{"id":22835,"date":"2023-02-02T14:16:01","date_gmt":"2023-02-02T05:16:01","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=22835"},"modified":"2023-02-02T14:58:15","modified_gmt":"2023-02-02T05:58:15","slug":"2023%eb%85%84%ec%9d%84-%ea%b4%80%ed%86%b5%ed%95%a0-%eb%94%94%ec%a7%80%ed%84%b8%eb%a7%88%ec%bc%80%ed%8c%85-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2023\/02\/2023%eb%85%84%ec%9d%84-%ea%b4%80%ed%86%b5%ed%95%a0-%eb%94%94%ec%a7%80%ed%84%b8%eb%a7%88%ec%bc%80%ed%8c%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"2023\ub144\uc744 \uad00\ud1b5\ud560 \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"

\ubaa8\ub4e0 \uac83\uc774 \uc5f0\uacb0\ub41c \ucee4\ub125\ud2f0\ub4dc \ud658\uacbd\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc18c\ube44\ud558\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370\uc5d0\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc778\ud50c\ub8e8\uc5b8\uc11c, \uadf8\ub9ac\uace0 \uc8fc\ubcc0 \uc9c0\uc778\ub4e4\uae4c\uc9c0 \ubaa8\ub450\uac00 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4. Instagram, Facebook, Meta Quest \ub4f1 Meta\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ube44\uc988\ub2c8\uc2a4\uc640 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc\uac00 \uad50\ucc28\ub418\ub294\ub9cc\ud07c \ucd5c\uc2e0 \ub3d9\ud5a5\uc744 \ud568\uaed8 \uacf5\uc720\ud558\ub294 \uac83\uc774 \ud55c\ud574\ub97c \uc2dc\uc791\ud558\ub294 \uc6b0\ub9ac\uc758 \uc5ed\ud560 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4.<\/p>\n

<\/span>\uc18c\uc15c \ud2b8\ub80c\ub4dc \uc778\uc2dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc774 \ubd88\uacfc 3\ub144 \uc804\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\uc744 \ub9cc\ud07c \uc644\uc804\ud788 \ub2ec\ub77c\uc838 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \ub04a\uc784\uc5c6\uc774 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\uc73c\uba70 \uc138\uacc4 \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uc0dd\uac01\uc9c0 \ubabb\ud55c \uacbd\uc7c1\uc790\uac00 \ub4f1\uc7a5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ucd5c\uadfc eMarketer \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2023\ub144 \uc804 \uc138\uacc4 \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4 \uc774\uc6a9\uc790\uc758 \uc57d 60%\uac00 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \uae30\ubc18\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4\uace0 \ud55c\ub2e4. 2.7% \uac00\ub7c9 \uc18c\ud3ed\uc758 \uc131\uc7a5\uc138\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc62c\ud574 59\ubc31\ub9cc\uba85 \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\ub97c \ucd94\uac00\ud558\uba70, \uc804 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uc774\uc6a9\uc790\ub97c \ubaa8\ub450 \ud569\ud55c \uc218\uce58\ub97c \ub6f0\uc5b4\ub118\ub294\ub2e4. \uadf8\ub9cc\ud07c \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uad49\uc7a5\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc774\ub2e4.<\/p>\n

<\/span>\ud2b9\ud788 \uae00\ub85c\ubc8c \uacbd\uae30 \uce68\uccb4\uac00 \uc9c0\uc18d\ub418\ub294 \ud604 \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\uc640\uc758 \uc5f0\uacb0\uc740 \ubcf4\ub2e4 \uacac\uace0\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uae30\uc5c5\uc758 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5b4\uc57c\ub9cc \ud55c\ub2e4. \ubd88\uacbd\uae30\ub97c \uc608\uce21\ud558\uae34 \ud798\ub4e4\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \ud655\uc2e0\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc774\ub610\ud55c \uc601\uc6d0\ud788 \uc9c0\uc18d\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc774\ub2e4. \ubaa8\ub450 \uc54c\uace0 \uc788\ub4ef\uc774 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uac00\uc7a5 \uc6b0\uc704\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uae30\uc5c5\uc740 \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uba70, \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uae30\uc5c5\uc77c \uac83\uc774\ub2e4.<\/p>\n

<\/span>\uc774\ub97c \uc704\ud574 \uc62c\ud574 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \uc2dc \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc18c\uc15c\ubbf8\ub514\uc5b4 \ubc0f \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub294 \uc544\ub798\uc640 \uac19\ub2e4.
\n<\/span><\/p>\n

    \n
  1. \uc778\uacf5\uc9c0\ub2a5(AI): \uc0dd\uc131 AI(Generative AI)\ub294 \uc9c0\ub09c\ud574 \ub9d0 \ud68d\uae30\uc801\uc778 \ub300 \uc804\ud658\uc744 \uc774\ub904\ub0c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ubc1c\uc804\uacfc \uc801\uc6a9\ubc94\uc704 \ud655\uc7a5\uc73c\ub85c \uc8fc\ub958\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c AI\ub294 \uc2a4\ub9c8\ud2b8\ud648, \uc790\uc728\uc8fc\ud589 \ucc28, \uac00\uc0c1 \ube44\uc11c \ub4f1 \ub354\uc6b1 \uad11\ubc94\uc704\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0\uc11c \uc774\ubbf8 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ub370\uc774\ud130\ubd84\uc11d\uacfc \uc815\ubcf4\ucc98\ub9ac, \ucee8\uc124\ud305 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \ud65c\ubc1c\ud788 \ud65c\uc6a9\ub420 \uc804\ub9dd\uc774\ub2e4. IDC(International Data Corporate)\uc5d0 \ub530\ub974\uba74, AI \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591\uc5d0\uc11c\ub9cc\u00a0 2022\ub144 176\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2025\ub144\uae4c\uc9c0 320\uc5b5 \ub2ec\ub7ec\ub85c \ub450 \ubc30 \uac00\uae4c\uc774 \uc99d\uac00\ud560 \uc804\ub9dd\uc774\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8 \uac1c\uc120\uacfc \uc2dc\uac04 \uc808\uc57d\uc744 \uc704\ud574 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\ub2e4. AI \uae30\ubc18\uc758 \uac00\uc0c1\uc778\ubb3c\uc774 \uace0\uac1d\uc751\ub300(CS)\ub97c \ub2f4\ub2f9\ud558\uace0, \uc2a4\ub9c8\ud2b8 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ubcf5\uc7a1\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud574 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c AI\uae30\uc220\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc740 \uac00\uc18d\ud654\ub420 \uc77c\ub9cc \ub0a8\uc558\ub2e4.<\/span><\/span><\/li>\n
  2. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5: \uc6b0\ub9ac\ub294 \uba54\uc2dc\uc9d5 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9e4\uc8fc 10\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc653\uce20\uc571(WhatsApp)\uacfc Facebook \uba54\uc2e0\uc800(Messenger), Instagram \ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9c0(DM)\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ubb38\uc758\ub97c \ud558\uace0 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uba70 \uad50\ub958\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud2b9\ud788 \ud55c\uad6d\uc744 \ube44\ub86f\ud574 \ud638\uc8fc, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540, \ub300\ub9cc, \ud0dc\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9d5 \ud65c\uc6a9\uc774 \uc810\uc810 \ub354 \ub298\uace0\uc788\ub2e4. \ucd5c\uadfc Meta\uac00 \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uacfc \uc9c4\ud589\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, APAC \uc18c\ube44\uc790 3\uba85 \uc911 1\uba85\uc774 \ucd5c\uc18c \uc8fc 1\ud68c \ube44\uc988\ub2c8\uc2a4 \uacc4\uc815\uacfc \ucc44\ud305\uc744 \uc8fc\uace0\ubc1b\ub294\ub2e4\uace0 \ud55c\ub2e4. \ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \ub300\uae30\uc5c5\ub4e4\ub3c4 \uba54\uc2e0\uc800 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uace0\uac1d \uc18c\ud1b5\uc758 \ud544\uc694\uc131\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub300\uae30\uc5c5 10\uacf3 \uc911 7\uacf3\uc774 \uae30\uc5c5\uc758 \uba54\uc2dc\uc9d5 \uc0ac\uc6a9\uc774 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0\/\ub300\ub2e8\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/span><\/span><\/li>\n
