{"id":22022,"date":"2020-12-16T23:53:53","date_gmt":"2020-12-16T23:53:53","guid":{"rendered":"https:\/\/about.fb.com\/ko\/?p=22022"},"modified":"2021-05-14T01:25:08","modified_gmt":"2021-05-14T01:25:08","slug":"%ec%86%8c%ea%b7%9c%eb%aa%a8-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%eb%8c%80%eb%b3%80%ed%95%98%ec%97%ac-%eb%93%9c%eb%a6%ac%eb%8a%94-%eb%a7%90%ec%94%80","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ko\/news\/2020\/12\/%ec%86%8c%ea%b7%9c%eb%aa%a8-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%eb%8c%80%eb%b3%80%ed%95%98%ec%97%ac-%eb%93%9c%eb%a6%ac%eb%8a%94-%eb%a7%90%ec%94%80\/","title":{"rendered":"\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ub4dc\ub9ac\ub294 \ub9d0\uc500"},"content":{"rendered":"<div class=\"featured-video\">\n<div class=\"videoWrapper fb\">\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/facebook\/videos\/407447623738597\" data-show-text=\"false\" data-allowfullscreen=\"true\"><\/div>\n<\/div>\n<\/div>\n<p><strong><em>2021\ub144 4\uc6d4 26\uc77c \uc624\uc804 10\uc2dc 15\ubd84 (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8:<\/em><\/strong><\/p>\n<p>Facebook\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud568\uacfc \ub3d9\uc2dc\uc5d0 Facebook \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Apple\uc740 \uc624\ub298\ubd80\ud130 \uc18c\uc704 \uc774\uc6a9\uc790\ub97c \u201c\ucd94\uc801\u201d\ud558\ub294 \uc571\uc774 \uad11\uace0 \ub9de\ucda4\ud654 \ud639\uc740 \ud6a8\uacfc \uce21\uc815\uc744 \uc704\ud574 \ud0c0\uc0ac\uc758 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0, <a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">\uc758\ubb34\uc801\uc73c\ub85c<\/a> \uc774\uc6a9\uc790\uc758 \ud5c8\uac00\ub97c \ubc1b\ub3c4\ub85d \ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc2dc\ud589\ud569\ub2c8\ub2e4. Apple\uc774 \uc790\uccb4\uc73c\ub85c \ub514\uc790\uc778\ud55c \ud5c8\uac00 \uc694\uccad \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d(prompt)\uc740 \ud574\ub2f9 \uacb0\uc815\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc774\ub098 \uc758\ubbf8\uc5d0 \ub300\ud574 \ubcc4\ub2e4\ub978 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0, \uc0ac\ub78c\ub4e4\uc774 \ub370\uc774\ud130 \uc81c\uacf5 \ub3d9\uc758\ub97c \ub9dd\uc124\uc77c \uc218 \ubc16\uc5d0 \uc5c6\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Apple\uc740 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 <a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">\ucd94\uac00\uc801\uc778 \ub9e5\ub77d \uc81c\uacf5\uc744 \ud5c8\uc6a9<\/a>\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc774 \ub098\ud0c0\ub098\uae30 \uc804, \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc744 \uba3c\uc800 \ud45c\uc2dc\ud558\uc5ec \uc774\uc6a9\uc790\uc758 \uc815\ubcf4\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ub418\ub294\uc9c0 \uc54c\ub9ac\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud06c\ub9b0\uc5d0\ub294 Facebook\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uac8c\uc2dc\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc774\uc6a9\uc790 \uc815\ubcf4 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0, \ub2e4\ub978 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uac00 Facebook\uc5d0 \uc804\ub2ec\ud558\ub294 \uc774\uc6a9\uc790 \ud65c\ub3d9 \ub0b4\uc5ed \uc0ac\uc6a9\uc744 \uc5b4\ub5bb\uac8c \uc81c\ud55c\ud558\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0c1\uc138\ud788 \uacf5\uc720\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 iOS 14.5 \uc5c5\ub370\uc774\ud2b8\ub85c \uc778\ud574 \ud45c\uc2dc\ub41c\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \ud568\uaed8 \uace0\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p>Facebook\uacfc Instagram \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"22025\" data-permalink=\"https:\/\/about.fb.com\/ko\/news\/2020\/12\/%ec%86%8c%ea%b7%9c%eb%aa%a8-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%eb%8c%80%eb%b3%80%ed%95%98%ec%97%ac-%eb%93%9c%eb%a6%ac%eb%8a%94-%eb%a7%90%ec%94%80\/speakingup_smbiz-1\/\" data-orig-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?fit=890%2C816\" data-orig-size=\"890,816\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SpeakingUp_SmBiz-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?fit=300%2C275\" data-large-file=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?fit=890%2C816\" class=\"aligncenter size-large wp-image-22025\" src=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=890&#038;resize=890%2C816\" alt=\"\" width=\"890\" height=\"816\" srcset=\"https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=890 890w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=436 436w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=300 300w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=768 768w, https:\/\/about.fb.com\/ko\/wp-content\/uploads\/sites\/16\/2021\/05\/SpeakingUp_SmBiz-1.png?w=654 654w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/p>\n<p><strong><em>2021\ub144 2\uc6d4 1\uc77c \uc624\uc804 7\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8:<\/em><\/strong><\/p>\n<p>12\uc6d4\uc5d0 \uacf5\uc9c0\ub4dc\ub9b0 \ubc14\uc640 \uac19\uc774, Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc640 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc0c1\ucda9\ub41c\ub2e4\uace0 \uc2dc\uc0ac\ud558\uace0 \uc788\uc9c0\ub9cc, <a href=\"https:\/\/about.fb.com\/news\/2020\/12\/personalized-advertising-and-privacy-are-not-at-odds\/\">\uc800\ud76c\ub294 \uc774 \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \ubaa8\ub450 \uc7a1\uc744 \uc218 \uc788\ub2e4<\/a>\uace0 \uc0dd\uac01\ud558\uba70, \uc2e4\uc81c\ub85c \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub610\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uc758 \uc7a5\uc810\uc5d0 \ub300\ud55c \uc124\uba85\ub3c4 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\ub7ec\ubd84\uc774 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ub300\ub85c\ub41c \ud310\ub2e8\uc744 \ub0b4\ub9ac\uc2e4 \uc218 \uc788\ub3c4\ub85d Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uacfc \ud568\uaed8 \uc790\uccb4\uc801\uc73c\ub85c\ub3c4 \uc54c\ub9bc\uc744 \uc81c\uacf5\ud558\ub824 \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0, \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \uae30\uc5ec\ud558\ub294\uc9c0\uc640 \uac19\uc740 \uc880 \ub354 \ub9ce\uc740 \uc815\ubcf4\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc758 \ub0b4\uc6a9\uc744 \uc218\ub77d\ud55c \uacbd\uc6b0, \ud574\ub2f9 \uc571\uc5d0\uc11c \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9cc\uc77c \uac70\uc808\ud560 \uacbd\uc6b0\uc5d0\ub294 \uc5ec\uc804\ud788 \uad11\uace0\ub294 \ubcf4\uc774\uaca0\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uacfc \uc5f0\uad00\uc131\uc774 \uc801\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc5d0\uc11c \uc218\ub77d\uc744 \ub204\ub978\ub2e4\uace0 \ud574\uc11c Facebook\uc774 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e8\uc9c0 Facebook\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uacc4\uc18d\ud574\uc11c \ub354 \ub098\uc740 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\ub77d\ud558\uaca0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ub4e4\uc744 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, Apple\uc740 \uad00\ub828\ud558\uc5ec \uad50\uc721 \ubaa9\uc801\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ud5c8\uc6a9\ud55c\ub2e4\uace0 \uc774\uc57c\uae30 \ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong><em>2020\ub144 12\uc6d4 16\uc77c \uc624\uc804 8\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uac8c\uc7ac \ubcf8\ubb38:<\/em><\/strong><\/p>\n<p>Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\uace0 \uc788\ub294 \uc218 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uacfc \uc6b0\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc790\uc720\ub85c\uc6b4 \uc778\ud130\ub137\uc5d0 \uc545\uc601\ud5a5\uc744 \ub07c\uce58\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 Apple\uc774 \uc2e4\uc2dc\ud558\uace0 \uc788\ub294 \ub0b4\uc6a9\uc5d0 \ub300\ud55c \uac1c\uc694\uc640 Facebook\uc758 \uc785\uc7a5\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>Apple\uc740 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency)\uc744 \ud1b5\ud574 \uc9d1\ud589\ub418\ub294 \uc815\ucc45\uc744 \ub9cc\ub4e4\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc774 \uc815\ucc45\uc740 \uae30\uc5c5\ub4e4\uc774 \uc218\uc775\uc744 \uc704\ud574 \uad6c\ub3c5\uc81c \ubc0f \uae30\ud0c0 \uc778\uc571 \uacb0\uc81c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c Apple\uc774 \uc218\uc775\uc744 \uc5bb\uac8c \ub418\uba70, \ub300\ub2e4\uc218\uc758 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub294 \uacfc\uae08\uc744 \uc2dc\uc791\ud558\uac70\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud1f4\uc7a5\ud558\ub294 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83 \uc785\ub2c8\ub2e4.<\/li>\n<li><strong>Apple\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589\uc73c\ub85c \uc778\ud574 \uc774\ubbf8 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \uc5b8\ub860\uac00\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong> \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc9d1\ud589 \ub2a5\ub825\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. Facebook\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5c6\uc744 \uacbd\uc6b0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uad11\uace0 \uae30\ubc18 \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\ucd9c\uc774 60% \uc774\uc0c1 \uc904\uc5b4\ub4e4 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5\uc758 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc2ec\uc9c0\uc5b4 Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc758 \ub300\uc0c1\uc774 \uc544\ub2c8\uba70, \uc774\ub294 <strong>\uc790\uc0ac\uac00 \uc815\ud55c \uc6d0\uce59\uc5d0 \uc704\ubc30\ub418\ub294 \ud589\uc704\uc785\ub2c8\ub2e4<\/strong>.<\/li>\n<li><strong>Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/strong> <strong>\ud558\uc9c0\ub9cc, \uc120\ud0dd\uc758 \uc5ec\uc9c0 \uc5c6\uc774 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong> \ub9cc\uc77c \uadf8\ub807\uc9c0 \uc54a\uc744 \uacbd\uc6b0, Facebook\uc740 Apple\ub85c\ubd80\ud130 \ubcf4\ubcf5\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc774\uace0, \uc774\ub85c \uc778\ud558\uc5ec \uc6b0\ub9ac\uac00 \uc9c0\uc6d0\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub354 \ud070 \ud53c\ud574\ub97c \ubcf4\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<hr \/>\n<p>\uc9c0\ub09c 20\ub144\uac04 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \uc77c\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc800\ub294 \uc774\ub7f0 \uae30\uc5c5\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 \uc800\uc758 \ucee4\ub9ac\uc5b4\ub97c \ubc14\ucce4\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uc218 \ub9ce\uc740 \uae30\uc5c5\uacfc \uae30\uc5c5\uc5d0 \uc18d\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0 \uc9c1\uc811 \ubaa9\ub3c4\ud558\ub294 \uc601\uc608\ub97c \ub204\ub9ac\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0, \ub2e8 \ud55c \uba85\uc758 \uae30\uc5c5\uac00\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\ub9cc\uc73c\ub85c \uc790\uc2e0\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc0b0\uc5c5\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7f0 \uc77c\uc774 \uac00\ub2a5\ud588\ub358 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc800\ub834\ud55c \ub9c8\ucf00\ud305 \uc811\uadfc\uc131\uc774 \ud655\ub300\ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95, \uacb0\uc81c, \ubb3c\ub958 \ubc0f \uc7ac\ubb34\uc640 \uad00\ub828\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac1c\uc758 \ud50c\ub7ab\ud3fc\uc774 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uc774 \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uacb0\uad6d \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 \uac1c\uc778 \uc804\ud654\uc640 \uc57d\uac04\uc758 \ub3c8\ub9cc \uc788\ub2e4\uba74 \ucda9\ubd84\ud788 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uac12\ube44\uc2fc \ub300\ud589\uc0ac, \uc218\ucc9c \ub9cc\uc6d0\uc758 \uc608\uc0b0, \ud654\ub824\ud55c \uc81c\uc791 \uc7a5\ube44\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\ub9cc\uc73c\ub85c \uc131\uacf5\uc744 \uac70\ub454 \uc0ac\ub78c\ub4e4\uc744 \uc5ec\ub7ff \ub9cc\ub098\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc544\uc774\ub514\uc5b4\uc758 \uc0ac\uc5c5\ud654\uc640 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 Facebook\uc758 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ubcf8\uc778\uc758 \uc0b6\uacfc \uacf5\ub3d9\uccb4\ub97c \ubcc0\ud654\uc2dc\ud0a8 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc811\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c Facebook \uc9c1\uc6d0\uc73c\ub85c\uc11c \ub204\ub9ac\ub294 \ucd5c\ub300 \uc7a5\uc810\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7ec\ub098 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc73c\ub85c \uc778\ud574, \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uc0ac\ub840\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc774 \uc704\ucd95\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, Apple\uc758 \uc815\ucc45\uc774 \ub300\uae30\uc5c5\uc5d0\uac8c\ub9cc \uc720\ub9ac\ud558\uace0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ud53c\ud574\ub97c \uc57c\uae30\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9ce\uc740 \ubd84\ub4e4, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 Apple\uc758 \uc815\ucc45 \ubcc0\ud654\ub85c \uc778\ud558\uc5ec \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc0c1\ud669\uc5d0\uc11c \uc0dd\uc874\ud558\ub294 \uac83\uc740 \uace0\uc0ac\ud558\uace0, \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc131\uc7a5\ud558\ub294 \ub2a5\ub825\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc744 \ud06c\uac8c \uc6b0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \uc804\ud574 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc5d0 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>iOS 14 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub300\ud558\uc5ec<\/h3>\n<p>2020\ub144 6\uc6d4, Apple\uc740 \uc774\uc6a9\uc790\uac00 \uc571\uc758 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \ub2a5\ub825\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4.