd\uc73c\ub85c \uc9c4\ud589\ub41c \uc774\ubc88 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 Meta \ud50c\ub7ab\ud3fc \ub0b4\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815 \ubc0f \uc2dc\uc0c1\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778 \uae30\ud68d\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \ucd1d 5\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \uc62c\ud574 \ucd5c\ucd08\ub85c \uc2e0\uc124\ub41c \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\uc62c\ud574 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uc120\ubcf4\uc778 \u2018\ub098\uc2a4\ubbf8\ub514\uc5b4\u2019\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc14\ud0d5\uc73c\ub85c Meta\uc758 \uc194\ub8e8\uc158 \uc911 \u2018\ud611\ub825 \uad11\uace0\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac14\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc804\ubc18\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\ub97c \ud1b5\ud574 \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\uc774\uc5b4 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ub192\uc774\uace0, Meta\uc758 AI\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 4\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub4dc\uc5c5\u2019\uc740 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc778 \uc804\ud658 API(Conversion API), \uc571 AEM(App AEM) \ub4f1\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 2\uac1c\uc758 \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uace0, \u2018\ud37c\ud3ec\uba3c\uc2a4 by TBWA\u2019\ub294 \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub97c \uace0\ub3c4\ud654\ud574 \ub098\uac14\ub2e4\ub294 \uc810\uc5d0\uc11c \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. Meta\uc758 AI \uae30\ubc18 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc778 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc798 \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub85c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \u2018BAT\u2019\uac00 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uc7ac\uc801\uc18c\uc5d0 \ud65c\uc6a9\ud55c \uac83\uc740 \ubb3c\ub860, \uc774\ub97c \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a8 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 6\uacf3\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc138\ubd80 \ubd80\ubb38 \uc911 Meta\uc758 \uce74\ud0c8\ub85c\uadf8(Catalog) \uc194\ub8e8\uc158 \ubd80\ubb38\uc740 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \uc560\ub4dc \ud14c\ud06c(Ad Tech) \ubd80\ubb38\uc740 \ub9e4\ub4dc\uc5c5, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ubc0f \uc5b4\ub4dc\ubc34\uc2a4\ub4dc \uc5b4\ub0bc\ub9ac\ud2f1\uc2a4(Bid Multipliers &amp; Advanced Analytics) \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AR \uad11\uace0(AR Ads) \ubd80\ubb38\uc5d0\uc11c \u2018\uc774\ub178\uc158\u2019, \ud611\ub825 \uad11\uace0(Collaborative Ads) \ubd80\ubb38\uc5d0\uc11c \ub098\uc2a4\ubbf8\ub514\uc5b4, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling) \ubd80\ubb38\uc5d0\uc11c \u2018\uc560\ub4dc\uc774\ud53c\uc158\uc2dc\u2019\uac00 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc717\uc720\u2019, \u2018\uc640\uc774\uc988\ubc84\uc988\u2019, \u2018\uce74\ud39824\u2019 \uc640 Instagram \ud65c\uc6a9 \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \u2018\uc81c\uc77c\uae30\ud68d\u2019 \ub4f1 \ucd1d 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint) \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 \uc640\uc774\uc988\ubc84\uc988\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019\ub97c \uac70\uba38\uc950\uc5c8\uc2b5\ub2c8\ub2e4. \ub610, \uc5f0\uc911 \uc9c4\ud589\ub41c \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2dc\uc0c1\ud558\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019\ub294 \ucd1d 8\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc18c\uc18d\ub41c 12\uc778\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">\ud55c\ud3b8, Meta\ub294 \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ud2b8\ub80c\ub4dc\ub85c \u25b2AI \uc194\ub8e8\uc158 \uace0\ub3c4\ud654 \u25b2\uc2dc\uadf8\ub110 \uac1c\uc120 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \ud1b5\ud55c \ud658\uacbd \ubcc0\ud654 \ub300\uc751 \u25b2\ub9b4\uc2a4 \ucea0\ud398\uc778 \ud655\ub300 \ub4f1 \ucd1d 3\uac00\uc9c0\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc62c \ud55c \ud574 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc8fc\ucd95\uc73c\ub85c \ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc2e0\uaddc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 AI \uba38\uc2e0\ub7ec\ub2dd\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uad00\uce21\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ud658\uacbd\uc758 \uc81c\uc57d\uc774 \ucee4\uc9c0\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uc2dc\uadf8\ub110 \uc81c\uc57d\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud574\ub098\uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc804\ud658 \uc131\uacfc\ub97c \uacac\uc778\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9b4\uc2a4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub3c4 \ud06c\uac8c \uc99d\uac00\ud55c \uc810\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p><\/span><span style=\"font-weight: 400\">Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201c\uc774\ubc88 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uacfc \ud568\uaed8 \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, AI\ub97c \ud1b5\ud574 \ud55c\uce35 \ub354 \uace0\ub3c4\ud654\ub41c \ucea0\ud398\uc778 \uc218\uc0c1\uc791\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc758\ubbf8\uac00 \uae4a\ub2e4\u201c\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023 (Meta Agency First Awards 2023)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc6e8\ube44\ub098 \ud615\uc2dd\uc73c\ub85c \uc9c4\ud589\ub41c \uc774\ubc88 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 Meta \ud50c\ub7ab\ud3fc \ub0b4\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815 \ubc0f \uc2dc\uc0c1\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778 \uae30\ud68d\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \ucd1d 5\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \uc62c\ud574 \ucd5c\ucd08\ub85c \uc2e0\uc124\ub41c \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uc120\ubcf4\uc778 \u2018\ub098\uc2a4\ubbf8\ub514\uc5b4\u2019\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc14\ud0d5\uc73c\ub85c Meta\uc758 \uc194\ub8e8\uc158 \uc911 \u2018\ud611\ub825 \uad11\uace0\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac14\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc804\ubc18\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\ub97c \ud1b5\ud574 \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5b4 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ub192\uc774\uace0, Meta\uc758 AI\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 4\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub4dc\uc5c5\u2019\uc740 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc778 \uc804\ud658 API(Conversion API), \uc571 AEM(App AEM) \ub4f1\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 2\uac1c\uc758 \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uace0, \u2018\ud37c\ud3ec\uba3c\uc2a4 by TBWA\u2019\ub294 \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub97c \uace0\ub3c4\ud654\ud574 \ub098\uac14\ub2e4\ub294 \uc810\uc5d0\uc11c \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. Meta\uc758 AI \uae30\ubc18 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc778 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc798 \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub85c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \u2018BAT\u2019\uac00 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uc7ac\uc801\uc18c\uc5d0 \ud65c\uc6a9\ud55c \uac83\uc740 \ubb3c\ub860, \uc774\ub97c \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a8 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 6\uacf3\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc138\ubd80 \ubd80\ubb38 \uc911 Meta\uc758 \uce74\ud0c8\ub85c\uadf8(Catalog) \uc194\ub8e8\uc158 \ubd80\ubb38\uc740 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \uc560\ub4dc \ud14c\ud06c(Ad Tech) \ubd80\ubb38\uc740 \ub9e4\ub4dc\uc5c5, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ubc0f \uc5b4\ub4dc\ubc34\uc2a4\ub4dc \uc5b4\ub0bc\ub9ac\ud2f1\uc2a4(Bid Multipliers &amp; Advanced Analytics) \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AR \uad11\uace0(AR Ads) \ubd80\ubb38\uc5d0\uc11c \u2018\uc774\ub178\uc158\u2019, \ud611\ub825 \uad11\uace0(Collaborative Ads) \ubd80\ubb38\uc5d0\uc11c \ub098\uc2a4\ubbf8\ub514\uc5b4, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling) \ubd80\ubb38\uc5d0\uc11c \u2018\uc560\ub4dc\uc774\ud53c\uc158\uc2dc\u2019\uac00 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc717\uc720\u2019, \u2018\uc640\uc774\uc988\ubc84\uc988\u2019, \u2018\uce74\ud39824\u2019 \uc640 Instagram \ud65c\uc6a9 \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \u2018\uc81c\uc77c\uae30\ud68d\u2019 \ub4f1 \ucd1d 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint) \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 \uc640\uc774\uc988\ubc84\uc988\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019\ub97c \uac70\uba38\uc950\uc5c8\uc2b5\ub2c8\ub2e4. \ub610, \uc5f0\uc911 \uc9c4\ud589\ub41c \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2dc\uc0c1\ud558\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019\ub294 \ucd1d 8\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc18c\uc18d\ub41c 12\uc778\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, Meta\ub294 \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ud2b8\ub80c\ub4dc\ub85c \u25b2AI \uc194\ub8e8\uc158 \uace0\ub3c4\ud654 \u25b2\uc2dc\uadf8\ub110 \uac1c\uc120 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \ud1b5\ud55c \ud658\uacbd \ubcc0\ud654 \ub300\uc751 \u25b2\ub9b4\uc2a4 \ucea0\ud398\uc778 \ud655\ub300 \ub4f1 \ucd1d 3\uac00\uc9c0\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc62c \ud55c \ud574 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc8fc\ucd95\uc73c\ub85c \ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc2e0\uaddc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 AI \uba38\uc2e0\ub7ec\ub2dd\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uad00\uce21\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ud658\uacbd\uc758 \uc81c\uc57d\uc774 \ucee4\uc9c0\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uc2dc\uadf8\ub110 \uc81c\uc57d\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud574\ub098\uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc804\ud658 \uc131\uacfc\ub97c \uacac\uc778\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9b4\uc2a4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub3c4 \ud06c\uac8c \uc99d\uac00\ud55c \uc810\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201c\uc774\ubc88 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uacfc \ud568\uaed8 \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, AI\ub97c \ud1b5\ud574 \ud55c\uce35 \ub354 \uace0\ub3c4\ud654\ub41c \ucea0\ud398\uc778 \uc218\uc0c1\uc791\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc758\ubbf8\uac00 \uae4a\ub2e4\u201c\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.\u00a0","protected":false},"author":164097085,"featured_media":23127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-23126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023 (Meta Agency First Awards 2023)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc6e8\ube44\ub098 \ud615\uc2dd\uc73c\ub85c \uc9c4\ud589\ub41c \uc774\ubc88 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 Meta \ud50c\ub7ab\ud3fc \ub0b4\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815 \ubc0f \uc2dc\uc0c1\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778 \uae30\ud68d\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \ucd1d 5\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \uc62c\ud574 \ucd5c\ucd08\ub85c \uc2e0\uc124\ub41c \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uc120\ubcf4\uc778 \u2018\ub098\uc2a4\ubbf8\ub514\uc5b4\u2019\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc14\ud0d5\uc73c\ub85c Meta\uc758 \uc194\ub8e8\uc158 \uc911 \u2018\ud611\ub825 \uad11\uace0\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac14\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc804\ubc18\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\ub97c \ud1b5\ud574 \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5b4 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ub192\uc774\uace0, Meta\uc758 AI\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 4\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub4dc\uc5c5\u2019\uc740 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc778 \uc804\ud658 API(Conversion API), \uc571 AEM(App AEM) \ub4f1\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 2\uac1c\uc758 \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uace0, \u2018\ud37c\ud3ec\uba3c\uc2a4 by TBWA\u2019\ub294 \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub97c \uace0\ub3c4\ud654\ud574 \ub098\uac14\ub2e4\ub294 \uc810\uc5d0\uc11c \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. Meta\uc758 AI \uae30\ubc18 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc778 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc798 \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub85c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \u2018BAT\u2019\uac00 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uc7ac\uc801\uc18c\uc5d0 \ud65c\uc6a9\ud55c \uac83\uc740 \ubb3c\ub860, \uc774\ub97c \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a8 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 6\uacf3\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc138\ubd80 \ubd80\ubb38 \uc911 Meta\uc758 \uce74\ud0c8\ub85c\uadf8(Catalog) \uc194\ub8e8\uc158 \ubd80\ubb38\uc740 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \uc560\ub4dc \ud14c\ud06c(Ad Tech) \ubd80\ubb38\uc740 \ub9e4\ub4dc\uc5c5, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ubc0f \uc5b4\ub4dc\ubc34\uc2a4\ub4dc \uc5b4\ub0bc\ub9ac\ud2f1\uc2a4(Bid Multipliers &amp; Advanced Analytics) \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AR \uad11\uace0(AR Ads) \ubd80\ubb38\uc5d0\uc11c \u2018\uc774\ub178\uc158\u2019, \ud611\ub825 \uad11\uace0(Collaborative Ads) \ubd80\ubb38\uc5d0\uc11c \ub098\uc2a4\ubbf8\ub514\uc5b4, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling) \ubd80\ubb38\uc5d0\uc11c \u2018\uc560\ub4dc\uc774\ud53c\uc158\uc2dc\u2019\uac00 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc717\uc720\u2019, \u2018\uc640\uc774\uc988\ubc84\uc988\u2019, \u2018\uce74\ud39824\u2019 \uc640 Instagram \ud65c\uc6a9 \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \u2018\uc81c\uc77c\uae30\ud68d\u2019 \ub4f1 \ucd1d 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint) \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 \uc640\uc774\uc988\ubc84\uc988\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019\ub97c \uac70\uba38\uc950\uc5c8\uc2b5\ub2c8\ub2e4. \ub610, \uc5f0\uc911 \uc9c4\ud589\ub41c \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2dc\uc0c1\ud558\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019\ub294 \ucd1d 8\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc18c\uc18d\ub41c 12\uc778\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, Meta\ub294 \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ud2b8\ub80c\ub4dc\ub85c \u25b2AI \uc194\ub8e8\uc158 \uace0\ub3c4\ud654 \u25b2\uc2dc\uadf8\ub110 \uac1c\uc120 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \ud1b5\ud55c \ud658\uacbd \ubcc0\ud654 \ub300\uc751 \u25b2\ub9b4\uc2a4 \ucea0\ud398\uc778 \ud655\ub300 \ub4f1 \ucd1d 3\uac00\uc9c0\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc62c \ud55c \ud574 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc8fc\ucd95\uc73c\ub85c \ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc2e0\uaddc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 AI \uba38\uc2e0\ub7ec\ub2dd\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uad00\uce21\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ud658\uacbd\uc758 \uc81c\uc57d\uc774 \ucee4\uc9c0\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uc2dc\uadf8\ub110 \uc81c\uc57d\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud574\ub098\uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc804\ud658 \uc131\uacfc\ub97c \uacac\uc778\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9b4\uc2a4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub3c4 \ud06c\uac8c \uc99d\uac00\ud55c \uc810\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201c\uc774\ubc88 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uacfc \ud568\uaed8 \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, AI\ub97c \ud1b5\ud574 \ud55c\uce35 \ub354 \uace0\ub3c4\ud654\ub41c \ucea0\ud398\uc778 \uc218\uc0c1\uc791\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc758\ubbf8\uac00 \uae4a\ub2e4\u201c\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T01:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T04:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?resize=1024,512\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thesignature\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\"},\"author\":\"Facebook company\",\"headline\":\"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c\",\"datePublished\":\"2023-12-08T01:00:56+00:00\",\"dateModified\":\"2023-12-11T04:59:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\"},\"wordCount\":73,\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960\",\"articleSection\":[\"Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\",\"url\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\",\"name\":\"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c\",\"isPartOf\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960\",\"datePublished\":\"2023-12-08T01:00:56+00:00\",\"dateModified\":\"2023-12-11T04:59:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\"]}],\"author\":\"Meta \uc18c\uac1c\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960\",\"width\":1920,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/about.fb.com\/ko\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/about.fb.com\/ko\/#website\",\"url\":\"https:\/\/about.fb.com\/news\/\",\"name\":\"Meta \uc18c\uac1c\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/about.fb.com\/ko\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\",\"alternateName\":[\"Meta Newsroom\",\"Meta\"]},{\"@type\":\"Organization\",\"@id\":\"https:\/\/about.fb.com\/ko\/#organization\",\"name\":\"Meta\",\"url\":\"https:\/\/about.fb.com\/ko\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"contentUrl\":\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500\",\"width\":8000,\"height\":4500,\"caption\":\"Meta\"},\"image\":{\"@id\":\"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/","og_locale":"ko_KR","og_type":"article","og_title":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c","og_description":"Meta\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \uae30\ubc18\uc73c\ub85c \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uac70\ub454 \ud30c\ud2b8\ub108\uc0ac\ub97c \uc2dc\uc0c1\ud558\ub294 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023 (Meta Agency First Awards 2023)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc628\ub77c\uc778 \uc6e8\ube44\ub098 \ud615\uc2dd\uc73c\ub85c \uc9c4\ud589\ub41c \uc774\ubc88 \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\u2019\ub294 Meta \ud50c\ub7ab\ud3fc \ub0b4\uc758 \uad11\uace0 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815 \ubc0f \uc2dc\uc0c1\ud558\uae30 \uc704\ud574 \ub9c8\ub828\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\uc591\ud55c \uc131\uacf5 \uc0ac\ub840\uc640 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778 \uae30\ud68d\uc744 \uc704\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2dc\uc0c1\uc740 \u25b2\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year) \u25b2\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c(Performance Hero) \u25b2\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c(Solution Hero) \u25b2\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c(Creative Hero) \u25b2\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c(Certified Hero) \ucd1d 5\uac1c\uc758 \ub2e8\uccb4 \ubd80\ubb38\uacfc \uc62c\ud574 \ucd5c\ucd08\ub85c \uc2e0\uc124\ub41c \u25b2\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8(Advantage+ Expert) \uac1c\uc778 \ubd80\ubb38\uc73c\ub85c \uc9c4\ud589\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \u2018\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4\u2019\ub294 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uad04\ubaa9\ud560 \ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uc120\ubcf4\uc778 \u2018\ub098\uc2a4\ubbf8\ub514\uc5b4\u2019\uc5d0 \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc14\ud0d5\uc73c\ub85c Meta\uc758 \uc194\ub8e8\uc158 \uc911 \u2018\ud611\ub825 \uad11\uace0\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac14\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc804\ubc18\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\ub97c \ud1b5\ud574 \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5b4 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ub192\uc774\uace0, Meta\uc758 AI\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 4\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub4dc\uc5c5\u2019\uc740 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc778 \uc804\ud658 API(Conversion API), \uc571 AEM(App AEM) \ub4f1\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 2\uac1c\uc758 \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uace0, \u2018\ud37c\ud3ec\uba3c\uc2a4 by TBWA\u2019\ub294 \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub97c \uace0\ub3c4\ud654\ud574 \ub098\uac14\ub2e4\ub294 \uc810\uc5d0\uc11c \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. Meta\uc758 AI \uae30\ubc18 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc778 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc798 \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub85c\ub294 \u2018\ud53c\ud2f0\ucf54\ub9ac\uc544\u2019, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \u2018BAT\u2019\uac00 \uc218\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\uc801\uc5d0 \ub530\ub77c Meta\uc758 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158\uc744 \uc801\uc7ac\uc801\uc18c\uc5d0 \ud65c\uc6a9\ud55c \uac83\uc740 \ubb3c\ub860, \uc774\ub97c \uc790\uccb4\uc801\uc73c\ub85c \ubc1c\uc804\uc2dc\ud0a8 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc2dc\uc0c1\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 6\uacf3\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc138\ubd80 \ubd80\ubb38 \uc911 Meta\uc758 \uce74\ud0c8\ub85c\uadf8(Catalog) \uc194\ub8e8\uc158 \ubd80\ubb38\uc740 \u2018\uc778\ud06c\ub85c\uc2a4\u2019, \uc560\ub4dc \ud14c\ud06c(Ad Tech) \ubd80\ubb38\uc740 \ub9e4\ub4dc\uc5c5, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ubc0f \uc5b4\ub4dc\ubc34\uc2a4\ub4dc \uc5b4\ub0bc\ub9ac\ud2f1\uc2a4(Bid Multipliers &amp; Advanced Analytics) \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AR \uad11\uace0(AR Ads) \ubd80\ubb38\uc5d0\uc11c \u2018\uc774\ub178\uc158\u2019, \ud611\ub825 \uad11\uace0(Collaborative Ads) \ubd80\ubb38\uc5d0\uc11c \ub098\uc2a4\ubbf8\ub514\uc5b4, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling) \ubd80\ubb38\uc5d0\uc11c \u2018\uc560\ub4dc\uc774\ud53c\uc158\uc2dc\u2019\uac00 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc717\uc720\u2019, \u2018\uc640\uc774\uc988\ubc84\uc988\u2019, \u2018\uce74\ud39824\u2019 \uc640 Instagram \ud65c\uc6a9 \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \u2018\uc81c\uc77c\uae30\ud68d\u2019 \ub4f1 \ucd1d 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint) \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 \uc640\uc774\uc988\ubc84\uc988\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019\ub97c \uac70\uba38\uc950\uc5c8\uc2b5\ub2c8\ub2e4. \ub610, \uc5f0\uc911 \uc9c4\ud589\ub41c \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2dc\uc0c1\ud558\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019\ub294 \ucd1d 8\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc18c\uc18d\ub41c 12\uc778\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, Meta\ub294 \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ud2b8\ub80c\ub4dc\ub85c \u25b2AI \uc194\ub8e8\uc158 \uace0\ub3c4\ud654 \u25b2\uc2dc\uadf8\ub110 \uac1c\uc120 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \ud1b5\ud55c \ud658\uacbd \ubcc0\ud654 \ub300\uc751 \u25b2\ub9b4\uc2a4 \ucea0\ud398\uc778 \ud655\ub300 \ub4f1 \ucd1d 3\uac00\uc9c0\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc62c \ud55c \ud574 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc8fc\ucd95\uc73c\ub85c \ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc2e0\uaddc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 AI \uba38\uc2e0\ub7ec\ub2dd\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uad00\uce21\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ud658\uacbd\uc758 \uc81c\uc57d\uc774 \ucee4\uc9c0\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uc2dc\uadf8\ub110 \uc81c\uc57d\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud574\ub098\uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc804\ud658 \uc131\uacfc\ub97c \uacac\uc778\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9b4\uc2a4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub3c4 \ud06c\uac8c \uc99d\uac00\ud55c \uc810\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201c\uc774\ubc88 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uacfc \ud568\uaed8 \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, AI\ub97c \ud1b5\ud574 \ud55c\uce35 \ub354 \uace0\ub3c4\ud654\ub41c \ucea0\ud398\uc778 \uc218\uc0c1\uc791\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc758\ubbf8\uac00 \uae4a\ub2e4\u201c\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.\u00a0","og_url":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/","og_site_name":"Meta \uc18c\uac1c","article_published_time":"2023-12-08T01:00:56+00:00","article_modified_time":"2023-12-11T04:59:43+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?resize=1024,512","type":"image\/jpeg"}],"author":"thesignature","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meta","Est. reading time":"3\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#article","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/"},"author":"Facebook company","headline":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c","datePublished":"2023-12-08T01:00:56+00:00","dateModified":"2023-12-11T04:59:43+00:00","mainEntityOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/"},"wordCount":73,"publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960","articleSection":["Meta \ud68c\uc0ac\uad00\ub828 \uc5c5\ub370\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/","url":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/","name":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c","isPartOf":{"@id":"https:\/\/about.fb.com\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage"},"image":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960","datePublished":"2023-12-08T01:00:56+00:00","dateModified":"2023-12-11T04:59:43+00:00","breadcrumb":{"@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/"]}],"author":"Meta \uc18c\uac1c"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#primaryimage","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960","width":1920,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/about.fb.com\/ko\/"},{"@type":"ListItem","position":2,"name":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c"}]},{"@type":"WebSite","@id":"https:\/\/about.fb.com\/ko\/#website","url":"https:\/\/about.fb.com\/news\/","name":"Meta \uc18c\uac1c","description":"","publisher":{"@id":"https:\/\/about.fb.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/about.fb.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR","alternateName":["Meta Newsroom","Meta"]},{"@type":"Organization","@id":"https:\/\/about.fb.com\/ko\/#organization","name":"Meta","url":"https:\/\/about.fb.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","contentUrl":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/10\/meta-social-16x9-1.jpg?fit=8000%2C4500","width":8000,"height":4500,"caption":"Meta"},"image":{"@id":"https:\/\/about.fb.com\/ko\/#\/schema\/logo\/image\/"}}]}},"jetpack_featured_media_url":"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2023\/12\/\uc0ac\uc9c4\uc790\ub8cc-\uba54\ud0c0-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2023-\uac1c\ucd5c.jpeg?fit=1920%2C960","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/users\/164097085"}],"replies":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/comments?post=23126"}],"version-history":[{"count":1,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23126\/revisions"}],"predecessor-version":[{"id":23128,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/posts\/23126\/revisions\/23128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/media\/23127"}],"wp:attachment":[{"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/media?parent=23126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/categories?post=23126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/about.fb.com\/ko\/wp-json\/wp\/v2\/tags?post=23126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}