{"version":"1.0","provider_name":"Meta \uc18c\uac1c","provider_url":"https:\/\/about.fb.com\/ko","author_name":"Meta","author_url":"https:\/\/about.fb.com\/ko","title":"Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c | Meta \uc18c\uac1c","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"sqzKAy4z7O\"><a href=\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/\">Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/about.fb.com\/ko\/news\/2023\/12\/meta-agency-first-awards-2023\/embed\/#?secret=sqzKAy4z7O\" width=\"600\" height=\"338\" title=\"&#8220;Meta, \u2018Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988 2023\u2019 \uac1c\ucd5c&#8221; &#8212; Meta \uc18c\uac1c\" data-secret=\"sqzKAy4z7O\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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\ub098\uc2a4\ubbf8\ub514\uc5b4\ub294 Meta\uc640\uc758 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ubc14\ud0d5\uc73c\ub85c Meta\uc758 \uc194\ub8e8\uc158 \uc911 \u2018\ud611\ub825 \uad11\uace0\u2019\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud655\ub300\ud574 \ub098\uac14\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc804\ubc18\uc801\uc778 \uc5ed\ub7c9 \uac15\ud654\ub97c \ud1b5\ud574 \ub208\uc5d0 \ub744\ub294 \ub9e4\ucd9c \uc131\uc7a5\uc744 \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc5b4 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud655\ubcf4\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ub192\uc774\uace0, Meta\uc758 AI\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc601\ud55c \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc8fc\uc5b4\uc9c0\ub294 \u2018\ud37c\ud3ec\uba3c\uc2a4 \ud788\uc5b4\ub85c\u2019\ub294 \ucd1d 4\uac1c\uc758 \uc5d0\uc774\uc804\uc2dc\uc5d0 \uc218\uc5ec\ub410\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub4dc\uc5c5\u2019\uc740 \uc2dc\uadf8\ub110\uc744 \uc548\uc815\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae30 \uc704\ud55c \ub3c4\uad6c\uc778 \uc804\ud658 API(Conversion API), \uc571 AEM(App AEM) \ub4f1\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uba70 2\uac1c\uc758 \ubd80\ubb38\uc744 \uc218\uc0c1\ud588\uace0, \u2018\ud37c\ud3ec\uba3c\uc2a4 by TBWA\u2019\ub294 \uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \uad11\uace0\ub97c \uace0\ub3c4\ud654\ud574 \ub098\uac14\ub2e4\ub294 \uc810\uc5d0\uc11c \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. 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Advanced Analytics) \ubd80\ubb38\uc5d0\uc11c\ub294 \u2018\uc5d0\ucf54\ub9c8\ucf00\ud305\u2019\uc774 \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c, AR \uad11\uace0(AR Ads) \ubd80\ubb38\uc5d0\uc11c \u2018\uc774\ub178\uc158\u2019, \ud611\ub825 \uad11\uace0(Collaborative Ads) \ubd80\ubb38\uc5d0\uc11c \ub098\uc2a4\ubbf8\ub514\uc5b4, \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1(Marketing Mix Modeling) \ubd80\ubb38\uc5d0\uc11c \u2018\uc560\ub4dc\uc774\ud53c\uc158\uc2dc\u2019\uac00 \uc218\uc0c1\uc758 \uc601\uc608\ub97c \uc548\uc558\uc2b5\ub2c8\ub2e4. \u2018\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud788\uc5b4\ub85c\u2019\ub294 Meta\uc758 \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \ucc3d\uc758\uc801\uc778 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \uc5d0\uc774\uc804\uc2dc\uc5d0\uac8c \uc8fc\uc5b4\uc9c0\ub294 \uc0c1\uc73c\ub85c, \ub9b4\uc2a4 \ud65c\uc6a9\uc5d0\uc11c \uac15\uc810\uc744 \ubcf4\uc778 \u2018\uc717\uc720\u2019, \u2018\uc640\uc774\uc988\ubc84\uc988\u2019, \u2018\uce74\ud39824\u2019 \uc640 Instagram \ud65c\uc6a9 \ud1b5\ud569 \ucea0\ud398\uc778\uc744 \uc804\uac1c\ud55c \u2018\uc81c\uc77c\uae30\ud68d\u2019 \ub4f1 \ucd1d 4\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uac00 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uad11\uace0 