{"id":22383,"date":"2022-03-03T10:00:21","date_gmt":"2022-03-03T01:00:21","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=22383"},"modified":"2022-04-14T15:50:25","modified_gmt":"2022-04-14T06:50:25","slug":"%eb%a9%94%ed%83%80-2022-%ea%b2%8c%ec%9e%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%b3%b4%ea%b3%a0%ec%84%9c-%eb%b0%9c%ed%91%9c","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2022\/03\/%eb%a9%94%ed%83%80-2022-%ea%b2%8c%ec%9e%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%b3%b4%ea%b3%a0%ec%84%9c-%eb%b0%9c%ed%91%9c\/","title":{"rendered":"Meta, \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019 \ubc1c\ud45c"},"content":{"rendered":"<p dir=\"ltr\"><span style=\"color: #000000\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22384\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2022\/03\/%eb%a9%94%ed%83%80-2022-%ea%b2%8c%ec%9e%84-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8-%eb%b3%b4%ea%b3%a0%ec%84%9c-%eb%b0%9c%ed%91%9c\/%e1%84%89%e1%85%a1%e1%84%8c%e1%85%b5%e1%86%ab%e1%84%8c%e1%85%a1%e1%84%85%e1%85%ad-2022-%e1%84%80%e1%85%a6%e1%84%8b%e1%85%b5%e1%86%b7-%e1%84%86%e1%85%a1%e1%84%8f%e1%85%a6%e1%84%90%e1%85%b5%e1%86%bc\/\" data-orig-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/04\/-2022-\u1100\u1166\u110b\u1175\u11b7-\u1106\u1161\u110f\u1166\u1110\u1175\u11bc-\u110b\u1175\u11ab\u1109\u1161\u110b\u1175\u1110\u1173-\u1107\u1169\u1100\u1169\u1109\u1165-e1649385642459.jpg?fit=1169%2C988\" data-orig-size=\"1169,988\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"[\u1109\u1161\u110c\u1175\u11ab\u110c\u1161\u1105\u116d] 2022 \u1100\u1166\u110b\u1175\u11b7 \u1106\u1161\u110f\u1166\u1110\u1175\u11bc \u110b\u1175\u11ab\u1109\u1161\u110b\u1175\u1110\u1173 \u1107\u1169\u1100\u1169\u1109\u1165\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/04\/-2022-\u1100\u1166\u110b\u1175\u11b7-\u1106\u1161\u110f\u1166\u1110\u1175\u11bc-\u110b\u1175\u11ab\u1109\u1161\u110b\u1175\u1110\u1173-\u1107\u1169\u1100\u1169\u1109\u1165-e1649385642459.jpg?fit=300%2C254\" data-large-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/04\/-2022-\u1100\u1166\u110b\u1175\u11b7-\u1106\u1161\u110f\u1166\u1110\u1175\u11bc-\u110b\u1175\u11ab\u1109\u1161\u110b\u1175\u1110\u1173-\u1107\u1169\u1100\u1169\u1109\u1165-e1649385642459.jpg?fit=960%2C811\" class=\"aligncenter wp-image-22384\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2022\/04\/\u1109\u1161\u110c\u1175\u11ab\u110c\u1161\u1105\u116d-2022-\u1100\u1166\u110b\u1175\u11b7-\u1106\u1161\u110f\u1166\u1110\u1175\u11bc-\u110b\u1175\u11ab\u1109\u1161\u110b\u1175\u1110\u1173-\u1107\u1169\u1100\u1169\u1109\u1165.jpg?w=769&#038;resize=434%2C578\" alt=\"\" width=\"434\" height=\"578\" \/><\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000\"><span style=\"font-weight: 400\">Meta<\/span>(\uad6c \ud398\uc774\uc2a4\ubd81)\uac00 