{"id":22769,"date":"2022-12-12T16:09:31","date_gmt":"2022-12-12T07:09:31","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=22769"},"modified":"2022-12-12T16:12:52","modified_gmt":"2022-12-12T07:12:52","slug":"meta-%eb%a9%94%ed%83%80-%ec%97%90%ec%9d%b4%ec%a0%84%ec%8b%9c-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ec%96%b4%ec%9b%8c%ec%a6%88-2022-%ea%b0%9c%ec%b5%9c","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2022\/12\/meta-%eb%a9%94%ed%83%80-%ec%97%90%ec%9d%b4%ec%a0%84%ec%8b%9c-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ec%96%b4%ec%9b%8c%ec%a6%88-2022-%ea%b0%9c%ec%b5%9c\/","title":{"rendered":"Meta, \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022\u2019 \uac1c\ucd5c"},"content":{"rendered":"<p>Meta(\uad6c Facebook)\uac00 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uc0ac \ub300\uc0c1 \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022(Meta Agency First Awards 2022)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc628\u30fb\uc624\ud504\ub77c\uc778\uc73c\ub85c \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub41c \uc774\ubc88 \ud589\uc0ac\ub294 \uc62c \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815\ud558\uace0 \uc218\uc0c1\ud558\ub294 \uc2dc\uc0c1\uc2dd\uc785\ub2c8\ub2e4. \uc120\uc815\ub41c \ucea0\ud398\uc778 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc18c\uac1c\uc640 \ud568\uaed8 Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158 \ud65c\uc6a9 \ub178\ud558\uc6b0\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0\uc790 \ub9c8\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22772\" 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data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1670598581&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"[\uc0ac\uc9c4\uc790\ub8cc2] \uba54\ud0c0, \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022\u2019 \uac1c\ucd5c\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?fit=300%2C200\" 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https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=600 600w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=300 300w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=768 768w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1024 1024w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1536 1536w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1620 1620w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc2-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=800 800w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/p>\n<p>\uc774\ubc88 \uc5b4\uc6cc\uc988\ub294 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 \uc194\ub8e8\uc158(Solution), \ud37c\ud3ec\uba3c\uc2a4(Performance), \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Creative) \ubd80\ubb38\uacfc \uad00\ub828 \uc5ed\ub7c9 \uac15\ud654 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 \uc11c\ud2f0\ud30c\uc774\ub4dc(Certified) \ubd80\ubb38, \uad04\ubaa9\ud560\ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc73c\ub85c \uad6c\uc131\ub410\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc62c\ud574 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc740 \uc640\uc774\uc988\ubc84\uc988\uc640 \ub9e4\ub4dc\uc5c5\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uc640\uc774\uc988\ubc84\uc988\ub294 Meta \uc194\ub8e8\uc158\uacfc \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ud074\ub77c\uc774\uc5b8\ud2b8 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \uac1c\uc120\uc744 \ud1b5\ud574 \ub192\uc740 \uc5f0\uac04 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\ub4dc\uc5c5\uc740 Meta\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc774\uc5b4\uac00\uba70 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uba70 \ud638\ud3c9\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, 4\uac1c \ubd80\ubb38\ubcc4 \uc5b4\uc6cc\ub4dc\ub294 \ucd1d 12\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uae09\uaca9\ud558\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ub9b4\uc2a4\uc640 AR\uad11\uace0 \ub4f1 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uacfc \ucd5c\uc2e0 \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc6b4\uc601\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019 \uc0c1\uc740 \ub9b4\uc2a4\uc640 \uc2a4\ud1a0\ub9ac, AR\uad11\uace0\uc640 AR\ud6a8\uacfc, \ud611\ub825\uad11\uace0, \uc81c\ud488\ud0dc\uadf8\uad11\uace0 \ub4f1 