<\/p>\n<h4>\uae30\uc5c5\uac00, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5<\/h4>\n<p><a href=\"http:\/\/facebook.com\/business\/apple-ios-14-speak-up-for-small-business\">\uc774\ubc88 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubc1b\uac8c \ub418\ub294 \uc774\ub4e4<\/a>\uc740 \uc0dd\uac01\ubcf4\ub2e4 \uc5ec\ub7ec\ubd84 \uac00\uae4c\uc774\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6c3\uc5d0 \uc704\uce58\ud55c \uce74\ud398, \uc790\uc2e0\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc5ec\ub7ec\ubd84\uc758 \uce5c\uad6c\uc640 \uc774\ubca4\ud2b8 \uae30\ud68d \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud55c \uc5ec\ub7ec\ubd84\uc758 \uce5c\ucc99, \uc5ec\ub7ec\ubd84\uc774 \ubb34\ub8cc\ub85c \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac8c\uc784 \uac1c\ubc1c\uc790\ub4e4 \ubaa8\ub450\uac00 \uc0ac\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>\uc6b0\uc120 \ubb34\ub8cc \uc571\uacfc \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uac00 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uacaa\uc744 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/strong> \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc73c\uba70, \ub355\ubd84\uc5d0 \uc544\uce68 \ub274\uc2a4 \ud050\ub808\uc774\uc158\ubd80\ud130 \ucee4\ud53c\uc20d\uc5d0\uc11c \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\uba70 \ud558\ub294 \uac8c\uc784, \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc5ec\ub7ec\ubd84\uc774 \uc2dc\uccad\ud558\ub294 \ucf54\uba54\ub514\uc1fc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5ec\ub7ec \ucf58\ud150\uce20\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9cc\uc77c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uad11\uace0\uc5d0 \uc758\uc874\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\ub4e4\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \ub2e4\ub978 \ubc29\ud5a5\uc744 \ubaa8\uc0c9\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c\ub97c \ud1b5\ud55c \uacfc\uae08\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ub418\uba74, \ud55c \ub54c \ubb34\ub8cc\uc600\ub358 \ub9ce\uc740 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc694\uae08\uc744 \ubd80\uacfc\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uc0ac\uc5c5\uc744 \uc911\ub2e8\ud558\ub294 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uacbd\uc81c\uc801\uc73c\ub85c \ud48d\uc871\ud55c \uc774\ub4e4\uc740 \ucf58\ud150\uce20\uc5d0 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uacfc\uae08\uc744 \uac10\ub2f9\ud560\ub9cc\ud55c \uacbd\uc81c\uc801 \uc5ec\uc720\uac00 \uc5c6\ub294 \uac83\uc774 \ud604\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc544\uc9c1 \uc5c5\ub370\uc774\ud2b8 \uad00\ub828 \ub514\ud14c\uc77c\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ud604 \uc2dc\uc810\uc5d0\uc11c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uc640 \uc5b8\ub860\uc0ac\uc5d0\uac8c \ubbf8\uce60 \uc601\ud5a5\uc744 \uc218\uce58\ub85c \ud658\uc0b0\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \uc124\uce58 \ucea0\ud398\uc778\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uc678\ud558\ub294 \uc2e4\ud5d8 \uacb0\uacfc, \uc5b8\ub860\uc0ac <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2020\/06\/18\/value-of-personalized-ads-thriving-app-ecosystem\/\">\uc218\uc775\uc758 50%\uc774\uc0c1\uc774 \ud558\ub77d<\/a>\ud558\ub294 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b8\ub860\uc0ac\uc640 \uac1c\ubc1c\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc545\uc601\ud5a5\uc744 \ubd84\uba85\ud788 <a href=\"https:\/\/appfairness.org\/\">\uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4<\/a>.<\/p>\n<p><strong>\uc774\ub294 \uc571 \uac1c\ubc1c\uc790 \ubfd0 \uc544\ub2c8\ub77c \uc131\uc7a5\uc744 \uc704\ud574 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub3c4 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/strong> \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uc0ac\uc5c5\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uc608\uc0b0\uc774 \uc801\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ud6a8\uc728\uc801\uc778 \uc0ac\uc5c5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc911\uc694\ud55c \uace0\uac1d\ub4e4\uc5d0 \ud0c0\uae43\uc744 \ub9de\ucdb0\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uacb0\ud63c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc5ed\uc758 \uc6e8\ub529 \ud50c\ub798\ub108\uc5d0 \ub300\ud574 \uad11\uace0\ub97c \ud558\ub294 \uac83\uc740 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uace0\uc591\uc774\ub97c \ud0a4\uc6b0\ub294 \uc0ac\ub78c\uc5d0\uac8c \uac15\uc544\uc9c0\uc6a9 \ubaa9\uc904\uc744 \ud310\ub9e4\ud558\ub294 \uc18c\uaddc\ubaa8 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\ub3c4 \uc544\ubb34\ub7f0 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, Apple\uc758 \uc815\ucc45\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uadf9\ub2e8\uc801\uc73c\ub85c \uc81c\ud55c\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ud0c0\uae43\uce35(audience)\uc5d0 \ub3c4\ub2ec\ud558\uae30\uac00 \ud6e8\uc52c \uc5b4\ub824\uc6cc\uc9c0\uba70, \uacb0\uad6d \uae30\uc5c5\uc758 \uc131\uc7a5, \uadf8\ub9ac\uace0 \ub300\uae30\uc5c5\uacfc \uacbd\uc7c1\ud560 \ub2a5\ub825\uc5d0 \uc81c\uc57d\uc744 \uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc774 \uc9c4\ud589\ud55c \uc5f0\uad6c \uacb0\uacfc\uc758 \ub300\ud45c\uc801 \uc0ac\ub840\ub85c, \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc5d0\uc11c \ud310\ub9e4\ub97c \uc99d\uc9c4\ud558\uae30 \uc704\ud574 Facebook \uc571 \ud328\ubc00\ub9ac\uc5d0 \uad11\uace0\ub97c \uc9c4\ud589\ud558\uc600\uc73c\ub098, \ud0c0\uae43 \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud55c \uc790\uccb4\uc801 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc8fc\ub294 \ud3c9\uade0\uc801\uc73c\ub85c \uc9c0\ucd9c \uae08\uc561 \ub300\ube44 60% \uc774\uc0c1\uc758 \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud604\uc7ac\ub294 \uc9c0\uc5ed\uc758 \ucc45\ubc29\uc5d0\uc11c \uad00\ub828\uc131\uc774 \ub192\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud574 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 5\ucc28\ub840\uc758 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud55c \uc790\uccb4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud574\ub3c4 2\uac74\uc758 \ud310\ub9e4\ub9cc \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubb3c\ub860 Facebook\uc758 \ub2e4\uac01\ud654\ub41c \uad11\uace0 \uc0ac\uc5c5\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \uc9c1\uba74\ud558\uac8c \ub420 \uc601\ud5a5\uc5d0 \ube44\ud558\uba74 \ubbf8\ubbf8\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Facebook\uc740 \uc774\ubbf8 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uac10\uc548\ud55c \uc0ac\uc5c5 \uc804\ub9dd \ubd84\uc11d\uc744 \ub9c8\uce5c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.(2) \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc774 \uc870\uce58\uc758 \ud30c\uae09\ub825\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\uace0, \ucc44\uc6a9\uc744 \uc9c0\uc18d\ud558\uac70\ub098 \uc0dd\uc874 \uc790\uccb4\ub3c4 \ubd88\uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \ubc1b\uc744 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc9c0\uc6d0\uc744 \ud544\uc694\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc640\uc911\uc5d0\ub3c4 \uace0\uac1d\uc744 \ucc3e\uace0 \uc2a4\uc2a4\ub85c \uc0dd\uc874\ud558\uae30 \uc704\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/10\/Deloitte-Digital-Tools-in-Crisis-and-Recovery-SMB-Report-Oct-2020.pdf\">\ub51c\ub85c\uc774\ud2b8(Deloitte)\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \uc5f0\uad6c<\/a>\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \ub0b4 \uc911\uc18c\uae30\uc5c5 44%\uac00 \ucf54\ub85c\ub09819\uac00 \uc2dc\uc791\ub41c \uc774\ud6c4 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0(targeted advertising)\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uadf8 \ubc94\uc704\ub97c \ud655\ub300\ud558\uc600\uc73c\uba70, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \ub192\uc740 \uc218\uc775\uc744 \uae30\ub85d\ud560 \uac00\ub2a5\uc131\uc774 \ub450 \ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \ud32c\ub370\ubbf9\uc5d0\uc11c \uc0b4\uc544\ub0a8\uae30 \uc704\ud55c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc758 \ud575\uc2ec\uc801\uc778 \ub3c4\uad6c \uc911 \ud558\ub098\ub97c \ube7c\uc557\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ud76c\ub294 iOS 14\uac00 \uac00\uc838\uc62c \ubd80\uc218\uc801 \ud53c\ud574\ub97c \uacaa\uc9c0 \uc54a\uace0\ub3c4, <a href=\"https:\/\/about.fb.com\/news\/2020\/12\/personalized-advertising-and-privacy-are-not-at-odds\/\">\ub9de\ucda4\ud615 \uad11\uace0\uc640 \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uacf5\uc874\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4<\/a>. <a href=\"https:\/\/research.fb.com\/programs\/research-awards\/proposals\/cryptography-rfp-2019\/\">Facebook<\/a>\uacfc <a href=\"https:\/\/wfanet.org\/leadership\/cross-media-measurement\">\uad00\ub828 \uc5c5\uacc4<\/a> \uae30\uc5c5\ub4e4\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638 \ud5a5\uc0c1\uc744 \uc704\ud574 \ud798\uc4f0\ub294 \ud55c \ud3b8, \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc194\ub8e8\uc158\uc5d0 \ud06c\uac8c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc548\ud0c0\uae5d\uac8c\ub3c4 Apple\uc740 \uc5c5\uacc4\uc640 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc744 \uae30\uc5c5\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\uc9c0\uc54a\uc740\ucc44 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \uac00\uc838\uc62c \ubcc0\ud654\ub97c \ubc00\uc5b4\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\uc77c\uae4c\uc694? \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \ub610 \ub2e4\ub978 \uac15\ub825\ud55c \uc774\uc720\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud574\ub2f9 \ubcc0\ud654\uac00 \uc9c4\ud589\ub420 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ucda9\ubd84\ud558\uace0 \uc774\ubbf8 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ub2e4\uc9c4 \uae30\uc5c5\ub4e4\uc774 \ud070 \uc774\ub4dd\uc744 \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ud55c \ubc88, \uc6b0\ub9ac\ub294 TV \uad11\uace0\uc758 \uc2dc\ub300\ub85c \ub418\ub3cc\uc544\uac00\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uac00\uc7a5 \ud070 \uc774\uc775\uc744 \uc5bb\ub294 \ub300\uae30\uc5c5\uc740 Apple\uc785\ub2c8\ub2e4.<\/p>\n<h3>Apple\uc758 \uc815\ucc45 \ub4a4\uc5d0 \uc228\uc5b4 \uc788\ub294 \ud604\uc2e4: \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83<\/h3>\n<p>Apple\uc740 \uc0ac\ub78c\ub4e4\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uac1c\uc120\uc774\ub77c\ub294 \uba85\ubaa9\ud558\uc5d0 \uc0c8\ub85c\uc6b4 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c Apple\uc758 \uc218\uc775\uc5d0 \uc774\uc775\uc774 \ub418\ub294 \uc0ac\uc5c5 \ubaa8\ub378\ub85c \uae30\uc5c5\uacfc \uac1c\ubc1c\uc790\ub4e4\uc744 \ubab0\uc544\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>Apple\uc138(\u7a05)<\/strong>: \ub9cc\uc77c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uac00 \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\uc744 \ud558\ub294 \ub4f1 \uad11\uace0 \uc774\uc678\uc758 \uc218\ub2e8\uc73c\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4\uba74, Apple\uc138(\u7a05)\uc758 \ub300\uc0c1\uc774 \ub418\ub294 \uc218\uc218\ub8cc\ub294 15%\uc5d0\uc11c 30%\uc785\ub2c8\ub2e4. \uc774\ub294 Apple\uc758 \uc218\uc775\uc5d0 \ud070 \ubcf4\ud0ec\uc774 \ub418\ub294 \uc0ac\uc5c5\uc785\ub2c8\ub2e4. Apple\uc758 \ud558\ub4dc\uc6e8\uc5b4 \ud310\ub9e4\uac00 \ub454\ud654\ub418\uba74\uc11c \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc73c\ub85c \uc804\ud658\uc744 \ub3c4\ubaa8\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, <a href=\"https:\/\/www.cnbc.com\/2020\/01\/07\/apple-app-store-had-estimated-gross-sales-of-50-billion-in-2019.html\">Apple\uc758 \uc571\uc2a4\ud1a0\uc5b4 \ud50c\ub7ab\ud3fc\uc740 2019\ub144\uc5d0 \uc57d 500\uc5b5 \ub2ec\ub7ec\ub97c \uac70\ub46c\ub4e4\uc600\uc2b5\ub2c8\ub2e4<\/a>. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uac70\ub450\uc5b4\ub4e4\uc774\uac8c \ub429\ub2c8\ub2e4. \uc989, Apple\uc758 \uc5c5\ub370\uc774\ud2b8 \ubcc0\uacbd\uc740 Apple\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc218\uc775\uc744, \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \ubb34\ub8cc \ud61c\ud0dd\uc758 \ucd95\uc18c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>Apple\uc758 \uad11\uace0 \uc0ac\uc5c5<\/strong>: Apple\uc758 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\ud55c\ubc1b\uace0 \uc788\uc73c\uba70, Apple\uc758 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uc0c1\ud488\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uba87 \uc548\ub418\ub294 \uc194\ub8e8\uc158 \uac00\uc6b4\ub370 \ud558\ub098\uc785\ub2c8\ub2e4. \uc989, Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 Apple\uc774 \ud0c0\uc0ac\uc5d0 \uc694\uad6c\ud558\uace0 \uc788\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \uc774\uc6a9\uc790 \ud5c8\uac00 \uc808\ucc28 \uc5c6\uc774, Apple\uc740 \uc790\uc0ac \uad11\uace0 \uc0c1\ud488\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ud0c0\uc0ac \uc18c\uc720 \uc571\uc5d0\uc11c Apple\uc774 \uc218\uc9d1\ud55c \uc778\uc571 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc5ec \uc790\uccb4 \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ub9cc\uc77c \uad11\uace0\ub97c \uc704\ud558\uc5ec Apple\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\ub294 \uc0ac\ub78c\uc740 \uc544\uc774\ud3f0 \uc124\uc815\uc758 \uae4a\uc219\ud55c \uacf3\uc5d0 \uc788\ub294 \uc81c\uc5b4 \uae30\ub2a5\uc744 \ucc3e\uc544\ub0b4\uc57c\ub9cc \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2e4\uc0c1 \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uc790\uc0ac\uc758 \uc218\uc218\ub8cc \ubc0f \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c Apple\uc758 \uc804\ub7b5\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4.<\/p>\n<h3>Facebook\uc758 \ub300\uc751<\/h3>\n<p>Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uc774\ub97c \uac70\ubd80\ud560 \uacbd\uc6b0, Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\uc5d0\uc11c Facebook\uc744 \ucc28\ub2e8\ud560 \uac83\uc774\uba70, \uc774\ub294 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc758\uc874\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud53c\ud574\ub97c \uc904 \ubfd0\uc785\ub2c8\ub2e4. \uc131\uc7a5\uc744 \uc704\ud574 Facebook\uc758 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uae30\uc5c5\uc744 \ub300\uc2e0\ud558\uc5ec \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ud76c\ub294 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \uc55e\uc11c \ud30c\ud2b8\ub108\ub4e4\uc744 \uccad\uc800\ud788 \uc900\ube44\uc2dc\ud0a4\uace0 Apple\uc758 \uc815\ucc45\uacfc \ubcc0\uacbd\ub418\ub294 \uac00\uc774\ub4dc\uc758 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574\uc11c \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud55c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 <a href=\"https:\/\/developers.facebook.com\/blog\/post\/2020\/12\/16\/preparing-partners-ios-14-mobile-web-advertising\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc800\ud76c\ub294 Apple\uc774 \uc571 \uac1c\ubc1c\uc790\ub4e4\uacfc \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ud76c\uc0dd\uc2dc\ud0b4\uc73c\ub85c\uc368, \uc790\uc0ac\uc758 \uc218\uc775\uc5d0 \uc774\ub4dd\uc774 \ub418\ub3c4\ub85d \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c \ubc18\uacbd\uc7c1\uc801\uc73c\ub85c \uc774\uc6a9\ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0d0\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc77c\ub840\ub85c, \uc5d0\ud53d\uac8c\uc784\uc988(Epic Games)\uc640 Apple\uc758 \uc18c\uc1a1\uc774 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud574\ub2f9 \uc18c\uc1a1 \uac74\uc5d0\uc11c Apple\uc758 \uc815\ucc45\uc774 Facebook, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\uc5d0 \ubd80\uc815\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ub07c\ucce4\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud558\uc5ec \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 Apple\uc774 \uc5ec\ub7ec \ube44\uc988\ub2c8\uc2a4 \uac00\uc6b4\ub370 \ud2b9\ud788 iOS \uac1c\ubc1c\uc790\ub4e4\uc5d0\uac8c \uc801\uc6a9\ud558\uace0 \uc788\ub294 \ubd88\uacf5\ud3c9\ud55c \uc815\ucc45\uc758 \uad11\ubc94\uc704\ud55c \uc601\ud5a5\uc744 \ubc95\uc6d0\uc774 \ucda9\ubd84\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc774\ubc88 \uc7ac\ud310\uc758 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc740 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub97c \uac15\ud654\ud568\uacfc \ub3d9\uc2dc\uc5d0, \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \uc720\uc9c0\ud558\uace0 \uae30\uc5c5\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uac1c\ubc1c\ud558\uace0 \uc774\ud589\ud558\uae30 \uc704\ud558\uc5ec \uc6d4\ub4dc \uc640\uc774\ub4dc \uc6f9 \ucee8\uc18c\uc2dc\uc5c4(World Wide Web Consortium, <a href=\"https:\/\/www.w3.org\/\">W3C<\/a>), \ucc45\uc784\uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed(Partnership for Responsible Addressable Media, <a href=\"https:\/\/www.ana.net\/content\/show\/id\/ResponsibleAddressableMedia#:~:text=The%20Partnership%20for%20Responsible%20Addressable,digital%20media%20and%20advertising%2C%20while\">PRAM<\/a>), \uc138\uacc4 \uad11\uace0\uc8fc \uc5f0\ub9f9(World Federation of Advertisers, <a href=\"https:\/\/wfanet.org\/\">WFA<\/a>)\uc744 \ube44\ub86f\ud55c \uc5c5\uacc4 \uae30\uad00\uacfc\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc5c5\uacc4\uc640 \ud568\uaed8 \uc774\ub7ec\ud55c \ub178\ub825\uc5d0 \ub3d9\ucc38\ud558\uace0, \uaddc\uc81c\ub294 \uc815\ubd80\uc5d0\uac8c \uc77c\uc784\ud558\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \ud3b8\uc5d0\uc11c, \uc774\ub4e4\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\ub8cc\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 iOS 14 \uc815\ucc45\uc758 \uc601\ud5a5\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uace0 <a href=\"http:\/\/facebook.com\/business\/apple-ios-14-speak-up-for-small-business\">\ubaa9\uc18c\ub9ac\ub97c \ub192\uc5ec<\/a>, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc77c\uc5d0 \ud798\uc744 \ub354\ud574\uc8fc\uc2dc\uae38 \ud76c\ub9dd\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><em>1. \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec, Facebook\uc740 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uad6c\ub9e4 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uad11\uace0\uc8fc\uc758 \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 Facebook\uc758 \ud328\ubc00\ub9ac\uc571 \uc804\ubc18\uc758 \uad11\uace0 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc885\ud569\ud558\uc5ec \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub9cc\uc744 \uc0ac\uc6a9\ud55c \uacb0\uacfc\uc640 \ube44\uad50\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c \ubd84\uc11d\uc5d0\ub294 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ub97c \uc704\ud558\uc5ec 2019\ub144\uc5d0 \uc9c4\ud589\ud55c 25,000\uc5ec \uac74\uc758 \uae00\ub85c\ubc8c \uad11\uace0 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<p><em>2. \uac00\uc7a5 \ucd5c\uadfc \uc2e4\uc801\ubc1c\ud45c\uc5d0\uc11c, Facebook\uc740 iOS 14\ub85c \uc778\ud55c \uc601\ud5a5\uc744 \ube44\ub86f\ud558\uc5ec, 2021\ub144\uc5d0 \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815\uacfc \uad00\ub828\ub41c \ub354\uc6b1 \ud070 \uc5ed\ud48d\uc744 \ub9de\uac8c \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc5b8\uae09\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.\u2019\u2019<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"2021\ub144 4\uc6d4 26\uc77c \uc624\uc804 10\uc2dc 15\ubd84 (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8: Facebook\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud568\uacfc \ub3d9\uc2dc\uc5d0 Facebook \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Apple\uc740 \uc624\ub298\ubd80\ud130 \uc18c\uc704 \uc774\uc6a9\uc790\ub97c \u201c\ucd94\uc801\u201d\ud558\ub294 \uc571\uc774 \uad11\uace0 \ub9de\ucda4\ud654 \ud639\uc740 \ud6a8\uacfc \uce21\uc815\uc744 \uc704\ud574 \ud0c0\uc0ac\uc758 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0, \uc758\ubb34\uc801\uc73c\ub85c \uc774\uc6a9\uc790\uc758 \ud5c8\uac00\ub97c \ubc1b\ub3c4\ub85d \ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc2dc\ud589\ud569\ub2c8\ub2e4. Apple\uc774 \uc790\uccb4\uc73c\ub85c \ub514\uc790\uc778\ud55c \ud5c8\uac00 \uc694\uccad \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d(prompt)\uc740 \ud574\ub2f9 \uacb0\uc815\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc774\ub098 \uc758\ubbf8\uc5d0 \ub300\ud574 \ubcc4\ub2e4\ub978 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0, \uc0ac\ub78c\ub4e4\uc774 \ub370\uc774\ud130 \uc81c\uacf5 \ub3d9\uc758\ub97c \ub9dd\uc124\uc77c \uc218 \ubc16\uc5d0 \uc5c6\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d \uc81c\uacf5\uc744 \ud5c8\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc774 \ub098\ud0c0\ub098\uae30 \uc804, \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc744 \uba3c\uc800 \ud45c\uc2dc\ud558\uc5ec \uc774\uc6a9\uc790\uc758 \uc815\ubcf4\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ub418\ub294\uc9c0 \uc54c\ub9ac\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud06c\ub9b0\uc5d0\ub294 Facebook\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uac8c\uc2dc\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc774\uc6a9\uc790 \uc815\ubcf4 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0, \ub2e4\ub978 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uac00 Facebook\uc5d0 \uc804\ub2ec\ud558\ub294 \uc774\uc6a9\uc790 \ud65c\ub3d9 \ub0b4\uc5ed \uc0ac\uc6a9\uc744 \uc5b4\ub5bb\uac8c \uc81c\ud55c\ud558\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0c1\uc138\ud788 \uacf5\uc720\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 iOS 14.5 \uc5c5\ub370\uc774\ud2b8\ub85c \uc778\ud574 \ud45c\uc2dc\ub41c\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \ud568\uaed8 \uace0\uc9c0\ud569\ub2c8\ub2e4. Facebook\uacfc Instagram \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. 2021\ub144 2\uc6d4 1\uc77c \uc624\uc804 7\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8: 12\uc6d4\uc5d0 \uacf5\uc9c0\ub4dc\ub9b0 \ubc14\uc640 \uac19\uc774, Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc640 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc0c1\ucda9\ub41c\ub2e4\uace0 \uc2dc\uc0ac\ud558\uace0 \uc788\uc9c0\ub9cc, \uc800\ud76c\ub294 \uc774 \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \ubaa8\ub450 \uc7a1\uc744 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, \uc2e4\uc81c\ub85c \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub610\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uc758 \uc7a5\uc810\uc5d0 \ub300\ud55c \uc124\uba85\ub3c4 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ub300\ub85c\ub41c \ud310\ub2e8\uc744 \ub0b4\ub9ac\uc2e4 \uc218 \uc788\ub3c4\ub85d Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uacfc \ud568\uaed8 \uc790\uccb4\uc801\uc73c\ub85c\ub3c4 \uc54c\ub9bc\uc744 \uc81c\uacf5\ud558\ub824 \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0, \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \uae30\uc5ec\ud558\ub294\uc9c0\uc640 \uac19\uc740 \uc880 \ub354 \ub9ce\uc740 \uc815\ubcf4\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc758 \ub0b4\uc6a9\uc744 \uc218\ub77d\ud55c \uacbd\uc6b0, \ud574\ub2f9 \uc571\uc5d0\uc11c \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9cc\uc77c \uac70\uc808\ud560 \uacbd\uc6b0\uc5d0\ub294 \uc5ec\uc804\ud788 \uad11\uace0\ub294 \ubcf4\uc774\uaca0\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uacfc \uc5f0\uad00\uc131\uc774 \uc801\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc5d0\uc11c \uc218\ub77d\uc744 \ub204\ub978\ub2e4\uace0 \ud574\uc11c Facebook\uc774 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e8\uc9c0 Facebook\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uacc4\uc18d\ud574\uc11c \ub354 \ub098\uc740 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\ub77d\ud558\uaca0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ub4e4\uc744 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, Apple\uc740 \uad00\ub828\ud558\uc5ec \uad50\uc721 \ubaa9\uc801\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ud5c8\uc6a9\ud55c\ub2e4\uace0 \uc774\uc57c\uae30 \ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144 12\uc6d4 16\uc77c \uc624\uc804 8\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uac8c\uc7ac \ubcf8\ubb38: Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\uace0 \uc788\ub294 \uc218 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uacfc \uc6b0\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc790\uc720\ub85c\uc6b4 \uc778\ud130\ub137\uc5d0 \uc545\uc601\ud5a5\uc744 \ub07c\uce58\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 Apple\uc774 \uc2e4\uc2dc\ud558\uace0 \uc788\ub294 \ub0b4\uc6a9\uc5d0 \ub300\ud55c \uac1c\uc694\uc640 Facebook\uc758 \uc785\uc7a5\uc785\ub2c8\ub2e4. Apple\uc740 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency)\uc744 \ud1b5\ud574 \uc9d1\ud589\ub418\ub294 \uc815\ucc45\uc744 \ub9cc\ub4e4\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ucc45\uc740 \uae30\uc5c5\ub4e4\uc774 \uc218\uc775\uc744 \uc704\ud574 \uad6c\ub3c5\uc81c \ubc0f \uae30\ud0c0 \uc778\uc571 \uacb0\uc81c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c Apple\uc774 \uc218\uc775\uc744 \uc5bb\uac8c \ub418\uba70, \ub300\ub2e4\uc218\uc758 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub294 \uacfc\uae08\uc744 \uc2dc\uc791\ud558\uac70\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud1f4\uc7a5\ud558\ub294 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83 \uc785\ub2c8\ub2e4. Apple\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589\uc73c\ub85c \uc778\ud574 \uc774\ubbf8 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \uc5b8\ub860\uac00\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc9d1\ud589 \ub2a5\ub825\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. Facebook\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5c6\uc744 \uacbd\uc6b0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uad11\uace0 \uae30\ubc18 \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\ucd9c\uc774 60% \uc774\uc0c1 \uc904\uc5b4\ub4e4 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5\uc758 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc758 \ub300\uc0c1\uc774 \uc544\ub2c8\uba70, \uc774\ub294 \uc790\uc0ac\uac00 \uc815\ud55c \uc6d0\uce59\uc5d0 \uc704\ubc30\ub418\ub294 \ud589\uc704\uc785\ub2c8\ub2e4. Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc120\ud0dd\uc758 \uc5ec\uc9c0 \uc5c6\uc774 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc77c \uadf8\ub807\uc9c0 \uc54a\uc744 \uacbd\uc6b0, Facebook\uc740 Apple\ub85c\ubd80\ud130 \ubcf4\ubcf5\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc774\uace0, \uc774\ub85c \uc778\ud558\uc5ec \uc6b0\ub9ac\uac00 \uc9c0\uc6d0\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub354 \ud070 \ud53c\ud574\ub97c \ubcf4\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 20\ub144\uac04 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \uc77c\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc800\ub294 \uc774\ub7f0 \uae30\uc5c5\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 \uc800\uc758 \ucee4\ub9ac\uc5b4\ub97c \ubc14\ucce4\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uc218 \ub9ce\uc740 \uae30\uc5c5\uacfc \uae30\uc5c5\uc5d0 \uc18d\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0 \uc9c1\uc811 \ubaa9\ub3c4\ud558\ub294 \uc601\uc608\ub97c \ub204\ub9ac\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0, \ub2e8 \ud55c \uba85\uc758 \uae30\uc5c5\uac00\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\ub9cc\uc73c\ub85c \uc790\uc2e0\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc0b0\uc5c5\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc77c\uc774 \uac00\ub2a5\ud588\ub358 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc800\ub834\ud55c \ub9c8\ucf00\ud305 \uc811\uadfc\uc131\uc774 \ud655\ub300\ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95, \uacb0\uc81c, \ubb3c\ub958 \ubc0f \uc7ac\ubb34\uc640 \uad00\ub828\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac1c\uc758 \ud50c\ub7ab\ud3fc\uc774 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uc774 \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uacb0\uad6d \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 \uac1c\uc778 \uc804\ud654\uc640 \uc57d\uac04\uc758 \ub3c8\ub9cc \uc788\ub2e4\uba74 \ucda9\ubd84\ud788 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uac12\ube44\uc2fc \ub300\ud589\uc0ac, \uc218\ucc9c \ub9cc\uc6d0\uc758 \uc608\uc0b0, \ud654\ub824\ud55c \uc81c\uc791 \uc7a5\ube44\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\ub9cc\uc73c\ub85c \uc131\uacf5\uc744 \uac70\ub454 \uc0ac\ub78c\ub4e4\uc744 \uc5ec\ub7ff \ub9cc\ub098\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc544\uc774\ub514\uc5b4\uc758 \uc0ac\uc5c5\ud654\uc640 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 Facebook\uc758 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ubcf8\uc778\uc758 \uc0b6\uacfc \uacf5\ub3d9\uccb4\ub97c \ubcc0\ud654\uc2dc\ud0a8 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc811\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c Facebook \uc9c1\uc6d0\uc73c\ub85c\uc11c \ub204\ub9ac\ub294 \ucd5c\ub300 \uc7a5\uc810\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc73c\ub85c \uc778\ud574, \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uc0ac\ub840\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc774 \uc704\ucd95\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, Apple\uc758 \uc815\ucc45\uc774 \ub300\uae30\uc5c5\uc5d0\uac8c\ub9cc \uc720\ub9ac\ud558\uace0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ud53c\ud574\ub97c \uc57c\uae30\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9ce\uc740 \ubd84\ub4e4, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 Apple\uc758 \uc815\ucc45 \ubcc0\ud654\ub85c \uc778\ud558\uc5ec \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc0c1\ud669\uc5d0\uc11c \uc0dd\uc874\ud558\ub294 \uac83\uc740 \uace0\uc0ac\ud558\uace0, \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc131\uc7a5\ud558\ub294 \ub2a5\ub825\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc744 \ud06c\uac8c \uc6b0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \uc804\ud574 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. iOS 14 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub300\ud558\uc5ec 2020\ub144 6\uc6d4, Apple\uc740 \uc774\uc6a9\uc790\uac00 \uc571\uc758 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \ub2a5\ub825\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4. \uae30\uc5c5\uac00, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5 \uc774\ubc88 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubc1b\uac8c \ub418\ub294 \uc774\ub4e4\uc740 \uc0dd\uac01\ubcf4\ub2e4 \uc5ec\ub7ec\ubd84 \uac00\uae4c\uc774\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6c3\uc5d0 \uc704\uce58\ud55c \uce74\ud398, \uc790\uc2e0\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc5ec\ub7ec\ubd84\uc758 \uce5c\uad6c\uc640 \uc774\ubca4\ud2b8 \uae30\ud68d \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud55c \uc5ec\ub7ec\ubd84\uc758 \uce5c\ucc99, \uc5ec\ub7ec\ubd84\uc774 \ubb34\ub8cc\ub85c \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac8c\uc784 \uac1c\ubc1c\uc790\ub4e4 \ubaa8\ub450\uac00 \uc0ac\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc6b0\uc120 \ubb34\ub8cc \uc571\uacfc \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uac00 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uacaa\uc744 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc73c\uba70, \ub355\ubd84\uc5d0 \uc544\uce68 \ub274\uc2a4 \ud050\ub808\uc774\uc158\ubd80\ud130 \ucee4\ud53c\uc20d\uc5d0\uc11c \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\uba70 \ud558\ub294 \uac8c\uc784, \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc5ec\ub7ec\ubd84\uc774 \uc2dc\uccad\ud558\ub294 \ucf54\uba54\ub514\uc1fc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5ec\ub7ec \ucf58\ud150\uce20\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc77c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uad11\uace0\uc5d0 \uc758\uc874\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\ub4e4\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \ub2e4\ub978 \ubc29\ud5a5\uc744 \ubaa8\uc0c9\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c\ub97c \ud1b5\ud55c \uacfc\uae08\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ub418\uba74, \ud55c \ub54c \ubb34\ub8cc\uc600\ub358 \ub9ce\uc740 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc694\uae08\uc744 \ubd80\uacfc\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uc0ac\uc5c5\uc744 \uc911\ub2e8\ud558\ub294 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uacbd\uc81c\uc801\uc73c\ub85c \ud48d\uc871\ud55c \uc774\ub4e4\uc740 \ucf58\ud150\uce20\uc5d0 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uacfc\uae08\uc744 \uac10\ub2f9\ud560\ub9cc\ud55c \uacbd\uc81c\uc801 \uc5ec\uc720\uac00 \uc5c6\ub294 \uac83\uc774 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uc544\uc9c1 \uc5c5\ub370\uc774\ud2b8 \uad00\ub828 \ub514\ud14c\uc77c\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ud604 \uc2dc\uc810\uc5d0\uc11c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uc640 \uc5b8\ub860\uc0ac\uc5d0\uac8c \ubbf8\uce60 \uc601\ud5a5\uc744 \uc218\uce58\ub85c \ud658\uc0b0\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \uc124\uce58 \ucea0\ud398\uc778\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uc678\ud558\ub294 \uc2e4\ud5d8 \uacb0\uacfc, \uc5b8\ub860\uc0ac \uc218\uc775\uc758 50%\uc774\uc0c1\uc774 \ud558\ub77d\ud558\ub294 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b8\ub860\uc0ac\uc640 \uac1c\ubc1c\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc545\uc601\ud5a5\uc744 \ubd84\uba85\ud788 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc571 \uac1c\ubc1c\uc790 \ubfd0 \uc544\ub2c8\ub77c \uc131\uc7a5\uc744 \uc704\ud574 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub3c4 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uc0ac\uc5c5\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uc608\uc0b0\uc774 \uc801\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ud6a8\uc728\uc801\uc778 \uc0ac\uc5c5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc911\uc694\ud55c \uace0\uac1d\ub4e4\uc5d0 \ud0c0\uae43\uc744 \ub9de\ucdb0\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uacb0\ud63c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc5ed\uc758 \uc6e8\ub529 \ud50c\ub798\ub108\uc5d0 \ub300\ud574 \uad11\uace0\ub97c \ud558\ub294 \uac83\uc740 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uace0\uc591\uc774\ub97c \ud0a4\uc6b0\ub294 \uc0ac\ub78c\uc5d0\uac8c \uac15\uc544\uc9c0\uc6a9 \ubaa9\uc904\uc744 \ud310\ub9e4\ud558\ub294 \uc18c\uaddc\ubaa8 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\ub3c4 \uc544\ubb34\ub7f0 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, Apple\uc758 \uc815\ucc45\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uadf9\ub2e8\uc801\uc73c\ub85c \uc81c\ud55c\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ud0c0\uae43\uce35(audience)\uc5d0 \ub3c4\ub2ec\ud558\uae30\uac00 \ud6e8\uc52c \uc5b4\ub824\uc6cc\uc9c0\uba70, \uacb0\uad6d \uae30\uc5c5\uc758 \uc131\uc7a5, \uadf8\ub9ac\uace0 \ub300\uae30\uc5c5\uacfc \uacbd\uc7c1\ud560 \ub2a5\ub825\uc5d0 \uc81c\uc57d\uc744 \uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. Facebook\uc774 \uc9c4\ud589\ud55c \uc5f0\uad6c \uacb0\uacfc\uc758 \ub300\ud45c\uc801 \uc0ac\ub840\ub85c, \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc5d0\uc11c \ud310\ub9e4\ub97c \uc99d\uc9c4\ud558\uae30 \uc704\ud574 Facebook \uc571 \ud328\ubc00\ub9ac\uc5d0 \uad11\uace0\ub97c \uc9c4\ud589\ud558\uc600\uc73c\ub098, \ud0c0\uae43 \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud55c \uc790\uccb4\uc801 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc8fc\ub294 \ud3c9\uade0\uc801\uc73c\ub85c \uc9c0\ucd9c \uae08\uc561 \ub300\ube44 60% \uc774\uc0c1\uc758 \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud604\uc7ac\ub294 \uc9c0\uc5ed\uc758 \ucc45\ubc29\uc5d0\uc11c \uad00\ub828\uc131\uc774 \ub192\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud574 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 5\ucc28\ub840\uc758 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud55c \uc790\uccb4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud574\ub3c4 2\uac74\uc758 \ud310\ub9e4\ub9cc \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 Facebook\uc758 \ub2e4\uac01\ud654\ub41c \uad11\uace0 \uc0ac\uc5c5\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \uc9c1\uba74\ud558\uac8c \ub420 \uc601\ud5a5\uc5d0 \ube44\ud558\uba74 \ubbf8\ubbf8\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Facebook\uc740 \uc774\ubbf8 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uac10\uc548\ud55c \uc0ac\uc5c5 \uc804\ub9dd \ubd84\uc11d\uc744 \ub9c8\uce5c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.(2) \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc774 \uc870\uce58\uc758 \ud30c\uae09\ub825\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\uace0, \ucc44\uc6a9\uc744 \uc9c0\uc18d\ud558\uac70\ub098 \uc0dd\uc874 \uc790\uccb4\ub3c4 \ubd88\uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \ubc1b\uc744 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc9c0\uc6d0\uc744 \ud544\uc694\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc640\uc911\uc5d0\ub3c4 \uace0\uac1d\uc744 \ucc3e\uace0 \uc2a4\uc2a4\ub85c \uc0dd\uc874\ud558\uae30 \uc704\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub51c\ub85c\uc774\ud2b8(Deloitte)\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \ub0b4 \uc911\uc18c\uae30\uc5c5 44%\uac00 \ucf54\ub85c\ub09819\uac00 \uc2dc\uc791\ub41c \uc774\ud6c4 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0(targeted advertising)\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uadf8 \ubc94\uc704\ub97c \ud655\ub300\ud558\uc600\uc73c\uba70, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \ub192\uc740 \uc218\uc775\uc744 \uae30\ub85d\ud560 \uac00\ub2a5\uc131\uc774 \ub450 \ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \ud32c\ub370\ubbf9\uc5d0\uc11c \uc0b4\uc544\ub0a8\uae30 \uc704\ud55c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc758 \ud575\uc2ec\uc801\uc778 \ub3c4\uad6c \uc911 \ud558\ub098\ub97c \ube7c\uc557\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 iOS 14\uac00 \uac00\uc838\uc62c \ubd80\uc218\uc801 \ud53c\ud574\ub97c \uacaa\uc9c0 \uc54a\uace0\ub3c4, \ub9de\ucda4\ud615 \uad11\uace0\uc640 \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uacf5\uc874\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. Facebook\uacfc \uad00\ub828 \uc5c5\uacc4 \uae30\uc5c5\ub4e4\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638 \ud5a5\uc0c1\uc744 \uc704\ud574 \ud798\uc4f0\ub294 \ud55c \ud3b8, \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc194\ub8e8\uc158\uc5d0 \ud06c\uac8c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc548\ud0c0\uae5d\uac8c\ub3c4 Apple\uc740 \uc5c5\uacc4\uc640 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc744 \uae30\uc5c5\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\uc9c0\uc54a\uc740\ucc44 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \uac00\uc838\uc62c \ubcc0\ud654\ub97c \ubc00\uc5b4\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\uc77c\uae4c\uc694? \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \ub610 \ub2e4\ub978 \uac15\ub825\ud55c \uc774\uc720\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud574\ub2f9 \ubcc0\ud654\uac00 \uc9c4\ud589\ub420 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ucda9\ubd84\ud558\uace0 \uc774\ubbf8 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ub2e4\uc9c4 \uae30\uc5c5\ub4e4\uc774 \ud070 \uc774\ub4dd\uc744 \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ud55c \ubc88, \uc6b0\ub9ac\ub294 TV \uad11\uace0\uc758 \uc2dc\ub300\ub85c \ub418\ub3cc\uc544\uac00\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uac00\uc7a5 \ud070 \uc774\uc775\uc744 \uc5bb\ub294 \ub300\uae30\uc5c5\uc740 Apple\uc785\ub2c8\ub2e4. Apple\uc758 \uc815\ucc45 \ub4a4\uc5d0 \uc228\uc5b4 \uc788\ub294 \ud604\uc2e4: \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83 Apple\uc740 \uc0ac\ub78c\ub4e4\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uac1c\uc120\uc774\ub77c\ub294 \uba85\ubaa9\ud558\uc5d0 \uc0c8\ub85c\uc6b4 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c Apple\uc758 \uc218\uc775\uc5d0 \uc774\uc775\uc774 \ub418\ub294 \uc0ac\uc5c5 \ubaa8\ub378\ub85c \uae30\uc5c5\uacfc \uac1c\ubc1c\uc790\ub4e4\uc744 \ubab0\uc544\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc138(\u7a05): \ub9cc\uc77c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uac00 \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\uc744 \ud558\ub294 \ub4f1 \uad11\uace0 \uc774\uc678\uc758 \uc218\ub2e8\uc73c\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4\uba74, Apple\uc138(\u7a05)\uc758 \ub300\uc0c1\uc774 \ub418\ub294 \uc218\uc218\ub8cc\ub294 15%\uc5d0\uc11c 30%\uc785\ub2c8\ub2e4. \uc774\ub294 Apple\uc758 \uc218\uc775\uc5d0 \ud070 \ubcf4\ud0ec\uc774 \ub418\ub294 \uc0ac\uc5c5\uc785\ub2c8\ub2e4. Apple\uc758 \ud558\ub4dc\uc6e8\uc5b4 \ud310\ub9e4\uac00 \ub454\ud654\ub418\uba74\uc11c \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc73c\ub85c \uc804\ud658\uc744 \ub3c4\ubaa8\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, Apple\uc758 \uc571\uc2a4\ud1a0\uc5b4 \ud50c\ub7ab\ud3fc\uc740 2019\ub144\uc5d0 \uc57d 500\uc5b5 \ub2ec\ub7ec\ub97c \uac70\ub46c\ub4e4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uac70\ub450\uc5b4\ub4e4\uc774\uac8c \ub429\ub2c8\ub2e4. \uc989, Apple\uc758 \uc5c5\ub370\uc774\ud2b8 \ubcc0\uacbd\uc740 Apple\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc218\uc775\uc744, \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \ubb34\ub8cc \ud61c\ud0dd\uc758 \ucd95\uc18c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. Apple\uc758 \uad11\uace0 \uc0ac\uc5c5: Apple\uc758 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\ud55c\ubc1b\uace0 \uc788\uc73c\uba70, Apple\uc758 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uc0c1\ud488\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uba87 \uc548\ub418\ub294 \uc194\ub8e8\uc158 \uac00\uc6b4\ub370 \ud558\ub098\uc785\ub2c8\ub2e4. \uc989, Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 Apple\uc774 \ud0c0\uc0ac\uc5d0 \uc694\uad6c\ud558\uace0 \uc788\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \uc774\uc6a9\uc790 \ud5c8\uac00 \uc808\ucc28 \uc5c6\uc774, Apple\uc740 \uc790\uc0ac \uad11\uace0 \uc0c1\ud488\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ud0c0\uc0ac \uc18c\uc720 \uc571\uc5d0\uc11c Apple\uc774 \uc218\uc9d1\ud55c \uc778\uc571 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc5ec \uc790\uccb4 \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ub9cc\uc77c \uad11\uace0\ub97c \uc704\ud558\uc5ec Apple\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\ub294 \uc0ac\ub78c\uc740 \uc544\uc774\ud3f0 \uc124\uc815\uc758 \uae4a\uc219\ud55c \uacf3\uc5d0 \uc788\ub294 \uc81c\uc5b4 \uae30\ub2a5\uc744 \ucc3e\uc544\ub0b4\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uc2e4\uc0c1 \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uc790\uc0ac\uc758 \uc218\uc218\ub8cc \ubc0f \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c Apple\uc758 \uc804\ub7b5\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4. Facebook\uc758 \ub300\uc751 Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uc774\ub97c \uac70\ubd80\ud560 \uacbd\uc6b0, Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\uc5d0\uc11c Facebook\uc744 \ucc28\ub2e8\ud560 \uac83\uc774\uba70, \uc774\ub294 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc758\uc874\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud53c\ud574\ub97c \uc904 \ubfd0\uc785\ub2c8\ub2e4. \uc131\uc7a5\uc744 \uc704\ud574 Facebook\uc758 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uae30\uc5c5\uc744 \ub300\uc2e0\ud558\uc5ec \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \uc55e\uc11c \ud30c\ud2b8\ub108\ub4e4\uc744 \uccad\uc800\ud788 \uc900\ube44\uc2dc\ud0a4\uace0 Apple\uc758 \uc815\ucc45\uacfc \ubcc0\uacbd\ub418\ub294 \uac00\uc774\ub4dc\uc758 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574\uc11c \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud55c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc571 \uac1c\ubc1c\uc790\ub4e4\uacfc \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ud76c\uc0dd\uc2dc\ud0b4\uc73c\ub85c\uc368, \uc790\uc0ac\uc758 \uc218\uc775\uc5d0 \uc774\ub4dd\uc774 \ub418\ub3c4\ub85d \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c \ubc18\uacbd\uc7c1\uc801\uc73c\ub85c \uc774\uc6a9\ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0d0\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc5d0\ud53d\uac8c\uc784\uc988(Epic Games)\uc640 Apple\uc758 \uc18c\uc1a1\uc774 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud574\ub2f9 \uc18c\uc1a1 \uac74\uc5d0\uc11c Apple\uc758 \uc815\ucc45\uc774 Facebook, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\uc5d0 \ubd80\uc815\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ub07c\ucce4\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud558\uc5ec \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 Apple\uc774 \uc5ec\ub7ec \ube44\uc988\ub2c8\uc2a4 \uac00\uc6b4\ub370 \ud2b9\ud788 iOS \uac1c\ubc1c\uc790\ub4e4\uc5d0\uac8c \uc801\uc6a9\ud558\uace0 \uc788\ub294 \ubd88\uacf5\ud3c9\ud55c \uc815\ucc45\uc758 \uad11\ubc94\uc704\ud55c \uc601\ud5a5\uc744 \ubc95\uc6d0\uc774 \ucda9\ubd84\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc774\ubc88 \uc7ac\ud310\uc758 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. Facebook\uc740 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub97c \uac15\ud654\ud568\uacfc \ub3d9\uc2dc\uc5d0, \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \uc720\uc9c0\ud558\uace0 \uae30\uc5c5\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uac1c\ubc1c\ud558\uace0 \uc774\ud589\ud558\uae30 \uc704\ud558\uc5ec \uc6d4\ub4dc \uc640\uc774\ub4dc \uc6f9 \ucee8\uc18c\uc2dc\uc5c4(World Wide Web Consortium, W3C), \ucc45\uc784\uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed(Partnership for Responsible Addressable Media, PRAM), \uc138\uacc4 \uad11\uace0\uc8fc \uc5f0\ub9f9(World Federation of Advertisers, WFA)\uc744 \ube44\ub86f\ud55c \uc5c5\uacc4 \uae30\uad00\uacfc\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc5c5\uacc4\uc640 \ud568\uaed8 \uc774\ub7ec\ud55c \ub178\ub825\uc5d0 \ub3d9\ucc38\ud558\uace0, \uaddc\uc81c\ub294 \uc815\ubd80\uc5d0\uac8c \uc77c\uc784\ud558\uae38 \ubc14\ub78d\ub2c8\ub2e4. Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \ud3b8\uc5d0\uc11c, \uc774\ub4e4\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\ub8cc\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 iOS 14 \uc815\ucc45\uc758 \uc601\ud5a5\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uace0 \ubaa9\uc18c\ub9ac\ub97c \ub192\uc5ec, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc77c\uc5d0 \ud798\uc744 \ub354\ud574\uc8fc\uc2dc\uae38 \ud76c\ub9dd\ud569\ub2c8\ub2e4. &nbsp; 1. \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec, Facebook\uc740 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uad6c\ub9e4 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uad11\uace0\uc8fc\uc758 \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 Facebook\uc758 \ud328\ubc00\ub9ac\uc571 \uc804\ubc18\uc758 \uad11\uace0 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc885\ud569\ud558\uc5ec \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub9cc\uc744 \uc0ac\uc6a9\ud55c \uacb0\uacfc\uc640 \ube44\uad50\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c \ubd84\uc11d\uc5d0\ub294 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ub97c \uc704\ud558\uc5ec 2019\ub144\uc5d0 \uc9c4\ud589\ud55c 25,000\uc5ec \uac74\uc758 \uae00\ub85c\ubc8c \uad11\uace0 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. 