{"id":5380,"date":"2015-09-29T11:11:44","date_gmt":"2015-09-29T02:11:44","guid":{"rendered":"http:\/\/ja.newsroom.fb.com\/?p=5380"},"modified":"2019-11-05T04:27:30","modified_gmt":"2019-11-04T19:27:30","slug":"ja-ad-week-2015-2","status":"publish","type":"post","link":"https:\/\/about.fb.com\/ja\/news\/2015\/09\/ja-ad-week-2015-2\/","title":{"rendered":"\u5e83\u544a\u4e3b\u306e\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3001\u4eba\u3005\u306b\u3088\u308a\u5feb\u9069\u306a\u5e83\u544a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b4\u3064\u306e\u65b0\u6a5f\u80fd\u3092\u767a\u8868"},"content":{"rendered":"<p>Facebook\u306f\u3001\u7c73\u56fd\u6642\u9593\uff19\u6708\uff12\uff18\u65e5\u3088\u308a\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3066\u958b\u50ac\u3055\u308c\u308b\u7c73\u56fd\u306e\u5e83\u544a\u696d\u754c\u6700\u5927\u306e\u30a4\u30d9\u30f3\u30c8\u3001Advertising Week\u306b\u5408\u308f\u305b\u3001\u5e83\u544a\u4e3b\u306e\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3001\u4eba\u3005\u306b\u3088\u308a\u5feb\u9069\u306a\u5e83\u544a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b4\u3064\u306e\u65b0\u6a5f\u80fd\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"moz-text-html\">\n<div>Facebook\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u69d8\u306e\u6570\u306f\u3001<a href=\"https:\/\/www.facebook.com\/business\/news\/two-million-advertisers-jp\">\u4eca\u5e742\u6708<\/a>\u304b\u308925%\u5897\u52a0\u3057\u3066 250\u4e07\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u65e5\u3005\u3088\u308a\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u304cFacebook\u3092 \u901a\u3058\u3066\u4eba\u3005\u3068\u3064\u306a\u304c\u308a\u3042\u3063\u3066\u3044\u307e\u3059\u3002\u69d8\u3005\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u5354\u529b\u3059\u308b\u4e2d\u3067\u898b\u3048\u3066\u304d\u305f\u306e\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u52e2\u3044\u3067\u9032\u3093\u3067\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u3067\u3059\u3002Facebook \u3067\u306f\u3001\u4eba\u3005\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u53d7\u3051\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3084\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30ad\u30e3 \u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u3088\u308a\u7684\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u6a5f\u80fd\u306e\u958b\u767a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/div>\n<p><strong>\u30104\u3064\u306e\u65b0\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3011<\/strong><br \/>\n<strong>1. TRP(Target Rating Point\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5ef6\u3079\u8996\u8074\u7387)\u8cfc\u5165<\/strong><\/p>\n<div>Facebook\u304c\u59d4\u8a17\u3057\u305f\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u8abf\u67fb\u7d50\u679c\uff08\u4ee5\u4e0b\u8abf\u67fb\u8a73\u7d30\uff09\u304b\u3089\u3001\u30c6\u30ec\u30d3\u5e83 \u544a\u3068Facebook\u5e83\u544a\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3046\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u305f\u3081\u3001Facebook\u52d5\u753b\u5e83\u544a\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u8cfc\u5165\u3001\u304a\u3088\u3073\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3068\u3057\u3066 TRP\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5168\u4f53\u306eTRP\u76ee\u6a19\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3064\u3064\u3001\u30c6\u30ec\u30d3\u3068Facebook\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc \u30f3\u3092\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3057\u3001TRP\u306e\u4e00\u90e8\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u306bFacebook\u52d5\u753b\u5e83\u544a\u3092\u76f4\u63a5\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\uff08\u65e5\u672c\u3067\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u671f\u306f\u672a\u5b9a\u3067\u3059\uff09<\/div>\n<div><\/div>\n<p><strong>2. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u30a2\u30c3\u30d7\u306b\u5411\u3051\u305f\u6700\u9069\u5316<\/strong><\/p>\n<p>\u65b0\u3057\u304f\u63d0\u4f9b\u3055\u308c\u308b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u30a2\u30c3\u30d7\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u3067\u306f\u3001 \u5e83\u544a\u3092\u601d\u3044\u51fa\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u3060\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u8003\u616e\u3055\u308c\u308b\u8981\u56e0\u306f\u4e3b\u3068\u3057\u30662\u3064\u3042\u308a\u30011\u3064\u306f\u30ea\u30fc\u30c1\u3001\u305d\u3057\u3066 \u3082\u30461\u3064\u306f\u3069\u308c\u304f\u3089\u3044\u5e83\u544a\u306b\u6ce8\u76ee\u3057\u3066\u304f\u308c\u308b\u304b\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u3001\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u4eba\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u304b\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u5e83\u544a\u306b\u3057\u3063\u304b\u308a\u6ce8\u76ee\u3057\u3066\u3082\u3089 \u3048\u308b\u3053\u3068\uff08\u5e83\u544a\u3092\u76ee\u306b\u3057\u3066\u3044\u305f\u6642\u9593\uff09\u3082\u540c\u3058\u3088\u3046\u306b\u91cd\u8981\u3060\u304b\u3089\u3067\u3059\u3002\uff0810\u6708\u4e0a\u65ec\u304b\u3089\u30d9\u30fc\u30bf\u904b\u7528\u958b\u59cb\u3002\u6b63\u5f0f\u30ea\u30ea\u30fc\u30b9\u306f11\u6708\u534a\u3070\u306e\u958b\u59cb\u3092\u4e88\u5b9a\uff09<\/p>\n<div><strong>3. \u30e2\u30d0\u30a4\u30eb\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u3092<\/strong><\/div>\n<div><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/about.fb.com\/ja\/wp-content\/uploads\/sites\/15\/2015\/09\/c27e4cf9-8c39-403e-8b52-150d8b97124e.png?w=960\" alt=\"\" \/><\/div>\n<div>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30e2\u30d0\u30a4\u30eb\u3067\u5b9f\u65bd\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u52b9\u679c\u6e2c\u5b9a \u3082\u30e2\u30d0\u30a4\u30eb\u3067\u5b9f\u65bd\u3059\u308b\u306e\u304c\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002Facebook\u3067\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u3088\u308a\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u3001\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u5354\u529b\u306e\u3082 \u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30f3\u30b1\u30fc\u30c8\u6a5f\u80fd\u3092\u4eca\u6625\u3088\u308a\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u305f\u3073\u3001\u65b0\u305f\u306b\u30df\u30eb\u30ef\u30fc\u30c9\u30fb\u30d6\u30e9\u30a6\u30f3\u30fb\u30c7\u30b8\u30bf\u30eb\u3068\u3082\u63d0\u643a\u3057\u3001\u540c\u793e\u306e\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u30ea\u30d5\u30c8\u30fb\u30a4\u30f3\u30b5 \u30a4 \u30c8\u300d\u8abf\u67fb\u3092Facebook\u3068Instagram\u306e\u4e21\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\uff08\u30df\u30eb\u30ef\u30fc\u30c9\u30fb\u30d6\u30e9\u30a6\u30f3\u306e\u63d0\u4f9b\u306f10\u6708\u4e2d\u65ec\u304b\u3089\u958b\u59cb\u4e88\u5b9a\uff09<\/div>\n<div><\/div>\n<p><strong>4. \u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u304c\u52d5\u753b\u306b\u3082\u5bfe\u5fdc<\/strong><\/p>\n<p>Facebook\u3067\u306f\u6628\u5e74\u3001<a href=\"https:\/\/www.facebook.com\/business\/news\/JA-carousel-ads\">\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a<\/a>\u3092\u767a\u8868\u3057\u3001\u5546\u54c1\u306e\u7d39\u4ecb\u3001\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9 \u30c8\u30fc\u30eb\u306e\u4fc3\u9032\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u306a\u3069\u3092\u3001\u3088\u308a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 \u306b\u8a34\u6c42\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u63cf\u304d\u3084\u3059\u3044\u7d20\u6674\u3089\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e \u3059\u3002\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u3001\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u306b\u52d5\u753b\u3082\u8ffd\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\uff08\u65e5\u672c\u3067\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u671f\u306f\u672a\u5b9a\u3067\u3059\uff09<\/p>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Facebook\u306f\u3001\u7c73\u56fd\u6642\u9593\uff19\u6708\uff12\uff18\u65e5\u3088\u308a\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3066\u958b\u50ac\u3055\u308c\u308b\u7c73\u56fd\u306e\u5e83\u544a\u696d\u754c\u6700\u5927\u306e\u30a4\u30d9\u30f3\u30c8\u3001Advertising