6\uac1c\uc758 \ud558\uc704 \ubd80\ubb38\uc73c\ub85c \ub098\ub258\uc5b4 \ucd1d 7\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 NHN AD(\ub9b4\uc2a4), \uc778\ud06c\ub85c\uc2a4\uc640 \uc774\ub178\uc158(\uc2a4\ud1a0\ub9ac), \ucc28\uc774 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(AR \uad11\uace0), \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 HS AD(AR\ud6a8\uacfc), \uc560\ub4dc\uc774\ud53c\uc158\uc2dc(\ud611\ub825\uad11\uace0), \uc640\uc774\uc988\ubc84\uc988(\uc81c\ud488\ud0dc\uadf8\uad11\uace0)\uac00 \uac01 \ubd80\ubb38\uc5d0\uc11c \ud65c\uc57d\ud558\uba70 \uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uba70 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubcf4\uc778 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ucd1d 5\uac1c\uc0ac\uac00 \uc120\uc815\ub410\uc2b5\ub2c8\ub2e4. \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc778\ud06c\ub85c\uc2a4\uc640 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc73c\uba70, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc1fc\ud551 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \uce74\ud39824, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ubd80\ubb38\uc740 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8, \ube0c\ub79c\ub529\uacfc DR(Direct Response) \uad11\uace0\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 BrandDR \ubd80\ubb38\uc740 \uc640\uc774\uc988\ubc84\uc988\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Meta\uc758 \ub2e4\uc591\ud55c \ud504\ub85c\ub355\ud2b8\uc640 \uc194\ub8e8\uc158\uc744 \uc804\ubc29\uc704\uc801\uc73c\ub85c \uc544\uc6b0\ub974\uba70 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \ud3bc\uce5c NHN AD, \uc774\ub178\ub808\ub4dc, \uc81c\uc77c\uae30\ud68d \ub4f1 3\uac1c \ud30c\ud2b8\ub108\uc0ac\ub294 \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\uc5d0 \uc120\uc815\ub410\uc2b5\ub2c8\ub2e4. \ub610 Meta Blueprint \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac70\ub454 \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 NHN AD\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019 \uc218\uc0c1\uc758 \uc601\uad11\uc744 \uc548\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \uc62c\ud574 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 \ucd9c\ud488\uc791\uc744 \ud1b5\ud574 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uac00 \uacf5\uc720\ub410\uc2b5\ub2c8\ub2e4. \ub9b4\uc2a4, AR\ud6a8\uacfc \ub4f1 Meta \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub4e4\uc744 \ud1b5\ud574 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \ubbfc\ucca9\ud558\uac8c \ud30c\uc545\ud574 \uadf8\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc744 \uc801\uc808\ud558\uac8c \ud65c\uc6a9\ud55c\ub2e4\uba74 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ubb34\uad81\ubb34\uc9c4\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5ff\ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \uae30\ubc18\ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uac1c\uc120\ud55c \ucea0\ud398\uc778 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc678\ubd80 \ud50c\ub7ab\ud3fc\u22c5\uc194\ub8e8\uc158\uc744 Meta\uc758 \uc194\ub8e8\uc158\uacfc \uacb0\ud569\ud568\uc73c\ub85c\uc368 \uc804\ud658\ub960 \uc99d\ub300, O2O \uc131\uacfc\ub97c \uc774\ub048 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub0a0 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22773\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2022\/12\/meta-%eb%a9%94%ed%83%80-%ec%97%90%ec%9d%b4%ec%a0%84%ec%8b%9c-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ec%96%b4%ec%9b%8c%ec%a6%88-2022-%ea%b0%9c%ec%b5%9c\/%ec%82%ac%ec%a7%84%ec%9e%90%eb%a3%8c3-%eb%a9%94%ed%83%80-%eb%a9%94%ed%83%80-%ec%97%90%ec%9d%b4%ec%a0%84%ec%8b%9c-%ed%8d%bc%ec%8a%a4%ed%8a%b8-%ec%96%b4%ec%9b%8c%ec%a6%88-2022\/\" 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https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc3-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1024 1024w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc3-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1536 1536w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc3-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=1620 1620w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/12\/\uc0ac\uc9c4\uc790\ub8cc3-\uba54\ud0c0-\u2018\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c.jpg?w=800 800w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/p>\n<p>Meta