2022\ub144 \uc8fc\ubaa9\ud574\uc57c\ud560 \uac8c\uc784 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc640 <span class=\"il\">\uc778<\/span>\uc0ac\uc774\ud2b8<span class=\"il\">\ub97c<\/span> \ub2f4\uc740 \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 <span class=\"il\">\uc778<\/span>\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019(Games Marketing Insights for 2022)<span class=\"il\">\ub97c<\/span> \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc138\ubc88\uc9f8 \ubc1c\uac04\ud558\ub294 \uc5f0\uac04\ubcf4\uace0\uc11c\ub294 \ud55c\uad6d\uc744 \ube44\ub86f\ud574, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c, \ube0c\ub77c\uc9c8 \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uac8c\uc784 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \ub450 \uac1c\uc758 \uc124\ubb38\uc870\uc0ac*<span class=\"il\">\ub97c<\/span> \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uac8c\uc774\ubc0d \ud2b8\ub80c\ub4dc<span class=\"il\">\ub97c<\/span> \ud1b5\ucc30\ud558\uace0, <span class=\"il\">\uad00\ub828<\/span> \uc0b0\uc5c5\uc758 \ubbf8\ub798<span class=\"il\">\ub97c<\/span> \uc608\uce21\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><strong><span style=\"color: #000000\">\ucd5c\uc2e0 \uae00\ub85c\ubc8c \uac8c\uc774\ubc0d 3\uac00\uc9c0 \ud2b8\ub80c\ub4dc: \uac8c\uc774\ubc0d \ud658\uacbd \uc9c4\ud654, \ub2e4\uc591\uc131, \uac00\uce58 \uc788\ub294 \uad00\uacc4 \ud615\uc131<\/span><\/strong><\/h4>\n<p dir=\"ltr\"><span style=\"color: #000000\">\ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ucd5c\uadfc \uae00\ub85c\ubc8c \uac8c\uc774\ubc0d \ud2b8\ub80c\ub4dc\ub294 \u2018\uc9c4\ud654\ud558\ub294 \uac8c\uc774\ubc0d \ud658\uacbd\u2019, \u2018\ub2e4\uc591\uc131\u2019, \u2018\uac00\uce58 \uc788\ub294 \uad00\uacc4 \uad6c\ucd95\u2019 \ub4f1 \ud06c\uac8c \uc138\uac00\uc9c0\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uc804\ud788 \uac8c\uc784 \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\ub294 \uac00\uc6b4\ub370 \ub2e4\uc591\ud55c \uc7a5\ub974\uc640 \uce90\ub9ad\ud130 \ub4f1\uc758 \ubcc0\ud654\uac00 \ub208\uc5d0 \ub744\uc5c8\uc73c\uba70, \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uac8c\uc774\uba38\uc640 \uc7a5\uae30\uc801\uc774\uace0, \uae34\ubc00\ud55c \uad00\uacc4<span class=\"il\">\ub97c<\/span> \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<h4><strong><span style=\"color: #000000\">\ucc28\ubcc4\ud654\ub41c \ud55c\uad6d\uc758 \ud2b9\uc9d5 3\uac00\uc9c0: VR, \uc7a5\ub974, \uc5f0\ub839<\/span><\/strong><\/h4>\n<p dir=\"ltr\"><span style=\"color: #000000\">\ud55c\uad6d\uc740 \ub2e4\ub978 \uad6d\uac00 \ub300\ube44 VR \uac8c\uc774\ubc0d \uc774\uc6a9 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \uc810\uc774 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \ud55c\uad6d\uc740 2020\ub144\uacfc 2021\ub144 \ubaa8\ub450 \uc870\uc0ac \ub300\uc0c1\uad6d<span class=\"il\">\uc778<\/span> \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c\uc744 \uc81c\uce58\uace0 VR \uc0ac\uc6a9 \uacbd\ud5d8\uc774 \uc788\ub2e4\uace0 \ub2f5\ud55c \uc751\ub2f5\uc790 \ube44\uc728\uc774 \uac00\uc7a5 \ub192\uc544 \uc55e\uc73c\ub85c \uba54\ud0c0\ubc84\uc2a4 \ub4f1\uc744 \ud65c\uc6a9\ud55c \uac8c\uc774\ubc0d\uc5d0 \ub300\ud55c \uae30\ub300\uac10\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4, \ud074\ub77c\uc6b0\ub4dc\uc640 \ud568\uaed8 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc758 \ud65c\uc6a9\ub3c4\uac00 \ub192\uc544\uc84c\uace0 \uc5ec\ub7ec \uba85\uc774 \ud568\uaed8\ud558\ub294 \uac8c\uc774\ubc0d\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c <span class=\"il\">\uc778<\/span>\uae30<span class=\"il\">\ub97c<\/span> \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8 \ud2b8\uc704\uce58\uc640 \ud398\uc774\uc2a4\ubd81 \uac8c\uc774\ubc0d\uc758 <span class=\"il\">\uc778<\/span>\uae30\ub3c4 \uae09\ubd80\uc0c1\ud55c \uac83\uc73c\ub85c \ud30c\uc545\ub410\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000\">\ub450 \ubc88\uc9f8\ub85c, \ubaa8\ubc14\uc77c \ub370\uc774\ud130 \ubd84\uc11d \ud50c\ub7ab\ud3fc<span class=\"il\">\uc778<\/span> \uc571\uc560\ub2c8(App Annie)\uc5d0 \ub530\ub974\uba74, \ud55c\uad6d\uc740 \u2018\ud558\uc774\ud37c \uce90\uc8fc\uc5bc(hyper casual)\u2019 \uac8c\uc784\uc744 \uac00\uc7a5 \ub9ce\uc774 \ub2e4\uc6b4\ub85c\ub4dc(1,120\ub9cc) \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub2e8, \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc774 2\uc704<span class=\"il\">\ub97c<\/span> \ucc28\uc9c0\ud55c \ub2e4\ub978 \uad6d\uac00\uc640 \ub2ec\ub9ac, \ud55c\uad6d\uc740 RPG\uac00 \ub2e4\uc6b4\ub85c\ub4dc \uc218 900\ub9cc\uc744 \uae30\ub85d\ud558\uba70 2\uc704\uc5d0 \uc790\ub9ac\ud574 RPG\uc5d0 \ub300\ud55c \uad6d\ub0b4 \uac8c\uc774\uba38\uc758 \ub0a8\ub2e4\ub978 \uc560\uc815\uc744 \uc77d\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000\">\uc138 \ubc88\uc9f8\ub85c, \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uc804\ud6c4\ub85c \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uac8c\uc774\uba38 \uc5f0\ub839\ub300<span class=\"il\">\ub97c<\/span> \ud655<span class=\"il\">\uc778<\/span>\ud55c \uacb0\uacfc, \ud55c\uad6d\ub9cc \uc720\uc77c\ud558\uac8c \ud32c\ub370\ubbf9 \uc774\ud6c4 \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uccad\ub144\uce35 \ube44\uc728\uc774 \uac10\uc18c\ud55c \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub418\ub294 \uc2dc\uc810\uc5d0 \uc785\ubb38\ud55c \ub274 \uac8c\uc774\uba38 \uc911 18\uc138\uc5d0\uc11c 34\uc138\uc5d0 \ud574\ub2f9\ud558\ub294 \uc774\ub4e4\uc740 \ud55c\uad6d\uc774 29% (\ud32c\ub370\ubbf9 \uc774\uc804 32%), \ubbf8\uad6d\uc774 45%(\ud32c\ub370\ubbf9 \uc774\uc804 35%), \uc601\uad6d\uc774 42%(\ud32c\ub370\ubbf9 \uc774\uc804 33%), \ub3c5\uc77c\uc774 