Week\u306b\u5408\u308f\u305b\u3001\u5e83\u544a\u4e3b\u306e\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u3092\u30b5\u30dd\u30fc\u30c8\u3001\u4eba\u3005\u306b\u3088\u308a\u5feb\u9069\u306a\u5e83\u544a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b4\u3064\u306e\u65b0\u6a5f\u80fd\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002 Facebook\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5e83\u544a\u4e3b\u69d8\u306e\u6570\u306f\u3001\u4eca\u5e742\u6708\u304b\u308925%\u5897\u52a0\u3057\u3066 250\u4e07\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u65e5\u3005\u3088\u308a\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u304cFacebook\u3092 \u901a\u3058\u3066\u4eba\u3005\u3068\u3064\u306a\u304c\u308a\u3042\u3063\u3066\u3044\u307e\u3059\u3002\u69d8\u3005\u306a\u30d3\u30b8\u30cd\u30b9\u3068\u5354\u529b\u3059\u308b\u4e2d\u3067\u898b\u3048\u3066\u304d\u305f\u306e\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u52e2\u3044\u3067\u9032\u3093\u3067\u3044\u308b\u30e2\u30d0\u30a4\u30eb\u3078\u306e\u30b7\u30d5\u30c8\u3067\u3059\u3002Facebook \u3067\u306f\u3001\u4eba\u3005\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u53d7\u3051\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u3084\u3001\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30ad\u30e3 \u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u3088\u308a\u7684\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u6a5f\u80fd\u306e\u958b\u767a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002 \u30104\u3064\u306e\u65b0\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u8a73\u7d30\u3011 1. TRP(Target Rating Point\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5ef6\u3079\u8996\u8074\u7387)\u8cfc\u5165 Facebook\u304c\u59d4\u8a17\u3057\u305f\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u8abf\u67fb\u7d50\u679c\uff08\u4ee5\u4e0b\u8abf\u67fb\u8a73\u7d30\uff09\u304b\u3089\u3001\u30c6\u30ec\u30d3\u5e83 \u544a\u3068Facebook\u5e83\u544a\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3046\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u305f\u3081\u3001Facebook\u52d5\u753b\u5e83\u544a\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u8cfc\u5165\u3001\u304a\u3088\u3073\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3068\u3057\u3066 TRP\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5168\u4f53\u306eTRP\u76ee\u6a19\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3064\u3064\u3001\u30c6\u30ec\u30d3\u3068Facebook\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc \u30f3\u3092\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3057\u3001TRP\u306e\u4e00\u90e8\u3092\u30ab\u30d0\u30fc\u3059\u308b\u305f\u3081\u306bFacebook\u52d5\u753b\u5e83\u544a\u3092\u76f4\u63a5\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\uff08\u65e5\u672c\u3067\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u671f\u306f\u672a\u5b9a\u3067\u3059\uff09 2. \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u30a2\u30c3\u30d7\u306b\u5411\u3051\u305f\u6700\u9069\u5316 \u65b0\u3057\u304f\u63d0\u4f9b\u3055\u308c\u308b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u30a2\u30c3\u30d7\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u3067\u306f\u3001 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TRP(Target Rating Point\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5ef6\u3079\u8996\u8074\u7387)\u8cfc\u5165 Facebook\u304c\u59d4\u8a17\u3057\u305f\u30cb\u30fc\u30eb\u30bb\u30f3\u306e\u8abf\u67fb\u7d50\u679c\uff08\u4ee5\u4e0b\u8abf\u67fb\u8a73\u7d30\uff09\u304b\u3089\u3001\u30c6\u30ec\u30d3\u5e83 \u544a\u3068Facebook\u5e83\u544a\u304c\u76f8\u4e92\u306b\u88dc\u5b8c\u3057\u5408\u3046\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u305f\u3081\u3001Facebook\u52d5\u753b\u5e83\u544a\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3001\u8cfc\u5165\u3001\u304a\u3088\u3073\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3068\u3057\u3066 TRP\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5168\u4f53\u306eTRP\u76ee\u6a19\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3064\u3064\u3001\u30c6\u30ec\u30d3\u3068Facebook\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc 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