Korea \uae40\ubcf4\uc601 \uc0c1\ubb34\ub294 \u201c\ub6f0\uc5b4\ub09c \uc5ed\ub7c9\uc744 \uac00\uc9c4 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc774 Facebook\uacfc Instagram\uc744 \uc811\uc810\uc73c\ub85c \ub2e4\ucc44\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\ubcf4\uc774\uba70 \ud074\ub77c\uc774\uc5b8\ud2b8, \ub098\uc544\uac00 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\uace0 \uc131\uc7a5\uc758 \ubc1c\ud310\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4 \uae30\uc058\ub2e4\u201d\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \ucc3d\uc758\uc131\uacfc \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0b4\uba70 \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uaca0\ub2e4\u201d\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta(\uad6c Facebook)\uac00 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uc0ac \ub300\uc0c1 \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022(Meta Agency First Awards 2022)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc628\u30fb\uc624\ud504\ub77c\uc778\uc73c\ub85c \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub41c \uc774\ubc88 \ud589\uc0ac\ub294 \uc62c \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815\ud558\uace0 \uc218\uc0c1\ud558\ub294 \uc2dc\uc0c1\uc2dd\uc785\ub2c8\ub2e4. \uc120\uc815\ub41c \ucea0\ud398\uc778 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc18c\uac1c\uc640 \ud568\uaed8 Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158 \ud65c\uc6a9 \ub178\ud558\uc6b0\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0\uc790 \ub9c8\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc5b4\uc6cc\uc988\ub294 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 \uc194\ub8e8\uc158(Solution), \ud37c\ud3ec\uba3c\uc2a4(Performance), \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Creative) \ubd80\ubb38\uacfc \uad00\ub828 \uc5ed\ub7c9 \uac15\ud654 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 \uc11c\ud2f0\ud30c\uc774\ub4dc(Certified) \ubd80\ubb38, \uad04\ubaa9\ud560\ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc73c\ub85c \uad6c\uc131\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc740 \uc640\uc774\uc988\ubc84\uc988\uc640 \ub9e4\ub4dc\uc5c5\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uc640\uc774\uc988\ubc84\uc988\ub294 Meta \uc194\ub8e8\uc158\uacfc \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ud074\ub77c\uc774\uc5b8\ud2b8 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \uac1c\uc120\uc744 \ud1b5\ud574 \ub192\uc740 \uc5f0\uac04 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\ub4dc\uc5c5\uc740 Meta\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc774\uc5b4\uac00\uba70 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uba70 \ud638\ud3c9\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 4\uac1c \ubd80\ubb38\ubcc4 \uc5b4\uc6cc\ub4dc\ub294 \ucd1d 12\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uae09\uaca9\ud558\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ub9b4\uc2a4\uc640 AR\uad11\uace0 \ub4f1 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uacfc \ucd5c\uc2e0 \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc6b4\uc601\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019 \uc0c1\uc740 \ub9b4\uc2a4\uc640 \uc2a4\ud1a0\ub9ac, AR\uad11\uace0\uc640 AR\ud6a8\uacfc, \ud611\ub825\uad11\uace0, \uc81c\ud488\ud0dc\uadf8\uad11\uace0 \ub4f1 6\uac1c\uc758 \ud558\uc704 \ubd80\ubb38\uc73c\ub85c \ub098\ub258\uc5b4 \ucd1d 7\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 NHN AD(\ub9b4\uc2a4), \uc778\ud06c\ub85c\uc2a4\uc640 \uc774\ub178\uc158(\uc2a4\ud1a0\ub9ac), \ucc28\uc774 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(AR \uad11\uace0), \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 HS AD(AR\ud6a8\uacfc), \uc560\ub4dc\uc774\ud53c\uc158\uc2dc(\ud611\ub825\uad11\uace0), \uc640\uc774\uc988\ubc84\uc988(\uc81c\ud488\ud0dc\uadf8\uad11\uace0)\uac00 \uac01 \ubd80\ubb38\uc5d0\uc11c \ud65c\uc57d\ud558\uba70 \uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uba70 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubcf4\uc778 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ucd1d 5\uac1c\uc0ac\uac00 \uc120\uc815\ub410\uc2b5\ub2c8\ub2e4. \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc778\ud06c\ub85c\uc2a4\uc640 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc73c\uba70, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc1fc\ud551 