39%(\ud32c\ub370\ubbf9 \uc774\uc804 32%)<span class=\"il\">\ub97c<\/span> \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h4><strong><span style=\"color: #000000\">\uac8c\uc784 \ub9c8\ucf00\ud305\uc758 \uc911\uc694 \uc804\ub7b5\ud3ec<span class=\"il\">\uc778<\/span>\ud2b8: \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uacfc \ubcf4\uc0c1\u00a0<\/span><\/strong><\/h4>\n<p dir=\"ltr\"><span style=\"color: #000000\">\ud55c\ud3b8, <span style=\"font-weight: 400\">Meta<\/span>\ub294 \uac8c\uc784 \uc2dc\uc7a5\uc774 \uc62c\ud574 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \uc804\ub7b5\uc744 \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uacfc \ubcf4\uc0c1\uc774\ub77c\uace0 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. <span style=\"font-weight: 400\">Meta<\/span>\ub294 \ubcf4\uace0\uc11c<span class=\"il\">\ub97c<\/span> \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0, \uc801\uc808\ud55c \ubcf4\uc0c1\uc744 \ub3c4\uc785\ud574 \uac8c\uc774\uba38\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc774\uc6a9 \uc815\ubcf4<span class=\"il\">\ub97c<\/span> \uc81c\uacf5\ud558\ub3c4\ub85d \ud558\uace0, \uc774<span class=\"il\">\ub97c<\/span> \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uc870\uc5b8\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span style=\"color: #000000\">\u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 <span class=\"il\">\uc778<\/span>\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019 \uc804\ubb38\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uac1c\ubc1c\uc790, \ub9c8\ucf00\ud130<span class=\"il\">\ub97c<\/span> \uc704\ud55c \ucd5c\uc2e0 \uc18c\uc2dd\uacfc \ud2b8\ub80c\ub4dc \uc5c5\ub370\uc774\ud2b8<span class=\"il\">\ub97c<\/span> \uc81c\uacf5\ud558\ub294 <a href=\"https:\/\/scontent-ssn1-1.xx.fbcdn.net\/v\/t39.8562-6\/274578225_466641085164139_8052513246167434609_n.pdf?_nc_cat=102&amp;ccb=1-5&amp;_nc_sid=ad8a9d&amp;_nc_ohc=Qg5yBVjNxkYAX_Et_ho&amp;_nc_ht=scontent-ssn1-1.xx&amp;oh=00_AT-psRpKtH0avrO17kw5N_0Wz8s3wZjZopphpsgJvCH7zw&amp;oe=62228809\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/scontent-ssn1-1.xx.fbcdn.net\/v\/t39.8562-6\/274578225_466641085164139_8052513246167434609_n.pdf?_nc_cat%3D102%26ccb%3D1-5%26_nc_sid%3Dad8a9d%26_nc_ohc%3DQg5yBVjNxkYAX_Et_ho%26_nc_ht%3Dscontent-ssn1-1.xx%26oh%3D00_AT-psRpKtH0avrO17kw5N_0Wz8s3wZjZopphpsgJvCH7zw%26oe%3D62228809&amp;source=gmail&amp;ust=1649471667483000&amp;usg=AOvVaw0gWG2D6WgZmlu9rQDF59zs\">\ud398\uc774\uc2a4\ubd81 \uac8c\uc774\ubc0d \uacf5\uc2dd \uc0ac\uc774\ud2b8<\/a>\uc5d0\uc11c \ud655<span class=\"il\">\uc778<\/span>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4\ub2e4.