2. \uac00\uc7a5 \ucd5c\uadfc \uc2e4\uc801\ubc1c\ud45c\uc5d0\uc11c, Facebook\uc740 iOS 14\ub85c \uc778\ud55c \uc601\ud5a5\uc744 \ube44\ub86f\ud558\uc5ec, 2021\ub144\uc5d0 \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815\uacfc \uad00\ub828\ub41c \ub354\uc6b1 \ud070 \uc5ed\ud48d\uc744 \ub9de\uac8c \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc5b8\uae09\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.\u2019\u2019 &nbsp;","protected":false},"author":164097085,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[412089666],"tags":[],"class_list":["post-22022","post","type-post","status-publish","format-standard","hentry","category-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ub4dc\ub9ac\ub294 \ub9d0\uc500 | Meta \uc18c\uac1c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/about.fb.com\/ko\/news\/2020\/12\/\uc18c\uaddc\ubaa8-\ube44\uc988\ub2c8\uc2a4\ub97c-\ub300\ubcc0\ud558\uc5ec-\ub4dc\ub9ac\ub294-\ub9d0\uc500\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ub4dc\ub9ac\ub294 \ub9d0\uc500 | Meta \uc18c\uac1c\" \/>\n<meta property=\"og:description\" content=\"2021\ub144 4\uc6d4 26\uc77c \uc624\uc804 10\uc2dc 15\ubd84 (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8: Facebook\uc740 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0, \uc774\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud568\uacfc \ub3d9\uc2dc\uc5d0 Facebook \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 Apple\uc740 \uc624\ub298\ubd80\ud130 \uc18c\uc704 \uc774\uc6a9\uc790\ub97c \u201c\ucd94\uc801\u201d\ud558\ub294 \uc571\uc774 \uad11\uace0 \ub9de\ucda4\ud654 \ud639\uc740 \ud6a8\uacfc \uce21\uc815\uc744 \uc704\ud574 \ud0c0\uc0ac\uc758 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc815\ubcf4\ub97c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0, \uc758\ubb34\uc801\uc73c\ub85c \uc774\uc6a9\uc790\uc758 \ud5c8\uac00\ub97c \ubc1b\ub3c4\ub85d \ud558\ub294 \uc2dc\uc2a4\ud15c\uc744 \uc2dc\ud589\ud569\ub2c8\ub2e4. Apple\uc774 \uc790\uccb4\uc73c\ub85c \ub514\uc790\uc778\ud55c \ud5c8\uac00 \uc694\uccad \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d(prompt)\uc740 \ud574\ub2f9 \uacb0\uc815\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc774\ub098 \uc758\ubbf8\uc5d0 \ub300\ud574 \ubcc4\ub2e4\ub978 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc5d0, \uc0ac\ub78c\ub4e4\uc774 \ub370\uc774\ud130 \uc81c\uacf5 \ub3d9\uc758\ub97c \ub9dd\uc124\uc77c \uc218 \ubc16\uc5d0 \uc5c6\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc838 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d \uc81c\uacf5\uc744 \ud5c8\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc774 \ub098\ud0c0\ub098\uae30 \uc804, \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc744 \uba3c\uc800 \ud45c\uc2dc\ud558\uc5ec \uc774\uc6a9\uc790\uc758 \uc815\ubcf4\uac00 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ub418\ub294\uc9c0 \uc54c\ub9ac\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc2a4\ud06c\ub9b0\uc5d0\ub294 Facebook\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc815\ubcf4\uac00 \uac8c\uc2dc\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc774\uc6a9\uc790 \uc815\ubcf4 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc744 \uacbd\uc6b0, \ub2e4\ub978 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\uac00 Facebook\uc5d0 \uc804\ub2ec\ud558\ub294 \uc774\uc6a9\uc790 \ud65c\ub3d9 \ub0b4\uc5ed \uc0ac\uc6a9\uc744 \uc5b4\ub5bb\uac8c \uc81c\ud55c\ud558\ub294\uc9c0\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc0c1\uc138\ud788 \uacf5\uc720\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 iOS 14.5 \uc5c5\ub370\uc774\ud2b8\ub85c \uc778\ud574 \ud45c\uc2dc\ub41c\ub2e4\ub294 \uc0ac\uc2e4\ub3c4 \ud568\uaed8 \uace0\uc9c0\ud569\ub2c8\ub2e4. Facebook\uacfc Instagram \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. 2021\ub144 2\uc6d4 1\uc77c \uc624\uc804 7\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8: 12\uc6d4\uc5d0 \uacf5\uc9c0\ub4dc\ub9b0 \ubc14\uc640 \uac19\uc774, Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc640 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc0c1\ucda9\ub41c\ub2e4\uace0 \uc2dc\uc0ac\ud558\uace0 \uc788\uc9c0\ub9cc, \uc800\ud76c\ub294 \uc774 \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \ubaa8\ub450 \uc7a1\uc744 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, \uc2e4\uc81c\ub85c \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub610\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uc758 \uc7a5\uc810\uc5d0 \ub300\ud55c \uc124\uba85\ub3c4 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ub300\ub85c\ub41c \ud310\ub2e8\uc744 \ub0b4\ub9ac\uc2e4 \uc218 \uc788\ub3c4\ub85d Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uacfc \ud568\uaed8 \uc790\uccb4\uc801\uc73c\ub85c\ub3c4 \uc54c\ub9bc\uc744 \uc81c\uacf5\ud558\ub824 \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0, \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \uae30\uc5ec\ud558\ub294\uc9c0\uc640 \uac19\uc740 \uc880 \ub354 \ub9ce\uc740 \uc815\ubcf4\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc758 \ub0b4\uc6a9\uc744 \uc218\ub77d\ud55c \uacbd\uc6b0, \ud574\ub2f9 \uc571\uc5d0\uc11c \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9cc\uc77c \uac70\uc808\ud560 \uacbd\uc6b0\uc5d0\ub294 \uc5ec\uc804\ud788 \uad11\uace0\ub294 \ubcf4\uc774\uaca0\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uacfc \uc5f0\uad00\uc131\uc774 \uc801\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc5d0\uc11c \uc218\ub77d\uc744 \ub204\ub978\ub2e4\uace0 \ud574\uc11c Facebook\uc774 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e8\uc9c0 Facebook\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uacc4\uc18d\ud574\uc11c \ub354 \ub098\uc740 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\ub77d\ud558\uaca0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ub4e4\uc744 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, Apple\uc740 \uad00\ub828\ud558\uc5ec \uad50\uc721 \ubaa9\uc801\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ud5c8\uc6a9\ud55c\ub2e4\uace0 \uc774\uc57c\uae30 \ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144 12\uc6d4 16\uc77c \uc624\uc804 8\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uac8c\uc7ac \ubcf8\ubb38: Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\uace0 \uc788\ub294 \uc218 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uacfc \uc6b0\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc790\uc720\ub85c\uc6b4 \uc778\ud130\ub137\uc5d0 \uc545\uc601\ud5a5\uc744 \ub07c\uce58\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 Apple\uc774 \uc2e4\uc2dc\ud558\uace0 \uc788\ub294 \ub0b4\uc6a9\uc5d0 \ub300\ud55c \uac1c\uc694\uc640 Facebook\uc758 \uc785\uc7a5\uc785\ub2c8\ub2e4. Apple\uc740 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency)\uc744 \ud1b5\ud574 \uc9d1\ud589\ub418\ub294 \uc815\ucc45\uc744 \ub9cc\ub4e4\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ucc45\uc740 \uae30\uc5c5\ub4e4\uc774 \uc218\uc775\uc744 \uc704\ud574 \uad6c\ub3c5\uc81c \ubc0f \uae30\ud0c0 \uc778\uc571 \uacb0\uc81c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c Apple\uc774 \uc218\uc775\uc744 \uc5bb\uac8c \ub418\uba70, \ub300\ub2e4\uc218\uc758 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub294 \uacfc\uae08\uc744 \uc2dc\uc791\ud558\uac70\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud1f4\uc7a5\ud558\ub294 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83 \uc785\ub2c8\ub2e4. Apple\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589\uc73c\ub85c \uc778\ud574 \uc774\ubbf8 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \uc5b8\ub860\uac00\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc9d1\ud589 \ub2a5\ub825\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. Facebook\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5c6\uc744 \uacbd\uc6b0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uad11\uace0 \uae30\ubc18 \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\ucd9c\uc774 60% \uc774\uc0c1 \uc904\uc5b4\ub4e4 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5\uc758 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc758 \ub300\uc0c1\uc774 \uc544\ub2c8\uba70, \uc774\ub294 \uc790\uc0ac\uac00 \uc815\ud55c \uc6d0\uce59\uc5d0 \uc704\ubc30\ub418\ub294 \ud589\uc704\uc785\ub2c8\ub2e4. Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc120\ud0dd\uc758 \uc5ec\uc9c0 \uc5c6\uc774 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc77c \uadf8\ub807\uc9c0 \uc54a\uc744 \uacbd\uc6b0, Facebook\uc740 Apple\ub85c\ubd80\ud130 \ubcf4\ubcf5\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc774\uace0, \uc774\ub85c \uc778\ud558\uc5ec \uc6b0\ub9ac\uac00 \uc9c0\uc6d0\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub354 \ud070 \ud53c\ud574\ub97c \ubcf4\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 20\ub144\uac04 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \uc77c\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc800\ub294 \uc774\ub7f0 \uae30\uc5c5\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 \uc800\uc758 \ucee4\ub9ac\uc5b4\ub97c \ubc14\ucce4\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uc218 \ub9ce\uc740 \uae30\uc5c5\uacfc \uae30\uc5c5\uc5d0 \uc18d\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0 \uc9c1\uc811 \ubaa9\ub3c4\ud558\ub294 \uc601\uc608\ub97c \ub204\ub9ac\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0, \ub2e8 \ud55c \uba85\uc758 \uae30\uc5c5\uac00\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\ub9cc\uc73c\ub85c \uc790\uc2e0\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc0b0\uc5c5\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc77c\uc774 \uac00\ub2a5\ud588\ub358 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc800\ub834\ud55c \ub9c8\ucf00\ud305 \uc811\uadfc\uc131\uc774 \ud655\ub300\ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95, \uacb0\uc81c, \ubb3c\ub958 \ubc0f \uc7ac\ubb34\uc640 \uad00\ub828\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac1c\uc758 \ud50c\ub7ab\ud3fc\uc774 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uc774 \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uacb0\uad6d \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 \uac1c\uc778 \uc804\ud654\uc640 \uc57d\uac04\uc758 \ub3c8\ub9cc \uc788\ub2e4\uba74 \ucda9\ubd84\ud788 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uac12\ube44\uc2fc \ub300\ud589\uc0ac, \uc218\ucc9c \ub9cc\uc6d0\uc758 \uc608\uc0b0, \ud654\ub824\ud55c \uc81c\uc791 \uc7a5\ube44\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\ub9cc\uc73c\ub85c \uc131\uacf5\uc744 \uac70\ub454 \uc0ac\ub78c\ub4e4\uc744 \uc5ec\ub7ff \ub9cc\ub098\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc544\uc774\ub514\uc5b4\uc758 \uc0ac\uc5c5\ud654\uc640 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 Facebook\uc758 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ubcf8\uc778\uc758 \uc0b6\uacfc \uacf5\ub3d9\uccb4\ub97c \ubcc0\ud654\uc2dc\ud0a8 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc811\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c Facebook \uc9c1\uc6d0\uc73c\ub85c\uc11c \ub204\ub9ac\ub294 \ucd5c\ub300 \uc7a5\uc810\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc73c\ub85c \uc778\ud574, \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uc0ac\ub840\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc774 \uc704\ucd95\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, Apple\uc758 \uc815\ucc45\uc774 \ub300\uae30\uc5c5\uc5d0\uac8c\ub9cc \uc720\ub9ac\ud558\uace0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ud53c\ud574\ub97c \uc57c\uae30\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9ce\uc740 \ubd84\ub4e4, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 Apple\uc758 \uc815\ucc45 \ubcc0\ud654\ub85c \uc778\ud558\uc5ec \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc0c1\ud669\uc5d0\uc11c \uc0dd\uc874\ud558\ub294 \uac83\uc740 \uace0\uc0ac\ud558\uace0, \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc131\uc7a5\ud558\ub294 \ub2a5\ub825\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc744 \ud06c\uac8c \uc6b0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \uc804\ud574 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. iOS 14 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub300\ud558\uc5ec 2020\ub144 6\uc6d4, Apple\uc740 \uc774\uc6a9\uc790\uac00 \uc571\uc758 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \ub2a5\ub825\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4. \uae30\uc5c5\uac00, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5 \uc774\ubc88 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubc1b\uac8c \ub418\ub294 \uc774\ub4e4\uc740 \uc0dd\uac01\ubcf4\ub2e4 \uc5ec\ub7ec\ubd84 \uac00\uae4c\uc774\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6c3\uc5d0 \uc704\uce58\ud55c \uce74\ud398, \uc790\uc2e0\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc5ec\ub7ec\ubd84\uc758 \uce5c\uad6c\uc640 \uc774\ubca4\ud2b8 \uae30\ud68d \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud55c \uc5ec\ub7ec\ubd84\uc758 \uce5c\ucc99, \uc5ec\ub7ec\ubd84\uc774 \ubb34\ub8cc\ub85c \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac8c\uc784 \uac1c\ubc1c\uc790\ub4e4 \ubaa8\ub450\uac00 \uc0ac\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc6b0\uc120 \ubb34\ub8cc \uc571\uacfc \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uac00 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uacaa\uc744 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc73c\uba70, \ub355\ubd84\uc5d0 \uc544\uce68 \ub274\uc2a4 \ud050\ub808\uc774\uc158\ubd80\ud130 \ucee4\ud53c\uc20d\uc5d0\uc11c \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\uba70 \ud558\ub294 \uac8c\uc784, \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc5ec\ub7ec\ubd84\uc774 \uc2dc\uccad\ud558\ub294 \ucf54\uba54\ub514\uc1fc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5ec\ub7ec \ucf58\ud150\uce20\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc77c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uad11\uace0\uc5d0 \uc758\uc874\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\ub4e4\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \ub2e4\ub978 \ubc29\ud5a5\uc744 \ubaa8\uc0c9\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c\ub97c \ud1b5\ud55c \uacfc\uae08\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ub418\uba74, \ud55c \ub54c \ubb34\ub8cc\uc600\ub358 \ub9ce\uc740 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc694\uae08\uc744 \ubd80\uacfc\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uc0ac\uc5c5\uc744 \uc911\ub2e8\ud558\ub294 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uacbd\uc81c\uc801\uc73c\ub85c \ud48d\uc871\ud55c \uc774\ub4e4\uc740 \ucf58\ud150\uce20\uc5d0 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uacfc\uae08\uc744 \uac10\ub2f9\ud560\ub9cc\ud55c \uacbd\uc81c\uc801 \uc5ec\uc720\uac00 \uc5c6\ub294 \uac83\uc774 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uc544\uc9c1 \uc5c5\ub370\uc774\ud2b8 \uad00\ub828 \ub514\ud14c\uc77c\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ud604 \uc2dc\uc810\uc5d0\uc11c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uc640 \uc5b8\ub860\uc0ac\uc5d0\uac8c \ubbf8\uce60 \uc601\ud5a5\uc744 \uc218\uce58\ub85c \ud658\uc0b0\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \uc124\uce58 \ucea0\ud398\uc778\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uc678\ud558\ub294 \uc2e4\ud5d8 \uacb0\uacfc, \uc5b8\ub860\uc0ac \uc218\uc775\uc758 50%\uc774\uc0c1\uc774 \ud558\ub77d\ud558\ub294 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b8\ub860\uc0ac\uc640 \uac1c\ubc1c\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc545\uc601\ud5a5\uc744 \ubd84\uba85\ud788 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc571 \uac1c\ubc1c\uc790 \ubfd0 \uc544\ub2c8\ub77c \uc131\uc7a5\uc744 \uc704\ud574 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub3c4 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uc0ac\uc5c5\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uc608\uc0b0\uc774 \uc801\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ud6a8\uc728\uc801\uc778 \uc0ac\uc5c5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc911\uc694\ud55c \uace0\uac1d\ub4e4\uc5d0 \ud0c0\uae43\uc744 \ub9de\ucdb0\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uacb0\ud63c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc5ed\uc758 \uc6e8\ub529 \ud50c\ub798\ub108\uc5d0 \ub300\ud574 \uad11\uace0\ub97c \ud558\ub294 \uac83\uc740 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uace0\uc591\uc774\ub97c \ud0a4\uc6b0\ub294 \uc0ac\ub78c\uc5d0\uac8c \uac15\uc544\uc9c0\uc6a9 \ubaa9\uc904\uc744 \ud310\ub9e4\ud558\ub294 \uc18c\uaddc\ubaa8 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\ub3c4 \uc544\ubb34\ub7f0 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, Apple\uc758 \uc815\ucc45\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uadf9\ub2e8\uc801\uc73c\ub85c \uc81c\ud55c\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ud0c0\uae43\uce35(audience)\uc5d0 \ub3c4\ub2ec\ud558\uae30\uac00 \ud6e8\uc52c \uc5b4\ub824\uc6cc\uc9c0\uba70, \uacb0\uad6d \uae30\uc5c5\uc758 \uc131\uc7a5, \uadf8\ub9ac\uace0 \ub300\uae30\uc5c5\uacfc \uacbd\uc7c1\ud560 \ub2a5\ub825\uc5d0 \uc81c\uc57d\uc744 \uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. Facebook\uc774 \uc9c4\ud589\ud55c \uc5f0\uad6c \uacb0\uacfc\uc758 \ub300\ud45c\uc801 \uc0ac\ub840\ub85c, \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc5d0\uc11c \ud310\ub9e4\ub97c \uc99d\uc9c4\ud558\uae30 \uc704\ud574 Facebook \uc571 \ud328\ubc00\ub9ac\uc5d0 \uad11\uace0\ub97c \uc9c4\ud589\ud558\uc600\uc73c\ub098, \ud0c0\uae43 \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud55c \uc790\uccb4\uc801 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc8fc\ub294 \ud3c9\uade0\uc801\uc73c\ub85c \uc9c0\ucd9c \uae08\uc561 \ub300\ube44 60% \uc774\uc0c1\uc758 \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud604\uc7ac\ub294 \uc9c0\uc5ed\uc758 \ucc45\ubc29\uc5d0\uc11c \uad00\ub828\uc131\uc774 \ub192\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud574 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 5\ucc28\ub840\uc758 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud55c \uc790\uccb4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud574\ub3c4 2\uac74\uc758 \ud310\ub9e4\ub9cc \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 Facebook\uc758 \ub2e4\uac01\ud654\ub41c \uad11\uace0 \uc0ac\uc5c5\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \uc9c1\uba74\ud558\uac8c \ub420 \uc601\ud5a5\uc5d0 \ube44\ud558\uba74 \ubbf8\ubbf8\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Facebook\uc740 \uc774\ubbf8 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uac10\uc548\ud55c \uc0ac\uc5c5 \uc804\ub9dd \ubd84\uc11d\uc744 \ub9c8\uce5c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.(2) \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc774 \uc870\uce58\uc758 \ud30c\uae09\ub825\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\uace0, \ucc44\uc6a9\uc744 \uc9c0\uc18d\ud558\uac70\ub098 \uc0dd\uc874 \uc790\uccb4\ub3c4 \ubd88\uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \ubc1b\uc744 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc9c0\uc6d0\uc744 \ud544\uc694\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc640\uc911\uc5d0\ub3c4 \uace0\uac1d\uc744 \ucc3e\uace0 \uc2a4\uc2a4\ub85c \uc0dd\uc874\ud558\uae30 \uc704\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub51c\ub85c\uc774\ud2b8(Deloitte)\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \ub0b4 \uc911\uc18c\uae30\uc5c5 44%\uac00 \ucf54\ub85c\ub09819\uac00 \uc2dc\uc791\ub41c \uc774\ud6c4 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0(targeted advertising)\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uadf8 \ubc94\uc704\ub97c \ud655\ub300\ud558\uc600\uc73c\uba70, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \ub192\uc740 \uc218\uc775\uc744 \uae30\ub85d\ud560 \uac00\ub2a5\uc131\uc774 \ub450 \ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \ud32c\ub370\ubbf9\uc5d0\uc11c \uc0b4\uc544\ub0a8\uae30 \uc704\ud55c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc758 \ud575\uc2ec\uc801\uc778 \ub3c4\uad6c \uc911 \ud558\ub098\ub97c \ube7c\uc557\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 iOS 14\uac00 \uac00\uc838\uc62c \ubd80\uc218\uc801 \ud53c\ud574\ub97c \uacaa\uc9c0 \uc54a\uace0\ub3c4, \ub9de\ucda4\ud615 \uad11\uace0\uc640 \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uacf5\uc874\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. Facebook\uacfc \uad00\ub828 \uc5c5\uacc4 \uae30\uc5c5\ub4e4\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638 \ud5a5\uc0c1\uc744 \uc704\ud574 \ud798\uc4f0\ub294 \ud55c \ud3b8, \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc194\ub8e8\uc158\uc5d0 \ud06c\uac8c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc548\ud0c0\uae5d\uac8c\ub3c4 Apple\uc740 \uc5c5\uacc4\uc640 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc744 \uae30\uc5c5\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\uc9c0\uc54a\uc740\ucc44 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \uac00\uc838\uc62c \ubcc0\ud654\ub97c \ubc00\uc5b4\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\uc77c\uae4c\uc694? \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \ub610 \ub2e4\ub978 \uac15\ub825\ud55c \uc774\uc720\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud574\ub2f9 \ubcc0\ud654\uac00 \uc9c4\ud589\ub420 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ucda9\ubd84\ud558\uace0 \uc774\ubbf8 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ub2e4\uc9c4 \uae30\uc5c5\ub4e4\uc774 \ud070 \uc774\ub4dd\uc744 \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ud55c \ubc88, \uc6b0\ub9ac\ub294 TV \uad11\uace0\uc758 \uc2dc\ub300\ub85c \ub418\ub3cc\uc544\uac00\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uac00\uc7a5 \ud070 \uc774\uc775\uc744 \uc5bb\ub294 \ub300\uae30\uc5c5\uc740 Apple\uc785\ub2c8\ub2e4. Apple\uc758 \uc815\ucc45 \ub4a4\uc5d0 \uc228\uc5b4 \uc788\ub294 \ud604\uc2e4: \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83 Apple\uc740 \uc0ac\ub78c\ub4e4\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uac1c\uc120\uc774\ub77c\ub294 \uba85\ubaa9\ud558\uc5d0 \uc0c8\ub85c\uc6b4 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c Apple\uc758 \uc218\uc775\uc5d0 \uc774\uc775\uc774 \ub418\ub294 \uc0ac\uc5c5 \ubaa8\ub378\ub85c \uae30\uc5c5\uacfc \uac1c\ubc1c\uc790\ub4e4\uc744 \ubab0\uc544\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc138(\u7a05): \ub9cc\uc77c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uac00 \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\uc744 \ud558\ub294 \ub4f1 \uad11\uace0 \uc774\uc678\uc758 \uc218\ub2e8\uc73c\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4\uba74, Apple\uc138(\u7a05)\uc758 \ub300\uc0c1\uc774 \ub418\ub294 \uc218\uc218\ub8cc\ub294 15%\uc5d0\uc11c 30%\uc785\ub2c8\ub2e4. \uc774\ub294 Apple\uc758 \uc218\uc775\uc5d0 \ud070 \ubcf4\ud0ec\uc774 \ub418\ub294 \uc0ac\uc5c5\uc785\ub2c8\ub2e4. Apple\uc758 \ud558\ub4dc\uc6e8\uc5b4 \ud310\ub9e4\uac00 \ub454\ud654\ub418\uba74\uc11c \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc73c\ub85c \uc804\ud658\uc744 \ub3c4\ubaa8\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, Apple\uc758 \uc571\uc2a4\ud1a0\uc5b4 \ud50c\ub7ab\ud3fc\uc740 2019\ub144\uc5d0 \uc57d 500\uc5b5 \ub2ec\ub7ec\ub97c \uac70\ub46c\ub4e4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uac70\ub450\uc5b4\ub4e4\uc774\uac8c \ub429\ub2c8\ub2e4. \uc989, Apple\uc758 \uc5c5\ub370\uc774\ud2b8 \ubcc0\uacbd\uc740 Apple\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc218\uc775\uc744, \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \ubb34\ub8cc \ud61c\ud0dd\uc758 \ucd95\uc18c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. Apple\uc758 \uad11\uace0 \uc0ac\uc5c5: Apple\uc758 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\ud55c\ubc1b\uace0 \uc788\uc73c\uba70, Apple\uc758 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uc0c1\ud488\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uba87 \uc548\ub418\ub294 \uc194\ub8e8\uc158 \uac00\uc6b4\ub370 \ud558\ub098\uc785\ub2c8\ub2e4. \uc989, Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 Apple\uc774 \ud0c0\uc0ac\uc5d0 \uc694\uad6c\ud558\uace0 \uc788\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \uc774\uc6a9\uc790 \ud5c8\uac00 \uc808\ucc28 \uc5c6\uc774, Apple\uc740 \uc790\uc0ac \uad11\uace0 \uc0c1\ud488\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ud0c0\uc0ac \uc18c\uc720 \uc571\uc5d0\uc11c Apple\uc774 \uc218\uc9d1\ud55c \uc778\uc571 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc5ec \uc790\uccb4 \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ub9cc\uc77c \uad11\uace0\ub97c \uc704\ud558\uc5ec Apple\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\ub294 \uc0ac\ub78c\uc740 \uc544\uc774\ud3f0 \uc124\uc815\uc758 \uae4a\uc219\ud55c \uacf3\uc5d0 \uc788\ub294 \uc81c\uc5b4 \uae30\ub2a5\uc744 \ucc3e\uc544\ub0b4\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uc2e4\uc0c1 \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uc790\uc0ac\uc758 \uc218\uc218\ub8cc \ubc0f \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c Apple\uc758 \uc804\ub7b5\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4. Facebook\uc758 \ub300\uc751 Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uc774\ub97c \uac70\ubd80\ud560 \uacbd\uc6b0, Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\uc5d0\uc11c Facebook\uc744 \ucc28\ub2e8\ud560 \uac83\uc774\uba70, \uc774\ub294 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc758\uc874\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud53c\ud574\ub97c \uc904 \ubfd0\uc785\ub2c8\ub2e4. \uc131\uc7a5\uc744 \uc704\ud574 Facebook\uc758 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uae30\uc5c5\uc744 \ub300\uc2e0\ud558\uc5ec \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \uc55e\uc11c \ud30c\ud2b8\ub108\ub4e4\uc744 \uccad\uc800\ud788 \uc900\ube44\uc2dc\ud0a4\uace0 Apple\uc758 \uc815\ucc45\uacfc \ubcc0\uacbd\ub418\ub294 \uac00\uc774\ub4dc\uc758 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574\uc11c \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud55c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc571 \uac1c\ubc1c\uc790\ub4e4\uacfc \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ud76c\uc0dd\uc2dc\ud0b4\uc73c\ub85c\uc368, \uc790\uc0ac\uc758 \uc218\uc775\uc5d0 \uc774\ub4dd\uc774 \ub418\ub3c4\ub85d \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c \ubc18\uacbd\uc7c1\uc801\uc73c\ub85c \uc774\uc6a9\ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0d0\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc5d0\ud53d\uac8c\uc784\uc988(Epic Games)\uc640 Apple\uc758 \uc18c\uc1a1\uc774 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud574\ub2f9 \uc18c\uc1a1 \uac74\uc5d0\uc11c Apple\uc758 \uc815\ucc45\uc774 Facebook, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\uc5d0 \ubd80\uc815\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ub07c\ucce4\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud558\uc5ec \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 Apple\uc774 \uc5ec\ub7ec \ube44\uc988\ub2c8\uc2a4 \uac00\uc6b4\ub370 \ud2b9\ud788 iOS \uac1c\ubc1c\uc790\ub4e4\uc5d0\uac8c \uc801\uc6a9\ud558\uace0 \uc788\ub294 \ubd88\uacf5\ud3c9\ud55c \uc815\ucc45\uc758 \uad11\ubc94\uc704\ud55c \uc601\ud5a5\uc744 \ubc95\uc6d0\uc774 \ucda9\ubd84\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc774\ubc88 \uc7ac\ud310\uc758 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. Facebook\uc740 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub97c \uac15\ud654\ud568\uacfc \ub3d9\uc2dc\uc5d0, \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \uc720\uc9c0\ud558\uace0 \uae30\uc5c5\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uac1c\ubc1c\ud558\uace0 \uc774\ud589\ud558\uae30 \uc704\ud558\uc5ec \uc6d4\ub4dc \uc640\uc774\ub4dc \uc6f9 \ucee8\uc18c\uc2dc\uc5c4(World Wide Web Consortium, W3C), \ucc45\uc784\uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed(Partnership for Responsible Addressable Media, PRAM), \uc138\uacc4 \uad11\uace0\uc8fc \uc5f0\ub9f9(World Federation of Advertisers, WFA)\uc744 \ube44\ub86f\ud55c \uc5c5\uacc4 \uae30\uad00\uacfc\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc5c5\uacc4\uc640 \ud568\uaed8 \uc774\ub7ec\ud55c \ub178\ub825\uc5d0 \ub3d9\ucc38\ud558\uace0, \uaddc\uc81c\ub294 \uc815\ubd80\uc5d0\uac8c \uc77c\uc784\ud558\uae38 \ubc14\ub78d\ub2c8\ub2e4. Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \ud3b8\uc5d0\uc11c, \uc774\ub4e4\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\ub8cc\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 iOS 14 \uc815\ucc45\uc758 \uc601\ud5a5\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uace0 \ubaa9\uc18c\ub9ac\ub97c \ub192\uc5ec, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc77c\uc5d0 \ud798\uc744 \ub354\ud574\uc8fc\uc2dc\uae38 \ud76c\ub9dd\ud569\ub2c8\ub2e4. &nbsp; 1. \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec, Facebook\uc740 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uad6c\ub9e4 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uad11\uace0\uc8fc\uc758 \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 Facebook\uc758 \ud328\ubc00\ub9ac\uc571 \uc804\ubc18\uc758 \uad11\uace0 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc885\ud569\ud558\uc5ec \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub9cc\uc744 \uc0ac\uc6a9\ud55c \uacb0\uacfc\uc640 \ube44\uad50\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c \ubd84\uc11d\uc5d0\ub294 \uad11\uace0\uc8fc\uac00 \uad6c\ub9e4\ub97c \uc704\ud558\uc5ec 2019\ub144\uc5d0 \uc9c4\ud589\ud55c 25,000\uc5ec \uac74\uc758 \uae00\ub85c\ubc8c \uad11\uace0 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. 2. \uac00\uc7a5 \ucd5c\uadfc \uc2e4\uc801\ubc1c\ud45c\uc5d0\uc11c, Facebook\uc740 iOS 14\ub85c \uc778\ud55c \uc601\ud5a5\uc744 \ube44\ub86f\ud558\uc5ec, 2021\ub144\uc5d0 \ud0c0\uac9f\ud305 \ubc0f \uce21\uc815\uacfc \uad00\ub828\ub41c \ub354\uc6b1 \ud070 \uc5ed\ud48d\uc744 \ub9de\uac8c \ub420 \uac83\uc774\ub77c\ub294 \uc810\uc744 \uc5b8\uae09\ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.\u2019\u2019 &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/about.fb.com\/ko\/news\/2020\/12\/\uc18c\uaddc\ubaa8-\ube44\uc988\ub2c8\uc2a4\ub97c-\ub300\ubcc0\ud558\uc5ec-\ub4dc\ub9ac\ub294-\ub9d0\uc500\/\" \/>\n<meta property=\"og:site_name\" content=\"Meta \uc18c\uac1c\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-16T23:53:53+00:00\" \/>\n<meta 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Facebook\uacfc Instagram \uc0c1\uc5d0 \ud45c\uc2dc\ub418\ub294 \uad50\uc721\ubaa9\uc801\uc758 \uc2a4\ud06c\ub9b0\uc740 \uc544\ub798\uc640 \uac19\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. 