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc778 Meta \ube14\ub8e8\ud504\ub9b0\ud2b8(Meta Blueprint) \uad50\uc721\uc744 \ud1b5\ud574 \uc9c1\uc6d0 \uc5ed\ub7c9 \uac15\ud654\uc5d0 \uac00\uc7a5 \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c \uc560\ub4dc\uc774\ud53c\uc158\uc2dc\uc640 \uc640\uc774\uc988\ubc84\uc988\uac00 \u2018\uc11c\ud2f0\ud30c\uc774\ub4dc \ud788\uc5b4\ub85c\u2019\ub97c \uac70\uba38\uc950\uc5c8\uc2b5\ub2c8\ub2e4. \ub610, \uc5f0\uc911 \uc9c4\ud589\ub41c \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uad00\ub828 \uad50\uc721\uc5d0 \uc801\uadf9\uc801\uc73c\ub85c \ucc38\uc5ec\ud558\uace0, \uc774\ub97c \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9\ud574 \uc6b0\uc218\ud55c \uc0ac\ub840\ub97c \ub9cc\ub4e0 \ud30c\ud2b8\ub108\uc0ac\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc2dc\uc0c1\ud558\ub294 \u2018\uc5b4\ub4dc\ubc34\ud2f0\uc9c0+ \uc5d1\uc2a4\ud37c\ud2b8\u2019\ub294 \ucd1d 8\uac1c\uc758 \ud30c\ud2b8\ub108\uc0ac\uc5d0 \uc18c\uc18d\ub41c 12\uc778\uc758 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub3cc\uc544\uac14\uc2b5\ub2c8\ub2e4. \ud55c\ud3b8, Meta\ub294 \uc62c\ud574 \uc218\uc0c1\uc791\ub4e4\uc744 \uad00\ud1b5\ud558\ub294 \ud2b8\ub80c\ub4dc\ub85c \u25b2AI \uc194\ub8e8\uc158 \uace0\ub3c4\ud654 \u25b2\uc2dc\uadf8\ub110 \uac1c\uc120 \ubc0f \uce21\uc815 \ub3c4\uad6c\ub97c \ud1b5\ud55c \ud658\uacbd \ubcc0\ud654 \ub300\uc751 \u25b2\ub9b4\uc2a4 \ucea0\ud398\uc778 \ud655\ub300 \ub4f1 \ucd1d 3\uac00\uc9c0\ub97c \uaf3d\uc558\uc2b5\ub2c8\ub2e4. \uc6b0\uc120, \uc62c \ud55c \ud574 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 \uc5b4\ub4dc\ubc34\ud2f0\uc9c0+\ub97c \uc8fc\ucd95\uc73c\ub85c \ud55c Meta\uc758 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ube44\ub4dc \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ub4f1 \uc2e0\uaddc \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 AI \uba38\uc2e0\ub7ec\ub2dd\uc744 \ub354\uc6b1 \uace0\ub3c4\ud654\ud558\ub824\ub294 \uc6c0\uc9c1\uc784\uc774 \uad00\uce21\ub410\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \ud658\uacbd\uc758 \uc81c\uc57d\uc774 \ucee4\uc9c0\ub294 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc804\ud658 API\uc640 \ub9c8\ucf00\ud305 \ubbf9\uc2a4 \ubaa8\ub378\ub9c1 \ub4f1 \uc2dc\uadf8\ub110 \uc81c\uc57d\uc744 \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \ub3c4\uc785\ud574 \ud55c\uacc4\ub97c \uadf9\ubcf5\ud574\ub098\uac00\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc804\ud658 \uc131\uacfc\ub97c \uacac\uc778\ud558\uae30 \uc704\ud55c \ubaa9\uc801\uc73c\ub85c \ub9b4\uc2a4 \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud55c \uc0ac\ub840\ub3c4 \ud06c\uac8c \uc99d\uac00\ud55c \uc810\uc774 \ub3cb\ubcf4\uc600\uc2b5\ub2c8\ub2e4. Meta Korea \uae40\ubcf4\uc601 \uc5d0\uc774\uc804\uc2dc \ud30c\ud2b8\ub108 \ucd1d\uad04\uc740 \u201c\uc774\ubc88 Meta \uc5d0\uc774\uc804\uc2dc \ud37c\uc2a4\ud2b8 \uc5b4\uc6cc\uc988\ub294 \ub354 \ub9ce\uc740 \ud30c\ud2b8\ub108\uc0ac\ub4e4\uacfc \ud568\uaed8 \ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c, AI\ub97c \ud1b5\ud574 \ud55c\uce35 \ub354 \uace0\ub3c4\ud654\ub41c \ucea0\ud398\uc778 \uc218\uc0c1\uc791\ub4e4\uc744 \ub9cc\ub098\ubcfc \uc218 \uc788\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc758\ubbf8\uac00 \uae4a\ub2e4\u201c\ub77c\uba70, \u201c\uc55e\uc73c\ub85c\ub3c4 Meta\ub294 \ub354\uc6b1 \uae34\ubc00\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uae30\ubc18\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub4e4\uc774 \uc6b0\uc218\ud55c \ucea0\ud398\uc778 \uc0ac\ub840\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac08 \uc218 \uc788\ub3c4\ub85d \ucd5c\uc120\uc744 \ub2e4\ud558\uaca0\ub2e4.\u201c\ub77c\uace0 \uc804\ud588\uc2b5\ub2c8\ub2e4.\u00a0"}