  3. \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551(\ud574\uc678 \uc9c1\uad6c): \uae30\uc220 \ubc1c\uc804 \ub355\uc5d0 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c\ub4e0 \uc1fc\ud551\uc744 \ud560 \uc218 \uc788\ub2e4. \ud574\uc678 \uc9c1\uad6c\uac00 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \uad6d\uacbd\uc744 \ucd08\uc6d4\ud55c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uc138\uac00 \uac01 \uad6d\uac00 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5\uc138\ub97c 5% \ud3ec\uc778\ud2b8 \uc55e\uc11c\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 2019\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 17%\uc529 \uc131\uc7a5, 2026\ub144\uae4c\uc9c0 2\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc0b0\ub41c\ub2e4. Meta\uac00 YouGov\uc640 8\uac1c\uad6d 16,000\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc, \uc751\ub2f5\uc790 \uc808\ubc18 \uc774\uc0c1\uc774 \ud574\uc678\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\uc73c\uba70, 82%\ub294 \ud574\uc678 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 \uadf8\ub9cc\ud07c \ud06c\ub2e8 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub610\ud55c \ud574\uc678 \uc9c1\uad6c \uacbd\ud5d8\uc774 \uc788\ub294 \uc751\ub2f5\uc790\uc758 58%\uac00 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud574\uc678 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \ucc98\uc74c \ubc1c\uacac\ud588\ub2e4\uace0 \ub2f5\ud574, \uc18c\uc15c\ubbf8\ub514\uc5b4\uac00 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uc758 \uc8fc\ub41c \ud1b5\ub85c\uc784\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/span><\/span><\/li>\n
  4. \uac00\uc0c1 \ubc0f \uc99d\uac15 \ud604\uc2e4(AR, VR): \uc9c0\ub09c\ud574 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud574 AR\uacfc VR \uae30\uc220\uc744 \ub3c4\uc785\ud588\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ucc3d\uc758\uc801\uc774\uace0 \ubab0\uc785\uac10 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ubc29\ubc95\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. IDC\uc5d0 \ub530\ub974\uba74, APAC \uc9c0\uc5ed \uae30\uc5c5\ub4e4\uc758 AR\/VR \uad00\ub828 \uc9c0\ucd9c\uc740 \uc5f0\ud3c9\uade0(2021-2026) 42.4% \uc131\uc7a5\ud558\uba70, 2026\ub144\uc5d0\ub294 166\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc774\ub2e4. AR \uad11\uace0(\uc99d\uac15\ud604\uc2e4 \uad11\uace0)\ub294 \uae30\uc5c5\uacfc \uace0\uac1d \uc0ac\uc774\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ud50c\ub7ab\ud3fc \uc774\uc6a9\uc790\ub4e4\uc758 \uc804\ubc18\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc744 \uac1c\uc120\uc2dc\ud0a8\ub2e4.<\/span><\/span><\/li>\n
  5. \ud06c\ub9ac\uc5d0\uc774\ud130: \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uace7 \ubbf8\ub798\ub2e4. \uc55e\uc11c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551\uc5d0\uc11c \uc5b8\uae09\ud55c \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 51%\ub294 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uac00\uc7a5 \ub9ce\uc774 \ucc38\uace0\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uacfc \ud568\uaed8 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\ub825\uc774 \ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \ub9cc\ud07c, \uc9c0\ub09c\ud574 \ub9d0 Meta\ub294 \u2018Creators of Tomorrow(\ud06c\ub9ac\uc5d0\uc774\ud130\uc2a4 \uc624\ube0c \ud22c\ubaa8\ub85c\uc6b0)\u2019\ub77c\ub294 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc9c0\uc6d0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\ub2e4. Meta\uc758 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ucee4\ubba4\ub2c8\ud2f0\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac00\uace0 \uc788\ub294 \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \uc870\uba85\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \uc120\ubc1c\ub41c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uacf5\uc2dd \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5\ud558\ub2e4. \ube0c\ub79c\ub4dc \uc785\uc7a5\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \ud611\uc5c5\ud558\uae30\uc5d0 \uc9c0\uae08\ubcf4\ub2e4 \uc88b\uc740 \uc2dc\uae30\ub294 \uc5c6\ub2e4. \u201c\ube68\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud63c\uc790 \uac00\uace0, \uba40\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud568\uaed8 \uac00\ub77c\u201d\ub294 \uc61b \ub9d0\uc744 \uc0c8\uaca8\ubcf4\uc790.<\/span><\/span><\/li>\n
  6. \uc628\ub77c\uc778 \uc1fc\ud551: \uc18c\ube44\uc790\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \uc0c1\uc810\uc73c\ub85c \ud5a5\ud558\uace0 \uc788\ub2e4\uace0\ub294 \ud558\uc9c0\ub9cc \ud32c\ub370\ubbf9\uc744 \uacaa\uc73c\uba70 \uc804 \uc5f0\ub839\uc5d0 \uac78\uccd0 \ud615\uc131\ub41c \uc628\ub77c\uc778 \uc1fc\ud551 \uc2b5\uad00\uc740 \uacc4\uc18d \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 X\uc138\ub300\uc640 \ubca0\uc774\ube44\ubd80\uba38\ub294 \uc9c0\uc18d \uc99d\uac00\ud560 \uac83\uc774\ub2e4. \ub2d0\uc2a8 \uc870\uc0ac\uc5d0 \uc758\ud558\uba74 APAC \uc18c\ube44\uc790 \uc911 85%\uac00 \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uace0, \ud2b9\ud788 \uc18c\uc15c\ucee4\uba38\uc2a4\ub294 APAC \uc9c0\uc5ed\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \uad6c\ub9e4\uc790 62%\uac00 \uc120\ud638\ud558\ub294 \uc1fc\ud551 \ucc44\ub110\ub85c \uaf3d\uc744 \uc815\ub3c4\ub85c, \uc624\ub298\ub0a0 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc1fc\ud551 \ucc3d\uad6c\ub2e4.<\/span><\/span><\/li>\n
  7. \uc20f\ud3fc \ub3d9\uc601\uc0c1: \ub3d9\uc601\uc0c1\uc740 \ucd5c\uadfc \uc778\ud130\ub137 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc8fc\ubaa9\ubc1b\ub294 \ucf58\ud150\uce20 \ud3ec\ub9f7\uc774\ub2e4. Meta\uc5d0\uc11c\ub3c4 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc778\uae30\uac00 \ub208\uc5d0 \ub744\ub294\ub370, Meta\uc758 \uc20f\ud3fc \uc601\uc0c1 \uc11c\ube44\uc2a4\uc778 \ub9b4\uc2a4\ub294 \ucf58\ud150\uce20 \uc0dd\uc0b0\uacfc \uc18c\ube44 \ub450 \uac00\uc9c0 \uce21\uba74 \ubaa8\ub450\uc5d0\uc11c \ub180\ub77c\uc6b4 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \ub9b4\uc2a4\ub294 \ub9e4\uc77c 1,400\uc5b5 \ud68c \uc774\uc0c1 \uc7ac\uc0dd\ub418\uace0 \uc788\uc73c\uba70, \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \ub3d9\uc601\uc0c1\uc774 \uc790\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \uc8fc\uc694 \uc218\ub2e8\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4.