2021\ub144 2\uc6d4 1\uc77c \uc624\uc804 7\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uc5c5\ub370\uc774\ud2b8: 12\uc6d4\uc5d0 \uacf5\uc9c0\ub4dc\ub9b0 \ubc14\uc640 \uac19\uc774, Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc640 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc0c1\ucda9\ub41c\ub2e4\uace0 \uc2dc\uc0ac\ud558\uace0 \uc788\uc9c0\ub9cc, \uc800\ud76c\ub294 \uc774 \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \ubaa8\ub450 \uc7a1\uc744 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, \uc2e4\uc81c\ub85c \uadf8\ub807\uac8c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ub610\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uc758 \uc7a5\uc810\uc5d0 \ub300\ud55c \uc124\uba85\ub3c4 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \ucda9\ubd84\ud55c \uc815\ubcf4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ub300\ub85c\ub41c \ud310\ub2e8\uc744 \ub0b4\ub9ac\uc2e4 \uc218 \uc788\ub3c4\ub85d Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uacfc \ud568\uaed8 \uc790\uccb4\uc801\uc73c\ub85c\ub3c4 \uc54c\ub9bc\uc744 \uc81c\uacf5\ud558\ub824 \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uac1c\uc778 \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5b4\ub5bb\uac8c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uace0, \uc571\uc744 \ubb34\ub8cc\ub85c \uc720\uc9c0\ud558\ub294\ub370 \uae30\uc5ec\ud558\ub294\uc9c0\uc640 \uac19\uc740 \uc880 \ub354 \ub9ce\uc740 \uc815\ubcf4\uac00 \uc81c\uacf5\ub429\ub2c8\ub2e4. Facebook\uacfc Instagram\uc5d0\uc11c \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc758 \ub0b4\uc6a9\uc744 \uc218\ub77d\ud55c \uacbd\uc6b0, \ud574\ub2f9 \uc571\uc5d0\uc11c \ud45c\uc2dc\ub418\ub294 \uad11\uace0\uc5d0\ub294 \ubcc0\ud568\uc774 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \ub9cc\uc77c \uac70\uc808\ud560 \uacbd\uc6b0\uc5d0\ub294 \uc5ec\uc804\ud788 \uad11\uace0\ub294 \ubcf4\uc774\uaca0\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uacfc \uc5f0\uad00\uc131\uc774 \uc801\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub420 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc5d0\uc11c \uc218\ub77d\uc744 \ub204\ub978\ub2e4\uace0 \ud574\uc11c Facebook\uc774 \uc0c8\ub85c\uc6b4 \uc720\ud615\uc758 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub2e8\uc9c0 Facebook\uc774 \uc5ec\ub7ec\ubd84\uc5d0\uac8c \uacc4\uc18d\ud574\uc11c \ub354 \ub098\uc740 \ud50c\ub7ab\ud3fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud5c8\ub77d\ud558\uaca0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucd94\uac00\uc801\uc778 \ub9e5\ub77d\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ub4e4\uc744 \uc790\uaca9\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\uba70, Apple\uc740 \uad00\ub828\ud558\uc5ec \uad50\uc721 \ubaa9\uc801\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ud5c8\uc6a9\ud55c\ub2e4\uace0 \uc774\uc57c\uae30 \ud55c \ubc14 \uc788\uc2b5\ub2c8\ub2e4. 2020\ub144 12\uc6d4 16\uc77c \uc624\uc804 8\uc2dc (\ud0dc\ud3c9\uc591 \uc2dc\uac04) \uac8c\uc7ac \ubcf8\ubb38: Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \uace0\uad70\ubd84\ud22c\ud558\uace0 \uc788\ub294 \uc218 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uacfc \uc6b0\ub9ac\uac00 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc790\uc720\ub85c\uc6b4 \uc778\ud130\ub137\uc5d0 \uc545\uc601\ud5a5\uc744 \ub07c\uce58\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 Apple\uc774 \uc2e4\uc2dc\ud558\uace0 \uc788\ub294 \ub0b4\uc6a9\uc5d0 \ub300\ud55c \uac1c\uc694\uc640 Facebook\uc758 \uc785\uc7a5\uc785\ub2c8\ub2e4. Apple\uc740 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency)\uc744 \ud1b5\ud574 \uc9d1\ud589\ub418\ub294 \uc815\ucc45\uc744 \ub9cc\ub4e4\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uacfc \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc815\ucc45\uc740 \uae30\uc5c5\ub4e4\uc774 \uc218\uc775\uc744 \uc704\ud574 \uad6c\ub3c5\uc81c \ubc0f \uae30\ud0c0 \uc778\uc571 \uacb0\uc81c\ub85c \uc804\ud658\ud558\uac8c \ub9cc\ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c Apple\uc774 \uc218\uc775\uc744 \uc5bb\uac8c \ub418\uba70, \ub300\ub2e4\uc218\uc758 \ubb34\ub8cc \uc11c\ube44\uc2a4\ub294 \uacfc\uae08\uc744 \uc2dc\uc791\ud558\uac70\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud1f4\uc7a5\ud558\ub294 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83 \uc785\ub2c8\ub2e4. Apple\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589\uc73c\ub85c \uc778\ud574 \uc774\ubbf8 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \uc5b8\ub860\uac00\uc5d0\uac8c \ud53c\ud574\ub97c \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uad11\uace0 \uc608\uc0b0\uc758 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uc9d1\ud589 \ub2a5\ub825\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4. Facebook\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ub9de\ucda4\ud615 \uad11\uace0\uac00 \uc5c6\uc744 \uacbd\uc6b0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uad11\uace0 \uae30\ubc18 \uc6f9\uc0ac\uc774\ud2b8 \ub9e4\ucd9c\uc774 60% \uc774\uc0c1 \uc904\uc5b4\ub4e4 \uc218 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5\uc758 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 \uc0c8\ub85c\uc6b4 iOS 14 \uc815\ucc45\uc758 \ub300\uc0c1\uc774 \uc544\ub2c8\uba70, \uc774\ub294 \uc790\uc0ac\uac00 \uc815\ud55c \uc6d0\uce59\uc5d0 \uc704\ubc30\ub418\ub294 \ud589\uc704\uc785\ub2c8\ub2e4. Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc120\ud0dd\uc758 \uc5ec\uc9c0 \uc5c6\uc774 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9cc\uc77c \uadf8\ub807\uc9c0 \uc54a\uc744 \uacbd\uc6b0, Facebook\uc740 Apple\ub85c\ubd80\ud130 \ubcf4\ubcf5\uc5d0 \uc9c1\uba74\ud558\uac8c \ub420 \uac83\uc774\uace0, \uc774\ub85c \uc778\ud558\uc5ec \uc6b0\ub9ac\uac00 \uc9c0\uc6d0\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc740 \ub354 \ud070 \ud53c\ud574\ub97c \ubcf4\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc9c0\ub09c 20\ub144\uac04 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc640 \ud568\uaed8 \uc77c\ud574\uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uc800\ub294 \uc774\ub7f0 \uae30\uc5c5\ub4e4\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294\ub370 \uc800\uc758 \ucee4\ub9ac\uc5b4\ub97c \ubc14\ucce4\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc774 \uc5b4\ub5bb\uac8c \uc218 \ub9ce\uc740 \uae30\uc5c5\uacfc \uae30\uc5c5\uc5d0 \uc18d\ud55c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubc29\ud5a5\uc73c\ub85c \uc0b0\uc5c5\uc758 \ud310\ub3c4\ub97c \ubcc0\ud654\uc2dc\ucf30\ub294\uc9c0 \uc9c1\uc811 \ubaa9\ub3c4\ud558\ub294 \uc601\uc608\ub97c \ub204\ub9ac\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \uc778\ud130\ub137\uc758 \ubc1c\uc804 \ub355\ubd84\uc5d0, \ub2e8 \ud55c \uba85\uc758 \uae30\uc5c5\uac00\uac00 \ubaa8\ubc14\uc77c \uae30\uae30\ub9cc\uc73c\ub85c \uc790\uc2e0\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc0b0\uc5c5\ud654\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc77c\uc774 \uac00\ub2a5\ud588\ub358 \uac00\uc7a5 \ud070 \uc774\uc720\ub294 \uc778\ud130\ub137\uc744 \ud1b5\ud574 \uc800\ub834\ud55c \ub9c8\ucf00\ud305 \uc811\uadfc\uc131\uc774 \ud655\ub300\ub418\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \uad6c\ucd95, \uacb0\uc81c, \ubb3c\ub958 \ubc0f \uc7ac\ubb34\uc640 \uad00\ub828\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud560 \uc218 \uc788\ub294 \uc5ec\ub7ec \uac1c\uc758 \ud50c\ub7ab\ud3fc\uc774 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc5ec\ub7ec\ubd84\uc774 \uc0ac\uc5c5\uc744 \uc131\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c\ub294 \uacb0\uad6d \uace0\uac1d\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. Facebook\uc5d0\uc11c\ub294 \uac1c\uc778 \uc804\ud654\uc640 \uc57d\uac04\uc758 \ub3c8\ub9cc \uc788\ub2e4\uba74 \ucda9\ubd84\ud788 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uac12\ube44\uc2fc \ub300\ud589\uc0ac, \uc218\ucc9c \ub9cc\uc6d0\uc758 \uc608\uc0b0, \ud654\ub824\ud55c \uc81c\uc791 \uc7a5\ube44\uac00 \ud544\uc694\ud558\uc9c0 \uc54a\uac8c \ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\ub9cc\uc73c\ub85c \uc131\uacf5\uc744 \uac70\ub454 \uc0ac\ub78c\ub4e4\uc744 \uc5ec\ub7ff \ub9cc\ub098\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ud6cc\ub96d\ud55c \uc544\uc774\ub514\uc5b4\uc758 \uc0ac\uc5c5\ud654\uc640 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 Facebook\uc758 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ubcf8\uc778\uc758 \uc0b6\uacfc \uacf5\ub3d9\uccb4\ub97c \ubcc0\ud654\uc2dc\ud0a8 \uc0ac\ub78c\ub4e4\uc758 \uc774\uc57c\uae30\ub97c \uc811\ud558\ub294 \uac83\uc774\uc57c\ub9d0\ub85c Facebook \uc9c1\uc6d0\uc73c\ub85c\uc11c \ub204\ub9ac\ub294 \ucd5c\ub300 \uc7a5\uc810\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc73c\ub85c \uc778\ud574, \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uc0ac\ub840\uc640 \uac19\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc774 \uc704\ucd95\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574, Apple\uc758 \uc815\ucc45\uc774 \ub300\uae30\uc5c5\uc5d0\uac8c\ub9cc \uc720\ub9ac\ud558\uace0, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub294 \ud53c\ud574\ub97c \uc57c\uae30\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc800\ud76c\ub294 \ub9ce\uc740 \ubd84\ub4e4, \ud2b9\ud788 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774 Apple\uc758 \uc815\ucc45 \ubcc0\ud654\ub85c \uc778\ud558\uc5ec \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc0c1\ud669\uc5d0\uc11c \uc0dd\uc874\ud558\ub294 \uac83\uc740 \uace0\uc0ac\ud558\uace0, \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc131\uc7a5\ud558\ub294 \ub2a5\ub825\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc744 \ud06c\uac8c \uc6b0\ub824\ud558\uace0 \uc788\ub2e4\uace0 \uc804\ud574 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ub300\ubcc0\ud558\uc5ec \ubaa9\uc18c\ub9ac\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. iOS 14 \uc5c5\ub370\uc774\ud2b8\uc5d0 \ub300\ud558\uc5ec 2020\ub144 6\uc6d4, Apple\uc740 \uc774\uc6a9\uc790\uac00 \uc571\uc758 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub3c4\ub85d \uc758\ubb34\ud654\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \ub2a5\ub825\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uac8c \ub420 \uac83 \uc785\ub2c8\ub2e4. \uae30\uc5c5\uac00, \ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud130, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5 \uc774\ubc88 \uc815\ucc45 \ubcc0\uacbd\uc73c\ub85c \uc778\ud574 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ubc1b\uac8c \ub418\ub294 \uc774\ub4e4\uc740 \uc0dd\uac01\ubcf4\ub2e4 \uc5ec\ub7ec\ubd84 \uac00\uae4c\uc774\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc6c3\uc5d0 \uc704\uce58\ud55c \uce74\ud398, \uc790\uc2e0\uc758 \ub9e4\uc7a5\uc744 \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc5ec\ub7ec\ubd84\uc758 \uce5c\uad6c\uc640 \uc774\ubca4\ud2b8 \uae30\ud68d \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud55c \uc5ec\ub7ec\ubd84\uc758 \uce5c\ucc99, \uc5ec\ub7ec\ubd84\uc774 \ubb34\ub8cc\ub85c \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uac8c\uc784 \uac1c\ubc1c\uc790\ub4e4 \ubaa8\ub450\uac00 \uc0ac\uc5c5\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uc6b0\uc120 \ubb34\ub8cc \uc571\uacfc \uc571\uc744 \uac1c\ubc1c\ud558\ub294 \uae30\uc5c5\uac00 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uacaa\uc744 \ubcc0\ud654\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\ub4e4\uc740 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc73c\uba70, \ub355\ubd84\uc5d0 \uc544\uce68 \ub274\uc2a4 \ud050\ub808\uc774\uc158\ubd80\ud130 \ucee4\ud53c\uc20d\uc5d0\uc11c \uc904\uc744 \uc11c\uc11c \uae30\ub2e4\ub9ac\uba70 \ud558\ub294 \uac8c\uc784, \uae08\uc694\uc77c \uc800\ub141\uc5d0 \uc5ec\ub7ec\ubd84\uc774 \uc2dc\uccad\ud558\ub294 \ucf54\uba54\ub514\uc1fc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc5ec\ub7ec \ucf58\ud150\uce20\ub97c \ubb34\ub8cc\ub85c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc77c \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud558\ub294 \uae30\uc5c5\uac00\uc640 \ud06c\ub9ac\uc5d0\uc774\ud130\uac00 \uc218\uc775 \ucc3d\ucd9c\uc744 \uc704\ud574 \ud6a8\uacfc\uc801\uc774\uace0 \ud6a8\uc728\uc801\uc778 \uad11\uace0\uc5d0 \uc758\uc874\ud560 \uc218 \uc5c6\ub2e4\uba74, \uc774\ub4e4\uc740 \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\uae30 \uc704\ud574 \ub2e4\ub978 \ubc29\ud5a5\uc744 \ubaa8\uc0c9\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c\ub97c \ud1b5\ud55c \uacfc\uae08\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ub418\uba74, \ud55c \ub54c \ubb34\ub8cc\uc600\ub358 \ub9ce\uc740 \uc571\uacfc \uc6f9\uc0ac\uc774\ud2b8\ub4e4\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc694\uae08\uc744 \ubd80\uacfc\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uc0ac\uc5c5\uc744 \uc911\ub2e8\ud558\ub294 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uacbd\uc81c\uc801\uc73c\ub85c \ud48d\uc871\ud55c \uc774\ub4e4\uc740 \ucf58\ud150\uce20\uc5d0 \ub3c8\uc744 \uc9c0\ubd88\ud558\ub294 \uac83\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc744 \uc218 \uc788\uc9c0\ub9cc, \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc740 \uacfc\uae08\uc744 \uac10\ub2f9\ud560\ub9cc\ud55c \uacbd\uc81c\uc801 \uc5ec\uc720\uac00 \uc5c6\ub294 \uac83\uc774 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uc544\uc9c1 \uc5c5\ub370\uc774\ud2b8 \uad00\ub828 \ub514\ud14c\uc77c\uc774 \ud655\uc2e4\ud558\uc9c0 \uc54a\uc740 \ud604 \uc2dc\uc810\uc5d0\uc11c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uc640 \uc5b8\ub860\uc0ac\uc5d0\uac8c \ubbf8\uce60 \uc601\ud5a5\uc744 \uc218\uce58\ub85c \ud658\uc0b0\ud558\uae30\ub294 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ubaa8\ubc14\uc77c \uc571 \uad11\uace0 \uc124\uce58 \ucea0\ud398\uc778\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc81c\uc678\ud558\ub294 \uc2e4\ud5d8 \uacb0\uacfc, \uc5b8\ub860\uc0ac \uc218\uc775\uc758 50%\uc774\uc0c1\uc774 \ud558\ub77d\ud558\ub294 \uacb0\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5b8\ub860\uc0ac\uc640 \uac1c\ubc1c\uc790\ub4e4\uc740 \uc774\ub7ec\ud55c \uc545\uc601\ud5a5\uc744 \ubd84\uba85\ud788 \uc778\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc571 \uac1c\ubc1c\uc790 \ubfd0 \uc544\ub2c8\ub77c \uc131\uc7a5\uc744 \uc704\ud574 \ub9de\ucda4\ud615 \uad11\uace0\uc5d0 \uc758\uc874\ud558\uace0 \uc788\ub294 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c\ub3c4 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub294 \uc0ac\uc5c5\uc758 \uae30\ubc18\uc774 \ub418\ub294 \uc608\uc0b0\uc774 \uc801\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub7f0 \uc801\uc740 \uc608\uc0b0\uc73c\ub85c \ud6a8\uc728\uc801\uc778 \uc0ac\uc5c5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc911\uc694\ud55c \uace0\uac1d\ub4e4\uc5d0 \ud0c0\uae43\uc744 \ub9de\ucdb0\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uacb0\ud63c\uc744 \uacc4\ud68d\ud558\uace0 \uc788\uc9c0 \uc54a\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c0\uc5ed\uc758 \uc6e8\ub529 \ud50c\ub798\ub108\uc5d0 \ub300\ud574 \uad11\uace0\ub97c \ud558\ub294 \uac83\uc740 \uc18c\uc6a9\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \uace0\uc591\uc774\ub97c \ud0a4\uc6b0\ub294 \uc0ac\ub78c\uc5d0\uac8c \uac15\uc544\uc9c0\uc6a9 \ubaa9\uc904\uc744 \ud310\ub9e4\ud558\ub294 \uc18c\uaddc\ubaa8 \uc804\uc790\uc0c1\uac70\ub798 \uc5c5\uccb4\ub97c \uc5f0\uacb0\ud558\ub294 \uac83\ub3c4 \uc544\ubb34\ub7f0 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud788 \ub9d0\ud574\uc11c, Apple\uc758 \uc815\ucc45\uc740 \ub9de\ucda4\ud615 \uad11\uace0\uc758 \ud6a8\uacfc\ub97c \uadf9\ub2e8\uc801\uc73c\ub85c \uc81c\ud55c\ud558\uc5ec \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ud0c0\uae43\uce35(audience)\uc5d0 \ub3c4\ub2ec\ud558\uae30\uac00 \ud6e8\uc52c \uc5b4\ub824\uc6cc\uc9c0\uba70, \uacb0\uad6d \uae30\uc5c5\uc758 \uc131\uc7a5, \uadf8\ub9ac\uace0 \ub300\uae30\uc5c5\uacfc \uacbd\uc7c1\ud560 \ub2a5\ub825\uc5d0 \uc81c\uc57d\uc744 \uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. Facebook\uc774 \uc9c4\ud589\ud55c \uc5f0\uad6c \uacb0\uacfc\uc758 \ub300\ud45c\uc801 \uc0ac\ub840\ub85c, \uc6f9\uc0ac\uc774\ud2b8 \uc0c1\uc5d0\uc11c \ud310\ub9e4\ub97c \uc99d\uc9c4\ud558\uae30 \uc704\ud574 Facebook \uc571 \ud328\ubc00\ub9ac\uc5d0 \uad11\uace0\ub97c \uc9c4\ud589\ud558\uc600\uc73c\ub098, \ud0c0\uae43 \uace0\uac1d\uc744 \ucc3e\uae30 \uc704\ud55c \uc790\uccb4\uc801 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc5c6\ub294 \uacbd\uc6b0\uc5d0 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4 \uad11\uace0\uc8fc\ub294 \ud3c9\uade0\uc801\uc73c\ub85c \uc9c0\ucd9c \uae08\uc561 \ub300\ube44 60% \uc774\uc0c1\uc758 \ub9e4\ucd9c\uc774 \uc904\uc5b4\ub4dc\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. (1) \uc800\ud76c\ub294 \ub9de\ucda4\ud654\uac00 iOS 14\uac00 \uc81c\uc548\ud558\ub294 \ubcc0\ud654\ub85c \uc778\ud574 \uc0ac\ub77c\uc9c0\ub294 \uc77c\uc2dc\uc801\uc778 \ud2b8\ub80c\ub4dc\uac00 \uc544\ub2c8\ub77c, \uc7a5\uae30\uc801\uc778 \uc0b0\uc5c5 \ubc29\ud5a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud604\uc7ac\ub294 \uc9c0\uc5ed\uc758 \ucc45\ubc29\uc5d0\uc11c \uad00\ub828\uc131\uc774 \ub192\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud574 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud558\uace0 5\ucc28\ub840\uc758 \ud310\ub9e4\uac00 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc704\ud55c \uc790\uccb4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 50\ub2ec\ub7ec\ub97c \uc9c0\ucd9c\ud574\ub3c4 2\uac74\uc758 \ud310\ub9e4\ub9cc \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 Facebook\uc758 \ub2e4\uac01\ud654\ub41c \uad11\uace0 \uc0ac\uc5c5\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uac00 \uc9c1\uba74\ud558\uac8c \ub420 \uc601\ud5a5\uc5d0 \ube44\ud558\uba74 \ubbf8\ubbf8\ud560 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c Facebook\uc740 \uc774\ubbf8 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uac10\uc548\ud55c \uc0ac\uc5c5 \uc804\ub9dd \ubd84\uc11d\uc744 \ub9c8\uce5c \uc0c1\ud0dc\uc785\ub2c8\ub2e4.(2) \uadf8\ub7ec\ub098 \ub9ce\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc774 \uc870\uce58\uc758 \ud30c\uae09\ub825\uc73c\ub85c \uc778\ud574 \uc131\uc7a5\ud558\uc9c0 \ubabb\ud558\uace0, \ucc44\uc6a9\uc744 \uc9c0\uc18d\ud558\uac70\ub098 \uc0dd\uc874 \uc790\uccb4\ub3c4 \ubd88\uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc740 \uc9c0\uae08 \ub2f9\uc7a5 \ubc1b\uc744 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc9c0\uc6d0\uc744 \ud544\uc694\ub85c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ucf54\ub85c\ub09819\uc758 \uc138\uacc4\uc801 \ub300\uc720\ud589 \uc640\uc911\uc5d0\ub3c4 \uace0\uac1d\uc744 \ucc3e\uace0 \uc2a4\uc2a4\ub85c \uc0dd\uc874\ud558\uae30 \uc704\ud558\uc5ec \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub51c\ub85c\uc774\ud2b8(Deloitte)\uac00 \ubc1c\ud45c\ud55c \uc0c8\ub85c\uc6b4 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \ub0b4 \uc911\uc18c\uae30\uc5c5 44%\uac00 \ucf54\ub85c\ub09819\uac00 \uc2dc\uc791\ub41c \uc774\ud6c4 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \ub9de\ucda4\ud615 \uad11\uace0(targeted advertising)\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uac70\ub098 \uadf8 \ubc94\uc704\ub97c \ud655\ub300\ud558\uc600\uc73c\uba70, \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud55c \uc911\uc18c\uae30\uc5c5\ub4e4\uc774 \ub192\uc740 \uc218\uc775\uc744 \uae30\ub85d\ud560 \uac00\ub2a5\uc131\uc774 \ub450 \ubc30 \ub192\uc558\uc2b5\ub2c8\ub2e4. Apple\uc740 \uc774\ubc88 \ud32c\ub370\ubbf9\uc5d0\uc11c \uc0b4\uc544\ub0a8\uae30 \uc704\ud55c \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc758 \ud575\uc2ec\uc801\uc778 \ub3c4\uad6c \uc911 \ud558\ub098\ub97c \ube7c\uc557\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 iOS 14\uac00 \uac00\uc838\uc62c \ubd80\uc218\uc801 \ud53c\ud574\ub97c \uacaa\uc9c0 \uc54a\uace0\ub3c4, \ub9de\ucda4\ud615 \uad11\uace0\uc640 \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uacf5\uc874\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\uc2b5\ub2c8\ub2e4. Facebook\uacfc \uad00\ub828 \uc5c5\uacc4 \uae30\uc5c5\ub4e4\uc774 \ud504\ub77c\uc774\ubc84\uc2dc \ubcf4\ud638 \ud5a5\uc0c1\uc744 \uc704\ud574 \ud798\uc4f0\ub294 \ud55c \ud3b8, \uae30\uc5c5\ub4e4\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ubc88\ucc3d\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294 \uc194\ub8e8\uc158\uc5d0 \ud06c\uac8c \ud22c\uc790\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc548\ud0c0\uae5d\uac8c\ub3c4 Apple\uc740 \uc5c5\uacc4\uc640 \uac00\uc7a5 \ud070 \ud0c0\uaca9\uc744 \uc785\uc744 \uae30\uc5c5\ub4e4\uc758 \uc758\uacac\uc744 \ub4e3\uc9c0\uc54a\uc740\ucc44 \uc9c0\ub300\ud55c \uc601\ud5a5\uc744 \uac00\uc838\uc62c \ubcc0\ud654\ub97c \ubc00\uc5b4\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc65c\uc77c\uae4c\uc694? \uc774\uc6a9\uc790 \ud504\ub77c\uc774\ubc84\uc2dc\ub97c \ubcf4\ud638\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \ub610 \ub2e4\ub978 \uac15\ub825\ud55c \uc774\uc720\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud574\ub2f9 \ubcc0\ud654\uac00 \uc9c4\ud589\ub420 \uacbd\uc6b0, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc774 \ucda9\ubd84\ud558\uace0 \uc774\ubbf8 \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc9c0\ub97c \ub2e4\uc9c4 \uae30\uc5c5\ub4e4\uc774 \ud070 \uc774\ub4dd\uc744 \uc5bb\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub2e4\uc2dc \ud55c \ubc88, \uc6b0\ub9ac\ub294 TV \uad11\uace0\uc758 \uc2dc\ub300\ub85c \ub418\ub3cc\uc544\uac00\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \uac00\uc7a5 \ud070 \uc774\uc775\uc744 \uc5bb\ub294 \ub300\uae30\uc5c5\uc740 Apple\uc785\ub2c8\ub2e4. Apple\uc758 \uc815\ucc45 \ub4a4\uc5d0 \uc228\uc5b4 \uc788\ub294 \ud604\uc2e4: \ud504\ub77c\uc774\ubc84\uc2dc\uac00 \uc544\ub2cc \uc218\uc775\uc744 \ucd94\uad6c\ud558\ub294 \uac83 Apple\uc740 \uc0ac\ub78c\ub4e4\uc758 \ud504\ub77c\uc774\ubc84\uc2dc \uac1c\uc120\uc774\ub77c\ub294 \uba85\ubaa9\ud558\uc5d0 \uc0c8\ub85c\uc6b4 iOS 14 \uc571 \ucd94\uc801 \ud22c\uba85\uc131(AppTrackingTransparency) \uc815\ucc45\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c\ub294 \ub450 \uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c Apple\uc758 \uc218\uc775\uc5d0 \uc774\uc775\uc774 \ub418\ub294 \uc0ac\uc5c5 \ubaa8\ub378\ub85c \uae30\uc5c5\uacfc \uac1c\ubc1c\uc790\ub4e4\uc744 \ubab0\uc544\ubd99\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc138(\u7a05): \ub9cc\uc77c \ucf58\ud150\uce20 \ucc3d\uc791\uc790\uac00 \uad6c\ub3c5\uc774\ub098 \uc778\uc571 \uacb0\uc81c \ubc29\uc2dd\uc73c\ub85c \uacfc\uae08\uc744 \ud558\ub294 \ub4f1 \uad11\uace0 \uc774\uc678\uc758 \uc218\ub2e8\uc73c\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud574\uc57c \ud55c\ub2e4\uba74, Apple\uc138(\u7a05)\uc758 \ub300\uc0c1\uc774 \ub418\ub294 \uc218\uc218\ub8cc\ub294 15%\uc5d0\uc11c 30%\uc785\ub2c8\ub2e4. \uc774\ub294 Apple\uc758 \uc218\uc775\uc5d0 \ud070 \ubcf4\ud0ec\uc774 \ub418\ub294 \uc0ac\uc5c5\uc785\ub2c8\ub2e4. Apple\uc758 \ud558\ub4dc\uc6e8\uc5b4 \ud310\ub9e4\uac00 \ub454\ud654\ub418\uba74\uc11c \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc73c\ub85c \uc804\ud658\uc744 \ub3c4\ubaa8\ud558\ub294 \uc0c1\ud669\uc5d0\uc11c, Apple\uc758 \uc571\uc2a4\ud1a0\uc5b4 \ud50c\ub7ab\ud3fc\uc740 2019\ub144\uc5d0 \uc57d 500\uc5b5 \ub2ec\ub7ec\ub97c \uac70\ub46c\ub4e4\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uac70\ub450\uc5b4\ub4e4\uc774\uac8c \ub429\ub2c8\ub2e4. \uc989, Apple\uc758 \uc5c5\ub370\uc774\ud2b8 \ubcc0\uacbd\uc740 Apple\uc5d0\uac8c\ub294 \ub354 \ub9ce\uc740 \uc218\uc775\uc744, \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \ubb34\ub8cc \ud61c\ud0dd\uc758 \ucd95\uc18c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. Apple\uc758 \uad11\uace0 \uc0ac\uc5c5: Apple\uc758 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \uc571 \uac1c\ubc1c\uc790\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ud1b5\ud574 \uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\ud55c\ubc1b\uace0 \uc788\uc73c\uba70, Apple\uc758 \uc790\uccb4\uc801\uc778 \uad11\uace0 \uc0c1\ud488\uc740 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ub300\uccb4\ud560 \uc218 \uc788\ub294 \uba87 \uc548\ub418\ub294 \uc194\ub8e8\uc158 \uac00\uc6b4\ub370 \ud558\ub098\uc785\ub2c8\ub2e4. \uc989, Apple\uc758 \uc790\uccb4\uc801\uc778 \ub9de\ucda4\ud615 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc740 Apple\uc774 \ud0c0\uc0ac\uc5d0 \uc694\uad6c\ud558\uace0 \uc788\ub294 \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \uc774\uc6a9\uc790 \ud5c8\uac00 \uc808\ucc28 \uc5c6\uc774, Apple\uc740 \uc790\uc0ac \uad11\uace0 \uc0c1\ud488\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ud0c0\uc0ac \uc18c\uc720 \uc571\uc5d0\uc11c Apple\uc774 \uc218\uc9d1\ud55c \uc778\uc571 \uad6c\ub9e4 \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc5ec \uc790\uccb4 \uc218\uc9d1\ud55c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ub9cc\uc77c \uad11\uace0\ub97c \uc704\ud558\uc5ec Apple\uc774 \uc790\uc2e0\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc6d0\uce58 \uc54a\ub294 \uc0ac\ub78c\uc740 \uc544\uc774\ud3f0 \uc124\uc815\uc758 \uae4a\uc219\ud55c \uacf3\uc5d0 \uc788\ub294 \uc81c\uc5b4 \uae30\ub2a5\uc744 \ucc3e\uc544\ub0b4\uc57c\ub9cc \ud569\ub2c8\ub2e4. \uc2e4\uc0c1 \uc774\ub7ec\ud55c \uc6c0\uc9c1\uc784\uc740 \uc790\uc0ac\uc758 \uc218\uc218\ub8cc \ubc0f \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc744 \ud655\ub300\ud558\uae30 \uc704\ud55c Apple\uc758 \uc804\ub7b5\uc758 \uc77c\ud658\uc785\ub2c8\ub2e4. Facebook\uc758 \ub300\uc751 Facebook\uc740 Apple\uc758 \uc811\uadfc\ubc29\uc2dd\uc5d0 \ub3d9\uc758\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc800\ud76c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uae30\uc5c5\uacfc \uc0ac\ub78c\ub4e4\uc758 \uc548\uc815\uc131\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 Apple\uc758 \uc54c\ub9bc \uba54\uc2dc\uc9c0\ucc3d\uc744 \ud45c\uc2dc\ud558\ub824\uace0 \ud569\ub2c8\ub2e4. \uc774\ub97c \uac70\ubd80\ud560 \uacbd\uc6b0, Apple\uc740 \uc571\uc2a4\ud1a0\uc5b4\uc5d0\uc11c Facebook\uc744 \ucc28\ub2e8\ud560 \uac83\uc774\uba70, \uc774\ub294 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc758\uc874\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub354 \ud070 \ud53c\ud574\ub97c \uc904 \ubfd0\uc785\ub2c8\ub2e4. \uc131\uc7a5\uc744 \uc704\ud574 Facebook\uc758 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294 \uc218\ubc31\ub9cc \uac1c\uc758 \uae30\uc5c5\uc744 \ub300\uc2e0\ud558\uc5ec \uc774\ub7ec\ud55c \uc704\ud5d8\uc744 \uac10\uc218\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 \uc774\ubc88 \uc5c5\ub370\uc774\ud2b8\uc5d0 \uc55e\uc11c \ud30c\ud2b8\ub108\ub4e4\uc744 \uccad\uc800\ud788 \uc900\ube44\uc2dc\ud0a4\uace0 Apple\uc758 \uc815\ucc45\uacfc \ubcc0\uacbd\ub418\ub294 \uac00\uc774\ub4dc\uc758 \uc601\ud5a5\uc744 \uc644\ud654\ud558\uae30 \uc704\ud574\uc11c \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc758 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud55c \ubcf4\ub2e4 \uc0c1\uc138\ud55c \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uc5ec\uae30\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc571 \uac1c\ubc1c\uc790\ub4e4\uacfc \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 \ud76c\uc0dd\uc2dc\ud0b4\uc73c\ub85c\uc368, \uc790\uc0ac\uc758 \uc218\uc775\uc5d0 \uc774\ub4dd\uc774 \ub418\ub3c4\ub85d \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ub300\ud55c \ud1b5\uc81c\uad8c \ubc18\uacbd\uc7c1\uc801\uc73c\ub85c \uc774\uc6a9\ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0d0\uc0c9\ud560 \uac83\uc785\ub2c8\ub2e4. \uc77c\ub840\ub85c, \uc5d0\ud53d\uac8c\uc784\uc988(Epic Games)\uc640 Apple\uc758 \uc18c\uc1a1\uc774 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 \ud574\ub2f9 \uc18c\uc1a1 \uac74\uc5d0\uc11c Apple\uc758 \uc815\ucc45\uc774 Facebook, \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uc0ac\ub78c\ub4e4\uacfc \uae30\uc5c5\uc5d0 \ubd80\uc815\uc801\uc73c\ub85c \uc601\ud5a5\uc744 \ub07c\ucce4\ub294\uc9c0\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud558\uc5ec \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Facebook\uc740 Apple\uc774 \uc5ec\ub7ec \ube44\uc988\ub2c8\uc2a4 \uac00\uc6b4\ub370 \ud2b9\ud788 iOS \uac1c\ubc1c\uc790\ub4e4\uc5d0\uac8c \uc801\uc6a9\ud558\uace0 \uc788\ub294 \ubd88\uacf5\ud3c9\ud55c \uc815\ucc45\uc758 \uad11\ubc94\uc704\ud55c \uc601\ud5a5\uc744 \ubc95\uc6d0\uc774 \ucda9\ubd84\ud788 \uc774\ud574\ud558\ub294 \uac83\uc774 \uc774\ubc88 \uc7ac\ud310\uc758 \ud575\uc2ec\uc774\ub77c\ub294 \uc810\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. Facebook\uc740 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub97c \uac15\ud654\ud568\uacfc \ub3d9\uc2dc\uc5d0, \ubb34\ub8cc \ucf58\ud150\uce20\ub97c \uc720\uc9c0\ud558\uace0 \uae30\uc5c5\uc774 \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc744 \uae30\ubc18\uc73c\ub85c \ud55c \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uac1c\ubc1c\ud558\uace0 \uc774\ud589\ud558\uae30 \uc704\ud558\uc5ec \uc6d4\ub4dc \uc640\uc774\ub4dc \uc6f9 \ucee8\uc18c\uc2dc\uc5c4(World Wide Web Consortium, W3C), \ucc45\uc784\uc788\ub294 \uc5b4\ub4dc\ub808\uc11c\ube14 \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed(Partnership for Responsible Addressable Media, PRAM), \uc138\uacc4 \uad11\uace0\uc8fc \uc5f0\ub9f9(World Federation of Advertisers, WFA)\uc744 \ube44\ub86f\ud55c \uc5c5\uacc4 \uae30\uad00\uacfc\uc758 \ud611\ub825\uc744 \uc9c0\uc18d\ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \uc800\ud76c\ub294 Apple\uc774 \uc5c5\uacc4\uc640 \ud568\uaed8 \uc774\ub7ec\ud55c \ub178\ub825\uc5d0 \ub3d9\ucc38\ud558\uace0, \uaddc\uc81c\ub294 \uc815\ubd80\uc5d0\uac8c \uc77c\uc784\ud558\uae38 \ubc14\ub78d\ub2c8\ub2e4. Facebook\uc740 \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\uc758 \ud3b8\uc5d0\uc11c, \uc774\ub4e4\uc774 \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uc5ec \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\ub8cc\ub85c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Apple\uc758 iOS 14 \uc815\ucc45\uc758 \uc601\ud5a5\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\uace0 \ubaa9\uc18c\ub9ac\ub97c \ub192\uc5ec, \uc18c\uaddc\ubaa8 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\uc6d0\ud558\ub294 \uc77c\uc5d0 \ud798\uc744 \ub354\ud574\uc8fc\uc2dc\uae38 \ud76c\ub9dd\ud569\ub2c8\ub2e4. &nbsp; 1. \uc911\uc18c\uae30\uc5c5\uc5d0 \ub300\ud55c \uc601\ud5a5\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud558\uc5ec, Facebook\uc740 \uad11\uace0\uc8fc \uc6f9\uc0ac\uc774\ud2b8\uc758 \uad6c\ub9e4 \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uad11\uace0\uc8fc\uc758 \uc790\uccb4\uc801\uc778 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\ub294 Facebook\uc758 \ud328\ubc00\ub9ac\uc571 \uc804\ubc18\uc758 \uad11\uace0 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc885\ud569\ud558\uc5ec \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub9cc\uc744 \uc0ac\uc6a9\ud55c \uacb0\uacfc\uc640 \ube44\uad50\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c \ubd84\uc11d\uc5d0\ub294 \uad11\uace0\uc8fc\uac00 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