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \uce74\ud39824, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ubd80\ubb38\uc740 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8, \ube0c\ub79c\ub529\uacfc DR(Direct Response) \uad11\uace0\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 BrandDR \ubd80\ubb38\uc740 \uc640\uc774\uc988\ubc84\uc988\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. Meta\uc758 \ub2e4\uc591\ud55c \ud504\ub85c\ub355\ud2b8\uc640 \uc194\ub8e8\uc158\uc744 \uc804\ubc29\uc704\uc801\uc73c\ub85c \uc544\uc6b0\ub974\uba70 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \ud3bc\uce5c NHN AD, \uc774\ub178\ub808\ub4dc, \uc81c\uc77c\uae30\ud68d \ub4f1 3\uac1c \ud30c\ud2b8\ub108\uc0ac\ub294 \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\uc5d0 \uc120\uc815\ub410\uc2b5\ub2c8\ub2e4. \ub610 Meta Blueprint \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac70\ub454 \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 NHN AD\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019 \uc218\uc0c1\uc758 \uc601\uad11\uc744 \uc548\uc558\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, \uc62c\ud574 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 \ucd9c\ud488\uc791\uc744 \ud1b5\ud574 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc758 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uac00 \uacf5\uc720\ub410\uc2b5\ub2c8\ub2e4. \ub9b4\uc2a4, AR\ud6a8\uacfc \ub4f1 Meta \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub4e4\uc744 \ud1b5\ud574 \uc18c\ube44\uc790 \ud2b8\ub80c\ub4dc\ub97c \ubbfc\ucca9\ud558\uac8c \ud30c\uc545\ud574 \uadf8\uc5d0 \ub9de\ub294 \uc194\ub8e8\uc158\uc744 \uc801\uc808\ud558\uac8c \ud65c\uc6a9\ud55c\ub2e4\uba74 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ubb34\uad81\ubb34\uc9c4\ud558\uac8c \ud655\uc7a5\ud560 \uc218 \uc788\ub2e4\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5ff\ubcfc \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \uae30\ubc18\ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uac1c\uc120\ud55c \ucea0\ud398\uc778 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc678\ubd80 \ud50c\ub7ab\ud3fc\u22c5\uc194\ub8e8\uc158\uc744 Meta\uc758 \uc194\ub8e8\uc158\uacfc \uacb0\ud569\ud568\uc73c\ub85c\uc368 \uc804\ud658\ub960 \uc99d\ub300, O2O \uc131\uacfc\ub97c \uc774\ub048 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub0a0 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc0c1\ubb34\ub294 \u201c\ub6f0\uc5b4\ub09c \uc5ed\ub7c9\uc744 \uac00\uc9c4 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc774 Facebook\uacfc Instagram\uc744 \uc811\uc810\uc73c\ub85c \ub2e4\ucc44\ub85c\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\ubcf4\uc774\uba70 \ud074\ub77c\uc774\uc5b8\ud2b8, \ub098\uc544\uac00 \uc18c\ube44\uc790\uc640 \uc5f0\uacb0\ub418\uace0 \uc131\uc7a5\uc758 \ubc1c\ud310\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4 \uae30\uc058\ub2e4\u201d\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc744 \ub118\uc5b4 \ucc3d\uc758\uc131\uacfc \uacf5\uac10\uc744 \uc774\ub04c\uc5b4\ub0b4\uba70 \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud615\uc131\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud560 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud558\uaca0\ub2e4\u201d\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.","protected":false},"author":164097085,"featured_media":22770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-22769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta, \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2022\/12\/meta-\uba54\ud0c0-\uc5d0\uc774\uc804\uc2dc-\ud37c\uc2a4\ud2b8-\uc5b4\uc6cc\uc988-2022-\uac1c\ucd5c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta, \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"Meta(\uad6c Facebook)\uac00 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108\uc0ac \ub300\uc0c1 \u2018\uba54\ud0c0 \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2022(Meta Agency First Awards 2022)\u2019\ub97c \uac1c\ucd5c\ud588\uc2b5\ub2c8\ub2e4. \uc628\u30fb\uc624\ud504\ub77c\uc778\uc73c\ub85c \ub3d9\uc2dc\uc5d0 \uc9c4\ud589\ub41c \uc774\ubc88 \ud589\uc0ac\ub294 \uc62c \ud55c \ud574 Meta \ud50c\ub7ab\ud3fc\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ub6f0\uc5b4\ub09c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c \uc774\ub8ec \uc5d0\uc774\uc804\uc2dc\ub97c \uc120\uc815\ud558\uace0 \uc218\uc0c1\ud558\ub294 \uc2dc\uc0c1\uc2dd\uc785\ub2c8\ub2e4. \uc120\uc815\ub41c \ucea0\ud398\uc778 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc18c\uac1c\uc640 \ud568\uaed8 Meta\uc758 \ucd5c\uc2e0 \ube44\uc988\ub2c8\uc2a4 \uc194\ub8e8\uc158 \ud65c\uc6a9 \ub178\ud558\uc6b0\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0\uc790 \ub9c8\ub828\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc5b4\uc6cc\uc988\ub294 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 \uc194\ub8e8\uc158(Solution), \ud37c\ud3ec\uba3c\uc2a4(Performance), \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Creative) \ubd80\ubb38\uacfc \uad00\ub828 \uc5ed\ub7c9 \uac15\ud654 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ud22c\uc790\ud558\uace0 \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 \uc11c\ud2f0\ud30c\uc774\ub4dc(Certified) \ubd80\ubb38, \uad04\ubaa9\ud560\ub9cc\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uc131\uacfc\ub97c \uac70\ub454 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub418\ub294 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc73c\ub85c \uad6c\uc131\ub410\uc2b5\ub2c8\ub2e4. \uc62c\ud574 &#8216;\uc5d0\uc774\uc804\uc2dc \uc624\ube0c \ub354 \uc774\uc5b4(Agency of the Year)&#8217; \uc0c1\uc740 \uc640\uc774\uc988\ubc84\uc988\uc640 \ub9e4\ub4dc\uc5c5\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uc640\uc774\uc988\ubc84\uc988\ub294 Meta \uc194\ub8e8\uc158\uacfc \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \ub192\uc740 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc801\uadf9\uc801\uc73c\ub85c \ud074\ub77c\uc774\uc5b8\ud2b8 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud558\uace0 \ud37c\ud3ec\uba3c\uc2a4 \uac1c\uc120\uc744 \ud1b5\ud574 \ub192\uc740 \uc5f0\uac04 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \ub9e4\ub4dc\uc5c5\uc740 Meta\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \uc774\uc5b4\uac00\uba70 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uba70 \ud638\ud3c9\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub610\ud55c, 4\uac1c \ubd80\ubb38\ubcc4 \uc5b4\uc6cc\ub4dc\ub294 \ucd1d 12\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \uae09\uaca9\ud558\uac8c \uc131\uc7a5\ud558\uace0 \uc788\ub294 \ub9b4\uc2a4\uc640 AR\uad11\uace0 \ub4f1 Meta\uc758 \uc8fc\uc694 \uc194\ub8e8\uc158\uacfc \ucd5c\uc2e0 \uc0c1\ud488\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc6b4\uc601\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ud558\ub294 \u2018\uc194\ub8e8\uc158 \ud788\uc5b4\ub85c\u2019 \uc0c1\uc740 \ub9b4\uc2a4\uc640 \uc2a4\ud1a0\ub9ac, AR\uad11\uace0\uc640 AR\ud6a8\uacfc, \ud611\ub825\uad11\uace0, \uc81c\ud488\ud0dc\uadf8\uad11\uace0 \ub4f1 6\uac1c\uc758 \ud558\uc704 \ubd80\ubb38\uc73c\ub85c \ub098\ub258\uc5b4 \ucd1d 7\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 NHN AD(\ub9b4\uc2a4), \uc778\ud06c\ub85c\uc2a4\uc640 \uc774\ub178\uc158(\uc2a4\ud1a0\ub9ac), \ucc28\uc774 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158(AR \uad11\uace0), \ub098\uc2a4\ubbf8\ub514\uc5b4\uc640 HS AD(AR\ud6a8\uacfc), \uc560\ub4dc\uc774\ud53c\uc158\uc2dc(\ud611\ub825\uad11\uace0), \uc640\uc774\uc988\ubc84\uc988(\uc81c\ud488\ud0dc\uadf8\uad11\uace0)\uac00 \uac01 \ubd80\ubb38\uc5d0\uc11c \ud65c\uc57d\ud558\uba70 \uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \ud1b5\ud574 \ud6a8\uc728\uc801\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uba70 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubcf4\uc778 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ucd1d 5\uac1c\uc0ac\uac00 \uc120\uc815\ub410\uc2b5\ub2c8\ub2e4. \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc571 \ucea0\ud398\uc778 \ubd80\ubb38\uc5d0\uc11c\ub294 \uc778\ud06c\ub85c\uc2a4\uc640 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc73c\uba70, \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\uc1fc\ud551 \ucea0\ud398\uc778 \ubd80\ubb38\uc740 \uce74\ud39824, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ubd80\ubb38\uc740 \uc5d0\ucf54\ub9c8\ucf00\ud305\uc774 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8, \ube0c\ub79c\ub529\uacfc DR(Direct Response) \uad11\uace0\ub97c \ud1b5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\uc2dc\ub97c \uc2dc\uc0c1\ud558\ub294 BrandDR \ubd80\ubb38\uc740 \uc640\uc774\uc988\ubc84\uc988\uac00 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4. 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