    \n<\/span><\/li>\n<\/ol>\n

    \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud574\uc57c \ud560\uae4c? \uba3c\uc800 \ubaa9\ud45c \uc124\uc815\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uac83\uc778\uc9c0, \ud639\uc740 \ub354 \ubab0\uc785\uac10 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uac83\uc778\uc9c0 \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uae30\ub2a5, \ud3ec\ub9f7\uc744 \uc2ed\ubd84 \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud574\uc57c \ud55c\ub2e4. \uc18c\uc15c, \uc628\ub77c\uc778, \ubab0\uc785\ud615, \uba54\uc2dc\uc9d5 \ub4f1 \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \uc18c\ube44\uc790\uc5d0 \ub2e4\uac00\uac00\uace0 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uba70 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub9ce\uc740 \ubc29\ubc95\ub4e4\uc774 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubc29\ubc95\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud560 \uac83\uc774\ub2e4.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\ubaa8\ub4e0 \uac83\uc774 \uc5f0\uacb0\ub41c \ucee4\ub125\ud2f0\ub4dc \ud658\uacbd\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc18c\ube44\ud558\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370\uc5d0\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc778\ud50c\ub8e8\uc5b8\uc11c, \uadf8\ub9ac\uace0 \uc8fc\ubcc0 \uc9c0\uc778\ub4e4\uae4c\uc9c0 \ubaa8\ub450\uac00 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4. Instagram, Facebook, Meta Quest \ub4f1 Meta\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ube44\uc988\ub2c8\uc2a4\uc640 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc\uac00 \uad50\ucc28\ub418\ub294\ub9cc\ud07c \ucd5c\uc2e0 \ub3d9\ud5a5\uc744 \ud568\uaed8 \uacf5\uc720\ud558\ub294 \uac83\uc774 \ud55c\ud574\ub97c \uc2dc\uc791\ud558\ub294 \uc6b0\ub9ac\uc758 \uc5ed\ud560 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc18c\uc15c \ud2b8\ub80c\ub4dc \uc778\uc2dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc774 \ubd88\uacfc 3\ub144 \uc804\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\uc744 \ub9cc\ud07c \uc644\uc804\ud788 \ub2ec\ub77c\uc838 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \ub04a\uc784\uc5c6\uc774 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\uc73c\uba70 \uc138\uacc4 \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uc0dd\uac01\uc9c0 \ubabb\ud55c \uacbd\uc7c1\uc790\uac00 \ub4f1\uc7a5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ucd5c\uadfc eMarketer \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2023\ub144 \uc804 \uc138\uacc4 \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4 \uc774\uc6a9\uc790\uc758 \uc57d 60%\uac00 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \uae30\ubc18\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4\uace0 \ud55c\ub2e4. 2.7% \uac00\ub7c9 \uc18c\ud3ed\uc758 \uc131\uc7a5\uc138\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc62c\ud574 59\ubc31\ub9cc\uba85 \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\ub97c \ucd94\uac00\ud558\uba70, \uc804 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uc774\uc6a9\uc790\ub97c \ubaa8\ub450 \ud569\ud55c \uc218\uce58\ub97c \ub6f0\uc5b4\ub118\ub294\ub2e4. \uadf8\ub9cc\ud07c \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uad49\uc7a5\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc774\ub2e4. \ud2b9\ud788 \uae00\ub85c\ubc8c \uacbd\uae30 \uce68\uccb4\uac00 \uc9c0\uc18d\ub418\ub294 \ud604 \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\uc640\uc758 \uc5f0\uacb0\uc740 \ubcf4\ub2e4 \uacac\uace0\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uae30\uc5c5\uc758 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5b4\uc57c\ub9cc \ud55c\ub2e4. \ubd88\uacbd\uae30\ub97c \uc608\uce21\ud558\uae34 \ud798\ub4e4\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \ud655\uc2e0\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc774\ub610\ud55c \uc601\uc6d0\ud788 \uc9c0\uc18d\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc774\ub2e4. \ubaa8\ub450 \uc54c\uace0 \uc788\ub4ef\uc774 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uac00\uc7a5 \uc6b0\uc704\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uae30\uc5c5\uc740 \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uba70, \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uae30\uc5c5\uc77c \uac83\uc774\ub2e4. \uc774\ub97c \uc704\ud574 \uc62c\ud574 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \uc2dc \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc18c\uc15c\ubbf8\ub514\uc5b4 \ubc0f \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub294 \uc544\ub798\uc640 \uac19\ub2e4. \uc778\uacf5\uc9c0\ub2a5(AI): \uc0dd\uc131 AI(Generative AI)\ub294 \uc9c0\ub09c\ud574 \ub9d0 \ud68d\uae30\uc801\uc778 \ub300 \uc804\ud658\uc744 \uc774\ub904\ub0c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ubc1c\uc804\uacfc \uc801\uc6a9\ubc94\uc704 \ud655\uc7a5\uc73c\ub85c \uc8fc\ub958\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c AI\ub294 \uc2a4\ub9c8\ud2b8\ud648, \uc790\uc728\uc8fc\ud589 \ucc28, \uac00\uc0c1 \ube44\uc11c \ub4f1 \ub354\uc6b1 \uad11\ubc94\uc704\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0\uc11c \uc774\ubbf8 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ub370\uc774\ud130\ubd84\uc11d\uacfc \uc815\ubcf4\ucc98\ub9ac, \ucee8\uc124\ud305 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \ud65c\ubc1c\ud788 \ud65c\uc6a9\ub420 \uc804\ub9dd\uc774\ub2e4. IDC(International Data Corporate)\uc5d0 \ub530\ub974\uba74, AI \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591\uc5d0\uc11c\ub9cc\u00a0 2022\ub144 176\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2025\ub144\uae4c\uc9c0 320\uc5b5 \ub2ec\ub7ec\ub85c \ub450 \ubc30 \uac00\uae4c\uc774 \uc99d\uac00\ud560 \uc804\ub9dd\uc774\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8 \uac1c\uc120\uacfc \uc2dc\uac04 \uc808\uc57d\uc744 \uc704\ud574 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\ub2e4. AI \uae30\ubc18\uc758 \uac00\uc0c1\uc778\ubb3c\uc774 \uace0\uac1d\uc751\ub300(CS)\ub97c \ub2f4\ub2f9\ud558\uace0, \uc2a4\ub9c8\ud2b8 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ubcf5\uc7a1\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud574 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c AI\uae30\uc220\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc740 \uac00\uc18d\ud654\ub420 \uc77c\ub9cc \ub0a8\uc558\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5: \uc6b0\ub9ac\ub294 \uba54\uc2dc\uc9d5 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9e4\uc8fc 10\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc653\uce20\uc571(WhatsApp)\uacfc Facebook \uba54\uc2e0\uc800(Messenger), Instagram \ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9c0(DM)\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ubb38\uc758\ub97c \ud558\uace0 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uba70 \uad50\ub958\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud2b9\ud788 \ud55c\uad6d\uc744 \ube44\ub86f\ud574 \ud638\uc8fc, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540, \ub300\ub9cc, \ud0dc\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9d5 \ud65c\uc6a9\uc774 \uc810\uc810 \ub354 \ub298\uace0\uc788\ub2e4. \ucd5c\uadfc Meta\uac00 \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uacfc \uc9c4\ud589\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, APAC \uc18c\ube44\uc790 3\uba85 \uc911 1\uba85\uc774 \ucd5c\uc18c \uc8fc 1\ud68c \ube44\uc988\ub2c8\uc2a4 \uacc4\uc815\uacfc \ucc44\ud305\uc744 \uc8fc\uace0\ubc1b\ub294\ub2e4\uace0 \ud55c\ub2e4. \ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \ub300\uae30\uc5c5\ub4e4\ub3c4 \uba54\uc2e0\uc800 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uace0\uac1d \uc18c\ud1b5\uc758 \ud544\uc694\uc131\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub300\uae30\uc5c5 10\uacf3 \uc911 7\uacf3\uc774 \uae30\uc5c5\uc758 \uba54\uc2dc\uc9d5 \uc0ac\uc6a9\uc774 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0\/\ub300\ub2e8\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4. \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551(\ud574\uc678 \uc9c1\uad6c): \uae30\uc220 \ubc1c\uc804 \ub355\uc5d0 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c\ub4e0 \uc1fc\ud551\uc744 \ud560 \uc218 \uc788\ub2e4. \ud574\uc678 \uc9c1\uad6c\uac00 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \uad6d\uacbd\uc744 \ucd08\uc6d4\ud55c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uc138\uac00 \uac01 \uad6d\uac00 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5\uc138\ub97c 5% \ud3ec\uc778\ud2b8 \uc55e\uc11c\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 2019\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 17%\uc529 \uc131\uc7a5, 2026\ub144\uae4c\uc9c0 2\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc0b0\ub41c\ub2e4. Meta\uac00 YouGov\uc640 8\uac1c\uad6d 16,000\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc, \uc751\ub2f5\uc790 \uc808\ubc18 \uc774\uc0c1\uc774 \ud574\uc678\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\uc73c\uba70, 82%\ub294 \ud574\uc678 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 \uadf8\ub9cc\ud07c \ud06c\ub2e8 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub610\ud55c \ud574\uc678 \uc9c1\uad6c \uacbd\ud5d8\uc774 \uc788\ub294 \uc751\ub2f5\uc790\uc758 58%\uac00 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud574\uc678 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \ucc98\uc74c \ubc1c\uacac\ud588\ub2e4\uace0 \ub2f5\ud574, \uc18c\uc15c\ubbf8\ub514\uc5b4\uac00 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uc758 \uc8fc\ub41c \ud1b5\ub85c\uc784\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. \uac00\uc0c1 \ubc0f \uc99d\uac15 \ud604\uc2e4(AR, VR): \uc9c0\ub09c\ud574 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud574 AR\uacfc VR \uae30\uc220\uc744 \ub3c4\uc785\ud588\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ucc3d\uc758\uc801\uc774\uace0 \ubab0\uc785\uac10 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ubc29\ubc95\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. IDC\uc5d0 \ub530\ub974\uba74, APAC \uc9c0\uc5ed \uae30\uc5c5\ub4e4\uc758 AR\/VR \uad00\ub828 \uc9c0\ucd9c\uc740 \uc5f0\ud3c9\uade0(2021-2026) 42.4% \uc131\uc7a5\ud558\uba70, 2026\ub144\uc5d0\ub294 166\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc774\ub2e4. AR \uad11\uace0(\uc99d\uac15\ud604\uc2e4 \uad11\uace0)\ub294 \uae30\uc5c5\uacfc \uace0\uac1d \uc0ac\uc774\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ud50c\ub7ab\ud3fc \uc774\uc6a9\uc790\ub4e4\uc758 \uc804\ubc18\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc744 \uac1c\uc120\uc2dc\ud0a8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130: \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uace7 \ubbf8\ub798\ub2e4. \uc55e\uc11c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551\uc5d0\uc11c \uc5b8\uae09\ud55c \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 51%\ub294 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uac00\uc7a5 \ub9ce\uc774 \ucc38\uace0\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uacfc \ud568\uaed8 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\ub825\uc774 \ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \ub9cc\ud07c, \uc9c0\ub09c\ud574 \ub9d0 Meta\ub294 \u2018Creators of Tomorrow(\ud06c\ub9ac\uc5d0\uc774\ud130\uc2a4 \uc624\ube0c \ud22c\ubaa8\ub85c\uc6b0)\u2019\ub77c\ub294 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc9c0\uc6d0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\ub2e4. Meta\uc758 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ucee4\ubba4\ub2c8\ud2f0\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac00\uace0 \uc788\ub294 \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \uc870\uba85\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \uc120\ubc1c\ub41c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uacf5\uc2dd \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5\ud558\ub2e4. \ube0c\ub79c\ub4dc \uc785\uc7a5\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \ud611\uc5c5\ud558\uae30\uc5d0 \uc9c0\uae08\ubcf4\ub2e4 \uc88b\uc740 \uc2dc\uae30\ub294 \uc5c6\ub2e4. \u201c\ube68\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud63c\uc790 \uac00\uace0, \uba40\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud568\uaed8 \uac00\ub77c\u201d\ub294 \uc61b \ub9d0\uc744 \uc0c8\uaca8\ubcf4\uc790. \uc628\ub77c\uc778 \uc1fc\ud551: \uc18c\ube44\uc790\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \uc0c1\uc810\uc73c\ub85c \ud5a5\ud558\uace0 \uc788\ub2e4\uace0\ub294 \ud558\uc9c0\ub9cc \ud32c\ub370\ubbf9\uc744 \uacaa\uc73c\uba70 \uc804 \uc5f0\ub839\uc5d0 \uac78\uccd0 \ud615\uc131\ub41c \uc628\ub77c\uc778 \uc1fc\ud551 \uc2b5\uad00\uc740 \uacc4\uc18d \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 X\uc138\ub300\uc640 \ubca0\uc774\ube44\ubd80\uba38\ub294 \uc9c0\uc18d \uc99d\uac00\ud560 \uac83\uc774\ub2e4. \ub2d0\uc2a8 \uc870\uc0ac\uc5d0 \uc758\ud558\uba74 APAC \uc18c\ube44\uc790 \uc911 85%\uac00 \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uace0, \ud2b9\ud788 \uc18c\uc15c\ucee4\uba38\uc2a4\ub294 APAC \uc9c0\uc5ed\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \uad6c\ub9e4\uc790 62%\uac00 \uc120\ud638\ud558\ub294 \uc1fc\ud551 \ucc44\ub110\ub85c \uaf3d\uc744 \uc815\ub3c4\ub85c, \uc624\ub298\ub0a0 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc1fc\ud551 \ucc3d\uad6c\ub2e4. \uc20f\ud3fc \ub3d9\uc601\uc0c1: \ub3d9\uc601\uc0c1\uc740 \ucd5c\uadfc \uc778\ud130\ub137 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc8fc\ubaa9\ubc1b\ub294 \ucf58\ud150\uce20 \ud3ec\ub9f7\uc774\ub2e4. Meta\uc5d0\uc11c\ub3c4 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc778\uae30\uac00 \ub208\uc5d0 \ub744\ub294\ub370, Meta\uc758 \uc20f\ud3fc \uc601\uc0c1 \uc11c\ube44\uc2a4\uc778 \ub9b4\uc2a4\ub294 \ucf58\ud150\uce20 \uc0dd\uc0b0\uacfc \uc18c\ube44 \ub450 \uac00\uc9c0 \uce21\uba74 \ubaa8\ub450\uc5d0\uc11c \ub180\ub77c\uc6b4 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \ub9b4\uc2a4\ub294 \ub9e4\uc77c 1,400\uc5b5 \ud68c \uc774\uc0c1 \uc7ac\uc0dd\ub418\uace0 \uc788\uc73c\uba70, \uad6d\ub0b4\uc5d0\uc11c\ub3c4 \ub3d9\uc601\uc0c1\uc774 \uc790\uc2e0\uc744 \ud45c\ud604\ud558\ub294 \uc8fc\uc694 \uc218\ub2e8\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\ub2e4. \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \ud2b8\ub80c\ub4dc\uc5d0 \uc5b4\ub5bb\uac8c \ub300\uc751\ud574\uc57c \ud560\uae4c? \uba3c\uc800 \ubaa9\ud45c \uc124\uc815\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4. \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud55c \uac83\uc778\uc9c0, \ud639\uc740 \ub354 \ubab0\uc785\uac10 \uc788\ub294 \uc1fc\ud551 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uac83\uc778\uc9c0 \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud558\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc591\ud55c \uae30\ub2a5, \ud3ec\ub9f7\uc744 \uc2ed\ubd84 \ud65c\uc6a9\ud574 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud574\uc57c \ud55c\ub2e4. \uc18c\uc15c, \uc628\ub77c\uc778, \ubab0\uc785\ud615, \uba54\uc2dc\uc9d5 \ub4f1 \ub2e4\uc591\ud55c \uc885\ub958\uc758 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \uc18c\ube44\uc790\uc5d0 \ub2e4\uac00\uac00\uace0 \ube0c\ub79c\ub4dc\ub97c \uad6c\ucd95\ud558\uba70 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub9ce\uc740 \ubc29\ubc95\ub4e4\uc774 \uc788\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \ubc29\ubc95\ub4e4\uc740 \uacc4\uc18d\ud574\uc11c \uc9c4\ud654\ud560 \uac83\uc774\ub2e4.","protected":false},"author":164097085,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-22835","post","type-post","status-publish","format-standard","hentry","category-meta"],"yoast_head":"\n2023\ub144\uc744 \uad00\ud1b5\ud560 \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2023\/02\/2023\ub144\uc744-\uad00\ud1b5\ud560-\ub514\uc9c0\ud138\ub9c8\ucf00\ud305-\ud2b8\ub80c\ub4dc\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023\ub144\uc744 \uad00\ud1b5\ud560 \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"\ubaa8\ub4e0 \uac83\uc774 \uc5f0\uacb0\ub41c \ucee4\ub125\ud2f0\ub4dc \ud658\uacbd\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc18c\ube44\ud558\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370\uc5d0\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\ubd80\ud130 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc778\ud50c\ub8e8\uc5b8\uc11c, \uadf8\ub9ac\uace0 \uc8fc\ubcc0 \uc9c0\uc778\ub4e4\uae4c\uc9c0 \ubaa8\ub450\uac00 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4. Instagram, Facebook, Meta Quest \ub4f1 Meta\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ube44\uc988\ub2c8\uc2a4\uc640 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc\uac00 \uad50\ucc28\ub418\ub294\ub9cc\ud07c \ucd5c\uc2e0 \ub3d9\ud5a5\uc744 \ud568\uaed8 \uacf5\uc720\ud558\ub294 \uac83\uc774 \ud55c\ud574\ub97c \uc2dc\uc791\ud558\ub294 \uc6b0\ub9ac\uc758 \uc5ed\ud560 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc18c\uc15c \ud2b8\ub80c\ub4dc \uc778\uc2dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc774 \ubd88\uacfc 3\ub144 \uc804\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\uc744 \ub9cc\ud07c \uc644\uc804\ud788 \ub2ec\ub77c\uc838 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \ub04a\uc784\uc5c6\uc774 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\uc73c\uba70 \uc138\uacc4 \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uc0dd\uac01\uc9c0 \ubabb\ud55c \uacbd\uc7c1\uc790\uac00 \ub4f1\uc7a5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ucd5c\uadfc eMarketer \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2023\ub144 \uc804 \uc138\uacc4 \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4 \uc774\uc6a9\uc790\uc758 \uc57d 60%\uac00 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \uae30\ubc18\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4\uace0 \ud55c\ub2e4. 2.7% \uac00\ub7c9 \uc18c\ud3ed\uc758 \uc131\uc7a5\uc138\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc62c\ud574 59\ubc31\ub9cc\uba85 \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\ub97c \ucd94\uac00\ud558\uba70, \uc804 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uc774\uc6a9\uc790\ub97c \ubaa8\ub450 \ud569\ud55c \uc218\uce58\ub97c \ub6f0\uc5b4\ub118\ub294\ub2e4. \uadf8\ub9cc\ud07c \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uad49\uc7a5\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc774\ub2e4. \ud2b9\ud788 \uae00\ub85c\ubc8c \uacbd\uae30 \uce68\uccb4\uac00 \uc9c0\uc18d\ub418\ub294 \ud604 \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\uc640\uc758 \uc5f0\uacb0\uc740 \ubcf4\ub2e4 \uacac\uace0\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uae30\uc5c5\uc758 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5b4\uc57c\ub9cc \ud55c\ub2e4. \ubd88\uacbd\uae30\ub97c \uc608\uce21\ud558\uae34 \ud798\ub4e4\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \ud655\uc2e0\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc774\ub610\ud55c \uc601\uc6d0\ud788 \uc9c0\uc18d\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc774\ub2e4. \ubaa8\ub450 \uc54c\uace0 \uc788\ub4ef\uc774 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uac00\uc7a5 \uc6b0\uc704\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uae30\uc5c5\uc740 \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uba70, \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uae30\uc5c5\uc77c \uac83\uc774\ub2e4. \uc774\ub97c \uc704\ud574 \uc62c\ud574 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \uc2dc \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc18c\uc15c\ubbf8\ub514\uc5b4 \ubc0f \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub294 \uc544\ub798\uc640 \uac19\ub2e4. \uc778\uacf5\uc9c0\ub2a5(AI): \uc0dd\uc131 AI(Generative AI)\ub294 \uc9c0\ub09c\ud574 \ub9d0 \ud68d\uae30\uc801\uc778 \ub300 \uc804\ud658\uc744 \uc774\ub904\ub0c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ubc1c\uc804\uacfc \uc801\uc6a9\ubc94\uc704 \ud655\uc7a5\uc73c\ub85c \uc8fc\ub958\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c