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><em><span style=\"color: #000000\">*\uc124\ubb38\uc870\uc0ac <span class=\"il\">\uad00\ub828<\/span><\/span><\/em><\/p>\n<p dir=\"ltr\"><em><span style=\"color: #000000\">\uccab\ubc88\uc9f8 \uc124\ubb38\uc870\uc0ac\ub294 \uc791\ub144 10\uc6d4, \ud55c\uad6d, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c \ub4f1 4\uac1c\uad6d\uc758 \uac8c\uc774\uba38 5,711\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud588\uc73c\uba70 \ucf54\ub85c\ub09819 \uc804\ud6c4\uc5d0 \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uac8c\uc774\uba38<span class=\"il\">\ub97c<\/span> \ub450 \uc9d1\ub2e8(cohort)\uc73c\ub85c \ubd84\ub958\ud574 \ube44\uad50\ud588\ub2e4. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub41c \uc2dc\uae30(2020\ub144 1\uc6d4\uc5d0\uc11c 6\uc6d4)\uc5d0 \uac8c\uc784\uc5d0 \uc785\ubb38\ud55c \uac8c\uc774\uba38\ub294 \u2018\ub274 \uac8c\uc774\uba38(new gamer)&#8217;\ub85c, \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub418\uae30 \uc804(2020\ub144 1\uc6d4 \uc774\uc804)\ubd80\ud130 \uac8c\uc784\uc744 \ud574\uc628 \uac8c\uc774\uba38\ub294 \u2018\uae30\uc874 \uac8c\uc774\uba38(established gamer)&#8217;\ub85c \uad6c\ubd84\ud588\ub2e4.<\/span><\/em><\/p>\n<p dir=\"ltr\"><em><span style=\"color: #000000\">\ub450 \ubc88\uc9f8 \uc124\ubb38\uc870\uc0ac\ub294 \ubaa8\ubc14\uc77c \uac8c\uc774\uba38<span class=\"il\">\ub97c<\/span> \uc911\uc2ec\uc73c\ub85c 2021\ub144 7\uc6d4\uacfc 8\uc6d4 \uc0ac\uc774 \ud55c\uad6d, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c\uacfc \ube0c\ub77c\uc9c8\uc5d0\uc11c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70 6,045\uba85\uc774 \ucc38\uc5ec\ud588\ub2e4.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Meta(\uad6c \ud398\uc774\uc2a4\ubd81)\uac00 2022\ub144 \uc8fc\ubaa9\ud574\uc57c\ud560 \uac8c\uc784 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2f4\uc740 \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019(Games Marketing Insights for 2022)\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc138\ubc88\uc9f8 \ubc1c\uac04\ud558\ub294 \uc5f0\uac04\ubcf4\uace0\uc11c\ub294 \ud55c\uad6d\uc744 \ube44\ub86f\ud574, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c, \ube0c\ub77c\uc9c8 \ub4f1 \uc8fc\uc694 \uae00\ub85c\ubc8c \uac8c\uc784 \uc2dc\uc7a5\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \ub450 \uac1c\uc758 \uc124\ubb38\uc870\uc0ac*\ub97c \ubc14\ud0d5\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uac8c\uc774\ubc0d \ud2b8\ub80c\ub4dc\ub97c \ud1b5\ucc30\ud558\uace0, \uad00\ub828 \uc0b0\uc5c5\uc758 \ubbf8\ub798\ub97c \uc608\uce21\ud558\ub294\ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \ucd5c\uc2e0 \uae00\ub85c\ubc8c \uac8c\uc774\ubc0d 3\uac00\uc9c0 \ud2b8\ub80c\ub4dc: \uac8c\uc774\ubc0d \ud658\uacbd \uc9c4\ud654, \ub2e4\uc591\uc131, \uac00\uce58 \uc788\ub294 \uad00\uacc4 \ud615\uc131 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \ucd5c\uadfc \uae00\ub85c\ubc8c \uac8c\uc774\ubc0d \ud2b8\ub80c\ub4dc\ub294 \u2018\uc9c4\ud654\ud558\ub294 \uac8c\uc774\ubc0d \ud658\uacbd\u2019, \u2018\ub2e4\uc591\uc131\u2019, \u2018\uac00\uce58 \uc788\ub294 \uad00\uacc4 \uad6c\ucd95\u2019 \ub4f1 \ud06c\uac8c \uc138\uac00\uc9c0\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uc804\ud788 \uac8c\uc784 \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\ub294 \uac00\uc6b4\ub370 \ub2e4\uc591\ud55c \uc7a5\ub974\uc640 \uce90\ub9ad\ud130 \ub4f1\uc758 \ubcc0\ud654\uac00 \ub208\uc5d0 \ub744\uc5c8\uc73c\uba70, \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uac8c\uc774\uba38\uc640 \uc7a5\uae30\uc801\uc774\uace0, \uae34\ubc00\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.\u00a0 \ucc28\ubcc4\ud654\ub41c \ud55c\uad6d\uc758 \ud2b9\uc9d5 3\uac00\uc9c0: VR, \uc7a5\ub974, \uc5f0\ub839 \ud55c\uad6d\uc740 \ub2e4\ub978 \uad6d\uac00 \ub300\ube44 VR \uac8c\uc774\ubc0d \uc774\uc6a9 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \uc810\uc774 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \ud55c\uad6d\uc740 2020\ub144\uacfc 2021\ub144 \ubaa8\ub450 \uc870\uc0ac \ub300\uc0c1\uad6d\uc778 \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c\uc744 \uc81c\uce58\uace0 VR \uc0ac\uc6a9 \uacbd\ud5d8\uc774 \uc788\ub2e4\uace0 \ub2f5\ud55c \uc751\ub2f5\uc790 \ube44\uc728\uc774 \uac00\uc7a5 \ub192\uc544 \uc55e\uc73c\ub85c \uba54\ud0c0\ubc84\uc2a4 \ub4f1\uc744 \ud65c\uc6a9\ud55c \uac8c\uc774\ubc0d\uc5d0 \ub300\ud55c \uae30\ub300\uac10\uc744 \ub192\uc600\uc2b5\ub2c8\ub2e4. \ub354\ubd88\uc5b4, \ud074\ub77c\uc6b0\ub4dc\uc640 \ud568\uaed8 \ub77c\uc774\ube0c \uc2a4\ud2b8\ub9ac\ubc0d\uc758 \ud65c\uc6a9\ub3c4\uac00 \ub192\uc544\uc84c\uace0 \uc5ec\ub7ec \uba85\uc774 \ud568\uaed8\ud558\ub294 \uac8c\uc774\ubc0d\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc778\uae30\ub97c \ub04c\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc640 \ud568\uaed8 \ud2b8\uc704\uce58\uc640 \ud398\uc774\uc2a4\ubd81 \uac8c\uc774\ubc0d\uc758 \uc778\uae30\ub3c4 \uae09\ubd80\uc0c1\ud55c \uac83\uc73c\ub85c \ud30c\uc545\ub410\uc2b5\ub2c8\ub2e4.\u00a0 \ub450 \ubc88\uc9f8\ub85c, \ubaa8\ubc14\uc77c \ub370\uc774\ud130 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc778 \uc571\uc560\ub2c8(App Annie)\uc5d0 \ub530\ub974\uba74, \ud55c\uad6d\uc740 \u2018\ud558\uc774\ud37c \uce90\uc8fc\uc5bc(hyper casual)\u2019 \uac8c\uc784\uc744 \uac00\uc7a5 \ub9ce\uc774 \ub2e4\uc6b4\ub85c\ub4dc(1,120\ub9cc) \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub2e8, \uc2dc\ubbac\ub808\uc774\uc158 \uac8c\uc784\uc774 2\uc704\ub97c \ucc28\uc9c0\ud55c \ub2e4\ub978 \uad6d\uac00\uc640 \ub2ec\ub9ac, \ud55c\uad6d\uc740 RPG\uac00 \ub2e4\uc6b4\ub85c\ub4dc \uc218 900\ub9cc\uc744 \uae30\ub85d\ud558\uba70 2\uc704\uc5d0 \uc790\ub9ac\ud574 RPG\uc5d0 \ub300\ud55c \uad6d\ub0b4 \uac8c\uc774\uba38\uc758 \ub0a8\ub2e4\ub978 \uc560\uc815\uc744 \uc77d\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc138 \ubc88\uc9f8\ub85c, \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9 \uc804\ud6c4\ub85c \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uac8c\uc774\uba38 \uc5f0\ub839\ub300\ub97c \ud655\uc778\ud55c \uacb0\uacfc, \ud55c\uad6d\ub9cc \uc720\uc77c\ud558\uac8c \ud32c\ub370\ubbf9 \uc774\ud6c4 \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uccad\ub144\uce35 \ube44\uc728\uc774 \uac10\uc18c\ud55c \uac83\uc73c\ub85c \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub418\ub294 \uc2dc\uc810\uc5d0 \uc785\ubb38\ud55c \ub274 \uac8c\uc774\uba38 \uc911 18\uc138\uc5d0\uc11c 34\uc138\uc5d0 \ud574\ub2f9\ud558\ub294 \uc774\ub4e4\uc740 \ud55c\uad6d\uc774 29% (\ud32c\ub370\ubbf9 \uc774\uc804 32%), \ubbf8\uad6d\uc774 45%(\ud32c\ub370\ubbf9 \uc774\uc804 35%), \uc601\uad6d\uc774 42%(\ud32c\ub370\ubbf9 \uc774\uc804 33%), \ub3c5\uc77c\uc774 39%(\ud32c\ub370\ubbf9 \uc774\uc804 32%)\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uac8c\uc784 \ub9c8\ucf00\ud305\uc758 \uc911\uc694 \uc804\ub7b5\ud3ec\uc778\ud2b8: \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uacfc \ubcf4\uc0c1\u00a0 \ud55c\ud3b8, Meta\ub294 \uac8c\uc784 \uc2dc\uc7a5\uc774 \uc62c\ud574 \uc8fc\ubaa9\ud574\uc57c \ud560 \ud575\uc2ec \uc804\ub7b5\uc744 \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uacfc \ubcf4\uc0c1\uc774\ub77c\uace0 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. Meta\ub294 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub294 \uc548\uc804\ud55c \ubcf4\uc548 \ud658\uacbd\uc744 \uc870\uc131\ud558\uace0, \uc801\uc808\ud55c \ubcf4\uc0c1\uc744 \ub3c4\uc785\ud574 \uac8c\uc774\uba38\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc774\uc6a9 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ud558\uace0, \uc774\ub97c \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ud65c\uc6a9\ud574\uc57c \ud55c\ub2e4\ub294 \uc870\uc5b8\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\u00a0 \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019 \uc804\ubb38\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130\uc640 \uac1c\ubc1c\uc790, \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ucd5c\uc2e0 \uc18c\uc2dd\uacfc \ud2b8\ub80c\ub4dc \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\ub294 \ud398\uc774\uc2a4\ubd81 \uac8c\uc774\ubc0d \uacf5\uc2dd \uc0ac\uc774\ud2b8\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4\ub2e4.\u00a0 *\uc124\ubb38\uc870\uc0ac \uad00\ub828 \uccab\ubc88\uc9f8 \uc124\ubb38\uc870\uc0ac\ub294 \uc791\ub144 10\uc6d4, \ud55c\uad6d, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c \ub4f1 4\uac1c\uad6d\uc758 \uac8c\uc774\uba38 5,711\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud588\uc73c\uba70 \ucf54\ub85c\ub09819 \uc804\ud6c4\uc5d0 \uac8c\uc784\uc744 \uc2dc\uc791\ud55c \uac8c\uc774\uba38\ub97c \ub450 \uc9d1\ub2e8(cohort)\uc73c\ub85c \ubd84\ub958\ud574 \ube44\uad50\ud588\ub2e4. \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub41c \uc2dc\uae30(2020\ub144 1\uc6d4\uc5d0\uc11c 6\uc6d4)\uc5d0 \uac8c\uc784\uc5d0 \uc785\ubb38\ud55c \uac8c\uc774\uba38\ub294 \u2018\ub274 \uac8c\uc774\uba38(new gamer)&#8217;\ub85c, \ud32c\ub370\ubbf9\uc774 \uc2dc\uc791\ub418\uae30 \uc804(2020\ub144 1\uc6d4 \uc774\uc804)\ubd80\ud130 \uac8c\uc784\uc744 \ud574\uc628 \uac8c\uc774\uba38\ub294 \u2018\uae30\uc874 \uac8c\uc774\uba38(established gamer)&#8217;\ub85c \uad6c\ubd84\ud588\ub2e4. \ub450 \ubc88\uc9f8 \uc124\ubb38\uc870\uc0ac\ub294 \ubaa8\ubc14\uc77c \uac8c\uc774\uba38\ub97c \uc911\uc2ec\uc73c\ub85c 2021\ub144 7\uc6d4\uacfc 8\uc6d4 \uc0ac\uc774 \ud55c\uad6d, \ubbf8\uad6d, \uc601\uad6d, \ub3c5\uc77c\uacfc \ube0c\ub77c\uc9c8\uc5d0\uc11c \uc9c4\ud589\ub418\uc5c8\uc73c\uba70 6,045\uba85\uc774 \ucc38\uc5ec\ud588\ub2e4.","protected":false},"author":164097085,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-22383","post","type-post","status-publish","format-standard","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta, \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019 \ubc1c\ud45c | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2022\/03\/\uba54\ud0c0-2022-\uac8c\uc784-\ub9c8\ucf00\ud305-\uc778\uc0ac\uc774\ud2b8-\ubcf4\uace0\uc11c-\ubc1c\ud45c\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta, \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019 \ubc1c\ud45c | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"Meta(\uad6c \ud398\uc774\uc2a4\ubd81)\uac00 2022\ub144 \uc8fc\ubaa9\ud574\uc57c\ud560 \uac8c\uc784 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c \ub2f4\uc740 \u20182022 \uac8c\uc784 \ub9c8\ucf00\ud305 \uc778\uc0ac\uc774\ud2b8 \ubcf4\uace0\uc11c\u2019(Games Marketing Insights for 2022)\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc62c\ud574 \uc138\ubc88\uc9f8 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\u2018\ub2e4\uc591\uc131\u2019, \u2018\uac00\uce58 \uc788\ub294 \uad00\uacc4 \uad6c\ucd95\u2019 \ub4f1 \ud06c\uac8c \uc138\uac00\uc9c0\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uc804\ud788 \uac8c\uc784 \uc2dc\uc7a5\uc774 \uc131\uc7a5\ud558\ub294 \uac00\uc6b4\ub370 \ub2e4\uc591\ud55c \uc7a5\ub974\uc640 \uce90\ub9ad\ud130 \ub4f1\uc758 \ubcc0\ud654\uac00 \ub208\uc5d0 \ub744\uc5c8\uc73c\uba70, \ub9c8\ucf00\ud130\uc5d0\uac8c\ub294 \uac8c\uc774\uba38\uc640 \uc7a5\uae30\uc801\uc774\uace0, \uae34\ubc00\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.\u00a0 \ucc28\ubcc4\ud654\ub41c \ud55c\uad6d\uc758 \ud2b9\uc9d5 3\uac00\uc9c0: VR, \uc7a5\ub974, \uc5f0\ub839 \ud55c\uad6d\uc740 \ub2e4\ub978 \uad6d\uac00 \ub300\ube44 VR \uac8c\uc774\ubc0d \uc774\uc6a9 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \uc810\uc774 \ub208\uc5d0 \ub744\uc5c8\uc2b5\ub2c8\ub2e4. \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \ud55c\uad6d\uc740 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