AI\ub294 \uc2a4\ub9c8\ud2b8\ud648, \uc790\uc728\uc8fc\ud589 \ucc28, \uac00\uc0c1 \ube44\uc11c \ub4f1 \ub354\uc6b1 \uad11\ubc94\uc704\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0\uc11c \uc774\ubbf8 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ub370\uc774\ud130\ubd84\uc11d\uacfc \uc815\ubcf4\ucc98\ub9ac, \ucee8\uc124\ud305 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \ud65c\ubc1c\ud788 \ud65c\uc6a9\ub420 \uc804\ub9dd\uc774\ub2e4. IDC(International Data Corporate)\uc5d0 \ub530\ub974\uba74, AI \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591\uc5d0\uc11c\ub9cc\u00a0 2022\ub144 176\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2025\ub144\uae4c\uc9c0 320\uc5b5 \ub2ec\ub7ec\ub85c \ub450 \ubc30 \uac00\uae4c\uc774 \uc99d\uac00\ud560 \uc804\ub9dd\uc774\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8 \uac1c\uc120\uacfc \uc2dc\uac04 \uc808\uc57d\uc744 \uc704\ud574 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\ub2e4. AI \uae30\ubc18\uc758 \uac00\uc0c1\uc778\ubb3c\uc774 \uace0\uac1d\uc751\ub300(CS)\ub97c \ub2f4\ub2f9\ud558\uace0, \uc2a4\ub9c8\ud2b8 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ubcf5\uc7a1\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud574 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c AI\uae30\uc220\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc740 \uac00\uc18d\ud654\ub420 \uc77c\ub9cc \ub0a8\uc558\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5: \uc6b0\ub9ac\ub294 \uba54\uc2dc\uc9d5 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9e4\uc8fc 10\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc653\uce20\uc571(WhatsApp)\uacfc Facebook \uba54\uc2e0\uc800(Messenger), Instagram \ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9c0(DM)\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ubb38\uc758\ub97c \ud558\uace0 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uba70 \uad50\ub958\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud2b9\ud788 \ud55c\uad6d\uc744 \ube44\ub86f\ud574 \ud638\uc8fc, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540, \ub300\ub9cc, \ud0dc\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9d5 \ud65c\uc6a9\uc774 \uc810\uc810 \ub354 \ub298\uace0\uc788\ub2e4. \ucd5c\uadfc Meta\uac00 \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uacfc \uc9c4\ud589\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, APAC \uc18c\ube44\uc790 3\uba85 \uc911 1\uba85\uc774 \ucd5c\uc18c \uc8fc 1\ud68c \ube44\uc988\ub2c8\uc2a4 \uacc4\uc815\uacfc \ucc44\ud305\uc744 \uc8fc\uace0\ubc1b\ub294\ub2e4\uace0 \ud55c\ub2e4. \ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \ub300\uae30\uc5c5\ub4e4\ub3c4 \uba54\uc2e0\uc800 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uace0\uac1d \uc18c\ud1b5\uc758 \ud544\uc694\uc131\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub300\uae30\uc5c5 10\uacf3 \uc911 7\uacf3\uc774 \uae30\uc5c5\uc758 \uba54\uc2dc\uc9d5 \uc0ac\uc6a9\uc774 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0\/\ub300\ub2e8\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4. \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551(\ud574\uc678 \uc9c1\uad6c): \uae30\uc220 \ubc1c\uc804 \ub355\uc5d0 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c\ub4e0 \uc1fc\ud551\uc744 \ud560 \uc218 \uc788\ub2e4. \ud574\uc678 \uc9c1\uad6c\uac00 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \uad6d\uacbd\uc744 \ucd08\uc6d4\ud55c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uc138\uac00 \uac01 \uad6d\uac00 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5\uc138\ub97c 5% \ud3ec\uc778\ud2b8 \uc55e\uc11c\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 2019\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 17%\uc529 \uc131\uc7a5, 2026\ub144\uae4c\uc9c0 2\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc0b0\ub41c\ub2e4. Meta\uac00 YouGov\uc640 8\uac1c\uad6d 16,000\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc, \uc751\ub2f5\uc790 \uc808\ubc18 \uc774\uc0c1\uc774 \ud574\uc678\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\uc73c\uba70, 82%\ub294 \ud574\uc678 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 \uadf8\ub9cc\ud07c \ud06c\ub2e8 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub610\ud55c \ud574\uc678 \uc9c1\uad6c \uacbd\ud5d8\uc774 \uc788\ub294 \uc751\ub2f5\uc790\uc758 58%\uac00 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud574\uc678 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \ucc98\uc74c \ubc1c\uacac\ud588\ub2e4\uace0 \ub2f5\ud574, \uc18c\uc15c\ubbf8\ub514\uc5b4\uac00 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uc758 \uc8fc\ub41c \ud1b5\ub85c\uc784\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. \uac00\uc0c1 \ubc0f \uc99d\uac15 \ud604\uc2e4(AR, VR): \uc9c0\ub09c\ud574 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud574 AR\uacfc VR \uae30\uc220\uc744 \ub3c4\uc785\ud588\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ucc3d\uc758\uc801\uc774\uace0 \ubab0\uc785\uac10 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ubc29\ubc95\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. IDC\uc5d0 \ub530\ub974\uba74, APAC \uc9c0\uc5ed \uae30\uc5c5\ub4e4\uc758 AR\/VR \uad00\ub828 \uc9c0\ucd9c\uc740 \uc5f0\ud3c9\uade0(2021-2026) 42.4% \uc131\uc7a5\ud558\uba70, 2026\ub144\uc5d0\ub294 166\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc774\ub2e4. AR \uad11\uace0(\uc99d\uac15\ud604\uc2e4 \uad11\uace0)\ub294 \uae30\uc5c5\uacfc \uace0\uac1d \uc0ac\uc774\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ud50c\ub7ab\ud3fc \uc774\uc6a9\uc790\ub4e4\uc758 \uc804\ubc18\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc744 \uac1c\uc120\uc2dc\ud0a8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130: \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uace7 \ubbf8\ub798\ub2e4. \uc55e\uc11c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551\uc5d0\uc11c \uc5b8\uae09\ud55c \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 51%\ub294 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uac00\uc7a5 \ub9ce\uc774 \ucc38\uace0\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uacfc \ud568\uaed8 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\ub825\uc774 \ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \ub9cc\ud07c, \uc9c0\ub09c\ud574 \ub9d0 Meta\ub294 \u2018Creators of Tomorrow(\ud06c\ub9ac\uc5d0\uc774\ud130\uc2a4 \uc624\ube0c \ud22c\ubaa8\ub85c\uc6b0)\u2019\ub77c\ub294 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc9c0\uc6d0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\ub2e4. Meta\uc758 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c \ucee4\ubba4\ub2c8\ud2f0\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac00\uace0 \uc788\ub294 \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc744 \uc870\uba85\ud558\ub294 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c, \uc120\ubc1c\ub41c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uacf5\uc2dd \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud655\uc778 \uac00\ub2a5\ud558\ub2e4. \ube0c\ub79c\ub4dc \uc785\uc7a5\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \ud611\uc5c5\ud558\uae30\uc5d0 \uc9c0\uae08\ubcf4\ub2e4 \uc88b\uc740 \uc2dc\uae30\ub294 \uc5c6\ub2e4. \u201c\ube68\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud63c\uc790 \uac00\uace0, \uba40\ub9ac \uac00\uace0 \uc2f6\uc73c\uba74 \ud568\uaed8 \uac00\ub77c\u201d\ub294 \uc61b \ub9d0\uc744 \uc0c8\uaca8\ubcf4\uc790. \uc628\ub77c\uc778 \uc1fc\ud551: \uc18c\ube44\uc790\ub4e4\uc774 \uc624\ud504\ub77c\uc778 \uc0c1\uc810\uc73c\ub85c \ud5a5\ud558\uace0 \uc788\ub2e4\uace0\ub294 \ud558\uc9c0\ub9cc \ud32c\ub370\ubbf9\uc744 \uacaa\uc73c\uba70 \uc804 \uc5f0\ub839\uc5d0 \uac78\uccd0 \ud615\uc131\ub41c \uc628\ub77c\uc778 \uc1fc\ud551 \uc2b5\uad00\uc740 \uacc4\uc18d \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \ubcf4\uc778\ub2e4. \ubaa8\ubc14\uc77c\uc744 \ud1b5\ud574 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\ub294 X\uc138\ub300\uc640 \ubca0\uc774\ube44\ubd80\uba38\ub294 \uc9c0\uc18d \uc99d\uac00\ud560 \uac83\uc774\ub2e4. \ub2d0\uc2a8 \uc870\uc0ac\uc5d0 \uc758\ud558\uba74 APAC \uc18c\ube44\uc790 \uc911 85%\uac00 \uc628\ub77c\uc778 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uac83\uc774\ub77c\uace0 \ub2f5\ud588\uace0, \ud2b9\ud788 \uc18c\uc15c\ucee4\uba38\uc2a4\ub294 APAC \uc9c0\uc5ed\uc758 \uc628\ub77c\uc778 \uc1fc\ud551 \uad6c\ub9e4\uc790 62%\uac00 \uc120\ud638\ud558\ub294 \uc1fc\ud551 \ucc44\ub110\ub85c \uaf3d\uc744 \uc815\ub3c4\ub85c, \uc624\ub298\ub0a0 \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \uc1fc\ud551 \ucc3d\uad6c\ub2e4. \uc20f\ud3fc \ub3d9\uc601\uc0c1: \ub3d9\uc601\uc0c1\uc740 \ucd5c\uadfc \uc778\ud130\ub137 \uc5c5\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc8fc\ubaa9\ubc1b\ub294 \ucf58\ud150\uce20 \ud3ec\ub9f7\uc774\ub2e4. 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Instagram, Facebook, Meta Quest \ub4f1 Meta\uc758 \ud50c\ub7ab\ud3fc \uc804\ubc18\uc5d0 \uac78\uccd0 \ube44\uc988\ub2c8\uc2a4\uc640 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc\uac00 \uad50\ucc28\ub418\ub294\ub9cc\ud07c \ucd5c\uc2e0 \ub3d9\ud5a5\uc744 \ud568\uaed8 \uacf5\uc720\ud558\ub294 \uac83\uc774 \ud55c\ud574\ub97c \uc2dc\uc791\ud558\ub294 \uc6b0\ub9ac\uc758 \uc5ed\ud560 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud55c\ub2e4. \uc18c\uc15c \ud2b8\ub80c\ub4dc \uc778\uc2dd\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \uc624\ub298\ub0a0\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc774 \ubd88\uacfc 3\ub144 \uc804\uacfc \ube44\uad50\ud560 \uc218 \uc5c6\uc744 \ub9cc\ud07c \uc644\uc804\ud788 \ub2ec\ub77c\uc838 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \ub514\uc9c0\ud138\ud654\ub294 \ub04a\uc784\uc5c6\uc774 \uc18d\ub3c4\ub97c \ub0b4\uace0 \uc788\uc73c\uba70 \uc138\uacc4 \uc5b4\ub290 \uacf3\uc5d0\uc11c\ub3c4 \uc0dd\uac01\uc9c0 \ubabb\ud55c \uacbd\uc7c1\uc790\uac00 \ub4f1\uc7a5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4. \ucd5c\uadfc eMarketer \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 2023\ub144 \uc804 \uc138\uacc4 \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c \uc11c\ube44\uc2a4 \uc774\uc6a9\uc790\uc758 \uc57d 60%\uac00 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \uae30\ubc18\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4\uace0 \ud55c\ub2e4. 2.7% \uac00\ub7c9 \uc18c\ud3ed\uc758 \uc131\uc7a5\uc138\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc62c\ud574 59\ubc31\ub9cc\uba85 \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\ub97c \ucd94\uac00\ud558\uba70, \uc804 \uc138\uacc4 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \uc774\uc6a9\uc790\ub97c \ubaa8\ub450 \ud569\ud55c \uc218\uce58\ub97c \ub6f0\uc5b4\ub118\ub294\ub2e4. \uadf8\ub9cc\ud07c \uc628\ub77c\uc778\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uace0 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\ub294 \uac83\uc740 \uad49\uc7a5\ud55c \uae30\ud68c\uac00 \ub420 \uac83\uc774\ub2e4. \ud2b9\ud788 \uae00\ub85c\ubc8c \uacbd\uae30 \uce68\uccb4\uac00 \uc9c0\uc18d\ub418\ub294 \ud604 \uc0c1\ud669\uc5d0\uc11c \uc18c\ube44\uc790\uc640\uc758 \uc5f0\uacb0\uc740 \ubcf4\ub2e4 \uacac\uace0\ud558\uace0 \ud6a8\uc728\uc801\uc774\uba70 \uae30\uc5c5\uc758 \uc2e4\uc9c8\uc801\uc778 \uc131\uc7a5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5b4\uc57c\ub9cc \ud55c\ub2e4. \ubd88\uacbd\uae30\ub97c \uc608\uce21\ud558\uae34 \ud798\ub4e4\uc9c0\ub9cc \uc6b0\ub9ac\uac00 \ud655\uc2e0\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc774\ub610\ud55c \uc601\uc6d0\ud788 \uc9c0\uc18d\ub418\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc810\uc774\ub2e4. \ubaa8\ub450 \uc54c\uace0 \uc788\ub4ef\uc774 \uacbd\uae30 \uce68\uccb4\uae30\uc5d0 \uac00\uc7a5 \uc6b0\uc704\ub97c \uc5bb\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uae30\uc5c5\uc740 \uae30\uc220\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0, \ubcc0\ud654\uc5d0 \ube60\ub974\uac8c \uc801\uc751\ud558\uba70, \uc131\uacfc\uc5d0 \uc9d1\uc911\ud558\ub294 \uae30\uc5c5\uc77c \uac83\uc774\ub2e4. \uc774\ub97c \uc704\ud574 \uc62c\ud574 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601 \uc2dc \uc8fc\ubaa9\ud560\ub9cc\ud55c \uc18c\uc15c\ubbf8\ub514\uc5b4 \ubc0f \ub514\uc9c0\ud138\ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\ub294 \uc544\ub798\uc640 \uac19\ub2e4. \uc778\uacf5\uc9c0\ub2a5(AI): \uc0dd\uc131 AI(Generative AI)\ub294 \uc9c0\ub09c\ud574 \ub9d0 \ud68d\uae30\uc801\uc778 \ub300 \uc804\ud658\uc744 \uc774\ub904\ub0c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ubc1c\uc804\uacfc \uc801\uc6a9\ubc94\uc704 \ud655\uc7a5\uc73c\ub85c \uc8fc\ub958\ub85c \uc790\ub9ac\ub9e4\uae40\ud55c AI\ub294 \uc2a4\ub9c8\ud2b8\ud648, \uc790\uc728\uc8fc\ud589 \ucc28, \uac00\uc0c1 \ube44\uc11c \ub4f1 \ub354\uc6b1 \uad11\ubc94\uc704\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0\uc11c \uc774\ubbf8 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \ub370\uc774\ud130\ubd84\uc11d\uacfc \uc815\ubcf4\ucc98\ub9ac, \ucee8\uc124\ud305 \uc601\uc5ed\uc5d0\uc11c\ub3c4 \ubcf4\ub2e4 \ud65c\ubc1c\ud788 \ud65c\uc6a9\ub420 \uc804\ub9dd\uc774\ub2e4. IDC(International Data Corporate)\uc5d0 \ub530\ub974\uba74, AI \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \ud22c\uc790\ub294 \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591\uc5d0\uc11c\ub9cc\u00a0 2022\ub144 176\uc5b5 \ub2ec\ub7ec\uc5d0\uc11c 2025\ub144\uae4c\uc9c0 320\uc5b5 \ub2ec\ub7ec\ub85c \ub450 \ubc30 \uac00\uae4c\uc774 \uc99d\uac00\ud560 \uc804\ub9dd\uc774\ub2e4. \uc2e4\uc81c\ub85c \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc740 \uc18c\ube44\uc790 \uacbd\ud5d8 \uac1c\uc120\uacfc \uc2dc\uac04 \uc808\uc57d\uc744 \uc704\ud574 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ucd94\uc9c4\ud558\uace0 \uc788\ub2e4. AI \uae30\ubc18\uc758 \uac00\uc0c1\uc778\ubb3c\uc774 \uace0\uac1d\uc751\ub300(CS)\ub97c \ub2f4\ub2f9\ud558\uace0, \uc2a4\ub9c8\ud2b8 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ubcf5\uc7a1\ud558\uace0 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \uac04\uc18c\ud654\ud574 \ube60\ub978 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub2e4\uba74 \uc5b4\ub5a8\uae4c AI\uae30\uc220\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc740 \uac00\uc18d\ud654\ub420 \uc77c\ub9cc \ub0a8\uc558\ub2e4. \ube44\uc988\ub2c8\uc2a4 \uba54\uc2dc\uc9d5: \uc6b0\ub9ac\ub294 \uba54\uc2dc\uc9d5 \uc911\uc2ec\uc758 \uc138\uc0c1\uc5d0 \uc0b4\uace0 \uc788\ub2e4\uace0 \ud574\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ub9e4\uc8fc 10\uc5b5 \uba85 \uc774\uc0c1\uc758 \uc0ac\ub78c\ub4e4\uc774 \uc653\uce20\uc571(WhatsApp)\uacfc Facebook \uba54\uc2e0\uc800(Messenger), Instagram \ub2e4\uc774\ub809\ud2b8 \uba54\uc2dc\uc9c0(DM)\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc5d0 \ubb38\uc758\ub97c \ud558\uace0 \uc81c\ud488\uc744 \uc0b4\ud3b4\ubcf4\uba70 \uad50\ub958\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc544\uc2dc\uc544\ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c\ub294 \ud2b9\ud788 \ud55c\uad6d\uc744 \ube44\ub86f\ud574 \ud638\uc8fc, \uc778\ub3c4\ub124\uc2dc\uc544, \ud544\ub9ac\ud540, \ub300\ub9cc, \ud0dc\uad6d\uacfc \ubca0\ud2b8\ub0a8\uc5d0\uc11c \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9d5 \ud65c\uc6a9\uc774 \uc810\uc810 \ub354 \ub298\uace0\uc788\ub2e4. \ucd5c\uadfc Meta\uac00 \ubcf4\uc2a4\ud134\ucee8\uc124\ud305\uadf8\ub8f9(BCG)\uacfc \uc9c4\ud589\ud55c \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, APAC \uc18c\ube44\uc790 3\uba85 \uc911 1\uba85\uc774 \ucd5c\uc18c \uc8fc 1\ud68c \ube44\uc988\ub2c8\uc2a4 \uacc4\uc815\uacfc \ucc44\ud305\uc744 \uc8fc\uace0\ubc1b\ub294\ub2e4\uace0 \ud55c\ub2e4. \ub610\ud55c \ucd5c\uadfc\uc5d0\ub294 \ub300\uae30\uc5c5\ub4e4\ub3c4 \uba54\uc2e0\uc800 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uace0\uac1d \uc18c\ud1b5\uc758 \ud544\uc694\uc131\uc5d0 \uc8fc\ubaa9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ub300\uae30\uc5c5 10\uacf3 \uc911 7\uacf3\uc774 \uae30\uc5c5\uc758 \uba54\uc2dc\uc9d5 \uc0ac\uc6a9\uc774 \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc788\uc5b4 \ub9e4\uc6b0\/\ub300\ub2e8\ud788 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4. \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551(\ud574\uc678 \uc9c1\uad6c): \uae30\uc220 \ubc1c\uc804 \ub355\uc5d0 \uc6b0\ub9ac\ub294 \uc5b4\ub514\uc11c\ub4e0 \uc1fc\ud551\uc744 \ud560 \uc218 \uc788\ub2e4. \ud574\uc678 \uc9c1\uad6c\uac00 \ubcf4\ud3b8\ud654\ub418\uba74\uc11c \uad6d\uacbd\uc744 \ucd08\uc6d4\ud55c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4\uc758 \uc131\uc7a5\uc138\uac00 \uac01 \uad6d\uac00 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \uc774\ucee4\uba38\uc2a4 \uc131\uc7a5\uc138\ub97c 5% \ud3ec\uc778\ud2b8 \uc55e\uc11c\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 2019\ub144\ubd80\ud130 \uc5f0\ud3c9\uade0 17%\uc529 \uc131\uc7a5, 2026\ub144\uae4c\uc9c0 2\uc870 2\ucc9c\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \ucd94\uc0b0\ub41c\ub2e4. Meta\uac00 YouGov\uc640 8\uac1c\uad6d 16,000\uba85\uc758 \uc18c\ube44\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc, \uc751\ub2f5\uc790 \uc808\ubc18 \uc774\uc0c1\uc774 \ud574\uc678\uc5d0 \uc788\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \uad6c\ub9e4\ud55c \uacbd\ud5d8\uc774 \uc788\uc73c\uba70, 82%\ub294 \ud574\uc678 \uad6c\ub9e4\ub97c \uacc4\uc18d\ud560 \uc758\ud5a5\uc774 \uc788\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 \uadf8\ub9cc\ud07c \ud06c\ub2e8 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4. \ub610\ud55c \ud574\uc678 \uc9c1\uad6c \uacbd\ud5d8\uc774 \uc788\ub294 \uc751\ub2f5\uc790\uc758 58%\uac00 \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574 \ud574\uc678 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc744 \ucc98\uc74c \ubc1c\uacac\ud588\ub2e4\uace0 \ub2f5\ud574, \uc18c\uc15c\ubbf8\ub514\uc5b4\uac00 \ube0c\ub79c\ub4dc \ubc0f \uc81c\ud488\uc758 \uc8fc\ub41c \ud1b5\ub85c\uc784\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. \uac00\uc0c1 \ubc0f \uc99d\uac15 \ud604\uc2e4(AR, VR): \uc9c0\ub09c\ud574 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc704\ud574 AR\uacfc VR \uae30\uc220\uc744 \ub3c4\uc785\ud588\ub2e4. \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ucc3d\uc758\uc801\uc774\uace0 \ubab0\uc785\uac10 \uc788\ub294 \ube0c\ub79c\ub4dc \uacbd\ud5d8 \ubc29\ubc95\uc744 \uad6c\ucd95\ud558\uace0 \uc788\ub294 \uac83\uc774\ub2e4. IDC\uc5d0 \ub530\ub974\uba74, APAC \uc9c0\uc5ed \uae30\uc5c5\ub4e4\uc758 AR\/VR \uad00\ub828 \uc9c0\ucd9c\uc740 \uc5f0\ud3c9\uade0(2021-2026) 42.4% \uc131\uc7a5\ud558\uba70, 2026\ub144\uc5d0\ub294 166\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc774\ub2e4. AR \uad11\uace0(\uc99d\uac15\ud604\uc2e4 \uad11\uace0)\ub294 \uae30\uc5c5\uacfc \uace0\uac1d \uc0ac\uc774\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \ud50c\ub7ab\ud3fc \uc774\uc6a9\uc790\ub4e4\uc758 \uc804\ubc18\uc801\uc778 \uad11\uace0 \uacbd\ud5d8\uc744 \uac1c\uc120\uc2dc\ud0a8\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130: \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uace7 \ubbf8\ub798\ub2e4. \uc55e\uc11c \ud06c\ub85c\uc2a4\ubcf4\ub354 \uc1fc\ud551\uc5d0\uc11c \uc5b8\uae09\ud55c \uc124\ubb38\uc870\uc0ac \uc751\ub2f5\uc790\uc758 51%\ub294 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uace0 \ud3c9\uac00\ud558\ub294 \ub370 \ud06c\ub9ac\uc5d0\uc774\ud130\ub97c \uac00\uc7a5 \ub9ce\uc774 \ucc38\uace0\ud55c\ub2e4\uace0 \ub2f5\ud588\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uac00 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uacfc \ud568\uaed8 \ub9cc\ub4dc\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud55c\ub2e4. \ud06c\ub9ac\uc5d0\uc774\ud130\uc758 \uc911\uc694\uc131\uacfc \uc601\ud5a5\ub825\uc774 \ub098\ub0a0\uc774 \ucee4\uc9c0\ub294 \ub9cc\ud07c, \uc9c0\ub09c\ud574 \ub9d0 Meta\ub294 \u2018Creators of Tomorrow(\ud06c\ub9ac\uc5d0\uc774\ud130\uc2a4 \uc624\ube0c \ud22c\ubaa8\ub85c\uc6b0)\u2019\ub77c\ub294 \uae00\ub85c\ubc8c \ud06c\ub9ac\uc5d0\uc774\ud130 \uc9c0\uc6d0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\ub2e4. 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